Why We Invested · Lightspeed Venture Partners
Investment thesis
Rattle provides a robust self-serve product requiring no engineering resources to maintain and zero change management for sales users.
Rattle has built a very robust self-serve product which doesn’t require engineering resources to implement and maintain the automation, and since it aligns with the existing sales user flows using Slack/Teams as a center of sales chatter, it requires zero change management.
Market
Rattle's primary target user is the emerging S&M Ops team at fast-growing startups with 50-200 sales and marketing members.
Rattle’s early champion is the emerging S&M Ops team in fast-growing startups ($20–100M capital raised; $5–30M ARR) with 50–200 member sales/marketing teams.
Product
Rattle is a no-code automation platform for enterprise business processes, starting with sales and marketing.
Rattle is a no-code automation platform for a variety of business processes, starting with sales & marketing.
Traction
Rattle achieved strong ARR growth in just a few months and built a customer base of prominent US venture-backed startups.
They had raked up very strong ARR growth in just a few months and their customer logo-set was already the who’s who of venture-backed startups in the US.
Every customer surveyed showed exceptionally high NPS and actively championed Rattle internally and to investors.
Every single customer we spoke to exhibited a level of NPS I’ve rarely heard before. Not only were they championing Rattle internally within their teams, they were championing Rattle to us!
Competition
Rattle integrates with Slack and Salesforce in under 30 minutes without forcing a learning curve, becoming useful on the same day.
However, Rattle is unique in that it doesn’t force the learning curve of a new platform; it instead integrates with Slack & Salesforce in < 30mins and becomes useful “the same day” as per customers.
Investment context
Lightspeed led Rattle's seed funding round.
Rarely have we seen such intense customer love so early in a company’s life and we at Lightspeed are really honored to lead their seed round.
What founders can learn
- The traction evidence that carried weight: Lightspeed Venture Partners wrote that Rattle achieved strong ARR growth in just a few months and built a customer base of prominent US venture-backed startups.
- How the market was framed: Lightspeed Venture Partners wrote that Rattle's primary target user is the emerging S&M Ops team at fast-growing startups with 50-200 sales and marketing members.
Source and provenance
Why We Invested published by Lightspeed Venture Partners on lsvp.com (first-party source). Read the original
