Why We Invested · Madrona
Why the firm invested
Madrona Venture Group invested in Clari due to its application of AI to complex enterprise revenue operations.
We, at Madrona Venture Group, are excited to invest in Clari, a company applying AI to the multi-layered task of revenue operations.
Clari is the initial investment made out of Madrona's first Acceleration Fund.
Earlier this summer, we raised the first Madrona Acceleration Fund and Clari is the first investment out of that fund.
Product
Clari is an AI and ML platform that unifies sales, marketing, and customer success data to deliver forecasting and revenue insights.
Clari is an AI and ML platform that looks holistically at revenue operations by unifying sales, marketing and customer success systems and data to provide insights and forecasting capabilities.
Traction
Clari has demonstrated strong traction and achieved product-market fit.
Clari already has had incredible success and is on that path.
Clari receives highly positive feedback directly from its enterprise customers and sales users.
We heard amazing feedback from Clari’s customers about why they love the product.
What founders can learn
- What actually moved the decision: Madrona wrote that Madrona Venture Group invested in Clari due to its application of AI to complex enterprise revenue operations.
- The traction evidence that carried weight: Madrona wrote that Clari has demonstrated strong traction and achieved product-market fit.
Source and provenance
Why We Invested published by Madrona on madrona.com (first-party source). Read the original
