Why We Invested · MMC
Investment thesis
yulife's combined digital wellness offering and simple self-service pricing allow it to differentiate from incumbents and serve SMEs.
yulife is well positioned to disrupt the current market with a digital life + wellness proposition and simple pricing: The wellness and rewards offering enables clear differentiation from existing players and will be attractive to businesses looking to improve their wellbeing benefits
yulife has the potential to introduce real-time underwriting by continuously tracking and updating individual policyholder risk profiles.
They have a shot at delivering real-time underwriting which would change the game: With an engaged, digitally connected customer base yulife has the potential to learn more about its policyholders than other players have ever done and adjust individual risk profiles on an ongoing basis
Why the firm invested
MMC invested in yulife to back a passionate team disrupting an underserved market with a differentiated life insurance and wellness offering.
our thesis for this investment feels quite obvious: an outstanding, passionate team looking to disrupt a sleepy, underserved market with a simply priced product that delivers so much more than other offerings in the space.
Product
yulife offers a wellness app with its own currency, yucoin, awarded for walking and mindfulness, alongside challenges and leaderboards.
The engaging yulife app offers its own reward currency, yucoin, in return for short walks and mindfulness activities — plus engaging leaderboards, challenges and spectacular rewards
Traction
yulife has secured major industry partners, including RGA as its reinsurer and AIG as its insurance carrier.
Sammy’s senior industry relationships are valuable and have helped secure RGA as the yulife reinsurer and AIG as its insurance carrier.
What founders can learn
- What actually moved the decision: MMC wrote that MMC invested in yulife to back a passionate team disrupting an underserved market with a differentiated life insurance and wellness offering.
- The traction evidence that carried weight: MMC wrote that yulife has secured major industry partners, including RGA as its reinsurer and AIG as its insurance carrier.
Source and provenance
Why We Invested published by MMC on mmc.vc (first-party source). Read the original
