Why We Invested · Notable Capital
Product
Parafin unlocks access to capital by embedding financial products directly into merchant platforms using real-time transaction data.
Parafin unlocks access to capital by embedding financial products directly into the platforms where merchants already operate.
Parafin plans to expand beyond lending into wallets, cards, and other financial services.
With plans to launch wallets, cards, and additional financial services, Parafin is on its way to becoming the essential financial layer for merchants everywhere, embedded where they already manage their businesses.
Traction
Major enterprise platforms such as Amazon, DoorDash, and Walmart use Parafin to power merchant financing.
It’s why giants like Amazon, DoorDash, and Walmart trust Parafin with their merchants.
Parafin facilitates over $1 billion in annual financing with exceptionally high conversion rates.
They’ve facilitated over $1 billion in financing annually, with conversion rates that are unheard of in both e-commerce and lending.
Team
Parafin's founders built and scaled machine learning systems at Robinhood prior to founding Parafin.
At Robinhood, Sahill and his co-founders were instrumental in building and scaling machine learning systems—democratizing finance for millions of consumers.
Competition
Parafin's proprietary machine learning underwriting model provides faster and smarter financing that is hard to replicate.
By analyzing billions of real-time data points from platforms, Parafin can provide financing smarter and faster than anyone else. This technical edge is incredibly hard to replicate.
Investment context
Notable Capital is leading Parafin's Series C funding round.
I am excited to announce that Notable Capital is leading Parafin’s Series C funding and partnering with the team to support their mission of empowering small businesses at scale by offering embedded financial solutions.
What founders can learn
- The traction evidence that carried weight: Notable Capital wrote that Major enterprise platforms such as Amazon, DoorDash, and Walmart use Parafin to power merchant financing.
- How the team was judged: Notable Capital wrote that Parafin's founders built and scaled machine learning systems at Robinhood prior to founding Parafin.
Source and provenance
Why We Invested published by Notable Capital on notablecap.com (first-party source). Read the original
