Why We Invested · Notion Capital
Investment thesis
yulife is well positioned to become the leading global lifestyle insurance provider.
We are also incredibly excited to be part of yulife’s journey, it is well positioned to become the leading lifestyle insurance provider globally.
Why the firm invested
Notion invested alongside a strong syndicate including Creandum, Anthemis, and MMC to support yulife's global expansion.
I can't think of anyone better than Sammy to build this company and we have a very strong syndicate with Creandum, Anthemis and MMC to support the global expansion of the company.
Product
yulife offers a B2B life insurance product that rewards employees for staying active and healthy.
Through their B2B life insurance product, yulife is rewarding employees for being active and healthy.
Traction
yulife secured a global reinsurance partnership with AIG and is rapidly pricing, selling, and onboarding employees online.
yulife has been able to secure a partnership with AIG as a global reinsurer and it is already pricing, selling and on-boarding employees online at a fast pace.
Business model
yulife replaces traditional corporate insurance packages in companies that make employee health and wellness a priority.
yulife is replacing old insurance packages in companies that are making health and wellness a priority for their employees.
What founders can learn
- What actually moved the decision: Notion Capital wrote that Notion invested alongside a strong syndicate including Creandum, Anthemis, and MMC to support yulife's global expansion.
- The traction evidence that carried weight: Notion Capital wrote that yulife secured a global reinsurance partnership with AIG and is rapidly pricing, selling, and onboarding employees online.
- How the model was assessed: Notion Capital wrote that yulife replaces traditional corporate insurance packages in companies that make employee health and wellness a priority.
Source and provenance
Why We Invested published by Notion Capital on notioncapital.com (first-party source). Read the original
