Why We Invested · Seedcamp
Investment thesis
The investor was particularly drawn to Buynomics due to its broad application across multiple industry verticals.
The application of buynomics across a wide range of industry verticals really appealed to us, and the early adoption by global enterprise clients like Avira, Danone, and Fonterra is testament to the relevance of the buynomics platform.
Why the firm invested
Seedcamp backed Buynomics because the founders combine deep industry knowledge, experience, and strong ambition.
They have all the right ingredients of industry knowledge, experience and ambition and we are thrilled to be able to support the company,” Dan King, our Venture Partner comments.
Product
Buynomics' proprietary Virtual Customer technology mimics real consumer behavior to provide over 95% accurate insights into customer reactions.
Buynomics’ proprietary Virtual Customer technology behaves just like a real consumer, giving a >95% accurate view of customer reactions.
Traction
Buynomics achieved early adoption from global enterprise clients including Avira, Danone, and Fonterra.
The application of buynomics across a wide range of industry verticals really appealed to us, and the early adoption by global enterprise clients like Avira, Danone, and Fonterra is testament to the relevance of the buynomics platform.
Team
Founded in 2018 in Germany, Buynomics has grown to a team of over 20 people spread across the UK, Spain, and Belarus.
Founded in 2018 out of Germany, the company now has a team of 20+ people across the UK, Spain, and Belarus.
What founders can learn
- What actually moved the decision: Seedcamp wrote that Seedcamp backed Buynomics because the founders combine deep industry knowledge, experience, and strong ambition.
- The traction evidence that carried weight: Seedcamp wrote that Buynomics achieved early adoption from global enterprise clients including Avira, Danone, and Fonterra.
- How the team was judged: Seedcamp wrote that Founded in 2018 in Germany, Buynomics has grown to a team of over 20 people spread across the UK, Spain, and Belarus.
Source and provenance
Why We Invested published by Seedcamp on seedcamp.com (first-party source). Read the original
