Understand the lead investor role vs follow-on investors — who sets terms, who takes the board seat, who signals the round.
Every venture round has one lead and everyone else. The lead sets the terms, does the deep diligence, and usually takes the board seat. Follow-ons buy signal.
Writes 40-70% of the round, negotiates the term sheet, leads diligence, and joins the board. Their brand is your Series A signal.
Smaller checks, domain expertise, faster close, and sometimes strategic value (customer intros, hiring pipeline).
No lead means the round drags 3-6 months. All lead and no follow-ons leaves value on the table — the right operator angels close deals.
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