“um um I would give myself 2 pieces of advice if you'll indulge me the first is that it's always harder than you ever think it can be. Ah, and to this day you know vast is um, you can't build a great company without and a great amount of effort I don't think there are any free rights in this regard and the more successful you become the more slings and arrows it shot at you from the market which kind of. Is ah is ah is a friction against a market entrance or a market growth. So you know every day we kind of wake up and think tomorrow is going to be that day where it gets easier and it never gets easier.”