“it is an extremely illiquid market where if you build a product and you're like you know in most other industries, you know whether in the SaaS or in you know as a consumer, et cetera, you build a product and if it's a way better product that's much cheaper, you have an open marketplace to compete in and you can gain market share relatively rapidly just on the direct competition. Whereas in healthcare, care the way The way to think about it is like all of the money, like the vast majority of the money in healthcare care is in the US especially, is like pooled with insurance companies.”