“um Hardware is challenging to build and test, and you really have to make sure the product works before you're in market. And that's also kind of the antithesis too to to a lot of software development. um And that's something that I think ah a lot of people struggle with when you had this big IoT wave, when we launched this company, it was kind of 2013-ish. um You had a big emergence in IoT-based products, and I think that's where a lot of companies faltered. They they had these great ideas, but They just didn't really know how to execute or have the patience to execute well.”