He Didn’t Negotiate. He Acted

The importance of taking action rather than simply negotiating, suggesting a founder-centric approach to securing investments.

What this video covers

This video emphasizes the importance of taking action rather than simply negotiating, suggesting a founder-centric approach to securing investments. The title indicates a focus on proactive strategies rather than just passive discussion in fundraising.

Transcript

I gave them a choice. Continue this and I will by every means at my disposal teach you and get the people of Singapore help me teach you a lesson you won't forget. And I'm prepared to start all over again. Or stop it. Get back to work. Restore discipline. Then argue your case. Took them 65 minutes. They did as much talking as I did. A lot of them in answer to my questions. And they decided, "Okay, it isn't worth the fight." Why? Because they know they'll lose. They know that I'm prepared to ground the airline. They know that I can get the airline going again without them. And let there be no mistakes about it. Whoever governs Singapore must have that iron in him. Or give it up. This is not a game of cards. This is your life and mine. I spent a whole lifetime building this. And as long as I'm in charge, nobody's going to knock it down.

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•By Alejandro Cremades