Clay Alternatives: GTM Data Enrichment (2026)
Compare Clay alternatives — Apollo, ZoomInfo, Ocean.io, and Common Room.
Clay Alternatives for GTM Data Enrichment
Clay is a data enrichment + workflow platform for GTM teams.
Closest peer
Apollo is the closest all-in-one alternative; ZoomInfo for enterprise data depth.
Honest differences
- Clay: enrichment + waterfall + workflows.
- Apollo: data + sequences in one.
- ZoomInfo: enterprise B2B data.
- Ocean.io: lookalike targeting.
- Common Room: community + intent.
Frequently asked questions
- Clay vs Apollo?
- Clay for custom enrichment waterfalls; Apollo for out-of-the-box data + sequences.
