Burn rate is the monthly cash consumption that determines runway. Here's how to calculate it, benchmark it, and reduce it responsibly.
Burn rate is not a strategy — it's a symptom. High burn without matching growth signals a broken business. Low burn without any progress signals a company that's not trying. The number matters less than what's producing it.
Gross burn is total monthly spend. Net burn is gross burn minus revenue. Investors mostly care about net burn — it's what determines runway. Report both.
Burn multiple = net burn / net new ARR. Pre-seed: not meaningful. Seed: <3x is fine. Series A: <2x is good, <1x is great. Series B+: <1.5x expected. Above 3x sustained means the model isn't working — cut before raising.
Ads without clear payback (usually the fastest 20%). Software subscriptions no one champions. Contractor spend that isn't shipping. Office space > actual need. Last resort: people — but done cleanly, once, not repeatedly.
Engineering capacity that ships the roadmap. Customer-facing headcount if churn will follow. The narrow marketing channel that's actually working. Cutting these to hit a number kills the future for a short-term optic.
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