Investment Rationale · Balderton Capital
Investment thesis
Balderton believes PlayPlay can redefine corporate communication by combining video emotion, PowerPoint ease of use, and professional agency quality.
We believe PlayPlay can redefine how companies communicate, blending the emotion of video; the ease of creation of Powerpoint and the quality of a professional agency.
Product
PlayPlay provides motion design technology and templates allowing users without editing skills to build custom branded videos quickly.
PlayPlay’s motion design technology and templates allow users to build videos from scratch, either with their own footage or by using PlayPlay’s library of stock photos and videos.
Traction
PlayPlay has achieved widespread adoption among both enterprise clients and SMEs.
We are particularly impressed by the quality of team they have put together and the adoption by enterprises and SMEs alike.
PlayPlay serves over 300 customers across 14 countries who produce more than 40,000 videos per month.
PlayPlay already has 300+ customers in 14 countries producing 40,000+ videos each month.
Team
Balderton was strongly impressed by the high quality of the team assembled by PlayPlay.
We are particularly impressed by the quality of team they have put together and the adoption by enterprises and SMEs alike.
Investment context
PlayPlay raised a €10M Series A round led by Balderton, with participation from Point Nine and Kerala Ventures.
The Series A round was led by Balderton with participation from Point Nine and Kerala Ventures.
What founders can learn
- The traction evidence that carried weight: Balderton Capital wrote that PlayPlay has achieved widespread adoption among both enterprise clients and SMEs.
- How the team was judged: Balderton Capital wrote that Balderton was strongly impressed by the high quality of the team assembled by PlayPlay.
Source and provenance
Investment Rationale published by Balderton Capital on balderton.com (first-party source). Read the original
