Adeyemi Ajao is the Co-founder and Managing Partner of Base10 Partners. See portfolio, sector focus and contact routes.
Adeyemi Ajao is the Co-founder and Managing Partner of Base10 Partners, a San Francisco venture firm that invests in companies automating manual work across the real economy[2][7]. Before founding Base10, he co-founded Tuenti (acquired by Telefónica for $100M) and Identified (acquired by Workday), and served as VP of Technology Strategy at Workday where he launched Workday Ventures[1][3]. His investment thesis targets early-stage companies applying artificial intelligence and business software to automate traditional sectors of the real economy, with a focus on business software and applied AI[2][4]. Base10 typically leads investments in this space, though specific check sizes are not publicly detailed in available sources[2]. Notable portfolio companies include Cabify, the largest ridesharing company in Latin America valued over $1B, and Jobandtalent, a founding investment of Ajao[1][3]. Ajao distinguishes himself as a serial entrepreneur-turned-investor who backs founders with a “maverick spirit” and believes purpose is key to profits[6][7]. He has written for TechCrunch on topics related to his entrepreneurial and investment experience[3].
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