Investment Rationale · Seedcamp
Investment thesis
Seedcamp backed Peppy as a platform that enables companies to take care of parent employees.
“We are thrilled to back Peppy as a platform that companies can use to take care of their parent employees.
Why the firm invested
Seedcamp led an investment into Peppy, an online marketplace improving postnatal support for parents in the UK.
With that in mind, we are very excited to lead investment into Peppy, the online marketplace out to radically improve postnatal support provided to parents in the UK.
Product
Peppy gives parents access to vetted lactation consultants, sleep consultants, physios, exercise instructors, and mental health practitioners.
The Peppy platform gives parents access to qualified and vetted lactation consultants, baby sleep consultants, physios for mums, paediatric physios, pre and postnatal exercise instructors and mental health practitioners.
Traction
Fifteen major employers joined Peppy's scheme pre-launch, including Penguin Random House UK, CBI, and Osborne Clarke.
Fifteen major employers, including Penguin Random House UK, Confederation of British Industry and Osborne Clark have joined the scheme pre-launch and there are many more in the pipeline.
Team
Peppy was founded by parents Max, Mridula, and Evan.
Peppy was founded last summer by Max, Mridula and Evan, three parents who all experienced the ‘Oh my God!!’ moment when they brought their babies home for the first time.
Business model
Peppy works with employers to provide staff access to postnatal support practitioners, supporting a sustainable return to work.
Peppy works with employers to provide access for their staff to postnatal support practitioners, ensuring their employees are supported post birth and able to return to work far more sustainably.
Employers signing up to Peppy commit credit, typically £500, for expectant parents to spend on platform appointments and products.
Employers who sign-up to Peppy commit to provide expectant mums and dads with credit to spend on the platform (typically £500).
What founders can learn
- What actually moved the decision: Seedcamp wrote that Seedcamp led an investment into Peppy, an online marketplace improving postnatal support for parents in the UK.
- The traction evidence that carried weight: Seedcamp wrote that Fifteen major employers joined Peppy's scheme pre-launch, including Penguin Random House UK, CBI, and Osborne Clarke.
- How the team was judged: Seedcamp wrote that Peppy was founded by parents Max, Mridula, and Evan.
- How the model was assessed: Seedcamp wrote that Peppy works with employers to provide staff access to postnatal support practitioners, supporting a sustainable return to work.
Source and provenance
Investment Rationale published by Seedcamp on seedcamp.com (first-party source). Read the original
