Investment Rationale · Sequoia Capital
Investment thesis
As search evolves from blue links to direct AI answers, every business will require Profound to maintain competitiveness.
As search shifts from blue links to direct AI answers, every company will need Profound to remain competitive.
Product
Profound offers a platform allowing companies to monitor visibility across AI assistants, generate content, and deploy AI marketing agents.
Its platform lets companies see exactly how they appear across AI assistants, create the right content to improve visibility, and deploy AI marketing agents that give one marketer the power of an entire agency.
Traction
Profound has secured customer traction across major sectors, including Fortune 10 companies, Ramp, U.S. Bank, Indeed, MongoDB, DocuSign, Chime, Clay, and Plaid.
They have launched a broad set of products, gained traction in every major sector, and become the leader of this emerging category with customers including Fortune 10 companies, Ramp, U.S. Bank, Indeed, MongoDB, DocuSign, Chime, Clay and Plaid.
Ramp achieved a 7x increase in AI brand visibility for its accounts payable product using Profound.
Customers have reported transformative results; Ramp, for example, saw a 7x increase in AI brand visibility for their accounts payable product.
Team
Co-founders James Cadwallader and Dylan Babbs launched Profound less than a year ago and have moved at remarkable speed.
Launched less than a year ago, James Cadwallader, Dylan Babbs, and the team have moved at remarkable speed.
Investment context
Sequoia led Profound's Series B financing round.
We are excited to partner with James, Dylan and their fast-growing team by leading their Series B.
What founders can learn
- The traction evidence that carried weight: Sequoia Capital wrote that Profound has secured customer traction across major sectors, including Fortune 10 companies, Ramp, U.S. Bank, Indeed, MongoDB, DocuSign, Chime, Clay, and Plaid.
- How the team was judged: Sequoia Capital wrote that Co-founders James Cadwallader and Dylan Babbs launched Profound less than a year ago and have moved at remarkable speed.
Source and provenance
Investment Rationale published by Sequoia Capital on sequoiacap.com (first-party source). Read the original
