Why We Invested · Sapphire Ventures
Why the firm invested
Sapphire Ventures believes Creatio will be a transformative company in automating front-office enterprise workflows.
We firmly believe that Creatio will be a transformative company in automating front-office workflows.
Product
Creatio provides an out-of-the-box suite of AI-powered CRM applications covering marketing, sales, and customer service.
Creatio provides an out-of-the-box suite of AI-powered CRM applications for the entire customer journey, from marketing and sales to customer service.
Creatio includes a governance engine consisting of 140+ pre-built checks to ensure a well-governed citizen development environment.
Additionally, with a powerful governance engine consisting of 140+ pre-built checks, Creatio enables the democratization of a no-code solution with proper guardrails to ensure a well-governed, citizen development environment.
Creatio Copilot enables GenAI application development and CRM actions such as email generation, opportunity analysis, and workflow execution.
Users can leverage the GenAI copilot to supercharge no-code app development and core CRM functionality such as generating emails and templates, analyzing opportunities and forecasts, and suggesting and executing actions directly within the platform.
Traction
Creatio serves a customer base across more than 20 industries, including Colgate, AMD, BSN Sports, Cheesecake Factory, and MetLife.
The usability and scalability of the Creatio platform have allowed them to deliver remarkableROI for a diverse customer base across 20+ industries including the likes of Colgate, AMD, BSN Sports, Cheesecake Factory, Pacific Western, Metlife and many more.
Creatio impacts millions of daily workflows across 100+ countries with a network of over 700 global partners.
Katherine and her team’s unwavering commitment to their customers has established Creatio as a highly trusted pioneer in no-code technology, impacting millions of workflows daily across 100+ countries with a robust partner ecosystem of over 700 global partners.
Team
Creatio is led by Founder and CEO Katherine Kostereva.
When we first met Katherine, Creatio’s Founder & CEO, we were immediately captivated by her infectious energy, incredible command of the business and deep expertise in the field.
Investment context
Sapphire Ventures is leading Creatio's $200 million capital raise to support its next chapter of growth.
Today, we couldn’t be more excited to share that we are leading the company’s $200M capital raise to support its next chapter of growth.
What founders can learn
- What actually moved the decision: Sapphire Ventures wrote that Sapphire Ventures believes Creatio will be a transformative company in automating front-office enterprise workflows.
- The traction evidence that carried weight: Sapphire Ventures wrote that Creatio serves a customer base across more than 20 industries, including Colgate, AMD, BSN Sports, Cheesecake Factory, and MetLife.
- How the team was judged: Sapphire Ventures wrote that Creatio is led by Founder and CEO Katherine Kostereva.
Source and provenance
Why We Invested published by Sapphire Ventures on sapphireventures.com (first-party source). Read the original
