Why We Invested · Seedcamp
Investment thesis
Seedcamp backed Koia to help democratize alternative assets through fractional ownership.
That’s why we’re delighted to back Iris, Richard, and Ben as they launch Koia, on a mission to make alternative assets accessible to anyone via fractional ownership.
Why the firm invested
Seedcamp invested because Koia is well positioned to serve a booming market of passionate collectors seeking access to unique assets.
Koia is perfectly placed to further democratise this market by better serving users looking to get access to unique collectibles and we’re excited to see how they will change the alternative asset landscape.
Market
Interest and sales volume in alternative collectibles reached record highs across multiple categories in 2021.
Our investment in Koia comes at a time when interest in collectibles is at an all-time high, with 2021 seeing record-breaking sales across everything from sneakers to trading cards and whisky.
Product
Koia enables non-wealthy investors to buy fractional shares of iconic assets like watches, fine wine, or Pokemon cards.
Koia allows users to invest in assets they understand and are truly passionate about, breaking down existing barriers to entry and enabling more than the wealthiest 1% to own a piece of an iconic asset; be it a watch, fine wine, or a Pokemon Card.
Koia manages storage, insurance, and authentication for users to remove investment hurdles.
To realise its vision, not only will Koia’s minimum investment amounts make alternative assets more accessible; storage, insurance, and authentication will also be taken care of.
Team
Koia's founders have prior experience working across traditional financial services and fintech startups.
Koia co-founders Iris ten Teije, Richard Draper and Ben Riazy have spent their careers across traditional financial services and fintechs.
What founders can learn
- What actually moved the decision: Seedcamp wrote that Seedcamp invested because Koia is well positioned to serve a booming market of passionate collectors seeking access to unique assets.
- How the team was judged: Seedcamp wrote that Koia's founders have prior experience working across traditional financial services and fintech startups.
- How the market was framed: Seedcamp wrote that Interest and sales volume in alternative collectibles reached record highs across multiple categories in 2021.
Source and provenance
Why We Invested published by Seedcamp on seedcamp.com (first-party source). Read the original
