Catherine Ulrich is a Venture Partner at FirstMark Capital, an early-stage venture firm in New York. See sector focus and contact routes.
Catherine Ulrich is a Venture Partner at FirstMark Capital, an early-stage venture firm in New York, where she transitioned from a brief role as Managing Director after previously serving as Chief Product Officer at Shutterstock and Weight Watchers. She invests across B2B SaaS, consumer technology, digital media, marketplaces, AI, health IT, and retail, targeting Seed through Series B stages in the United States. Her typical check size ranges from $250,000 to $10 million, and she leverages her operational background to advise on product and growth while sourcing deals, though lead versus follow status is not explicitly documented. Notable portfolio companies include Parsley Health, where she serves as Director, and startups in AI and health that align with her focus on behavior change and wellness. Ulrich’s distinctive point of view centers on supporting diverse and female investors, and she emphasizes product-market fit in large markets as a core investment criterion. She holds an AB in Engineering and a Public Health Policy certificate from Harvard, which informs her sector expertise.
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