Diana Melencio is a General Partner at XRC Ventures’ Brand Capital Fund. See sector focus and contact routes.
Diana Melencio is a General Partner at XRC Ventures’ Brand Capital Fund, where she manages the investment process and team, drawing on a prior decade of equity research and early-stage VC experience at WISE Ventures and Morgan Keegan. Her investment thesis targets pre-seed through Series A companies in retail technology, consumer internet, direct-to-consumer brands, health IT, and digital health, primarily within the United States. She typically makes equity investments ranging from $1 million to $5 million and serves as an angel investor and board member for select portfolio companies. Notable portfolio companies include SolaWave, Homefield, and Naked Sundays SPF, where she holds board or investor roles. Melencio has publicly emphasized that “you can’t AI your way out of bad taste,” reflecting her focus on brand quality and consumer experience in venture investing. She also serves as a founding board member of the Ascend Educational Fund and a Founding Partner of FirstGeneration.VC.
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