Jonathan Keidan is the Founder and Managing Partner of Torch Capital. See portfolio, sector focus, stage focus and contact routes.
Jonathan Keidan is the Founder and Managing Partner of Torch Capital, an early-stage venture firm in New York that he launched in 2018 after co-founding the digital media company InsideHook and working at McKinsey & Company and for Jack Welch[1][3]. His investment thesis targets mission-driven consumer brands and platforms at the Seed and Series A stages, focusing on sectors like healthcare, fintech, food & beverage, digital media, e-commerce, and marketplaces, primarily in New York and Los Angeles but open to opportunities between the coasts[1][2][7]. Keidan typically deploys checks ranging from $500,000 to $3 million, leading or following based on the opportunity, having built an angel portfolio of over 25 consumer companies before institutionalizing his practice[5][7]. Notable portfolio companies he backed include Sweetgreen, Compass, Zocdoc, Acorns, Ro, and Sir Kensington’s, with Torch Capital raising a $60 million inaugural fund and a $200 million second fund in 2023[1][4][5][7][9]. A distinctive point of view Keidan holds is that good founders should opt for down rounds rather than accepting deal terms that could harm them later, and he helped arrange emergency funding for po
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