LeBron James is the co-founder of LRMR Ventures, his single-family office established in 2006 with Maverick. See portfolio, sector focus and contact routes.
LeBron James is the co-founder of LRMR Ventures, his single-family office established in 2006 with Maverick Carter to manage his off-court equity and brand strategy. As an angel investor, he typically targets early-stage companies across sports, media, consumer products, wellness, and technology, often focusing on the United States. His investment approach involves deploying personal capital for equity, with a notable early check of less than $1 million in Blaze Pizza that later grew to $25 million. Notable portfolio companies include Blaze Pizza, the tequila brand Lobos 1707, the nutritional supplement firm Ladder, and StatusPro, where he invested in July 2024. James also holds significant equity stakes as a partner in Fenway Sports Group, making him a part-owner of Liverpool F.C. and the Boston Red Sox. His distinctive point of view centers on securing equity rather than traditional endorsements, aiming to create a new financial model for 21st-century athletes.
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