Comfort Is Keeping You Broke

How comfort can hinder progress, particularly for founders, suggesting that staying in a comfort zone can prevent financial growth and entrepreneurial.

What this short covers

How comfort can hinder progress, particularly for founders, suggesting that staying in a comfort zone can prevent financial growth and entrepreneurial success.

Transcript

Why would you say we're in financial trouble when we're not? >> Because I wanted us to buy this house, but I don't want us to enjoy [music] it. I don't understand. Why don't you want us to enjoy our new house? I'm not comfortable being this comfortable. What's wrong with comfortable? We used to sell furniture with that exact slogan. >> If we get too comfortable, then we'll be satisfied with what we have, and then we won't keep pushing to be better. Better than what? And why do we always have to push? >> Because pushing is what got us here. And now that we're here, what's the point of all the hard work if we can't enjoy it? So, that's it? We're done? We've achieved the dream? Now we just sit around sipping mai tais and playing Scrabble while I watch you get I'm not saying we're done. I'm just saying that if we don't enjoy what we have, then we don't have anything. I

don't even know how to enjoy it. Struggling is all I've ever known. Well, just loosen your grip a little. You more than anyone deserves to enjoy the fruits of our labor.

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•By Alejandro Cremades