David Dorfman, founder of YAPI, discusses his journey of growing a bootstrapped dental software company to an eight-figure exit.
David Dorfman, founder of YAPI, discusses his journey of growing a bootstrapped dental software company to an eight-figure exit. He also shares advice on scaling a business to an enterprise level.
What was that the moment like where you all realized I think that maybe we'll put on hold what the mommy's asking us to do to get a job and maybe we really go and double down on this. >> Yeah, so it you know, when we were selling a one-time price, we were kind of one of those one of those things where we needed to continue signing up new customers to continue paying for our development costs and growth costs and we kind of thought we need to pivot to a monthly subscription that allows customers to easily digest that first time fee and also allow us to have a continuous revenue stream that allows us to predictably hire and scale our team. That way we can provide a better you know, return on investment to every one of our clients. So, you know, when we got our first I would say 15 25 clients, some of those that are still with us till today, we really thought, okay, how can we allow
more customers to sign up with us without you know, thousands of dollars of setup fees and integration fees and one-time fees. So, as we pivoted to a subscription model, we immediately had an influx of customers. We were offering you know, as cheap as $150 a month, no contract, no commitments. We were very secure with what we were offering. We knew that we were offering value and all we needed to do was just prove that by getting our foot into the door of the offices.