Nory Pitch Deck: All 12 Slides + Teardown

Nory Pitch Deck Analysis

Nory’s Seed deck is a lean 12-slide presentation that successfully raised $7.6M in 2023. The deck is characterized by a strong narrative arc: identifying a systemic crisis in a massive industry, presenting a high-tech solution that produces immediate ROI, and proving the team’s unique ability to execute based on both past success and current hyper-growth. In an era where investors are increasingly wary of 'growth at all costs,' Nory’s emphasis on capital efficiency and high ACVs makes it a standout example of a modern B2B SaaS pitch.

Slide 1: Title and Vision

The deck opens with a clean, branded title slide. The tagline, "The OS The Hospitality Industry Deserves," is a bold positioning statement. It suggests that current solutions are inadequate and that Nory is building a foundational layer (an Operating System) rather than just a point solution. The visual of multiple mobile screens showing various parts of the app—schedules, performance metrics, and inventory—immediately communicates that this is a mobile-first, comprehensive tool for on-the-ground staff and managers.

Slide 2: The TL;DR

Slide 2 serves as an executive summary. It posits that the 'ingredients' for a successful restaurant are universal, regardless of scale (1 to 1,000 venues). It breaks these down into three pillars: Customer-focused teams , Consistent management of COGs and Labour costs (which it notes represent 60-70% of turnover), and Automating the busy work . This slide sets the stage by focusing on the most expensive line items in a restaurant's P&L, signaling to investors that Nory is targeting the biggest financial levers in the business.

Slide 3: The Problem - A Sector in Crisis

This slide is a masterclass in establishing urgency. It compares the 2019 net profit margins of leading brands (Starbucks at 5.5%, Wagamama at 8%, Five Guys at 6%) to the 'strongest headwinds ever' faced in 2023. The slide lists four devastating metrics: a 30% reduction in profitability , rising costs, 100%+ staff turnover , and a 'management brain drain.' By including logos of established brands like Pizza Express (showing a -10% margin) and KFC, Nory demonstrates that even the giants are struggling, creating a massive market opportunity for a solution that can reclaim those lost margins.

Slide 4: The Product - Next Generation OS

Nory moves quickly from the problem to the solution. Slide 4 details three core AI-driven features:

Demand Prediction: Claims ~90% accuracy in predicting revenue and item sales every 15 minutes. · Smart Staffing: Creates optimal schedules in less than 5 seconds and reduces labor costs by 10-20%. · Supply Chain Automation: Automates the journey from purchase to pay, saving hundreds of hours and up to 50% in food waste.

The inclusion of specific, quantifiable outcomes (10-20% labor reduction, 50% waste reduction) is critical for a Seed stage deck, as it moves the conversation from 'features' to 'business value.'

Slide 5: Financials and Traction

This is arguably the strongest slide in the deck. It shows a clear bar chart of 7x growth in MRR from February 2022 to December 2022. The right-hand column lists high-signal metrics:

€100k Top ACV: Proves they can close large enterprise deals. · €30k Average ACV: Indicates a healthy mid-market presence. · 100% Net Retention: Shows that customers aren't churning. · S&M spend less than 10% of MRR: This is an extraordinary efficiency metric, suggesting that the product is either 'pulling' itself into the market or the sales process is highly optimized.

The bottom of the slide features logos of current clients, providing social proof and validating the growth curve.

Slide 6: Leadership Team

The team slide reinforces the 'Founder-Market Fit.' CEO Conor Sheridan is described as a "Quant fund manager turned restaurateur," who bootstrapped a restaurant group (Mad Egg) to €7.5m ARR with 25% EBITDA. This gives him immense credibility; he has lived the problem he is now solving. The rest of the leadership team brings 'Unicorn' SaaS experience (Intercom, Glofox), balancing industry domain knowledge with technical scaling expertise. The note that ~50% of the 24-person team has hospitality experience further emphasizes that the product is built by people who understand the end-user.

What Nory Does Well

Nory excels at quantifying the pain and the gain . Many startups speak in generalities about 'improving efficiency,' but Nory uses specific numbers: 30% profit drops in the industry vs. 10-20% labor savings and 50% waste reduction with their tool. This makes the ROI calculation simple for a potential customer and the investment case clear for a VC.

Furthermore, the capital efficiency mentioned on Slide 5 (S&M While the 12-slide deck is effective, there are notable omissions in the provided sequence:

The Ask: There is no slide explicitly stating how much they are raising or the terms of the round (though publisher reports confirm it was a $7.6M Seed round). · Use of Funds: The deck doesn't detail how the new capital will be deployed—whether for R&D, international expansion, or scaling the sales team. · Competition: There is no competitive landscape slide. While Nory positions itself as an 'OS,' it competes with legacy POS systems, shift-planning apps, and inventory management tools. Explaining why Nory wins against these incumbents would be a standard expectation for most investors. · Roadmap: The deck focuses heavily on what the product does today. A 'Future' or 'Vision' slide detailing where the AI goes next (e.g., automated procurement, fintech integrations) would help paint the 'billion-dollar' picture.

Founder's Guide: What to Copy

Use 'The TL;DR' early: Nory’s second slide immediately tells the investor what the business is about. Don't make the reader wait until slide 8 to understand the value proposition.

Anchor the problem in macro-trends: By using 2023 headlines and real-world margin data from famous brands (Slide 3), Nory makes their product feel like a necessity rather than a luxury. If your industry is facing specific headwinds, use them to create urgency.

Highlight efficiency metrics: If your LTV/CAC or S&M-to-MRR ratios are strong, put them front and center. In the current market, how you grow is just as important as how much you grow.

Leverage Founder-Market Fit: If you have previously succeeded in the industry you are now disrupting, make that the centerpiece of your team slide. Conor Sheridan’s history with Mad Egg (Slide 6) is the ultimate proof that he understands his customers' P&Ls.