MEDIHERE Pitch Deck Teardown: Scaling Medical Tourism

Executive Summary: The Pivot from Directory to Telemedicine

MEDIHERE’s Pre-Series A deck represents a company at a crossroads. It leverages the massive, high-intent market of Korean plastic surgery to build a user base, while simultaneously pitching a future as a global telemedicine powerhouse. The deck is data-heavy regarding its early traction but remains aspirational regarding its long-term product roadmap. By focusing on the 'skilled doctor' problem, MEDIHERE attempts to move beyond a simple directory into a trusted medical intermediary.

Slide 1: Title Slide

The deck opens with a minimalist title slide featuring the MEDIHERE logo and the tagline: "Connects Doctors & Patients." It establishes a clean, corporate identity but offers no immediate indication of the specific medical niche or geographic focus.

Slide 4: The Problem

Slide 4, titled "1. THE PROBLEM," is perhaps the most visceral slide in the deck. It uses the headline "People want skilled doctors in the areas I want" and supports this with a collage of news clippings and graphic images labeled "Damage case of plastic surgery." The images show severe scarring, bruising, and failed procedures. This slide effectively creates a sense of urgency and high stakes; in this market, choosing the wrong doctor doesn't just lead to a bad experience—it leads to physical disfigurement. By framing the problem through the lens of safety and skill, MEDIHERE positions itself as a necessary vetting layer.

Slide 7: The Solution

Slide 7 introduces the MEDIHERE app as the solution. It breaks the offering into three pillars: Doctor (specialty, gender, career), Consulting (1:1 chat, phone counseling, real-time translation, booking), and Review (specialty, career, recovery period, pain, price). The value proposition is summarized at the bottom: "MEDIHERE recommend a skilled doctor in the field User want." This slide clarifies that the app is a marketplace designed to reduce information asymmetry between patients and providers.

Slide 10: Product Demo

Slide 10 provides a visual walkthrough of the app interface. It highlights the search functionality, doctor profiles, and the chat interface. A key technical feature mentioned here is "Auto translation," which is shown in a chat window between a patient and a doctor (Kim Medi). The UI appears to follow standard messaging app conventions, making it accessible for users. The presence of a map interface suggests a localized search component, helping patients find clinics in specific neighborhoods like Yeoksam-dong.

Slide 13: Business Model and Projections

Slide 13 is the most critical slide for investors, detailing the revenue mechanics. The model is described as a "Hospitals : Patients = 8 : 2" split. The unit of measurement is $K (thousands of dollars). Hospital Revenue: Generated by "Consultation Request DB" at $25 per lead. The deck projects $1,564k from this stream in 2018. Patient Revenue: Generated by 1:1 chat and telephone consulting at $3 per lead. Combined, these were projected to reach $363k in 2018. The total projected revenue for 2018 is $1,928k. This slide demonstrates that MEDIHERE is primarily a lead-generation engine for clinics, rather than a pure SaaS or commission-based booking platform.

Slide 16: Acquisition Channels and User Growth

Slide 16 presents a bar chart showing "Active User Increase trend (customer / patient)" from March 2018 to June 2018. The growth is aggressive: Downloads: Rose from ~8,000 to 53,076 in 3.5 months. Active Users: Reached 6,950 by June 15, 2018. While the gap between downloads and active users is significant (roughly a 13% conversion rate), the upward trajectory of both metrics suggests strong market fit and effective acquisition strategies during the launch phase.

Slide 19: Supply-Side Transaction Data

Slide 19 provides a transparent look at the platform's supply side. It lists a total database of 10,000 hospitals and 50,000 doctors, but the "Completed" column—representing those actually active on the app—is much smaller: 300 hospitals and 809 doctors. A pie chart breaks down the 809 completed doctor profiles: Plastic Surgeons: 740 (91.5%), Dermatologists: 50, Obstetricians: 29. This slide confirms that MEDIHERE is currently a plastic surgery-centric platform, despite its broader medical branding.

Slide 22: Future Plan

Slide 22 outlines the long-term vision. It envisions MEDIHERE as a central hub for "Big Data Reviews," "Find a skilled Doctor," "Online Consulting," "Buy Medicine Online," and "Communicating Globally." The graphic shows a diverse range of patient and doctor avatars, signaling an intent to move beyond the Korean cosmetic surgery market into general healthcare and international medical tourism.

Slide 25: The Opportunity and Regulatory Context

Slide 25 attempts to validate the business model by citing international comparables: Zocdoc and Amino (USA), Spring Rain and SoYoung (China). It explicitly states, "Korean also need a doctor recommended app! Needs are very clear." However, it also includes a crucial caveat: "If regulations are relaxed, we will develop even more." This refers to the strict telemedicine and online pharmacy laws in South Korea, acknowledging that the "Future Plan" is currently constrained by legal boundaries.

What Works in This Deck

Visceral Problem Definition: Using actual photos of medical complications immediately justifies why a "skilled doctor" search engine needs to exist. It moves the conversation from convenience to safety. · Clear Unit Economics: The $25 per hospital lead and $3 per patient lead are specific, easy-to-understand figures that allow investors to model potential returns. · Supply Transparency: Many marketplace decks hide their actual active supply behind large "database" numbers. MEDIHERE clearly distinguishes between their total database (50k doctors) and their actual active supply (809 doctors). · Traction Velocity: The 3-month growth chart shows a startup that has figured out how to acquire users quickly, which is essential for a Pre-Series A round.

What is Missing

Team Slide: The provided slides do not include a team overview. For a medical platform, the credentials of the founders and their medical advisory board are paramount. · Retention Data: While active users are growing, there is no data on repeat usage or churn. In the plastic surgery market, which is often a one-time or infrequent transaction, understanding the Lifetime Value (LTV) vs. Customer Acquisition Cost (CAC) is vital. · The "Ask": There is no slide detailing how much capital is being raised or how the funds will be allocated. · Competitive Analysis: While they mention international comparables, they do not address local Korean competitors who may be vying for the same hospital lead-gen budgets.

Founder's Guide: What to Copy

The Lead-Gen Breakdown: If you are building a marketplace, follow Slide 13’s example. Break down exactly who pays, for what action, and at what price point. · The Supply Pie Chart: Slide 19 is a masterclass in honesty. It shows that the company is dominating one niche (plastic surgery) while beginning to seed others. This is more believable than claiming to be a generalist platform from day one. · Visualizing the Product: Slide 10 doesn't just show a screenshot; it shows the specific flow of a consultation, which helps investors understand the user experience without needing a live demo.