What specific problem does MediaKits solve?

MediaKits addresses the fact that traditional media kits are static PDFs created in tools like Canva or Photoshop. These documents are time-consuming to make and become obsolete the moment an influencer's follower count or engagement rate changes. MediaKits automates this by pulling real-time data directly from social platforms.

How does the company define its market size?

Rather than a single 'trillion-dollar' figure, Slide 12 breaks down the market by creator type. It targets 1.2M YouTube influencers, 3.14M Instagram influencers, 3.1M TikTok creators (all with 10k+ followers), plus millions of Spotify artists, Twitch streamers, and Apple Music recording artists.

Who are the key people behind MediaKits?

The product team (Slide 13) features Sagi S. (Product Design Director with Google/Fiverr pedigree) and Braydon B. (CTO with 4 exits). The investor/advisor list is particularly strong for a pre-seed round, including the founders of Cameo and the CEO of Republic.

MediaKits Pitch Deck (2021): 33-Slide Pre-Seed Deck

See all 33 slides of the MediaKits pitch deck — a 2021 Pre seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

MediaKits successfully raised a $1M pre-seed round in 2021 by identifying a specific, painful bottleneck in the creator economy: the static media kit. Their 33-slide deck (17 of which are analyzed here) moves quickly from the problem of manual data entry to a product-centric solution that leverages real-time API integrations. The deck relies heavily on visual proof, showcasing clean UI/UX that contrasts sharply with the 'bad options' like Canva or Fiverr. While the deck is light on financial projections and unit economics in this selection, it compensates with a high-signal advisor and invest…

Key takeaways

The problem is defined as a lack of real-time data in current 'DIY' or 'Outsourced' media kit solutions (Slide 3).
The product automates data collection, pulling profile pictures from Instagram and video backgrounds from YouTube (Slide 9).
The 'Total Addressable Market' is segmented by platform, including 3.14M Instagram influencers and 7M Twitch streamers (Slide 12).
The team includes a CTO with 4 previous tech exits and a Product Design Director with experience at Google and Fiverr (Slide 13).
The advisor and investor slide features high-profile names like Steven Galanis (CEO of Cameo) and Balaji Srinivasan (Slide 14).
The funding ask is $1MM, allocated toward product development, user acquisition, marketing, and legal (Slide 11).
The vision is to move from a creation tool to becoming the 'most trusted source for influencer marketing data' (Slide 16).
The deck uses a 'Customer Journey' slide to simplify a three-step process: Create, Use/Share, and Get Discovered (Slide 15).

The Hook: Defining the Media Kit

Slide 1: Title Slide

The deck opens with a minimalist title slide featuring the MediaKits logo. The branding uses a play button icon merged with an 'M' shape, utilizing a purple-to-pink gradient that aligns with the aesthetic of the creator economy and social platforms like Instagram.

Slide 2: The Definition

Slide 2 provides a foundational definition: 'A media kit is a public relations tool for influencers, brands, and organizations to raise awareness, explain services and provide essential information for prospective partners.' By citing learn.g2.com/media-kit , the founders establish that they are solving a recognized industry need rather than inventing a new category.

The Problem: Static Data in a Real-Time World

Slide 3: The 'Bad Options'

The deck identifies two current 'bad options' for creators. The first is DIY (Canva / Photoshop) , which is criticized for being time-consuming and not updated in real-time. The second is Fiverr / Upwork , which is labeled as expensive and prone to too many iterations. This slide effectively sets up the 'Goldilocks' position for MediaKits: automated and affordable.

Slide 4 & 5: Visualizing Friction

Slide 4 uses a meme-style image of a frustrated creator looking at disparate analytics screens. Slide 5 reinforces this by showing complex, enterprise-grade analytics software (Source: BOARD, Qlik) that is clearly not built for the individual creator. The message is clear: the data exists, but it is hard to aggregate and present.

Slide 6: The Discovery Gap

Slide 6 highlights the lack of a 'good library of media kits for brands.' It uses a desert image to symbolize the emptiness of the current market for brand managers looking to discover creators through verified data. This hints at the future marketplace potential of the platform.

The Solution: Automated, Real-Time Resumes

Slide 7: The Product Reveal

This slide shows a full-page preview of a MediaKit for 'JR Garage.' It displays an Overall Reach of 1,975,126 fans and highlights YouTube as the primary platform with an Avg. Engagement Rate of 23.98%. The UI is dark, modern, and data-dense but readable.

Slide 8: Frictionless Onboarding

Slide 8 shows the 'Create An Account' screen. The copy 'The Easiest Way To Create A Media Kit' emphasizes the low barrier to entry. The visual shows that even the signup process is integrated with the product's clean design language.

Slide 9 & 10: Feature Breakdown

Slide 9 is a 'feature callout' slide. It explains that the Profile Picture is automatically brought from Instagram and the Video Background is pulled from YouTube. It also mentions Real Time Social Media Analytics and Top Rated Tags . Slide 10 provides a clean, unobstructed view of the final product on a laptop, emphasizing its professional appearance.

The Business Case: Market and Money

Slide 11: Funding Needed

The company states a clear 'Funding Needed' of $1MM . The use of funds is listed as: Continued product development, Initial user acquisition, Marketing, and Legal. There are no specific milestones or 'runway' months mentioned on this slide.

Slide 12: Total Addressable Market

The TAM slide is granular. It lists specific counts of influencers with 10k+ followers across YouTube (1.2M) , Instagram (3.14M) , Twitter (533K) , and TikTok (3.1M) . It also includes 7M Active Twitch streamers and 5M Recording artists on Apple Music . This demonstrates a massive, multi-vertical user base.

The People: High-Signal Team and Backers

Slide 13: Product Team

The team slide lists six members. Key highlights include Sagi S. (Product Design Director) with logos for SimilarWeb, Google, and Fiverr, and Braydon B. (CTO) who is credited with 4X tech exits . The inclusion of a Computer Science Student at Princeton University (Robert O.) adds academic pedigree to the engineering team.

Slide 14: Advisors + Investors

This is arguably the strongest slide in the deck. It features Steven Galanis (CEO of Cameo), Arthur Leopold (CBO of Cameo), Balaji Srinivasan (Former CTO of Coinbase), and Kendrick Nguyen (CEO of Republic). For a pre-seed round, this level of industry validation is a significant signal to other investors.

The Vision: From Tool to Authority

Slide 15: Customer Journey

This slide simplifies the user experience into three steps: 1. Create a media kit, 2. Using and sharing the media kit, 3. Getting discovered by brands. This confirms the business model moves from a SaaS tool to a discovery platform.

Slide 16: The Vision Statement

The deck concludes with a vision to become the 'authority in media kit creation' and the 'most trusted source for influencer marketing data.' It positions MediaKits as the infrastructure layer for influencer marketing profitability.

What MediaKits Does Well

Visual Contrast: The deck does an excellent job of showing, not just telling, the difference between 'bad' current solutions and their 'good' product. The contrast between the cluttered analytics in Slide 5 and the sleek dashboard in Slide 7 is a powerful persuasive tool.

Social Proof: The advisor slide is exceptional. By securing the founders and executives of the platforms that creators already use (Cameo, Republic), they prove they have the 'insider' network necessary to scale in this specific niche.

Granular TAM: Instead of a vague 'influencer marketing is a $15B industry' stat, they broke the market down by platform and follower count. This shows they understand exactly who their initial target users are.

What is Missing from the Deck

Business Model: While the 'Customer Model' is listed in the catalogue as 'Website,' the slides themselves do not explain how MediaKits makes money. Is it a monthly SaaS subscription for creators? A fee for brands to access the library? A freemium model? This is a significant omission for a $1M ask.

Unit Economics: There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV). While this is common in pre-seed decks, the 'Initial user acquisition' line in the use of funds (Slide 11) would be more compelling if backed by early testing data.

Competitor Grid: While they mention Canva and Fiverr, they don't address other 'Link in Bio' or creator-tech competitors like Linktree or Beacons, which were already moving into data-sharing features in 2021.

Founder's Playbook: What to Copy

The 'Feature Callout' (Slide 9): Founders should copy the way MediaKits uses lines to point directly to UI elements and explain the underlying technology (e.g., 'Automatically brought from Instagram'). This removes the mystery of how the product works.

The Problem Meme (Slide 4): Using a relatable image of a frustrated user helps humanize the problem. It makes the 'pain point' feel real rather than just a bullet point on a slide.

Granular TAM (Slide 12): If you are building for a multi-platform audience, break your market down by those platforms. It shows you have done the work to understand your user segments.

Frequently asked questions

What specific problem does MediaKits solve?: MediaKits addresses the fact that traditional media kits are static PDFs created in tools like Canva or Photoshop. These documents are time-consuming to make and become obsolete the moment an influencer's follower count or engagement rate changes. MediaKits automates this by pulling real-time data directly from social platforms.
How does the company define its market size?: Rather than a single 'trillion-dollar' figure, Slide 12 breaks down the market by creator type. It targets 1.2M YouTube influencers, 3.14M Instagram influencers, 3.1M TikTok creators (all with 10k+ followers), plus millions of Spotify artists, Twitch streamers, and Apple Music recording artists.
Who are the key people behind MediaKits?: The product team (Slide 13) features Sagi S. (Product Design Director with Google/Fiverr pedigree) and Braydon B. (CTO with 4 exits). The investor/advisor list is particularly strong for a pre-seed round, including the founders of Cameo and the CEO of Republic.
What is the primary use of the $1M investment?: According to Slide 11, the $1M pre-seed round is designated for four areas: continued product development, initial user acquisition, marketing, and legal expenses. The deck does not provide a specific percentage breakdown for these categories.
What is the long-term vision for the company?: While it starts as a utility for creators, Slide 16 reveals a broader ambition: to become the 'authority in media kit creation' and the 'most trusted source for influencer marketing data' for brands. This suggests a pivot or expansion into a B2B data platform.

Cover slide of the MediaKits pitch deck — Pre-seed 2021 — MediaKits pitch deck, slide 1 (2021)

MediaKits pitch deck: the facts

Company: MediaKits
Year: 2021
Stage: Pre-seed
Slides: 33
Sector: Media / Creator Economy
Deck type: Pitch Deck
Outcome: $1M Raised
Headquarters: USA

MediaKits pitch deck PDF

The full MediaKits deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the MediaKits pitch deck was used for

This deck is MediaKits’ **2021 pre-seed fundraising presentation** for its influencer media‑kit platform. It was used to raise a **$1M pre-seed round in 2021** to build out a creator-focused digital résumé product that replaces static PDF media kits with real‑time data dashboards. The company was an early‑stage startup in the creator economy, co‑founded in 2021 by Casey Adams and Kieran O’Brien and based in Scottsdale, Arizona. The deck frames the funding as primarily for continued product development, initial user acquisition, marketing, and legal expenses.

Business model: Software platform providing **digital media kits / influencer résumés** with real-time social metrics for creators (influencers, athletes, musicians, bloggers) and profiles for brands.

Round: Pre-seed
Year: 2021
Investors: Wiz Khalifa (via associated management/investment ties)., Animal Capital (Josh Richards and partners)., Dan Fleyshman., Balaji Srinivasan., Will Dzombak., David Meltzer., Sriram Krishnan., Kendrick Nguyen.
Founded: 2021
Founders: Kieran O'Brien, Casey Adams
Headquarters: Scottsdale, Arizona, USA
Industry: Creator economy / influencer marketing / media & analytics

Raising: Pre-seed capital to build out the MediaKits platform, scale user acquisition among creators and brands, and cover marketing and legal costs.

Raised: Approximately $1M pre-seed round, closed around October 2021; some founder commentary cites $1.5M total raised in early 2021, but the deck and most references describe a $1M pre-seed.

Total funding: At least $1M pre-seed in 2021; some sources state $1.0M, while one founder interview cites $1.5M raised in early 2021.

Use of funds as presented: According to the deck breakdown, the $1M pre-seed was allocated to continued product development, initial user acquisition, marketing, and legal expenses (as shown on Slide 11).

What happened after the MediaKits deck

MediaKits used this 2021 pre-seed deck to raise around $1M, launch and grow its real-time media-kit platform to thousands of creators, and was subsequently acquired by Viral Nation in 2022 as part of the broader consolidation in the creator-economy tooling space.

Platform launched in 2021, providing real-time digital résumés for influencers, athletes, musicians, bloggers, and brand
Closed approximately **$1M pre-seed funding** in October 2021 to scale product and user acquisition.
Achieved significant user traction by late 2021, with reports of over 10,000 users following a viral TikTok campaign.
Acquired by influencer-marketing and talent-management agency **Viral Nation** in 2022, with Business Insider specifying

What the MediaKits deck got right

Sharp articulation of the core problem and solution. The deck centers on a **clear, specific pain point**: traditional media kits are static PDFs that quickly become outdated and are time-consuming to maintain; MediaKits offers automated, real-time digital résumés that directly address this friction for influencers and brands.
Strong alignment with a high-growth macro trend. MediaKits operates squarely in the fast-growing **creator economy / influencer marketing** space, with a product that maps directly onto a critical workflow (creator–brand dealmaking), which makes the market narrative compelling for investors.
Clear funding ask and capital allocation. The deck presents a **focused $1M funding ask with explicit use-of-funds categories** (product, user acquisition, marketing, legal), showing disciplined capital planning and making it easier for investors to understand how pre-seed capital translates into milestones.
Evidence of early launch and traction. External coverage of the deck highlights that the product had **already launched and gained traction by 2021**, including viral exposure on TikTok and thousands of users, which, if reflected in traction slides, significantly strengthens the case for product–market fit at pre-seed.
High-signal investors and ecosystem validation. MediaKits’ cap table includes **notable investors and creator-industry figures** (e.g., Wiz Khalifa, Animal Capital, prominent angels listed by Casey Adams), lending credibility and potential distribution advantages that the deck could showcase to signal validation.
Post-hoc validation via strategic acquisition. Subsequent acquisition by Viral Nation demonstrates that the **strategic value proposition**—connecting creators’ performance data to brand workflows—was attractive to major players, validating the core thesis that the deck pitched to pre-seed investors.

What could have been stronger

Potential inconsistency with later stated total capital raised. The deck’s funding references (e.g., $1M pre-seed ask) appear consistent with later reporting, but at least one founder interview cites $1.5M raised in early 2021, which introduces potential confusion for investors about the exact round size and capital history unless the deck clearly reconciles these figures.
Problem framing leans on generic definition rather than quantified pain. The cited slide explaining what a media kit is uses an external educational definition (from learn.g2.com) rather than a tightly quantified problem statement (e.g., number of creators, frequency of updates, typical time wasted maintaining PDFs), which may weaken how sharply the deck frames the core pain point despite strong qualitative narrative elsewhere.
Limited externally verified traction detail visible at fundraising. Public breakdowns of the deck emphasize a clear $1M use-of-funds slide, but do not mention detailed traction metrics (e.g., user counts, revenue) at the time of fundraising; unless present elsewhere in the deck, this could leave investors wanting more concrete evidence of adoption beyond narrative and forecasts.
Competitive positioning may not be deeply quantified. While external articles stress cross-platform support and real-time analytics, there is little indication in public summaries that the deck rigorously addresses competitive landscape (Canva, Adobe, manual kits) with comparative data or defensibility (e.g., unique data access, switching costs), which could be a strategic gap if not thoroughly covered on specific slides.
Roadmap staging potentially under-specified. Subsequent sources highlight acquisition and notable investors, but there is no indication that the deck itself carefully separated short-term roadmap (MVP, creator verticals) from longer-term ambitions (broader analytics, brand-side tooling), which could make the story feel aspirational but less staged unless specific roadmap slides provide this clarity.

How an investor would read this deck

What draws attention

Clear articulation of how **static PDF media kits quickly become outdated** and create friction for influencers and brands, with MediaKits positioned as a real-time, automated alternative.
Evidence that the product had **launched in 2021 and was gaining traction** among TikTok influencers, creators, and athletes, including viral marketing moments and early user adoption.
The presence of **notable investors and creator-economy figures** (e.g., Wiz Khalifa, Animal Capital, prominent angels), which can signal sector validation and distribution advantages.
A focused **$1M funding ask with explicit use of funds**: continued product development, initial user acquisition, marketing, and legal, showing disciplined capital planning.
The fact that the company operates in the fast-growing **creator economy / influencer marketing** space, which investors may view as structurally expanding and under-served by professional tooling.

Risks that stand out

High **platform dependency**: MediaKits’ product relies on access to social-media metrics APIs; changes in policy or rate limits by major platforms could materially affect functionality.
Competition from **horizontal design tools and analytics platforms** (e.g., Canva, Adobe, other creator dashboards) that may add similar features, potentially compressing differentiation.
Operational risk associated with a **young founding team** scaling a B2B2C SaaS product in a rapidly changing creator market, especially at pre-seed.
The creator economy is large but still evolving in terms of **standardized workflows and budgets** for tooling; demand could be strong but uneven across segments and macro cycles.
Subsequent acquisition suggests that long-term standalone scaling may be challenging, implying that **strategic fit with agencies and platforms** is crucial to value realization.

Questions this deck invites

What were MediaKits’ **active user counts, growth rate, and engagement metrics** at the time of this 2021 pre-seed round, broken down by creator type (influencers, athletes, musicians)?
How does MediaKits’ data integration work technically (APIs, partnerships), and what are the **risks around platform dependency** on Instagram, TikTok, YouTube, etc.?
What is the **competitive landscape** versus tools like Canva, Adobe, and other media-kit or creator-analytics platforms, and what specific features or data access confer a durable advantage?
How does MediaKits plan to **monetize creators and brands** (subscription tiers, SaaS, enterprise packages) and what unit economics were assumed in the pre-seed financial model?
Given subsequent acquisition, how did the team think about **exit scenarios** at the time of fundraising (strategic vs. independent scale), and what milestones were set to reach a Series A?

What founders can take from the MediaKits deck

A narrowly defined but widespread workflow pain point—**static, manually updated media kits**—can underpin a compelling pre-seed story when paired with a simple, high-leverage solution (real-time, auto-updated résumés).
Aligning the deck’s **funding ask and use of funds** (here, a clearly framed $1M pre-seed for product, acquisition, marketing, legal) with the company’s stage helps investors quickly see capital efficiency and planned milestones.
Embedding the product in a strong macro narrative like the **rise of the creator economy** gives context and tailwinds, but the deck still needs concrete user and traction data to translate excitement into conviction.
Featuring **credible investors and cultural figures** (e.g., creator-focused funds, artists) can strengthen perceived validation and distribution, especially in markets where community and influence drive adoption.
Demonstrating that the product has already **launched and resonated with early adopters**—including viral moments—adds weight to the deck beyond theory, showing execution and market fit at pre-seed.
The later acquisition by Viral Nation underscores that **strategic alignment with ecosystem players** (agencies, talent managers) can be as important as pure growth metrics for eventual outcomes, a point decks can highlight through partnership and exit slides.

MediaKits pitch deck: common questions

What does MediaKits actually do?

MediaKits built an online platform that lets influencers, athletes, musicians, bloggers, and brands generate **digital media kits / résumés** that automatically pull real-time data from social platforms like Instagram, YouTube, Twitter, and Facebook to show followers, engagement, and audience demographics.

How much did MediaKits raise with this pitch deck, and when?

According to multiple sources including the deck breakdown and pitch‑deck collections, MediaKits raised a **$1M pre-seed round in October 2021**, following the launch of its platform earlier that year. Some later founder commentary mentions **$1.5M raised in early 2021**, but the deck and most funding references specifically describe a $1M pre-seed.

Who founded MediaKits and when?

MediaKits was **co-founded in 2021 by Kieran O’Brien and Casey Adams** in Scottsdale, Arizona, building on their experience in the creator economy and podcasting.

Who invested in MediaKits’ pre-seed round?

MediaKits’ pre-seed round in 2021 included investors from the creator and tech ecosystem; one founder’s site lists backers such as **Dan Fleyshman, Balaji Srinivasan, Will Dzombak, David Meltzer, Sriram Krishnan, Kendrick Nguyen, Ben Kaplan, Elliot Tebele, Elie Ballas, Jacob Sartorius**, and others. Business Insider also notes investment involvement from **Wiz Khalifa** and his agency connections.

Was MediaKits acquired, and by whom?

Yes. Multiple reports state that **Viral Nation acquired MediaKits in 2022**, with Business Insider specifying the acquisition occurred in **September 2022**, and other coverage and founder interviews echo that timeline, though terms were not publicly disclosed.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

MediaKits pitch deck slides

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What each slide of the MediaKits pitch deck says

Slide 3

A media kit is a public relations tool for influencers, brands, and organizations to raise awareness, explain services and provide essential information for prospective partners. learn.g2.com/media-kit

Slide 4

Here are some examples of a media kit: re : epee abigail 3 - = smith oo SE Ah HELLOBEXA.COM yok ik 38k iy : about me . nuwave eBags tars conracy me about the blog

Slide 5

Currently, influencers have 2 bad options: DIY Fiverr / Upwork (Canva / photoshop) » Time consuming » Too many iterations » Not updated in real time » Expensive » Limited options » Time consuming

Slide text above is read directly from the MediaKits deck PDF embedded on this page.