Medlio’s pitch deck focuses on the friction within the American healthcare payment ecosystem, specifically the rising share of patient financial responsibility. The deck uses a minimalist, icon-driven design to explain how their platform connects patients, providers, and payers to streamline check-ins and payments. By highlighting a $116 billion market for patient office visit responsibilities, the company positions itself as a necessary bridge in a system where patients now cover approximately 30% of costs through co-insurance and deductibles. While the provided slides lack detailed financia…
Key takeaways
- The deck identifies a shift in healthcare payments where patients now bear 30% of the cost through co-insurance and deductibles (Slide 2).
- A visual area chart illustrates that while total healthcare charges are rising, the 'Patient Share' is growing at a disproportionately faster rate (Slide 3).
- Medlio quantifies the specific market opportunity for patient responsibility in office visits at $116 billion (Slide 4).
- The product solution centers on a mobile check-in process that triggers a data exchange between the patient's phone and the provider's office (Slide 6).
- Medlio enables real-time 'Estimate of Visit' and 'Pay Now' functionality to capture payments at the point of care (Slide 7).
- The company utilizes a dual-sided 'Share' and 'Invite' model to drive adoption between patients and providers (Slide 8).
- Milestones show a rapid execution timeline from founding in January to a private beta launch in August of the same year (Slide 9).
- The startup gained early institutional validation through the Dreamit Health accelerator and mentions in Gigaom and The Washington Post (Slide 9).
Executive Summary: The Consumerization of Healthcare Payments
Medlio’s pitch deck is a masterclass in identifying a specific, high-friction macroeconomic trend and positioning a product as the logical solution. The deck focuses on the 'Patient Responsibility' gap—the growing portion of healthcare bills that patients must pay out of pocket. By framing the problem through the lens of a $116 billion inefficiency, Medlio moves beyond being a simple 'check-in app' and positions itself as a financial technology layer for the healthcare industry.
Slide 1: Title Slide
The deck opens with a clean, minimalist title slide featuring the Medlio logo and the name of the founder, David Brooks. The branding uses a warm orange palette and a stylized floral or snowflake-like icon. There is no tagline present on this slide, which places the burden of context on the subsequent slides. In a professional fundraising environment, a one-sentence value proposition here can often help set the stage, but Medlio opts for a pure brand-first approach.
Slide 2: The Three-Party Payment Friction
This slide introduces the core mechanics of the healthcare payment ecosystem. It identifies three players: the Patient, the Provider, and the Payer (Insurance). It explicitly states that the Patient is now responsible for 30% of the cost via co-insurance and deductibles, while the Payer covers the remaining 70% . The red arrow pointing from the Patient to the Provider highlights the direct financial relationship that Medlio intends to facilitate. This is a crucial setup slide because it defines the 'why now'—the shift in financial burden toward the consumer.
Slide 3: Visualizing the Revenue Impact
Slide 3 uses a non-numerical area chart to show the 'Patient Collection Impact on Total Revenue.' The chart compares a 'Then' state to a 'Now' state. While 'Total Charges' (the top line) are increasing steadily, the 'Patient Share' (the red area) is shown expanding at a steeper angle. This visualizes the increasing difficulty providers face; as their revenue becomes more dependent on individual patient collections rather than bulk payer reimbursements, their administrative burden and financial risk increase.
Slide 4: The $116 Billion Market Opportunity
Medlio quantifies the problem on Slide 4, stating there is $116 Billion in 'Patient responsibility for office visits.' By narrowing the focus to 'office visits,' the company avoids the broader, more complex hospital billing market and identifies a massive, addressable niche. This figure serves as the 'Total Addressable Market' (TAM) anchor for the deck, suggesting that even a small percentage of efficiency gain in this sector represents a significant business opportunity.
Slide 5: The Persona Introduction
Slide 5 introduces 'Mary' (the Patient) and 'Steve' (the Provider). This is a standard storytelling technique used to humanize the technical solution that follows. By naming the stakeholders, the deck prepares the investor for a walk-through of the user experience, moving from abstract market data to a concrete use case.
Slide 6: The Mobile Check-In Solution
This slide illustrates the first step of the product's value chain. A smartphone displays a notification: 'Would you like to check-in?' An arrow shows this data being transmitted to the provider's computer system. This represents the elimination of paper clipboards and manual data entry, which is the 'hook' for provider adoption. It positions the smartphone as the primary interface for the healthcare experience.
Slide 7: Real-Time Financial Transparency
Slide 7 is the 'money slide.' It shows the provider's system pushing an 'Estimate of Visit' back to Mary’s phone, complete with a large dollar sign and a 'Pay Now' button. This addresses the primary pain point identified in Slide 2: the difficulty of collecting the 30% patient share. By moving the payment to the point of care (or even pre-care), Medlio solves the provider's collection problem while giving the patient clarity on their financial obligation.
Slide 8: The Viral Adoption Loop
Slide 8 shows a split screen between the Patient ('Share') and the Provider ('Invite'). This suggests a dual-sided growth strategy. Providers invite patients to use the app to streamline their own workflows, while patients share the app to manage their healthcare data. This 'Invite' mechanism is a common strategy for B2B2C platforms to lower customer acquisition costs (CAC) by leveraging the existing relationship between a doctor and their patient base.
Slide 9: Rapid Execution Milestones
The final slide in this sequence is a timeline of 'Company Milestones' for a single year. It shows a high velocity of execution:
January: Medlio Founded. · February: Provisional patent filed. · March: Benefits Processing Engine completed and deployed. · April: Participation in Dreamit Health. · May: Press coverage in Gigaom, USA Today, and The Washington Post. · July: Launched Office Application as part of a 32-practice ACO. · August: Launching Patient Application in Private Beta.
This timeline is designed to prove that the team can build and ship product quickly. The mention of the 32-practice ACO is particularly important as it provides evidence of early B2B validation.
What Medlio Does Well
Medlio excels at visual simplicity . The deck avoids 'wall of text' slides, opting instead for clear icons and high-contrast charts that communicate a single idea per slide. The narrative flow is logical: it defines the market shift (30% patient share), quantifies the pain ($116B), and demonstrates a simple mobile solution (Check-in -> Estimate -> Pay). The use of a specific timeline also builds a sense of momentum, which is critical for early-stage fundraising.
What is Missing from the Deck
As this is a partial set of slides (9 out of 27), several critical components are missing that would be expected in a full investor presentation: 1. The Team: There is no slide detailing the founders' backgrounds, technical expertise, or previous exits. In healthcare, regulatory and integration expertise is paramount. 2. Business Model: The deck shows how payments happen but not how Medlio makes money . Investors would need to know if they are a payment processor, a SaaS provider, or a data play. 3. Competition: The healthcare tech space is crowded with EHR (Electronic Health Record) giants and other check-in startups. The deck does not address how Medlio defends its position against incumbents like Epic or Cerner. 4. The Ask: There is no slide indicating how much capital is being raised, the valuation, or the specific use of funds.
Founder's Playbook: What to Copy
Founders should emulate Medlio’s problem-framing . Instead of saying 'healthcare is expensive,' they specifically identified that the source of the payment has shifted from the insurance company to the patient. This makes the problem feel urgent and actionable. Additionally, the 'Mary and Steve' persona walk-through is a highly effective way to explain a two-sided marketplace without getting bogged down in API documentation or backend architecture. Finally, the inclusion of a 'Benefits Processing Engine' milestone (Slide 9) is a smart way to signal that the company has built proprietary 'moat' technology rather than just a pretty user interface.
Frequently asked questions
- What specific problem is Medlio trying to solve?
- Medlio is solving the 'collection gap' in healthcare. As high-deductible plans become more common, providers struggle to collect the 30% of fees that are now the patient's responsibility. Slide 2 and Slide 4 highlight that this represents a $116 billion friction point. By providing real-time cost estimates and a 'Pay Now' mobile interface, Medlio aims to increase collection rates for providers while simplifying the check-in process for patients.
- How does the Medlio platform actually work for a patient?
- Based on Slides 6 and 7, the patient uses a mobile app to check in when they arrive at a provider's office. This action sends their insurance and identity data to the provider's system. The provider then pushes a real-time 'Estimate of Visit' back to the patient's phone, allowing them to pay their share immediately via the app, rather than waiting for a paper bill weeks later.
- What is the significance of the 32-practice ACO mentioned in the milestones?
- An ACO (Accountable Care Organization) is a group of doctors and hospitals that provides coordinated care to Medicare patients. Launching the office application within a 32-practice ACO (Slide 9) serves as a significant proof of concept. it demonstrates that Medlio's 'Benefits Processing Engine' can integrate with professional medical groups at scale, rather than just functioning as a standalone consumer app.
- Does the deck explain Medlio's revenue model?
- No, the provided slides do not explicitly state the revenue model. While it is clear they facilitate payments (Slide 7), the deck does not specify if they take a percentage of the transaction, charge a SaaS fee to providers, or use a per-patient check-in fee. This is a common omission in early-stage decks that focus heavily on the 'problem/solution' fit before diving into the 'business' mechanics.
- What stage of development was Medlio in when this deck was used?
- The company was in its first year of operations. According to Slide 9, Medlio was founded in January, filed a provisional patent in February, and went through the Dreamit Health accelerator in April. By July, they had launched their office application, and by August, they were launching the patient application in private beta. This suggests a Seed or Pre-Seed stage deck intended to show rapid early traction.
