900.care Pitch Deck: All 16 Slides + Teardown

The 'Green Giant' Strategy: A Slide-by-Slide Analysis

Slide 1-2: Brand Identity and Mission

The deck opens with a high-contrast, yellow-branded title slide. The company introduces itself with the tagline "building the next green giant" and prominently displays its Certified B Corporation status. This immediately establishes the company's dual focus: massive scale and social/environmental responsibility. The visual language is minimalist, using 3D-rendered product 'tablets' as decorative elements, which hints at the product form factor before it is explicitly explained.

Slide 3: The SAAS Rebrand

Slide 3 is perhaps the most strategically important slide for a fundraising analyst. It introduces the "SAAS model," with the asterisk clarifying "SHOWER GEL AS A SERVICE." By co-opting a tech term, 900.care is signaling to investors that they should value this company based on subscription metrics (MRR, churn, LTV) rather than traditional retail metrics. The slide lists three pillars: refillable essentials, mailbox delivery via flexible subscription, and a "twist of happiness."

Slide 4-5: The Problem and the 10% Solution

Slide 5 provides the technical justification for the business. It states that "shower gel is 90% water (!?)" and explains that 900.care only ships the "10% active ingredients." The user then adds tap water at home. The mathematical outcome presented is "6x less CO2 emission!" This is a classic 'efficiency' argument that appeals to both the environmentally conscious consumer and the logistics-minded investor. It implies lower shipping costs and a smaller carbon footprint per unit sold.

Slide 6-7: Product Expansion and the One-Stop-Shop

Slide 7 displays the breadth of the product line, labeled as "hero SKUs." The company is not just a shower gel brand; it covers oralcare (toothpaste, mouthwash), bodycare (deodorant), skincare (micellar water), solids (shampoo, shower gel), and homecare (laundry, dishwash). The headline "we are the one-stop-shop for all your personal and home care essentials" suggests a strategy to capture a larger share of the household wallet, reducing the need for customers to shop elsewhere for basics.

Slide 8-9: Demographic Proof of Mass Market Appeal

Slide 9 is data-heavy, presenting results from an annual customer base survey of 6000+ respondents in 2023. The charts show a remarkably balanced distribution across genders (58% female, 42% male), age groups, and incomes. Most notably, 66% of their clients are "eco-beginners" (écolo débutant). This is a critical proof point for a Series A raise, as it demonstrates that the product has moved beyond the 'niche' sustainable market and is being adopted by mainstream consumers.

Slide 10-11: The Growth Inflection Point

Slide 11 is the 'money slide.' It shows a bar chart of Subscriptions (K) with three data points: 10K on 01/01/2022, 87K on 01/01/2023, and 204K on 01/01/2024. The "20x subscriptions over the last 2 years" is the primary evidence of product-market fit. For a Series A, investors look for this kind of 'explosive growth' to justify a higher valuation and the capital injection required for international expansion.

Slide 12-13: The 60bn€ European Opportunity

Slide 13 maps out the expansion plan. While France is marked as the "Current market," the company identifies a "60bn€ European market." Checkmarks indicate 2024 launches in the UK, Ireland, Netherlands, Belgium, Switzerland, Italy, Spain, and Portugal. This slide answers the "Why now?" and "Where is the money going?" questions, showing a clear path to becoming a pan-European player.

Slide 14-16: The Vision and Conclusion

The deck concludes on Slide 15 with a lifestyle image of a father and child, reinforcing the 'family' demographic. The text reiterates the investment thesis: "proven impact, fast growth and SAAS-economics." It invites investors to "join us in our journey to change daily care for good." Notably, the final slide (16) is a simple brand logo slide, maintaining the clean aesthetic of the start.

What 900.care Does Exceptionally Well

The 900.care deck excels at framing. By positioning a soap company as a "SAAS" business, they immediately change the conversation from manufacturing margins to recurring revenue scalability. This is a common tactic for high-growth CPG brands (like Dollar Shave Club or Harry's), but 900.care adds a modern sustainability layer that is highly attractive in the current European regulatory environment.

Furthermore, the use of survey data on Slide 9 is a brilliant way to de-risk the investment. Investors often fear that 'green' products have a low ceiling. By showing that two-thirds of their customers are 'eco-beginners' and that 42% live in rural areas, 900.care proves that their brand has mass-market appeal and isn't just a luxury for urban elites.

What is Missing from the 900.care Deck

While the deck is visually stunning and growth-oriented, it omits several key financial details that sophisticated investors would require during due diligence. First, there is no mention of Unit Economics. While they claim 'SAAS-economics,' they do not provide the Customer Acquisition Cost (CAC) or the Lifetime Value (LTV). Without these, it is impossible to tell if the 20x growth in subscriptions is profitable or simply the result of heavy marketing spend.

Second, the Team Slide is missing from the provided sequence. In a Series A, the pedigree of the founders and the strength of the management team are usually central to the pitch. While 'Antoine, Head of Operations' is pictured on Slide 15, the lack of a dedicated slide for the founders' backgrounds is a notable omission. Finally, there is no 'Ask' slide. The deck does not specify how much they are raising or how the funds will be split between R&D, marketing, and geographic expansion, though the publisher reports the round was $22.7M.

Founder's Playbook: Lessons to Copy

Use Tech Analogies: If your business has recurring revenue, use the 'As A Service' nomenclature. It helps VCs categorize your business and can lead to higher valuation multiples. · Quantify the Impact: Don't just say you are 'eco-friendly.' 900.care's '6x less CO2' and '90% water' stats are easy to remember and provide a logical basis for their sustainability claims. · Broaden Your Demographic: If you are in a niche, find data that shows you are breaking out. 900.care's focus on 'eco-beginners' is a powerful way to signal a massive Total Addressable Market (TAM). · Visual Consistency: The deck uses a consistent color palette (Yellow, Pink, Blue) and high-quality photography that matches the product packaging. This builds brand trust and shows a high level of professional polish.