8base Pitch Deck (2022): 15-Slide Series A Deck

See all 15 slides of the 8base pitch deck — a 2022 Series A deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

8base’s 2022 Series A deck is a masterclass in market timing and category positioning. By leaning heavily on Gartner and Morgan Stanley research, the company framed its low-code platform as the solution to a 1.4 million developer shortage in the US. The deck successfully balances high-level market trends with granular technical features, such as its auto-generated GraphQL API and serverless architecture. While the deck lacks a traditional team slide or detailed financial historicals, it compensates with a clear 'Round Dynamics' slide that explicitly states a goal of 10x recurring revenue grow…

Key takeaways

The 8base Pitch Deck Teardown

8base entered the market during a period of intense interest in the 'democratization' of software development. Their 2022 Series A deck, which secured $10.6M, focuses on the transition from traditional hand-coding to accelerated low-code delivery. This teardown explores how they justified a $10 million round by mapping their product to a $500 billion market opportunity.

Slide 1: Title and Round Overview

The cover slide is functional and direct. It defines 8base as a 'Low-code foundation for building and running digital products, internal apps and more.' Crucially, it includes the round size immediately: '$10 million equity round.' This sets the stage for an institutional-grade conversation from the first second.

Slide 2: The Problem

8base uses a quote from Sam Altman to anchor their problem statement: 'The frameworks are better, the languages a bit more clever, but mostly we’re doing the same things.' The slide argues that despite economic productivity gains from software, the actual process of building it has seen little innovation. This is a high-level philosophical problem that requires the subsequent slides to provide concrete data.

Slide 3: The Solution Landscape

This slide is a positioning map. It divides the market into 'Low-Code' (for Professional Developers) and 'No-Code' (for Citizen-Developers). 8base places itself in the Low-Code category, using Bubble as the example for No-Code. By doing this, they signal to investors that their tool is for building 'real' software, not just simple prototypes. They highlight two core value drivers: Development Tools to enhance productivity and a Hosting Environment to eliminate cloud infrastructure management.

Slide 4: Market Momentum

8base leans on third-party validation here. They cite Morgan Stanley Research showing a 27% CAGR for low-code/no-code developer growth. The standout metric is a Gartner quote: 'By 2024, 65% of app development will be done using low-code tools.' This slide is designed to prove that the 'Low-Code' trend is an inevitability, not a fad.

Slide 5: Product - Backend Development Tools

The deck moves into the 'How.' Slide 6 (labeled 6 in the deck) lists eight specific backend capabilities, including a visual data schema builder, serverless functions, and an auto-generated GraphQL API. The inclusion of a product screenshot provides visual proof that the platform is mature and functional.

Slide 7: Technical Differentiation

This is one of the most important slides for a technical founder to study. 8base describes their 'Headless Backend' as a 'huge differentiator.' They break down the architecture into three pillars: Application Core Services, DevOps-Free Infrastructure, and Integrations. By explicitly mentioning 'Powered by AWS' and 'Google Cloud (Coming Soon),' they align themselves with the existing cloud ecosystem rather than trying to replace it.

Slide 8: Product - Frontend Development Tools

Having covered the backend, slide 8 focuses on the 'App Builder.' It highlights a 'powerful drag-and-drop interface' and 'fully code-extensible components.' The phrase 'Connects to any backend' is a key selling point, suggesting that while 8base offers a full stack, it is not a closed garden.

Slide 9: Use Cases

To prevent the product from seeming too abstract, slide 9 lists six specific types of applications users can build: Multi-tenant SaaS, Marketplaces, Portals, Business Process Management, Consumer Apps, and Field Workforce Applications. This demonstrates the breadth of the Total Addressable Market (TAM).

Slide 10: Customer Success

Social proof is delivered via a logo wall. 8base shows they can serve both startups (Vizsla, Photag) and massive established organizations (IBM, NATO, FIU). This mix is vital for a Series A deck as it proves the product can scale from a single developer to a global enterprise.

Slide 11: Expanding Opportunity

Slide 12 (labeled 12) discusses the roadmap for 'swimming up market.' They identify two levers for growth: expanding integrations (Salesforce, GitHub, Oracle) and achieving SOC II compliance. This tells investors exactly how the company will increase its Average Contract Value (ACV) over time.

Slide 12: Macro Trends

Slide 13 returns to the 'Why Now?' question. It splits the opportunity into Supply (developer shortage, bootcamp-born developers) and Demand (digital transformation, startup frenzy). The figure '1.4 million developers' shortage in the US is the 'scary' number that makes a productivity tool like 8base feel like a necessity.

Slide 13: The Market Size

Slide 14 quantifies the opportunity. It shows a bar chart of 'Projected Low-Code Development Growth' from $2.8B in 2016 to over $21B in 2022. The headline claim is that Low-Code is 'cannibalizing the $500B Worldwide Custom Software Development Market.' This is a classic 'market expansion' argument.

Slide 14: Round Dynamics

Slide 15 is the 'Ask.' It reiterates the $10 million figure and sets a bold performance target: '10x recurring revenues in 18-24 months.' It then lists four areas of spend: Marketing, Partner Ecosystem, Executive Team, and Product Development. This is a high-transparency slide that gives investors a clear scorecard for the next two years.

Slide 15: Contact

The final slide features Founder and CEO Albert Santalo. Notably, this is the only mention of the team in the entire deck. While Santalo is a known entity in the Miami tech scene, the omission of a broader 'Team' slide with pedigrees and previous exits is a significant departure from standard pitch deck structure.

What 8base Did Well

Strong Category Positioning: By explicitly separating themselves from 'No-Code' tools like Bubble, they defended their territory as a tool for professional engineers. · Data-Driven Urgency: Using Gartner and Morgan Stanley data to frame the developer shortage makes the product feel like a solution to a systemic economic problem. · Clear Architecture: The 'Headless Backend' slide (Slide 7) does an excellent job of explaining a complex technical product through simple iconography and clear pillars.

What Was Missing

Team Slide: There is no slide detailing the experience of the engineering or leadership team. For a $10M Series A, investors usually want to see the 'bench strength' beyond the founder. · Historical Financials: While they mention a goal of 10x revenue growth, they do not show where the revenue currently stands or the month-over-month growth rate leading up to the round. · Competition: Aside from a brief mention of Bubble, there is no competitive matrix. In a crowded field with players like Retool, OutSystems, and Mendix, this is a notable omission.

What Other Founders Should Copy

The 'Round Dynamics' Slide: Every founder should include a slide like Slide 15. It tells the investor exactly what the 'North Star' metric is (10x revenue) and exactly what the money will buy. · Use Case Visuals: Slide 9 is a great way to show product versatility without getting bogged down in technical jargon. It helps investors visualize the actual end-products. · The 'Why Now' Supply/Demand Split: Slide 13 is a very effective way to organize market trends. It shows that the company isn't just lucky, but is positioned at the intersection of two powerful forces.

Frequently asked questions

How much did 8base raise with this deck?
According to the catalogue facts and slide 1, 8base raised a $10 million equity round (later reported as $10.6M) in 2022. The deck explicitly labels this as a 'Company and Investment Overview' for that specific round.
What is the primary problem 8base is solving?
The deck identifies a lack of innovation in software construction despite productivity gains elsewhere. Slide 13 specifically highlights a 'Supply' problem: a shortage of 1.4 million developers and increasing technology complexity that requires expensive specialists.
Who is the target user for 8base according to the deck?
8base distinguishes itself from no-code platforms by targeting 'Professional Developers and Other Collaborators.' While slide 3 mentions 'Citizen-Developers' in the context of the broader market, 8base is positioned firmly in the 'Low-Code' category for building complex, code-extensible applications.
What are the key technical features of the 8base platform?
The platform consists of Backend and Frontend tools. Key features include a visual data schema builder, serverless functions, auto-generated GraphQL APIs (slide 6), and a drag-and-drop frontend interface with a rich component library (slide 8).
What are the planned uses for the $10 million investment?
Slide 15 outlines four primary objectives: enabling a marketing engine, transitioning services to an ecosystem of solution partners, expanding the executive team, and doubling down on product development.
Cover slide of the 8base pitch deck — Series A 2022
8base pitch deck, slide 1 (2022)

8base pitch deck: the facts

Company
8base
Year
2022
Stage
Series A
Slides
15
Sector
Software / Enterprise Software
Deck type
Investment Overview
Outcome
$10.6M Raised
Headquarters
USA

8base pitch deck PDF

The full 8base deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the 8base pitch deck was used for

This deck is 8base’s 2022 Series A pitch, a 15-slide company and investment overview used to raise a $10.6M equity round led by Foundry Group for its low-code development platform. The company positions itself as a low-code foundation for building and running digital products, internal apps, and other enterprise applications, explicitly targeting both professional developers and ‘citizen’ developers, as reflected on slide 1 of the deck. The raise was intended to expand product capabilities, broaden integrations, and scale go-to-market efforts, particularly for internal tools and mid-market to enterprise customers.

Business model: 8base provides a cloud-based low-code development platform for building and running digital products, internal applications, and other software, targeting both professional developers and non-technical ‘citizen’ developers.

Round
Series A.
Year
2022.
Lead investor
Foundry Group.
Investors
Foundry Group (lead), Techstars, Firebrand Ventures, MongoDB PaaS Accelerator / MongoDB Ventures, 11 Tribes Ventures, Argonautic Ventures, LAGO Innovation Fund, Strawberry Creek Ventures (an Alumni Ventures fund)
Headquarters
Miami, Florida, United States.
Industry
Software / Enterprise Software; low-code / no-code application development.

Raising: The deck’s title slide references a $10 million equity round, which corresponds to the subsequently announced $10.6 million Series A.[deck]

Raised: 8base announced completion of a $10.6 million Series A funding round in April 2022.

Total funding: Multiple sources report that 8base raised approximately $15.3M in total funding by the time of its $10.6M Series A round in April 2022.

Use of funds as presented: According to the company and press coverage, 8base planned to use the Series A funding to accelerate development of its low-code platform, expand product capabilities (including app builder and integrations), and ramp up sales and go-to-market efforts, particularly for internal tools and up-market customers.

What the 8base deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the 8base deck

8base pitch deck: common questions

What does 8base do?

8base is a Miami-based low-code development platform that provides backend tools and an app builder to help teams build and run digital products, internal applications, and other software with less hand-coding, targeting both professional developers and non-technical ‘citizen’ developers.

How much did 8base raise with this Series A pitch deck?

According to multiple reports and the company’s own announcement, 8base raised a $10.6 million Series A funding round in April 2022.

Who invested in 8base’s 2022 Series A round?

The Series A round was led by Foundry Group, with participation from Techstars, Firebrand Ventures, MongoDB PaaS Accelerator (or MongoDB Ventures), 11 Tribes Ventures, Argonautic Ventures, LAGO Innovation Fund, and Strawberry Creek Ventures (an Alumni Ventures fund).

What were the main goals for the capital raised in this round?

8base stated that the Series A funds would be used to accelerate development of its low-code platform, expand product capabilities, and ramp up its go-to-market and sales efforts, including moving up-market to mid-sized and large organizations and supporting internal tools use cases.

What does the 8base Series A pitch deck emphasize?

The 2022 Series A pitch deck focuses on the problem that software development methods have seen limited innovation, introduces low-code/no-code tools as a transformational solution, showcases 8base’s backend and app builder capabilities, and highlights the expanding opportunity in internal tools and up-market movement, all framed around a $10 million equity round that ultimately closed as a $10.6M Series A.[deck]

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

8base pitch deck slides

8base pitch deck slide 1 of 15
8base pitch deck — slide 1 of 15
8base pitch deck slide 2 of 15
8base pitch deck — slide 2 of 15
8base pitch deck slide 3 of 15
8base pitch deck — slide 3 of 15
8base pitch deck slide 4 of 15
8base pitch deck — slide 4 of 15
8base pitch deck slide 5 of 15
8base pitch deck — slide 5 of 15
8base pitch deck slide 6 of 15
8base pitch deck — slide 6 of 15

What each slide of the 8base pitch deck says

Slide 1

@ base Low-code foundation for building and running digital products, internal apps and more. Company and Investment Overview $10 million equity round

Slide 2

The Problem Despite the enormous economic productivity gains from software, there has been little innovation in how we build it. ' The frameworks are better, the languages a bit more clever, but mostly we're doing the same things.

Slide 3

Low-Code and No-Code Tools have emerged to radically transform how software is built and maintained. Professional Developers and Other Collaborators REEh-ORwRlopens Eampie: @base Eample: bubble Developments Tools These platforms reduce hand-coding, enabling accelerated delivery of business applications. Hosting Environment

Slide 4

Momentum is Building Low-Code and No-code . have arrived Worldwide Low-Code and No-Code Developer Growth cae 6&5 Pav [= "By 2024, 65% of app 8 | — as development will be done using low-code tools” 2m —Gartner

Slide 5

Backend Development Tools Your Tab Visual data schema builder and database confi Spreadsheet-like data Serverless functions development Role-based security configurat Authentication and single-sign-on configu: Email and text-messaging services configurat Auto-generated GraphQL APl and API Explorer.

Slide 6

8 = & - The easiest way to get up ms and running in the cloud a Architecture for agile organizations 8 °] wl : 1) oii » [I 2) foe

Slide 8

Bring Progressive Web applications to life at Bt 2.2 —E Multi-tenant Saas Marketplaces and Portal and Customer and Micro-5aas Network-Centric Apps. Experiences a Business Process Consumer Field Workforce Management Applications Applications Applications

Slide 9

8base has helped bring multi-tenant SaaS, Marketplaces and portals to life for startups and established organizations wizsia Lenovgir oot photag

Slide 10

Expanding Opportunity App Builder expands 8t ble market to include internal tools development. SOC Il compliance will also bolster our move up market Expanding integrations broadens our appeal and enables us to swim up market to mid-sized and large organizations

Slide text above is read directly from the 8base deck PDF embedded on this page.

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