Now (NowAccount) Pitch Deck (2021): 7-Slide Series A Deck

See all 7 slides of the Now pitch deck — a 2021 Series A deck in FinTech — with a slide-by-slide teardown of what the deck does well and where it falls short.

Now (formerly NowAccount) utilized a brief 7-slide deck to secure $29M in Series A funding in 2021. The company addresses a massive $10 trillion gap in B2B accounts receivable by providing an 'innovative payment acceleration platform' that functions like a credit card for B2B transactions. Unlike traditional factoring, Now uses a unique bond securitization structure, including an authorized municipal bond structure, to fund its operations. By the time of this raise, the company had already processed over $700 million in invoices for 1,000 clients selling to 10,000 obligors. The deck is notabl…

Key takeaways

The 7-Slide Series A: Now’s Lean Approach to Fundraising

The pitch deck for Now (operating as NowAccount) is a masterclass in brevity. At just seven slides, it managed to secure a $29 million Series A in 2021. The deck focuses heavily on the structural innovation of the product—specifically how it uses capital markets to solve a liquidity problem for small businesses—rather than the typical SaaS metrics of CAC, LTV, and churn. This teardown examines how they leveraged massive transaction volume and a unique financial engine to convince VCs of their scalability.

Slide 1: Title and Branding

The cover slide is minimalist, featuring the 'Now' logo and a geometric pattern. There is no tagline or mission statement on the first slide, which is a bold choice that relies on the brand name to carry the initial weight. The dark green color palette suggests stability and growth, fitting for a FinTech company.

Slide 2: Our Mission

Slide 2 states: "Now’s mission is to enable businesses to grow fearlessly." This is a high-level emotional hook. It frames the company not as a financial tool, but as an empowerment engine. The background image shows a diverse office environment, reinforcing the B2B focus mentioned in the catalogue facts.

Slide 3: Our Story

The 'Our Story' slide provides the origin of the company. It notes that in 2010, the co-founders created Now because they were "sick of waiting for their customers to pay." This slide humanizes the problem by describing the frustration of landing a big contract only to have cash tied up in outstanding invoices for weeks. It explicitly mentions that the founders rejected traditional lines of credit or factoring, asking, "Why should we have to borrow money or factor when we are the free bank to our customers?" This sets the stage for a non-debt solution.

Slide 4: Our Product (The Value Proposition)

This slide defines Now as an "innovative payment acceleration platform for small and middle-market businesses (SMBs)." It highlights four specific needs the product addresses: (1) simplicity in both use and pricing, (2) flexibility, (3) elimination of late/nonpayment risk, and (4) elimination of accounts receivable management cost. The most critical distinction made here is that the platform enables SMBs to get paid immediately "without loans or factoring." This positioning is vital for B2B companies that want to avoid the appearance of financial distress often associated with factoring.

Slide 5: Our Product (The Process)

Slide 5 provides a visual four-step process for how the service works: (1) Deliver goods or services and invoice your customer, (2) Choose to accelerate invoice payment with your Now Account, (3) Get Paid within 1 day!, and (4) Rest easily while we manage the invoices and do the waiting for you. This clarifies the user experience and emphasizes the speed of liquidity ('within 1 day'). It also introduces the 'Now Account' branding, which suggests a banking-like relationship rather than a transactional one-off service.

Slide 6: Why Now? (The Market and Differentiator)

This is the most data-dense slide in the deck. It identifies a "$10 trillion in accounts receivable" market generated by U.S. SMBs with revenues between "$500K-$50 million." It argues that while B2C businesses have shifted credit risk to capital markets via credit cards, B2B businesses are still stuck funding their own credit. The 'How are we different?' section reveals the company's secret sauce: a "unique bond securitization structure." It mentions an "authorized bond capital, via an innovative municipal bond structure," which supports over "$600M in annual transaction volume." This is a sophisticated financial play that moves the conversation from a simple SaaS tool to a deep-tech FinTech infrastructure. Notably, this slide lacks a team section, instead providing a URL: "learn more about our team here."

Slide 7: Portfolio Summary and Platform Highlights

The final slide serves as the 'Traction' slide. It lists impressive figures: 1,000 clients selling to 10,000 obligors , with over $700M invoices processed . It also shows a DSO of less than 60 days . A row of logos for 'Quality Obligors' includes Coca-Cola, CDC, Lowe’s, Bank of America, GE, and AT&T , proving that Now’s clients are selling to creditworthy, blue-chip entities. The 'Platform Highlights' reiterate that the structure uses SPVs (Special Purpose Vehicles) funded directly from capital markets. It claims the debt capital in the SPV "turns more than 6x per year," which is a key metric for capital efficiency in FinTech. The slide concludes by mentioning the company is uniquely positioned for the "COVID-related economic crisis," dating the deck to the 2020-2021 era.

What Now’s Deck Does Well

The deck excels at differentiation through structure . Most FinTech companies in the invoice space struggle to explain why they aren't just another factoring firm. Now uses Slide 4 and Slide 6 to clearly articulate that they are a payment platform backed by a municipal bond structure, which is a significantly more scalable and lower-cost capital source than traditional warehouse lines used by competitors.

The social proof on Slide 7 is also exceptionally strong. By listing Fortune 500 companies as the 'obligors' (the ones actually paying the invoices), Now de-risks the investment. Investors aren't just betting on Now; they are betting on the ability of Coca-Cola and GE to pay their bills, which is a very safe bet.

What is Missing from the Now Pitch Deck

Despite the successful raise, the deck has several glaring omissions that would typically be required for a Series A:

Team Slide: There is no slide dedicated to the founders' backgrounds. While a link is provided, a Series A investor usually wants to see the 'Why us?' directly in the presentation. · The Ask: There is no mention of how much money is being raised or what the specific milestones for the next 18-24 months are. We know from catalogue facts it was $29M, but the deck itself is silent on this. · Competition: There is no competitive matrix. The deck assumes the investor agrees that factoring and bank loans are the only alternatives, ignoring other modern FinTech competitors like C2FO or Fundbox. · Financial Projections: There are no charts showing revenue growth, margin expansion, or future volume targets. The deck relies entirely on historical transaction volume ($700M+).

What Founders Should Copy

Founders should emulate Now’s clarity of the 'Job to be Done.' Slide 5 makes it incredibly easy to understand how a customer interacts with the product. If your product is complex (like a bond-securitized payment platform), your process explanation must be simple.

Additionally, the market sizing on Slide 6 is effective because it doesn't just use a generic 'TAM' circle. It explains why the market exists (B2B companies acting as free banks) and quantifies the specific behavior ($10 trillion in AR). This provides a logical foundation for why a solution is necessary now.

Finally, the use of efficiency metrics like 'capital turns' (Slide 7) is a great way for FinTech founders to show they understand the mechanics of their business beyond just top-line growth. Showing that capital turns 6x per year tells an investor that the company can generate significant volume without needing a 1:1 ratio of equity to debt.

Frequently asked questions

How does Now differ from traditional factoring?
According to Slide 4 and Slide 7, Now positions itself as a payment platform rather than a financing product. It enables businesses to get paid immediately in a way that 'feels like accepting a credit card.' Unlike factoring, which often involves high costs and debt on the balance sheet, Now uses a non-recourse structure funded by capital markets via Special Purpose Vehicles (SPVs) and municipal bonds.
What is the target market for Now?
Slide 6 defines the target as U.S. small-to-middle market B2B companies with revenues between $500,000 and $50 million. These companies are described as traditionally underserved by banks and forced to act as 'free banks' to their customers by waiting weeks or months for invoice payments.
What are the key performance metrics shared in the deck?
Slide 7 lists several major milestones: 1,000 clients, 10,000 obligors, over $700 million in total invoices processed, and a DSO (Days Sales Outstanding) of under 60 days. It also notes that debt capital in their SPV turns more than six times per year.
How does Now mitigate the risk of non-payment?
Slide 6 explains that the accounts receivable (AR) portfolio is trade-credit insured, which limits the risk of non-payment. Additionally, the AR is originated by credit-approved SMBs, and the current portfolio has experienced 'minimal write-offs.' Slide 7 also highlights that 40% of their volume comes from Fortune 500 companies.
What is missing from this pitch deck?
The deck is missing several standard components: a dedicated team slide with bios (only a link is provided), a detailed 'Ask' slide, a competitive landscape analysis, and specific forward-looking financial projections. It also lacks a clear breakdown of how the Series A capital will be allocated across departments like sales, marketing, or engineering.
Cover slide of the Now (NowAccount) pitch deck — Series A 2021
Now (NowAccount) pitch deck, slide 1 (2021)

Now (NowAccount) pitch deck: the facts

Company
Now (NowAccount)
Year
2021
Stage
Series A
Slides
7
Sector
FinTech
Deck type
Investor Pitch Deck
Outcome
$29M Raised
Headquarters
USA

Now (NowAccount) pitch deck PDF

The full Now (NowAccount) deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Now (NowAccount / NOW Corp) pitch deck was used for

This 7‑slide **Series A pitch deck from 2021** was used by Now (formerly NowAccount), an Atlanta‑based fintech that accelerates B2B invoice payments for SMBs. The deck supported an October 2021 **$29M Series A extension**, structured as a mix of a $25M credit facility and $4M of additional equity, following an initial $9.5M Series A equity round in June 2021. The company’s product, branded NowAccount®/Revenue On Demand™, lets small and middle‑market B2B businesses get paid immediately on approved invoices via a unique municipal‑bond and SPV structure that taps capital markets instead of traditional factoring or loans. The deck emphasizes repositioning trade credit funding from SMB balance sheets to capital markets, risk‑mitigated structures for capital providers, and scalable underwriting using rules‑based and machine‑learning infrastructure, all to justify the blended debt‑and‑equity raise.

Business model: Fintech platform providing **payment acceleration / revenue-on-demand** for B2B SMBs by purchasing approved invoices and turning them into immediate cash flow for a flat fee, without traditional loans or factoring.

Year
2021
Raised
$29M
Investors
Brigade Capital Management, Virgo Investment Group
Headquarters
Atlanta, Georgia, USA
Industry
FinTech / B2B payments / working capital financing.

Round: Series A extension (mix of debt and equity tied to the Series A).

Raising: Series A extension financing comprising a $25M credit facility and $4M equity.

Lead investor: Brigade Capital Management and Virgo Investment Group co‑led the $29M Series A extension financing.

Total funding: At least $9.5M Series A equity in June 2021 plus a $29M mix of credit facility and equity in October 2021; total disclosed financing is at least $38.5M, with several databases listing ~$34.9M in funding rounds (excluding all securitization/bond facilities).

Use of funds as presented: Refinance Now’s existing municipal bond facility, scale the purchase of future invoices from SMB clients, expand its portfolio, and fund platform, technology, sales, and marketing growth.

What happened after the Now (NowAccount / NOW Corp) deck

Following an initial $9.5M Series A equity round in June 2021, Now used its concise 7‑slide deck to support a $29M Series A extension in October 2021, structured as a mix of credit facility and equity led by Brigade Capital Management and Virgo, alongside refinancing of its municipal bond facility; the company has continued operating and expanding its Revenue On Demand™ platform for B2B SMBs.

What the Now (NowAccount / NOW Corp) deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Now (NowAccount / NOW Corp) deck

Now (NowAccount / NOW Corp) pitch deck: common questions

What does Now / NowAccount actually do?

Now (formerly NowAccount) is a fintech platform that provides **payment acceleration / Revenue On Demand™** to B2B small and middle‑market businesses, turning their approved invoices into immediate cash flow for a flat fee, without requiring them to take on debt or use traditional factoring.

How much did Now raise with this pitch deck, and from whom?

In **June 2021**, Now raised a **$9.5M Series A equity round** led by Virgo Investment Group, with participation from Cresset Capital Partners, to scale its invoice payment platform. In **October 2021**, it closed a **$29M Series A extension**, consisting of a **$25M credit facility and $4M of additional equity**, led by Brigade Capital Management and Virgo Investment Group.

What is unique about Now’s municipal bond and SPV structure?

The deck describes a structure in which SMB invoices are purchased via **SPVs (special purpose vehicles) funded directly from capital markets through an authorized municipal bond structure**, branded as Grow America Now® bonds. This structure is designed to mitigate risk for capital providers with collateral enhancements not typically available to SMBs and to offer better safety and yield than conventional lending or factoring.

Which customers does Now target with this Series A deck?

According to the deck and supporting articles, Now targets **U.S. B2B SMBs with $500K–$50M in annual revenue**, a segment that collectively generates over **$10 trillion in accounts receivable per year**, and is traditionally underserved by banks and factors. The platform aims to help these businesses avoid funding trade credit by limiting growth, taking on debt, or raising equity, by shifting credit funding to the capital markets instead.

What was the purpose of the $29M Series A extension round highlighted in the deck?

The **October 2021 $29M financing** (credit facility plus equity) was intended to **refinance an existing municipal bond facility, expand the purchase of invoices from Now’s clients, and scale its portfolio and platform**, including technology development and sales/marketing to reach more SMBs.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

Now (NowAccount) pitch deck slides

Now (NowAccount) pitch deck slide 1 of 7
Now (NowAccount) pitch deck — slide 1 of 7
Now (NowAccount) pitch deck slide 2 of 7
Now (NowAccount) pitch deck — slide 2 of 7
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Now (NowAccount) pitch deck — slide 3 of 7
Now (NowAccount) pitch deck slide 4 of 7
Now (NowAccount) pitch deck — slide 4 of 7
Now (NowAccount) pitch deck slide 5 of 7
Now (NowAccount) pitch deck — slide 5 of 7
Now (NowAccount) pitch deck slide 6 of 7
Now (NowAccount) pitch deck — slide 6 of 7

What each slide of the Now (NowAccount) pitch deck says

Slide 3

It all began with a few 7 entrepreneurs and a dream 1 ZL to help others grow. Vl

Slide 4

ouRpropuCT Now® provides an innovative payment acceleration platform for small and middle-market businesses (SMBs). B2B SMBs are traditionally underserved by banks and factors, and their need for capital is often driven by the fact that they have to wait to get paid by their customers. NowAccount's unique structure enables SMBs to get paid immediately without loans or factoring, while at the same time providing capital sources a structure with better safety and yield through which to fund SMBs. In contrast to traditional lending, factoring and receivables financing, Now® enables the business to get paid immediately in a way that feels like accepting a credit card for payment. Addressing SMB…

Slide 5

OUR PRODUCT Our vision is to create a world where diverse businesses of all sizes have access to capital, commerce, and customer opportunities. ; g I, Now is committed to helping businesses grow O—CEO— (2) (2) (0) 7 \ through accelerated | invoice payments. Deliver goods or Choose to Get Paid Rest easily while services and invoice accelerate invoice within 1 day! ‘we manage the your customer. payment with your invoices and do the Now Account. waiting for you.

Slide 6

Wy Now? The U.S. small - middle market B2B companiescharacterized as companies with revenues of $500K-$50 millon - generate more than $10 triion in accounts receivable (extension of free credit to their customers) each year. These 'companies fund this credit by imiting their growth, taking on debt or raising equity. In contrast, B2C businesses no longer have to fund credit to their customers because they accept credit cards for payment, shifting the funding of credit from their balance sheets to the capital markets. The current market presents a compelling opportunity for No 10 shiftthe funding of B2B trade credit from the balance sheets of millions of SMB businesses to the capital markets…

Slide 7

PORTFOLIO SUMMARY = fi ©Ror Al oy ?., Udger martave. + Positioning as a payment platform (rather than a factoring or financing product)is more desirable 10 the SMB (off balance shot), frctionless to the SMB's customer and atiractive t0 large partners looking 10 serve the SMB market + Nows structure mitigates risk with the use of SPV's funded directly from the capial markets via a municipal bond structure that's resilent and with collateral enhancemens not avaiabio to the SMB markel + Now's underwrting and processing infrasiructure is rules-based and employs machine learing 1o effectively and effciently process a high volume of SMB invoices + Attractive retum on assets at scale: The deb capit…

Slide text above is read directly from the Now (NowAccount) deck PDF embedded on this page.

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