Room2shop Pitch Deck: 19-Slide Breakdown

Room2shop is a Surat-based e-commerce platform that attempts to solve the 'dead stock' problem for retailers through a nationwide auction facility. The deck, dating to approximately 2016, outlines a business model that generates revenue via 5-20% sales commissions. A significant portion of their strategy relies on 'e-MLM,' a multi-level marketing referral system designed to lower customer acquisition costs by sharing purchase margins with referring buyers. While the company reported 30 Lakhs in revenue and $165,000 in internal funding, the deck struggles with a lack of clear market sizing (TA…

Key takeaways

• The company operates a hybrid model including retail, wholesale, and an auction facility for second-hand goods and dead stock (Slide 3).
• Revenue is generated through a fixed commission rate ranging from 5% to 20% depending on the product category (Slide 4).
• A core 'USP' is the e-MLM plan, which uses unique buyer codes to share purchase margins with referrers to lower acquisition costs (Slide 5).
• The deck claims a $1.6 billion total e-sales market in India but suggests they face 'No Real Competition' in the auction sector (Slide 6).
• The founding team brings significant experience from the banking sector, specifically ICICI and HDFC Bank (Slide 7).
• As of April 2016, the company reported 30 Lakhs in revenue and $165,000 in 'in-house' invested capital (Slide 8, 9).
• The company self-valued at $6.67 million despite having no external funding at the time of the deck's creation (Slide 9).
• The $1 million ask is allocated primarily to Marketing (30%) and Product Development (25%) (Slide 10).

Frequently asked questions

What is the primary problem Room2shop aims to solve?

According to Slide 3, the company focuses on helping sellers liquidate 'dead stocks' and second-hand goods. By providing an auction facility, they allow sellers to reach a nationwide audience of buyers who can purchase items online without traveling, which the deck claims 'eradicates' the problem of stagnant inventory.

How does the e-MLM system work?

Detailed on Slide 5, the e-MLM (Electronic Multi-Level Marketing) system provides each buyer with a unique referral code. When a referred friend makes a purchase at any point in the future, the original buyer receives a share of the purchase margin. The stated goal is to lower the Cost of Customer Acquisition (CAC).

What are the company's financial projections?

Slide 8 outlines a roadmap to reach 40 cities and 50,000 sellers by 2018, with EBIDTA margins starting to 'take off by 3%.' By 2020, they targeted 1.5 lakh sellers across India with EBIDTA margins reaching 8-10%.

How does Room2shop compare itself to competitors like Amazon and eBay?

On Slide 6, Room2shop uses a feature-comparison table. They claim to be the only player offering a full suite of services: Auction Facility, Packaging Material, Free Packaging Material, Free Shipping, and Free Returns. They specifically note that while eBay has an auction facility, it lacks the free shipping and returns offered by Room2shop.

What is the current funding status mentioned in the deck?

Slide 9 explicitly states that all funding to date has been 'in-house,' totaling $165,000. They had not raised any external funds at the time of the pitch, yet they applied a $6.67 million valuation to the company, representing a 15% equity cap for the proposed $1 million investment.

Room2shop pitch deck: the facts

Company

Room2shop

Slides

19

Room2shop pitch deck PDF

The full Room2shop deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Room2shop pitch deck was used for

This deck is the 19‑slide “Room2shop pitch desk” published on SlideShare in May 2016, presenting Room2shop as an Indian online marketplace with retail, wholesale, and auction facilities. At that time the company described itself as a new‑age startup founded in January 2015 with operations starting July 2015 and current revenue of about 30 lakhs INR. The deck positions Room2shop as bootstrapped and explicitly seeking an early‑stage investment of US$1 million to expand team, marketing, product assortment, and technology. It targets the Indian e‑commerce market, emphasizing a referral‑based acquisition model and a focus on SME artisans and traders.

Business model: B2C online retail marketplace with auction and wholesale facilities for new and used products in India.

Round

Early‑stage (seed/Series A not explicitly named in deck).

Year

2016

Founded

2015-01-21

Founders

Prakash Kaptan, Avdhesh Tripathi

Headquarters

Surat, Gujarat, India

Industry

E-commerce platforms and online marketplaces.

Raising: US$1,000,000 early‑stage investment sought as stated in the 2016 pitch deck.

Use of funds as presented: Expansion of team, marketing, product assortment, and technology for the marketplace and its auction and wholesale facilities.

What happened after the Room2shop deck

Room2shop’s 2016 pitch deck portrays a young, bootstrapped e‑commerce startup with auction and wholesale features, early revenue of about 30 lakhs INR, and a plan to raise US$1 million for expansion. Subsequent corporate records show the underlying 2015 entity, ROOM 2 SHOP ONLINE PRIVATE LIMITED, has since been struck off, and no credible public sources confirm that the proposed US$1 million round

• ROOM 2 SHOP ONLINE PRIVATE LIMITED was incorporated on 21 January 2015 in Gujarat, India, with its registered office in
• By the time of the 2016 pitch deck, Room2shop reported approximately 30 lakh INR in revenue since launching operations i
• Corporate registry data now lists ROOM 2 SHOP ONLINE PRIVATE LIMITED in Strike Off status, indicating that this specific

What the Room2shop deck got right

• Multi‑channel value proposition (retail, auction, wholesale). The deck presents a differentiated marketplace model that combines standard retail with auction facilities and a wholesale room, enabling both new and used products to be sold, which could attract diverse buyer and seller segments.
• Focus on SME and artisan sellers in India. Room2shop explicitly targets Indian SMEs, artisans, and small traders, positioning the platform as a way to digitize and democratize trade for under‑served sellers nationwide.
• Documented early revenue traction. The 2016 deck reports early traction of approximately 30 lakh INR in revenue within roughly a year of operations, suggesting market validation for the model at an early stage.
• Attention to product discovery and shopping experience. The company emphasizes tools that improve product discovery and conversion—such as search by city, price, brand, and product features, as well as detailed descriptions and high‑resolution images—which can enhance user experience.
• Bootstrapped launch with initial market validation. By remaining bootstrapped up to the time of the pitch, Room2shop demonstrates an ability to launch operations and generate initial revenue without prior external equity funding, which can appeal to investors looking for capital efficiency.

What could have been stronger

• No externally validated or detailed funding history. The deck specifies that the company is bootstrapped and seeking US$1 million but does not provide details on committed capital, investor interest, or past funding history, limiting investors’ ability to assess financing risk and runway.
• Sparse detail on revenue quality and unit economics. Although the deck cites current revenue of about 30 lakhs INR and describes the startup as founded in January 2015 with operations from July 2015, it does not break down revenue by cohort, category, or margin, nor does it show customer retention or unit economics.
• Limited data on acquisition metrics and referral model performance. The slides emphasize auction, wholesale rooms, and referral‑based acquisition but provide limited quantitative data on customer acquisition cost, lifetime value, or performance of the referral mechanism, making it hard to evaluate scalability of the proposed growth model.
• Unclear competitive moat versus major marketplaces. The deck positions Room2shop against large incumbents in Indian e‑commerce but offers little evidence of defensibility—such as proprietary technology, exclusive supply, or strong network effects—beyond the auction and wholesale features, which can be replicated.

How an investor would read this deck

What draws attention

• Clarify the legal and operating history, including incorporation in January 2015 and subsequent Strike Off status of ROOM 2 SHOP ONLINE PRIVATE LIMITED, and how that relates to any ongoing operations or restructured entities.
• Understand the performance and adoption of the auction and wholesale rooms across categories, including GMV by channel and buyer/seller engagement metrics.
• Examine detailed unit economics—customer acquisition costs, referral program performance, repeat purchase rates, and contribution margins—to see whether the 30‑lakh revenue figure in 2016 reflects sustainable economics.
• Assess the competitive positioning versus large players like Flipkart and Amazon to determine whether the differentiated auction and SME‑focused model can capture and retain a defensible niche.

Risks that stand out

• Corporate filings show the 2015 entity ROOM 2 SHOP ONLINE PRIVATE LIMITED in Strike Off status, introducing legal and continuity risk around liabilities, brand ownership, and corporate governance.
• Operating in Indian e‑commerce puts Room2shop in direct competition with well‑funded incumbents; without a clearly defensible niche or superior economics, the auction‑and‑wholesale differentiation may be insufficient for long‑term survival.
• The deck’s lack of granular data on unit economics and referral performance creates uncertainty about scalability and could mask high acquisition costs or low retention.
• If the US$1 million round described in the deck was not completed or only partially raised, the company may have faced capital constraints that limited growth or contributed to its Strike Off corporate status.

Questions this deck invites

• What is the current legal and operational status of Room2shop relative to the 2015 corporate entity that is now marked Strike Off, and were assets, technology, or brand transferred to any successor company?
• Did the US$1 million early‑stage round described in the 2016 pitch deck close, and if so, on what terms (investors, valuation, instrument); if not, how has the company been financed since?
• How do auction and wholesale transactions perform compared with standard fixed‑price retail on key metrics such as conversion rate, average order value, and margin?
• What are the detailed unit economics for customer acquisition, including the effectiveness and cost of the referral‑based model highlighted in the deck (CAC, LTV, payback period)?
• How does Room2shop source and vet SME sellers and artisans nationwide, and what operational processes exist to manage product quality, logistics, and customer support at scale?

What founders can take from the Room2shop deck

• Even niche e‑commerce models that blend retail, wholesale, and auctions need to present clear unit economics and acquisition metrics; high‑level revenue figures and qualitative descriptions are not enough for investors to assess scalability.
• Targeting underserved segments—such as SMEs, artisans, and used‑goods sellers—can be a compelling narrative, but a pitch deck must connect that narrative to specific operational processes and defensible advantages versus larger incumbents.
• Bootstrapped startups seeking a significant early‑stage round benefit from explicitly tying use of funds to measurable milestones in technology, category expansion, and team building, as Room2shop attempts in its US$1 million ask.
• Including legal and corporate structure details (incorporation dates, entity status, ownership) is important because later filings, such as a Strike Off status, can materially affect investor perception and due‑diligence outcomes.
• Combining multiple value propositions—retail, wholesale, auctions, used products—into one marketplace can create complexity; a pitch deck should help investors by clearly prioritizing which channel drives the core business and how each contributes to growth.

Room2shop pitch deck: common questions

What is Room2shop and what does it do?

Room2shop is an Indian B2C online marketplace based in Surat that offers a cloud‑based e‑commerce platform with retail, auction, and wholesale facilities, allowing sellers to offer both new and used products to buyers across India.

When was Room2shop founded?

Corporate registry data shows that ROOM 2 SHOP ONLINE PRIVATE LIMITED was incorporated on 21 January 2015 in Gujarat, India, and the pitch deck states the startup was founded in January 2015 with operations starting from July 2015.

Has Room2shop raised external funding, and was the $1M round in the deck completed?

Available company and funding databases list Room2shop’s sector and basic profile but do not report any specific equity funding rounds or disclosed investment amounts; the 2016 pitch deck describes the company as bootstrapped and seeking a US$1 million early‑stage investment, but no external source confirms that this round was closed.

Where is Room2shop based?

Room2shop is headquartered in Surat, Gujarat, India, with its registered office at International Trade Center, Majuragate Crossing, Ring Road, Surat, as recorded in corporate filings.

What traction and current status does Room2shop report in its pitch deck, and what is known now?

The deck reports that Room2shop was founded in January 2015, began operations in July 2015, and had generated approximately 30 lakh INR in revenue by the time of the 2016 presentation. Later corporate records show the company’s legal status as Strike Off, indicating it is no longer active under that corporate entity.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• Room2shop Online Pvt Ltd - About.me page
• Room2Shop — Company Profile | The Company Check
• Room2shop pitch desk
• Room2shop - F6S
• Room2shop - The Org
• Alok Tiwari | LinkedIn
• Room2Shop Online Private Limited — Funding & Revenue (202...
• room 2 shop online private limited - WiseBooks

Room2shop pitch deck slides

What each slide of the Room2shop pitch deck says

Slide 1

RDM [(ASHOPS Change the way of “hopping Reoma2shop Online Private Limited SURAT, GUJARAT (INDIA) avdhesh.tripathi@room2shop.com +91-9328199236

Slide 2

\DER TEAM PLAN, ry GOAL Mission: Our mission is to be the India’s largest online marketplace and erase the distance and gap between the sellers and buyers digitally. Objective is to provide every individual, artisan, trader, distributor, wholesaler, manufacturer & exporter a digital, safe and secure platform to do business. With our Auction facility we want to present a different experience of shopping to the shoppers nationwide. Vision: Vision is to create a digital environment for even the smallest of the artisans in the country to be able to showcase & sell his creative products to the whole nation. RGM KBASHOPS Change tine way of shopping

Slide 3

ELEVATOR PITCH We help e-commerce retailers increase their conversions by providing them an ecosystem where they can sell new as well as used products efficiently. Room2shop offers the tools to merchandise product trends throughout the digital shopping journey: onsite, in email marketing and in advertising. We also provide buyers a unique way of buying the products through Auction Facility which helps them in getting used products at their doorsteps from other parts of India. We also help Manufacturers and wholesalers to sell their products in Bulk through our Wholesale Room Facility. RGM KBRASHOPS Change the way of shopping

Slide 4

Loopholes in Current Scenario Problem 1: 1 would like to share my own personal experience “ Once | wanted to buy a used mobile phone and when | searched for online, | got one from Bangalore. On completion of negotiation with the seller | decided to purchase the same but there was no option of online payment and he told me to pay on pick up”. Problem 2: Sellers from India have to use different platforms to sell their products in different formats like sellers use retail marketplaces to sell in retail and use B2B marketplaces to sell in bulk which is very difficult to manage. RGM (ZASHOPE Change the way of shopping

Slide 5

SOLUTION Solution 1: Room2shop offers Auction Facility to the buyers as well as sellers where sellers will be able to list his second hand goods as well as dead stocks and will be able to sell it nationwide buyers who are not required to travel and can pay online. Hence the problem will be eradicated. Solution 2: We offer a platform for the sellers where they can list their products in Wholesale, Retail, Auction all at the same place. Hence managing different sites will not be an issue. RCM (BASHOPS Change the way of shopping

Slide 6

Indian Retail Market Size Total Retail Market Size USD ~1440° bn | TT Total Retail Market Size USD~490 bn 050.1%) 34 (6.9%) 2012 2021 1 Tradivonal Retadt. Brick & Mortar + Comporatized Retail: Brick & Mortar = Corporatized Retail: E-tailing Source: Technopak Analysis * Retail market size for 2021 is at nominal growth ROM EZASHOPS Change: tne way of =hopping

Slide text above is read directly from the Room2shop deck PDF embedded on this page.

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