What is Hopscotch's primary business model according to the deck?

Based on slide 9, Hopscotch operates as a dual-sided platform. It maintains a 'vetted' network of pediatric behavioral health clinicians while providing them with a comprehensive software suite. This suite includes a library of 250+ interventions, scheduling tools, telehealth capabilities, integrated payments, claims processing, and digitized assessment tools.

How does Hopscotch differentiate its clinical approach?

On slide 5, the company highlights its 'Insight' that simply increasing access isn't enough. They focus on 'quality of care' by providing tools for the 'entire family.' Their product facilitates engagement during three phases: 'Before Session' (tailored activities), 'During Session' (interactive interventions), and 'In-Between' (home practice to keep progress flowing).

What metrics are used to justify the market need?

Slide 3 cites three major sources to establish a crisis: a 53% increase in pediatric suicide attempts and mental health cases in 2021 (Becker's Hospital Review), a declaration of a 'national emergency' by pediatricians (Children's Health), and the impact of pandemic isolation on developing minds (Science).

Who are the key members of the leadership team?

Slide 12 lists Marla Beyer (Co-Founder & CEO) with corporate healthcare strategy experience; Biju Kalissery (Co-Founder & CTO) with 20 years of engineering experience; Sourav Sengupta, MD, MPH (Chief Clinical Officer); and Andrew Jatau, LPC (Head of BH Content), who previously founded a pediatric content site.

What is missing from this pitch deck?

The 12-slide deck is missing several standard venture components: a specific funding 'Ask' (amount and use of proceeds), a detailed slide on unit economics or revenue growth, a competitive landscape matrix, and a clear roadmap for geographic or service line expansion beyond the current pediatric focus.

Hopscotch Pitch Deck: All 12 Slides + Teardown

See all 12 slides of the Hopscotch pitch deck — a 2024 Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Hopscotch’s 12-slide pitch deck focuses on the acute shortage and quality gap in pediatric behavioral health. By positioning itself as both a provider network and a clinical toolset, the company successfully raised $8M in Seed funding in 2024. The deck relies heavily on establishing a 'national emergency' context before introducing a solution that spans the entire patient journey—before, during, and after sessions. While the deck excels at demonstrating clinical depth through its '250+ clinician-developed interventions' mentioned on slide 9, it is notably light on financial projections and sp…

Key takeaways

The deck uses a high-urgency problem statement, citing a 53% rise in pediatric mental health cases on slide 3.
Hopscotch identifies its core insight on slide 5: the need to improve care quality via tools, not just increasing provider access.
The product strategy covers the full clinical lifecycle: preparation, in-session engagement, and 'in-between' home activities (slide 5).
The platform includes a content library of over 250 interventions to support clinicians (slide 9).
Operational infrastructure is highlighted as a key value prop, including integrated payments and claims processing (slide 9).
The leadership team features a Chief Clinical Officer and a Head of BH Content, signaling a content-first clinical approach (slide 12).
The deck omits a specific 'Ask' slide, financial forecasts, and a detailed competitive landscape analysis.
The business model is presented as a hybrid of a provider network and a SaaS-like infrastructure for behavioral health (slide 9).

The Pediatric Mental Health Infrastructure Play

Hopscotch entered the market at a time of unprecedented demand for pediatric behavioral health services. As reported by Business Insider, the company raised $8M in a Seed round in 2024. The deck they used is a masterclass in establishing clinical authority while pitching a scalable technology platform. Rather than just being another telehealth marketplace, Hopscotch positions itself as the operating system for pediatric clinicians, solving for both the 'administrative burden' and the 'engagement gap' in child therapy.

Slide 1-2: Branding and Vision

The deck opens with a clean, playful aesthetic that aligns with its pediatric focus. The tagline on slide 1, "Pediatric behavioral healthcare access for all," sets a broad, mission-driven tone. The use of bright, primary-adjacent colors and geometric shapes suggests a brand that is approachable for families but professional enough for the clinical setting it inhabits.

Slide 3: The Crisis Narrative

Slide 3 is the 'Why Now' slide. It relies on third-party validation to establish the severity of the problem. By quoting Becker's Hospital Review (Jan 22, 2022) , the deck notes that "Pediatric suicide attempts, mental health cases rose 53% in 2021." It further bolsters this with headlines from Children's Health and Science , framing the situation as a 'national emergency.' This is a standard but effective tactic for healthcare startups: prove the market isn't just large, but that it is currently failing under the weight of a crisis.

Slide 5: The Core Insight

This is arguably the most important slide in the deck. It moves the conversation from 'access' to 'quality.' The text states: "However, the solution isn't simply to increase access to pediatric providers, it's to improve the quality of the care by giving them the tools they need to support the entire family."

The slide breaks down the patient journey into three distinct phases:

Before Session: Preparing activities tailored to the child's diagnosis. · During Session: Utilizing interactive tools like the 'Feeling Face Creator' to engage patients. · In-Between: Sending families home with 'Fun Scheduling' and activities to ensure progress doesn't stall between appointments.

This demonstrates that Hopscotch isn't just a video link; it is a clinical workflow tool.

Slide 7: The Mission Statement

Slide 7 serves as a transition, defining Hopscotch as a "comprehensive pediatric behavioral health solution for families and providers." It emphasizes "evidence-based care" and "emotionally resilient children." This slide acts as a reset point, ensuring the investor understands the dual-sided nature of the platform before diving into the technical features.

Slide 9: The Platform Architecture

Slide 9 details the 'how.' The company divides its value proposition into two columns: Our Provider Network and Our Platform .

The network is described as "highly skilled, vetted providers." · The platform features a "Content Library of 250+ clinician-developed interventions." · It also includes the 'boring' but essential infrastructure: "Scheduling, telehealth, integrated payments, claims processing." · Finally, it mentions "Digitized assessment tools."

By including claims processing and payments, Hopscotch signals to investors that they are capturing the financial transaction, which is key for a Seed-stage company looking to prove a path to significant revenue.

Slide 12: The Leadership Team

The final slide in the provided sequence focuses on the team's pedigree. Marla Beyer (CEO) brings corporate strategy experience from large healthcare enterprises. Biju Kalissery (CTO) provides the technical backbone with 20 years of experience. The inclusion of Sourav Sengupta, MD, MPH as Chief Clinical Officer and Andrew Jatau, LPC as Head of BH Content is a strategic move to show that the '250+ interventions' mentioned earlier are backed by actual medical and clinical expertise. The slide features logos from UnitedHealth Group, MIT, and NYC Health + Hospitals , providing significant institutional credibility.

What Hopscotch Does Well

The deck is exceptionally strong at defining a clinical niche . By focusing exclusively on pediatrics, Hopscotch avoids the 'generalist telehealth' trap that many companies fell into post-2020. They recognize that treating a child requires different tools (games, visual aids, parental involvement) than treating an adult.

Furthermore, the product-market fit narrative is built into the workflow. By showing the 'Before, During, and In-Between' phases, they demonstrate a deep understanding of the clinician's daily pain points—specifically the difficulty of keeping children engaged and the lack of visibility into what happens between sessions.

What is Missing from the Deck

Despite raising $8M, the deck (as presented) leaves several critical questions unanswered for a typical investor:

Unit Economics: There is no mention of the Cost Per Acquisition (CPA) for providers or families, nor the Lifetime Value (LTV). · Revenue Model: While 'claims processing' is mentioned, the deck doesn't specify if they take a percentage of the billings, charge a SaaS fee to clinicians, or operate on a per-member-per-month (PMPM) basis with payers. · Traction: There are no slides showing current user growth, number of active clinicians, or patient outcomes data. · The Ask: The deck lacks a final slide detailing how much capital is being raised and exactly how it will be deployed (e.g., hiring, geographic expansion, R&D).

Founder Takeaways

Founders in the healthcare space should study how Hopscotch productized clinical expertise . Instead of just saying they have 'good content,' they quantified it (250+ interventions) and showed exactly where it fits in the provider's workflow. This turns a 'soft' asset into a 'hard' product feature.

Additionally, the team slide is a model for balanced hiring. A Seed-stage healthcare company needs a 'Builder' (CTO), a 'Strategist' (CEO), and a 'Practitioner' (CCO). Hopscotch checked all three boxes, which likely provided the necessary confidence for investors to commit $8M despite the missing financial projections in this specific slide sequence.

Frequently asked questions

What is Hopscotch's primary business model according to the deck?: Based on slide 9, Hopscotch operates as a dual-sided platform. It maintains a 'vetted' network of pediatric behavioral health clinicians while providing them with a comprehensive software suite. This suite includes a library of 250+ interventions, scheduling tools, telehealth capabilities, integrated payments, claims processing, and digitized assessment tools.
How does Hopscotch differentiate its clinical approach?: On slide 5, the company highlights its 'Insight' that simply increasing access isn't enough. They focus on 'quality of care' by providing tools for the 'entire family.' Their product facilitates engagement during three phases: 'Before Session' (tailored activities), 'During Session' (interactive interventions), and 'In-Between' (home practice to keep progress flowing).
What metrics are used to justify the market need?: Slide 3 cites three major sources to establish a crisis: a 53% increase in pediatric suicide attempts and mental health cases in 2021 (Becker's Hospital Review), a declaration of a 'national emergency' by pediatricians (Children's Health), and the impact of pandemic isolation on developing minds (Science).
Who are the key members of the leadership team?: Slide 12 lists Marla Beyer (Co-Founder & CEO) with corporate healthcare strategy experience; Biju Kalissery (Co-Founder & CTO) with 20 years of engineering experience; Sourav Sengupta, MD, MPH (Chief Clinical Officer); and Andrew Jatau, LPC (Head of BH Content), who previously founded a pediatric content site.
What is missing from this pitch deck?: The 12-slide deck is missing several standard venture components: a specific funding 'Ask' (amount and use of proceeds), a detailed slide on unit economics or revenue growth, a competitive landscape matrix, and a clear roadmap for geographic or service line expansion beyond the current pediatric focus.

Cover slide of the Hopscotch pitch deck — Seed 2024 — Hopscotch pitch deck, slide 1 (2024)

Hopscotch pitch deck: the facts

Company: Hopscotch
Year: 2024
Stage: Seed
Slides: 12
Sector: Healthcare
Deck type: Seed Pitch Deck
Outcome: $8M Raised
Headquarters: North America

Hopscotch pitch deck PDF

The full Hopscotch deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Hopscotch pitch deck was used for

This deck is for Hopscotch, a youth mental-health startup focused on pediatric behavioral health, raising a seed round to scale its dual-sided platform for clinicians and families. Business Insider reported that Hopscotch raised $8M in 2024 to address the pediatric mental health crisis with a SaaS-like infrastructure supporting clinicians and a family-facing portal.[Source page] External funding and press sources describe an $8M seed round announced in September 2022, co-led by Greycroft and Inspired Capital, used to expand insurance partnerships and grow the provider base nationally.[2][4][3][6] The deck covered by Business Insider appears to be the seed fundraising deck used in connection with this $8M raise, highlighting clinical credibility, payer partnerships, and scalable software infrastructure.[2][4][11]

Business model: Hopscotch operates a digital youth mental health platform that connects families with pediatric behavioral health clinicians via a virtual and in-person care network, using a software platform and family/child portals to support treatment and follow-up care.[14][11][15]

Round: Seed
Raised: $8 million
Lead investor: Greycroft and Inspired Capital co-led the $8M seed round.[2][4][3][6]
Investors: Greycroft, Inspired Capital, New York Ventures (Empire State Development), Remarkable Ventures (ERA’s fund), Watershed VC, Cold Start, Optum, Aetna
Founders: Marla Beyer
Headquarters: New York City, New York, United States.[2][4][13]

Year: 2022 (seed round announcement and coverage); Business Insider later referenced the raise in 2024 teardown context.[2][3][Source page]

Industry: Healthcare – pediatric behavioral and youth mental health; telehealth and SaaS platform for pediatric behavioral health providers.[2][4][11][10]

Total funding: $8 million in seed funding disclosed publicly as of September 2022.[2][4][8][10]

Use of funds as presented: Expansion of insurance partnerships, national growth of the provider base, and continued development of Hopscotch’s platform to deliver in-network pediatric behavioral healthcare.[2][4][11][15]

What happened after the Hopscotch deck

Following its $8M seed round, Hopscotch has continued to operate and expand as a pediatric behavioral telehealth platform, deepening insurer partnerships and scaling its clinician network while rolling out family-facing telehealth services and portals.[2][4][14][15]

Closed an $8 million seed funding round announced in September 2022, co-led by Greycroft and Inspired Capital.[2][3][4][
Secured partnerships with major payers including Optum, Aetna, and Cigna, and has been reported as in-network with addit
Expanded its clinician network from roughly 1,600 providers to more than 3,000 pediatric behavioral health clinicians pr
Launched consumer-facing online appointments for families with clinicians in its network, transitioning from a clinician

What the Hopscotch deck got right

Clear focus on a large, urgent pediatric mental health problem. Hopscotch directly addresses the pediatric mental health crisis by focusing on youth behavioral health, a large and growing market with strong payer and policy interest, which is clearly emphasized in public narratives around the company and its deck.[2][4][12][15]
Integrated solution for clinicians and families. The dual-sided platform provides both clinician tools (gamified, digitized treatment content and data-driven care) and family portals (appointments, payments, resources), creating an integrated ecosystem that can be highlighted compellingly in a deck.[11][14][15]
Strong payer relationships and in-network coverage. Hopscotch has secured partnerships and investments from major payers—Optum, Aetna, Cigna—and is in-network with several large insurers, which strongly validates its reimbursement model and can be showcased as traction in the deck.[1][2][12][13][14]
High-credibility investor syndicate. The $8M seed round was co-led by recognized venture firms Greycroft and Inspired Capital, with participation from state-backed and sector-focused investors, giving the deck strong signaling around investor confidence.[2][4][3][5][11]
Rich clinical content and gamified interventions. Hopscotch’s platform includes a sizable content library of more than 100 interactive games and activities for therapy sessions, plus gamified interventions, which can be framed as proprietary tools improving engagement and outcomes.[11][15]
Demonstrated growth in clinician network. Evidence of rapid clinician network growth, from around 1,600 to over 3,000 providers, offers tangible traction and scalability data that can be featured in the deck to show momentum in supply-side network building.[15]

What could have been stronger

Limited visibility into detailed financial and cohort metrics. Public descriptions emphasize Hopscotch’s mission, payer relationships, and platform capabilities but provide few concrete metrics in the deck coverage (e.g., no detailed unit economics, churn, or lifetime value), which may make it harder for investors to assess scalability beyond qualitative statements.[2][4][11][15]
Regulatory and compliance posture under-explained. Available materials emphasize partnerships with major payers and growing clinician networks, but do not clearly disclose regulatory milestones (e.g., any specific telehealth compliance certifications or state-by-state licensure infrastructure), leaving potential diligence questions on compliance and risk management.[2][4][14][15]
Go-to-market and geographic strategy described at a high level. The Business Insider coverage and investor materials highlight Hopscotch’s national ambitions and payer partnerships, but provide little granular detail on geographic rollout strategy, market segmentation (Medicaid vs commercial), or prioritization of states, which could make the growth plan feel high-level.[2][4][14][15]
Clinical outcomes data not prominently documented. Deck-related commentary stresses the dual-sided platform and clinician support tools but offers limited explicit evidence on clinical outcomes (e.g., validated improvement measures, RCTs, or standardized scales), which may leave outcome claims more aspirational than empirically grounded for investors focused on value-based care.[11][15]

How an investor would read this deck

What draws attention

Hopscotch targets a significant and widely recognized pediatric mental health crisis, positioning itself in a large and urgent market with strong policy and payer interest.[2][4][12][13]
The company already has partnerships and investment from major payers such as Optum, Aetna, and Cigna, suggesting strong alignment with insurer priorities around access and cost containment.[2][12][13]
Hopscotch’s dual-sided platform—clinician tools plus family-facing portals—could generate defensibility via integrated workflows, data, and gamified treatment content.[11][14][15]
Seed round size of $8M and backing from well-known venture firms (Greycroft, Inspired Capital) and strategic investors (New York Ventures, Remarkable Ventures) indicate early validation and the potential for follow-on capital.[2][4][5][11]
The focus on in-network, insurance-covered care addresses affordability and could enable scalable demand without direct-to-consumer high out-of-pocket pricing.[2][4][14][15]

Risks that stand out

Dependence on commercial insurers and contracts with payers like Optum, Aetna, and Cigna means business performance is sensitive to reimbursement policies, contract renewals, and rate negotiations.[2][12][13][14]
The highly regulated nature of pediatric and telehealth behavioral care introduces ongoing compliance risk, including evolving state regulations and privacy requirements that could constrain expansion or increase costs.[14][15]
Competition in digital mental health and pediatric telehealth may intensify, and larger incumbents or health systems could launch similar youth-focused products leveraging existing networks and payer relationships.[12][13][14]
Scaling high-quality pediatric behavioral clinicians nationally is structurally challenging, and maintaining quality and consistency across thousands of providers may be difficult without robust training and oversight.[11][15]

Questions this deck invites

What concrete clinical outcome metrics (e.g., symptom scales, adherence rates, school attendance, hospitalization avoidance) has Hopscotch demonstrated across its pediatric populations, and how are these measured and reported to payers and
How does Hopscotch’s economics work per visit and per patient episode, including reimbursement rates, clinician compensation, margin, and any SaaS or platform fees charged to providers?[2][4][14]
What are the regulatory and compliance frameworks Hopscotch follows across states (licensure, telehealth regulations, data privacy), and how does the platform handle cross-state practice limitations for clinicians treating youth?[14][15]
How defensible is the content library and gamified intervention IP (e.g., proprietary vs licensed content, evidence base), and what prevents payers or competitors from replicating similar tools?[11][15]
How scalable is the clinician acquisition and retention strategy, and what are current clinician satisfaction, utilization, and churn metrics in the network?[11][15]

What founders can take from the Hopscotch deck

Anchoring a seed-stage pitch deck in a clearly defined national crisis (pediatric mental health) can help articulate urgency and market size in a way that resonates with both payers and investors.[2][4][12]
Demonstrating early payer partnerships and in-network coverage (e.g., Optum, Aetna, Cigna) can serve as strong proof points of market validation for healthcare startups seeking to scale reimbursed services.[2][12][13]
Positioning the product as a dual-sided platform—supporting clinicians with content and tools while giving families convenient access and portals—can convey a more holistic solution than a single-sided app.[11][14][15]
Showcasing strategic and reputable investors (such as Greycroft, Inspired Capital, and state-backed funds like New York Ventures) helps build credibility around both the business and its ability to raise future capital.[2][4][5]
Highlighting a rich treatment content library and gamified interventions in the deck illustrates differentiation beyond simple telehealth logistics, suggesting potential advantages in engagement and outcomes.[11][15]
Using a pitch deck in partnership with a media outlet like Business Insider can amplify visibility of a seed round and create a public record of the company’s story, which may aid future fundraising and recruiting.[Source page][3][5]

Hopscotch pitch deck: common questions

What does Hopscotch do?

Hopscotch is a digital youth mental health startup that connects children and teens to high-quality pediatric behavioral health clinicians through a virtual telehealth platform and in-network insurance partnerships.[2][4][14][10] Its platform also provides clinicians with digitized, gamified treatment content and tools, and offers families portals for appointments, payments, and resources.[11][14]

How much funding has Hopscotch raised, and who invested?

Public sources report that Hopscotch secured an $8 million seed funding round announced in September 2022.[2][4][3][8][10] The round was co-led by venture capital firms Greycroft and Inspired Capital, with participation from New York Ventures, Remarkable Ventures, Watershed VC, Cold Start, and other behavioral health–focused investors.[2][4][5][11]

Who led Hopscotch’s $8M seed round?

The seed round was co-led by Greycroft and Inspired Capital.[2][4][3][6] Additional investors included New York Ventures, Remarkable Ventures (ERA’s fund), Watershed VC, Cold Start, and other individual and strategic investors such as mental health–focused organizations noted in university and investor writeups.[2][4][5][11]

Which payers and insurers does Hopscotch work with?

Hopscotch partners with major commercial insurers including Optum, Aetna, and Cigna, and has been described as working with UnitedHealthcare, Anthem, BlueCross BlueShield, and Aetna via in-network arrangements.[1][2][12][13][14] These payer relationships are central to Hopscotch’s strategy to deliver insurance-covered treatment for children and teens.

How does Hopscotch’s platform work for clinicians and families?

Hopscotch’s platform gives pediatric behavioral health clinicians a free or SaaS-like software layer, including a content library of over 100 interactive games and activities, gamified interventions, data-driven care tools, and family/child portals.[11][15] For families, Hopscotch offers matching to appropriate clinicians, telehealth appointments, and a portal to manage appointments, payments, and resources, with treatment covered by most commercial insurance plans.[14][2][4]