Tines Pitch Deck: Slide-by-Slide Breakdown

Introduction: The 9-Slide Series B Narrative

Tines, founded in 2018, is a Dublin-based enterprise automation platform that has successfully navigated the transition from a specialized security tool to a broad enterprise utility. This 9-slide deck represents a lean approach to fundraising, focusing on high-level market dynamics and social proof rather than granular operational metrics. According to catalogue facts, the company has raised a total of $96,200,000, and this deck serves as a window into how they positioned themselves during their Series B phase.

Slide 1: Title and Value Proposition

The cover slide is minimalist, featuring the Tines logo and the tagline: "Powerful automation, made simple." It sets a tone of efficiency and clarity, which aligns with their core product promise of simplifying complex security workflows.

Slide 2: Defining the Platform

Slide 2, titled "What is Tines?" , provides a three-pronged introduction. It defines the platform as a tool to prioritize high-impact work by automating repetitive processes. Crucially, it introduces the founders not through a dedicated team slide, but as "industry insiders" who previously led security teams at eBay, PayPal, and DocuSign . The slide lists five core attributes: Flexible, Lightweight, Robust, Easy to implement, and Enjoyable to use. This addresses the common pain points of legacy enterprise software which is often perceived as bloated and difficult to deploy.

Slide 3 & 4: The 'Why Now' and Macro Trends

Tines spends two slides (Slide 3 and Slide 4) establishing urgency. Slide 3 cites a "Cambrian Explosion of Software," noting that the average employee uses 35 job-critical apps more than 1,100 times every day . It also highlights a "Technical Skills Gap," stating that 32% of organizations take six months to fill a cybersecurity position. Slide 4 shifts to the "Evolving Threat Landscape," noting that security breaches have increased by 67% since 2014 and 1.5 million new phishing sites are created monthly. By highlighting that 95% of breaches are caused by human error, Tines positions automation as the only viable solution to human fallibility and staff churn (which they cite as being between 10%-50% annually).

Slide 5: The Solution and Competitive Differentiation

Slide 5 directly attacks "Traditional SOAR platforms," claiming they require advanced programming skills and take months to build integrations. Tines presents its solution through three pillars: Easy to Use (no-code), Increase efficiency (eliminating the 25% of time analysts spend chasing false positives), and Supercharge your stack (leveraging existing investments rather than replacing them).

Slide 6: Use Cases and Customer Validation

This slide is a heavy-hitter for social proof. It lists 11 use cases, ranging from Phishing Response to Employee Onboarding/Offboarding . The right side of the slide is a logo wall featuring Box, Auth0, Canva, Snowflake, McKesson, Chainalysis, Intercom, Coinbase, OpenTable, Sophos, and Databricks . This demonstrates that Tines has already secured a foothold in high-growth tech companies and established Fortune 500 enterprises.

Slide 7: Product Visualization

Slide 7 provides a screenshot of the Tines interface. The caption explains that "Actions perform different steps linked by Events to complete your workflow Stories." This slide is brief but essential, proving that the product is a functional, visual workflow builder rather than just a collection of scripts.

Slide 8: The Automation Advantage

Slide 8 doubles down on the value proposition with a specific testimonial from John McSweeney, Director of Active Defence at McKesson . The quote claims that just one implementation "frees up 1.5 analysts per week." This is a powerful ROI metric. The slide also reiterates that the platform is "vendor agnostic" and connects to any REST API , while signaling a future expansion from security to DevOps, IT, HR, and Marketing .

Slide 9: Market Opportunity

The final slide quantifies the total addressable market. It cites a $4.26 Billion workflow automation market in 2016, projected to grow to $18.45 Billion by 2023 . This represents a CAGR of 23.56% . By ending on this slide, Tines reminds investors that while they are starting in security, they are playing in a massive, rapidly growing horizontal market.

What Works in the Tines Deck

The deck is exceptionally strong at problem framing . By using specific percentages (e.g., the 67% increase in breaches and the 25% of time spent on false positives), Tines makes the need for their product feel inevitable. The inclusion of the McKesson testimonial on Slide 8 is a masterstroke; it moves the conversation from "this tool is cool" to "this tool saves us exactly 1.5 headcounts per week per implementation." Furthermore, the logo wall on Slide 6 is top-tier, showing that they have already won the trust of the most sophisticated security teams in the world (Coinbase, Snowflake, etc.).

What is Missing from the Tines Deck

For a Series B deck, there are several notable omissions. There is no financial data —no ARR, no growth rates, and no unit economics (CAC/LTV). While the founders' backgrounds are mentioned, there is no dedicated team slide showing the broader leadership or engineering talent. Most surprisingly, there is no 'Ask' slide . The deck does not specify how much capital is being raised in this round or how that capital will be deployed. It is likely that these details were handled in a separate data room or supplemental document, but their absence in the primary pitch narrative is unconventional for a late-stage round.

What a Founder Should Copy

Founders should emulate Tines' "Why Now" logic . Instead of just saying the market is big, they explain why the current moment is a breaking point (the explosion of apps vs. the shortage of talent). The clean, high-contrast design is also worth copying; it uses white space effectively and avoids the "wall of text" trap that many technical founders fall into. Finally, the transition from a vertical solution (Security) to a horizontal opportunity (Enterprise-wide) on Slide 8 is a perfect way to show a massive upside without losing focus on the current core business.

Conclusion

The Tines deck is a study in narrative momentum . It moves quickly from a macro problem to a specific solution, validated by the world's most recognizable tech brands. While it lacks the financial transparency typically expected in a teardown, its ability to sell a vision of "simplicity" through a simple, 9-slide presentation is a testament to the company's brand alignment. For a company that has raised nearly $100 million, this deck proves that sometimes, less is indeed more—provided you have the logos and the ROI metrics to back it up.