How much did Tiun raise with this deck?

As reported by Business Insider, Tiun raised $2.5M in a pre-seed round in 2024. The deck itself does not state the amount raised or the terms of the round, which is common for decks shared after a round closes or used in early-stage conversations where the 'Ask' is handled verbally.

What is Tiun's core value proposition for media companies?

Tiun provides the infrastructure to capture the 99% of traffic that currently bounces from subscription paywalls. By offering a frictionless, pay-per-minute or pay-per-use model, they help businesses increase consumer conversion and retention without forcing long-term commitments.

Which markets is Tiun currently operating in?

According to Slide 8, Tiun is active in Switzerland, Germany, and Austria. The slide displays the flags of these three nations under the 'Markets' header, indicating a focused DACH-region launch strategy.

Who are the key investors mentioned in the deck?

Slide 8 lists BWC, Founderful, and a16z Scout as investors. This level of institutional backing at the pre-seed stage serves as a powerful signal of credibility to other potential investors.

Is there a roadmap or financial projection included?

No. The deck focuses entirely on the current status quo, the problem, the solution, and the team. It lacks a multi-year roadmap, revenue projections, or a detailed breakdown of how the $2.5M will be spent.

Tiun Pitch Deck: All 9 Slides + Teardown

See all 9 slides of the Tiun pitch deck — a 2024 Pre seed deck in Media — with a slide-by-slide teardown of what the deck does well and where it falls short.

Tiun’s pre-seed deck is a study in efficiency, using just nine slides to secure $2.5M in funding. The company addresses 'subscription fatigue' by offering a pay-per-use infrastructure for digital media, targeting a 99% bounce rate on traditional paywalls. The deck excels by blending high-level vision with concrete technical progress, reporting 50+ clients and 12 months of live operations with 99% uptime. While it lacks a formal 'Ask' slide and detailed financial projections, the strength of the founding team—hailing from institutions like ETH Zurich and HBS—and the backing of high-profile inv…

Key takeaways

The deck identifies a massive conversion gap: only 1% of users subscribe while 99% leave without buying (Slide 3).
Tiun claims a 70% churn rate within 3-6 months for traditional subscription models (Slide 3).
The solution offers a 'one click' connection to mobile wallets to pay for time consumed, removing registration hurdles (Slide 5).
The product is already operational, boasting 12 months of life with 99% historical uptime (Slide 8).
Tiun has already secured 50+ clients across three European markets: Switzerland, Germany, and Austria (Slide 8).
The founding team features a CTO from ETH Zurich and a CEO with HBS and Parsons credentials (Slide 7).
The deck leverages significant social proof by listing a16z Scout and Founderful as investors (Slide 8).
The vision extends beyond news to include conferences, concerts, and streaming (Slide 4).

The Anatomy of a 9-Slide Pre-Seed Powerhouse

Tiun’s pitch deck is a refreshing departure from the 20-slide behemoths that often plague the fintech and media sectors. In just nine slides, the team manages to articulate a complex infrastructure play as a simple, inevitable shift in consumer behavior. The deck, which helped secure a $2.5M pre-seed round in 2024, focuses on the 'subscription fatigue' epidemic and positions Tiun as the cure. By the time an investor reaches the final slide, the logic is circular and difficult to argue: consumers hate subscriptions, media companies need revenue, and Tiun has the plumbing to connect the two.

Slide 1: The Hook

The title slide is minimalist, featuring the company logo and a high-level vision statement: 'Changing how the next generation will consume and pay for content online.' It immediately identifies the target demographic—the 'next generation'—and the core utility—'consume and pay.' The sub-text clarifies that Tiun is a B2B infrastructure play, promising to drive millions of users and increase spend. The visual of three smartphones showing the interface in action (including a WhatsApp-style news feed and a payment modal) provides immediate context for what the product actually looks like in the wild.

Slide 2: The Snapshot

Slide 2 serves as a thesis statement. It identifies three specific friction points: creating accounts, saving credit cards, and committing to monthly subscriptions. By highlighting that consumers 'crave convenience and flexibility and are willing to pay top dollar for it,' Tiun sets the stage for a premium pay-as-you-go model. This slide is light on data but heavy on psychological alignment, forcing the reader to agree with a widely observed trend before seeing the hard numbers.

Slide 3: The Problem (The 99% Gap)

This is arguably the most important slide in the deck. Tiun quantifies the failure of the current media model with two devastating statistics: '1% subscribes. 99% leave without buying' and '70% churn within 3-6 month.' By breaking down the causes—forced account creation, subscription fatigue, exploitation (binge and cancel), and lack of personalization—they demonstrate a deep understanding of the publisher's pain points. This isn't just a 'nice to have' tool; it’s a solution for a 99% failure rate.

Slide 4: The Vision

Slide 4 expands the scope. While the initial focus is online media, the icons for 'Conferences,' 'Concerts,' and 'Streaming' signal that Tiun views itself as a horizontal payment layer for all time-based or access-based digital services. The goal is clearly stated: 'Create a better onboarding and payment experience for younger audiences.' This slide transitions the deck from a niche media tool to a broad infrastructure play.

Slide 5: The Solution

The solution slide is split between user benefits and business benefits. For users, it’s 'No registration / passwords' and 'No monthly commitments.' For businesses, it’s 'Higher conversion' and 'Low-code integration.' The visual shows a mobile wallet connection (PayPal, Visa, Apple Pay) with a specific price point: 'Unlock for € 1, then 0.1/min.' This is the first time the deck explicitly shows the micro-payment mechanics, making the abstract 'flexibility' mentioned earlier very concrete.

Slide 6: The Product (Tiun Business)

To prove this isn't just a front-end wrapper, Slide 6 showcases the 'Tiun Business' dashboard. It lists features like a toolkit manager, analytics, user management, and tax compliance. The mockup shows a professional-grade SaaS interface with metrics like 'Gross Sales' ($72,348.00) and 'Total Sessions' (76,236). This slide reassures investors that the backend infrastructure is robust enough to handle enterprise-level reporting and money withdrawals.

Slide 7: The Team

The team slide is a masterclass in 'pedigree signaling.' Sandro Zweig (CEO) brings credentials from Parsons, ETH, and HBS. Christian Heiduschke (CTO) is an ETH alum and software engineer. Nikolaos Christoforakos (CRO) comes from TUM and ESCP with a background in sales and growth. By listing only the most prestigious institutions and clear functional roles, they present a 'complimentary skill set' that covers product, engineering, and revenue.

Slide 8: Status Quo (Traction)

Slide 8 provides the proof of life. The company reports being live for 12 months with 99% uptime and having 50+ clients. They show geographic focus (Switzerland, Germany, Austria) and a wide array of payment partners (Google Pay, Apple Pay, Amex, Visa, etc.). Most importantly, they list their investors: BWC, Founderful, and a16z Scout. The 'Advisory network' includes logos like Adyen, Snowflake, and The New York Times, which adds a final layer of industry validation.

Slide 9: The Contact

The final slide returns to the core theme: 'The next generation wants more flexibility. Let’s give it to them.' It includes a QR code and the URL. Notably, there is no mention of how much money they are looking for or what the valuation is. This suggests the deck was designed to be a teaser or a leave-behind for a round that was already moving quickly.

What Tiun Does Exceptionally Well

1. Data-Driven Problem Identification: The '1% vs 99%' statistic on Slide 3 is the ultimate 'hair on fire' problem. It makes the current industry standard look like a total disaster, which makes the need for Tiun feel urgent.

2. Extreme Brevity: At only 9 slides, the deck respects the investor's time. It avoids the common mistake of over-explaining the technology and instead focuses on the business outcome (conversion and retention).

3. Social Proof as a Shield: By including a16z Scout and Founderful on the traction slide, Tiun effectively tells new investors that the 'smart money' has already done the due diligence on the technical feasibility of the product.

4. Clear Product-Market Fit: The deck doesn't just say they have a product; it shows the dashboard, the mobile interface, and the specific pricing model (pay-per-minute). This removes the ambiguity often found in pre-seed decks.

What is Missing from the Tiun Deck

1. The Ask: There is no slide detailing how much capital is being raised, the terms of the round, or the specific milestones the funding will enable. While this may have been intentional for a public-facing version, it is a critical component of a fundraising deck.

2. Unit Economics: While the deck mentions '0.1/min' for users, it doesn't explain Tiun's take-rate or how they handle the high transaction fees associated with micro-payments. For a fintech play, the margin structure is a major question mark.

3. Competitive Landscape: The deck ignores competitors. Whether it's traditional paywall providers (like Piano) or other micro-payment startups, investors need to know why Tiun’s 'low-code' approach is defensible against incumbents.

4. Go-To-Market Strategy: We see that they have 50+ clients, but we don't know how they got them or how they plan to scale to 5,000. Is this a direct sales play, or are they partnering with CMS providers?

Founder's Playbook: What to Copy

Use the '99% Bounce' Logic: If your startup addresses a massive inefficiency in a standard business model, quantify the failure of the status quo as Tiun did on Slide 3. It is much easier to sell a solution to a 99% failure rate than a 10% improvement on a working system.

Lead with Pedigree: If your team has degrees from top-tier institutions (HBS, ETH), put them front and center. In the pre-seed stage, investors are betting on the 'who' as much as the 'what.'

Show, Don't Just Tell: The inclusion of the 'Tiun Business' dashboard (Slide 6) is vital. It proves the product is more than just a landing page and that the team has considered the operational needs of their B2B customers.

Focus on a Specific Region First: By showing the flags of Switzerland, Germany, and Austria, Tiun demonstrates a disciplined, localized launch. Founders should avoid the 'global from day one' trap and show they can dominate a specific geographic or vertical niche first.

Frequently asked questions

How much did Tiun raise with this deck?: As reported by Business Insider, Tiun raised $2.5M in a pre-seed round in 2024. The deck itself does not state the amount raised or the terms of the round, which is common for decks shared after a round closes or used in early-stage conversations where the 'Ask' is handled verbally.
What is Tiun's core value proposition for media companies?: Tiun provides the infrastructure to capture the 99% of traffic that currently bounces from subscription paywalls. By offering a frictionless, pay-per-minute or pay-per-use model, they help businesses increase consumer conversion and retention without forcing long-term commitments.
Which markets is Tiun currently operating in?: According to Slide 8, Tiun is active in Switzerland, Germany, and Austria. The slide displays the flags of these three nations under the 'Markets' header, indicating a focused DACH-region launch strategy.
Who are the key investors mentioned in the deck?: Slide 8 lists BWC, Founderful, and a16z Scout as investors. This level of institutional backing at the pre-seed stage serves as a powerful signal of credibility to other potential investors.
Is there a roadmap or financial projection included?: No. The deck focuses entirely on the current status quo, the problem, the solution, and the team. It lacks a multi-year roadmap, revenue projections, or a detailed breakdown of how the $2.5M will be spent.

Cover slide of the Tiun pitch deck — Pre-seed 2024 — Tiun pitch deck, slide 1 (2024)

Tiun pitch deck: the facts

Company: Tiun
Year: 2024
Stage: Pre-seed
Slides: 9
Sector: Media / Fintech Infrastructure
Deck type: Pitch Deck
Outcome: $2.5M Raised
Headquarters: Europe (DACH Region)

Tiun pitch deck PDF

The full Tiun deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the tiun pitch deck was used for

This deck is tiun’s 9‑slide **pre-seed pitch deck** used for a **$2.5M pre-seed round in 2024** led by Founderful to fund its media-focused payment infrastructure.[1][2][4][15] Tiun offers a digital wallet and payment toolkit that allows users to log into news or streaming services with a tiun account and pay based on time or usage instead of committing to subscriptions.[1][12][15] The fundraise targets scaling its infrastructure that helps media providers monetize the >96% of users who do not subscribe, particularly younger audiences.[12][14][15] The deck was featured in a Business Insider article highlighting how tiun aims to disrupt subscription-heavy media monetization.[1]

Business model: Fintech infrastructure for media and streaming businesses, providing a digital wallet and payment toolkit that lets users pay only for the online media they consume and helps media providers attract, engage, and convert younger audiences.[1][2][4][12][15]

Round: Pre-seed.[1][2][3][4][9][11][13][15]
Lead investor: Founderful.[1][2][3][4][9][11][13][14]
Investors: Founderful, Blue Wire Capital, Maximilian Lehmann (a16z scout), Other unnamed angel investors
Founders: Christian Heiduschke, Sandro F. Zweig, Nikolaos Christoforakos
Headquarters: Zurich, Switzerland.[1][2][4][15]
Industry: Fintech / Media payment infrastructure.[2][4][12][14][15]

Year: 2024.[1][2][4][15]

Raising: Pre-seed capital to scale its media payment infrastructure and expand operations and product development.[1][2][4][15]

Raised: USD 2.5M (often also expressed as €2.5M) pre-seed round in 2024.[1][2][3][4][9][11][13][14][15]

Founded: January 2023.[12][14]

Total funding: USD 2.5M pre-seed funding raised as of late 2024, with Forbes Greece noting a recent USD 2M financing that brought total funding to USD 2.5M.[2][14][15]

Use of funds as presented: To expand operations and development efforts for its media-focused payment infrastructure, enhance product releases, and grow its customer base and sales footprint across the DACH region.[2][14][15]

What happened after the tiun deck

Following its 2024 pre-seed pitch deck and fundraise, tiun closed a USD 2.5M pre-seed round led by Founderful, released multiple product versions, onboarded about 30 business customers, and expanded sales in the DACH region, positioning itself as a media-focused payment infrastructure provider in Europe.[2][4][14][15]

Raised USD 2.5M in pre-seed funding led by Founderful, with participation from Blue Wire Capital, a16z scout Maximilian
Launched Tiun Release 1.0 in September 2023 and Release 2.0 in January 2024.[15]
Onboarded the first 30 business customers and expanded sales efforts across the DACH region.[15]
Recognized as a Venture Leader Fintech and featured in multiple European startup and fintech publications following the

What the tiun deck got right

Crisp problem–solution fit around subscription fatigue and under-monetized users. Tiun’s product directly targets a clearly articulated pain point: traditional subscription models leave over 96% of potential media users unmonetized, especially younger audiences, and tiun’s usage-based wallet offers a concrete alternative.[12][14]
Focused vertical specialization in media payment infrastructure. The company focuses on media and streaming as a vertical, providing specialized toolkits and infrastructure rather than generic payments, which supports a more differentiated and credible pre-seed story.[2][12][14][15]
Demonstrated early product delivery and customer onboarding. Tiun had already launched two product versions (Release 1.0 and 2.0) and onboarded about 30 business customers before or around the pre-seed raise, demonstrating execution and early market validation for an infrastructure product.[15]
High-quality investor syndicate and social proof. The round attracted a strong lead investor (Founderful) and notable participants (Blue Wire Capital and a16z scout Maximilian Lehmann), providing signaling and validation that can reassure other investors reviewing the deck.[1][2][3][4][9][11][13][14]
Compelling, low-friction user experience for media payments. Tiun’s UX proposition for end users—log in with a tiun account, connect a familiar wallet such as TWINT or PayPal, and pay based on usage without passwords or card entry—offers a simple, user-friendly alternative to friction-heavy paywalls and subscriptions.[12][14][15]
Concise, focused storytelling in the pre-seed deck. Public coverage (Business Insider and European startup press) highlights the deck’s concise 9-slide structure and focused narrative, suggesting that the storytelling around the fundraise was disciplined and effective.[1][4]

What could have been stronger

Limited quantified traction and performance metrics in the narrative around the deck. All available public descriptions emphasize the vision and problem (subscription-heavy media and under-monetized younger users) but provide little quantified traction beyond high-level claims like “first 30 business customers” and expansion in DACH; the pitch deck as described appears to under-specify revenue, user numbers, or cohort performance for this pre-seed stage.[1][12][15]
Sparse detail on technical, regulatory and operational risks. While tiun’s solution relies on integrations with wallets such as TWINT and PayPal and with media sites, publicly available materials around the pre-seed round provide few details on technical integration complexity, security, compliance (e.g., PSD2, data protection), or operational risk, which likely means the deck did not robustly address these concerns for investors.[12][14][15]
Insufficiently articulated competitive moat. The deck focuses strongly on the problem of subscription fatigue and younger audiences, but public write-ups suggest limited differentiation analysis versus existing pay-per-article or micropayment solutions and aggregator wallets, leaving unclear how tiun defends against incumbents and copycats beyond UX claims.[1][2][4][12][14]
Potential product scope creep without clearly staged roadmap. Tiun’s offering spans payment infrastructure, identity/login (tiun account), and UX toolkits for media businesses, which is ambitious for a pre-seed team; the available deck coverage does not clarify near-term product focus and milestones, so investors may perceive product scope creep risk.[1][12][15]

How an investor would read this deck

What draws attention

Strength of the founding team with relevant technical and entrepreneurial background, and ties to ETH Zurich, highlighted in interviews and Venturelab materials.[12][15]
Clear articulation of a large, specific pain point—subscription-heavy media models under-monetize more than 96% of non-subscribing users—combined with younger audience behavior trends.[12][14]
A focused vertical (media and streaming) for payment infrastructure, which can support strong product–market fit and differentiated tooling versus generic payment processors.[2][12][14][15]
Evidence of early adoption through onboarding about 30 business customers and releasing two product versions prior to the fundraise, indicating execution capability.[15]
Social proof and signaling from a respected Swiss lead investor (Founderful), plus Blue Wire Capital and a16z scout Maximilian Lehmann, strengthening perceived quality of the round.[1][2][3][4][9][11][14]

Risks that stand out

Adoption risk: Media businesses may be slow to adopt a new payment infrastructure, and users might resist creating or using a new wallet/account despite subscription fatigue, limiting scale.[1][2][12][14]
Regulatory and operational risk: Handling payments and identity across multiple providers (TWINT, PayPal, etc.) and regions introduces compliance, fraud, and security complexities.[12][14][15]
Competitive risk: Existing or new payment platforms, paywalls, and wallets could replicate usage-based payments for media, eroding tiun’s differentiation.[1][2][4][12][14]
Execution risk: Building and scaling payment infrastructure, UX toolkits, and media integrations simultaneously is complex for a pre-seed team with limited capital.[12][15]

Questions this deck invites

How do unit economics work for both media businesses and tiun itself (fees, revenue share, margins) under different usage-based pricing models, and what is the path to sustainable profitability at scale?[2][12][14][15]
What are the concrete traction metrics as of the pre-seed round: active users with tiun wallets, payment volume, retention, conversion uplift for partner media sites, and geographical distribution of customers?[12][15]
How is tiun handling regulatory compliance (PSD2, AML/KYC, data protection) across the different payment providers and markets it integrates, and what external audits or certifications back this up?[12][14][15]
What differentiates tiun from existing pay-per-article/payment solutions and wallets, and what is the defensible moat (e.g., proprietary infrastructure, exclusive partnerships, network effects)?[1][2][4][12][14]
How will the $2.5M pre-seed be allocated across product, sales, compliance, and operations, and which milestones (e.g., payment volume targets, customer count, new market entries) are tied to this runway?[2][15]

What founders can take from the tiun deck

Clear alignment between product and a specific vertical (media and streaming) can make a pre-seed story more compelling than a generic fintech pitch, especially when the deck ties infrastructure directly to a well-understood monetization pain point.[1][2][4][12][14][15]
Anchoring a funding narrative in a simple, relatable user behavior insight (subscription fatigue among younger audiences and >96% non-subscribers) can help investors quickly grasp the opportunity size and urgency.[12][14]
Demonstrating concrete pre-fundraise achievements—product releases, initial customer onboarding, and regional sales expansion—creates confidence in execution even when early-stage metrics are modest.[12][15]
Featuring recognized lead and follow-on investors in the deck (Founderful, Blue Wire Capital, a16z scout) provides social proof that can reduce perceived risk for new investors evaluating the round.[1][2][3][4][9][11][13][14]
Positioning a fintech product as enabling better UX and engagement, not just payments, can broaden its strategic value for customers and make the pitch resonate with both product and commercial stakeholders in target organizations.[12][14][15]
Using a concise deck (9 slides) that tightly focuses on problem, solution, market, and early proof points—as highlighted by Business Insider—shows that clarity and discipline can be persuasive at pre-seed without excessive slide volume.[1]

tiun pitch deck: common questions

What does tiun do?

Tiun is a Zurich-based fintech startup that provides payment infrastructure and a digital wallet to help media and streaming businesses monetize users who do not commit to subscriptions, especially younger audiences.[1][2][4][12][15]

How much did tiun raise in its pre-seed round, and who invested?

Tiun raised a $2.5M pre-seed round in 2024. The round was led by Swiss VC firm Founderful, with participation from Blue Wire Capital and a16z scout Maximilian Lehmann, along with other angel investors.[1][2][3][4][9][11][13][14]

When did tiun’s pre-seed round take place?

The pre-seed round was raised in 2024; Venturelab and tiun describe it as a USD 2.5M pre-seed funding closed around September 2024, with public announcements appearing in December 2024.[1][2][4][15]

How does tiun’s payment solution work for end users?

Tiun’s infrastructure lets users log into a media site or streaming service with their tiun account, connect a wallet like TWINT or PayPal, and pay based on actual usage or time, without registration, passwords, or entering card details, keeping users flexible instead of locked into subscriptions.[12][14][15]

What is tiun using the pre-seed funding for?

Tiun’s pre-seed funding is used to expand operations and product development, including scaling its media-focused payment infrastructure, improving user experience toolkits for media businesses, and extending sales across the DACH region.[2][15]