Auki Labs Pitch Deck: All 12 Slides + Teardown

Auki Labs secured a $13M Seed round in 2024 to address the 'spatial computing' bottleneck in the AR industry. The company argues that current GPS, WiFi, and Bluetooth technologies lack the millimeter-level precision required for a persistent, shared metaverse. Their solution involves a decentralized, peer-to-peer positioning system that avoids the privacy pitfalls of crowdsourced 3D scanning. The deck is heavily vision-oriented, utilizing high-concept imagery to illustrate a future where physical displays are obsolete and 'rendering rights' for physical spaces are a trillion-dollar market. Wh…

Key takeaways

• Auki Labs aims to replace GPS with a peer-to-peer positioning system to enable a persistent AR metaverse (Slide 1).
• The company identifies 'No Embodiment' and 'Walled Gardens' as the primary failures of current AR technology (Slide 2).
• Auki envisions a 'trillion dollar market' for rendering rights in physical spaces, effectively reinventing advertising (Slide 3).
• The deck claims GPS will never suffice for AR because it requires line-of-sight and fails in dense urban or indoor environments (Slide 4).
• Auki critiques current spatial computing efforts as 'Serfdom as a Service,' where users aren't compensated for crowdsourcing digital twins (Slide 5).
• The technical solution includes 'Manna' for instant calibration and 'Hagall' for distributed networking (Slide 6).
• The company raised $13M in 2024 to bring this peer-to-peer AR positioning technology to market (Publisher Fact).
• The deck relies heavily on conceptual renderings and philosophical arguments rather than traction data or revenue models.

Frequently asked questions

What is the core problem Auki Labs is trying to solve?

Auki Labs identifies the 'positioning problem' as the primary barrier to the metaverse. They argue that GPS, WiFi, and Bluetooth lack the precision for devices to reach a consensus on their exact 3D coordinates. Without this, persistent AR layers cannot be anchored to the physical world accurately, leading to 'exhausting and jarring' user experiences.

How does Auki Labs plan to monetize its technology?

Slide 3 suggests a future where 'rendering rights' for physical spaces are bought and sold. They envision a new advertising paradigm where personalized ads appear virtually in physical spaces, allowing business owners to track impressions in the real world. Additionally, Slide 6 mentions a token-based system for hosting networking services.

What are the 'Manna' and 'Hagall' components?

These are the two primary SDK components shown on Slide 6. Manna is a patent-pending instant calibration method for peer-to-peer positioning. Hagall is a distributed networking engine that routes participants to cost-efficient providers, who earn tokens for their service, facilitating spatial multiplayer experiences.

Why does the deck criticize 'Digital Twins'?

Slide 5 argues that current crowdsourced digital twins (3D maps of interiors) are privacy violations and 'Serfdom as a Service.' Auki Labs claims these systems monetize intimate spaces without compensating the users who provide the data, and that the 'complex stitching' of these maps leads to inherent positioning imprecision.

What is missing from the Auki Labs pitch deck?

The deck is missing several standard venture components: a team slide showcasing founder expertise, a competition slide, a clear business model with pricing, financial projections, and a specific 'Ask' slide detailing how the $13M will be spent.

Auki Labs pitch deck: the facts

Company

Auki Labs

Year

2024

Stage

Seed

Slides

12

Sector

Virtual Reality / Spatial Computing

Deck type

Investor Pitch

Outcome

$13M Raised

Headquarters

Asia

Auki Labs pitch deck PDF

The full Auki Labs deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Auki Labs pitch deck was used for

This is Auki Labs’ seed-stage pitch deck for its decentralized peer‑to‑peer positioning protocol and AR infrastructure, used in connection with a roughly $13M seed/early‑stage raise reported in 2022 for tools to bring a persistent AR “metaverse” into the physical world.[2][3][4] The deck, around 12 slides, frames Auki Labs as a deep‑tech spatial computing company replacing GPS with a collaborative positioning protocol to give every cubic millimeter an address. It was used to pitch investors in virtual reality/spatial computing and Web3, emphasizing the limitations of GPS and centralized “digital twin” approaches and the opportunity in interoperable, social AR. Subsequent coverage describes the company as having raised around $13M in seed VC, with later reports citing up to $19M in seed funding across multiple rounds; the deck itself reflects the earlier $13M phase.[1][2][3][6][7]

Business model: Develops decentralized peer-to-peer positioning and collaborative spatial computing infrastructure (posemesh) and SDKs to power augmented reality and spatial computing applications; monetization via minimal protocol access fees and a native token, plus tooling for AR app developers.[2][3][4]

Round

Seed / Early Stage VC[2][3][13][14]

Investors

Animoca Brands[2][3][4][7][13], Kenetic / Kenetic Capital[2][3][4][7][10][13], Shima Capital[2][3][4][8][10][13], Outlier Ventures[2][4][7][12], NGC Ventures[4][9], ARKN Ventures[4][7][13], ArkStream Capital[4][7], Exnetwork Capital[4][10]

Founded

2019[10][11]

Founders

Nils Pihl[5][10][11]

Headquarters

Hong Kong, Hong Kong[2][10]

Industry

Augmented Reality / Spatial Computing / Web3 infrastructure[2][3][4]

Year: 2022[2][3][13]

Raising: Rolling seed round described as $13M, used to further develop peer‑to‑peer positioning technology and AR tools.[2]

Raised: $13M (seed/early‑stage VC round reported in 2022; later sources indicate total seed funding across rounds reached about $19M, but individual later round sizes are not consistently broken out).[1][2][3][6][7][13]

Lead investor: Business Insider reports Animoca Brands, Kenetic, Shima Capital, and Outlier Ventures as leading the $13M rolling seed round.[2]

Total funding: Externally reported seed and early funding totals range from about $13M to $19M; several data providers and press pieces consistently confirm at least $13M raised in seed/early-stage rounds.[1][2][3][6][7][8][13]

Use of funds as presented: Further development of the decentralized peer‑to‑peer positioning protocol, AR cloud infrastructure (posemesh), and Aukiverse SDK; building tools that bring the metaverse into the physical world and enable social AR experiences, funded in part via a native $AUKI token and mapping incentives.[2][4][9]

What happened after the Auki Labs deck

Following its seed‑stage pitch deck, Auki Labs secured approximately $13M in seed/early‑stage VC funding around 2022, with subsequent reporting indicating total seed capital of about $19M by 2024, and has since grown into an operating deep‑tech spatial computing company reportedly generating multimillion‑dollar annual recurring revenue.[1][2][3][5][6][7][13]

• Reported completion of a roughly $13M seed or early‑stage VC raise around early 2022 to fund development of decentralize
• Later case studies and ownership analyses state that cumulative seed funding across multiple rounds reached about $19M b
• Interviews with founder Nils Pihl describe the business evolving from a tabletop AR passion project into a multimillion‑

What the Auki Labs deck got right

• Compelling articulation of GPS and digital twin limitations. The deck presents a clear and differentiated problem statement: current AR relies on GPS and centralized digital twins, which are inadequate for precise, shared, embodied experiences in dense and indoor environments; this establishes a strong need for a new positioning protocol and spatial computing infrastructure.
• Foundational protocol vision linked to large future scenarios. Auki Labs positions its decentralized peer‑to‑peer positioning system as foundational infrastructure, aiming to give every cubic millimeter an address and replace GPS, tying this to large future scenarios such as volumetric cities, autonomous fleets, and the "death of the display," which can support a very large market narrative.
• Philosophical and ethical differentiation against incumbents. The deck weaves privacy, ownership, and economic critiques of centralized digital twins—such as crowdsourced privacy violations and "serfdom as a service"—into its story, aligning the product vision with ethical and Web3 values that can strongly resonate with certain investor segments.
• Clear SDK productization of the protocol. Slides detailing the Aukiverse SDK components (instant calibration, distributed networking, interoperability, embodiment, rewards/topology) show a concrete product interface for developers, translating the abstract protocol into practical tools that address known AR pain points like calibration, multiplayer networking, and cross‑app interoperability.
• Strong focus on embodied, social AR user experience. The narrative around embodiment and rich interactions—turnkey hand and body detection, physical interaction with virtual objects, and social AR—shows a deep understanding of user experience issues in AR and frames Auki Labs as solving not only positioning but also interaction and immersion.
• Demonstrated ability to attract specialist capital in a frontier domain. External validation from multiple specialized investors and press confirming a $13M seed/early‑stage raise, with later mentions of higher cumulative seed funding and multimillion‑dollar ARR, suggests that the deck and broader story successfully convinced sophisticated backers in a complex, frontier space.

What could have been stronger

• Lack of visible traction or revenue evidence in the deck. Across the visible slides, there are no concrete traction metrics such as user numbers, active deployments, pilots, or revenue figures, despite later interviews mentioning multimillion‑dollar ARR; the deck as captured focuses entirely on vision and technology, which may leave investors uncertain about near‑term commercial validation.
• Limited technical depth and benchmarks in SDK component slides. The SDK component slides (Matter, Hagall, Manna, Odal, Ur) describe capabilities like instant calibration, distributed networking, embodiment, and interoperability, but they do not include specific performance benchmarks, technical architecture diagrams, or evidence of robustness in real‑world conditions, which may make it hard for technical investors to assess defensibility.
• Heavy emphasis on philosophical critique with sparse competitive and go‑to‑market detail. The deck spends several slides critiquing digital twin and centralized approaches to spatial computing and AR (privacy, serfdom as a service, complex stitching), but does not, in the text we have, clearly lay out the comparative economics, regulatory positioning, or concrete go‑to‑market steps that differentiate Auki Labs’ protocol from other emerging spatial computing solutions.
• Ambitious market claims without detailed sizing or monetization model. While the deck references a "potential trillion dollar" market in virtual rendering rights and reinvented advertising, it does not show a grounded market‑size analysis, pricing assumptions, or path from protocol usage fees and tokens to sustainable, non‑speculative revenues, which may raise questions about the realism of the economic projections.
• Minimal coverage of regulatory and safety considerations. The OCR text shows no explicit discussion of regulatory, safety, or content‑moderation issues around AR overlays, volumetric mapping, and tokenized rendering rights, leaving a gap in the deck around how Auki Labs anticipates and manages legal and ethical risks in spatial computing.

How an investor would read this deck

What draws attention

• The $13M seed/early‑stage raise in a frontier AR and spatial computing category, with later reports of total seed funding around $19M, signals strong investor interest and suggests the deck successfully articulated a large opportunity.[1][2][3][6][7][13]
• The core pitch that GPS and current AR approaches are fundamentally insufficient for shared, embodied experiences in dense urban and indoor environments, making a new peer‑to‑peer positioning protocol and AR cloud an important enabling technology.[2][3][4][9]
• The thematic focus on privacy, ownership of 3D scans, and decentralization differentiates Auki Labs from centralized digital twin strategies pursued by major tech platforms, which may appeal to Web3‑oriented investors.[2][4][9]
• The Aukiverse SDK components (instant calibration, distributed networking, embodiment, interoperability, rewards/topology) promise to reduce friction for AR developers and create network effects across applications.[deck slides 10–12 OCR]
• The existence of multiple crypto‑native and deep‑tech funds on the investor roster, including Animoca Brands, Kenetic, Shima Capital, and Outlier Ventures, provides external validation that specialist investors found the thesis compelling.[2][4][10][13]

Risks that stand out

• Execution risk in building a global peer‑to‑peer spatial computing protocol and AR cloud, which requires both difficult technical work and substantial ecosystem adoption before network effects kick in.[2][3][4][9]
• Competitive risk from large incumbents (Apple, Google, Meta, Niantic, Snap) investing billions into digital twin and AR cloud solutions, which may achieve dominance despite the critiques highlighted in the deck.[2][8][9]
• Regulatory and reputational risk related to 3D scanning of homes and offices, monetization of mapped spaces, and advertising overlays, especially if privacy protections and consent mechanisms are not robust.[2][4][deck slides 8–9 OCR]
• Token‑model and market‑cycle risk: reliance on a native token and Web3 funding exposes the company to crypto‑market volatility and evolving regulation of digital assets.[2][4][7]
• Adoption risk among developers and enterprises, as AR and spatial computing markets are still emerging and may take longer than anticipated to reach the "death of the display" or mainstream wearable era envisioned in the deck.[deck slides 5–6 OCR]

Questions this deck invites

• What concrete traction (live deployments, DAUs, B2B pilots, robotics integrations) did Auki Labs have at the time of this seed deck, and how did that evolve into the multimillion‑dollar ARR later referenced by the founder?[5]
• How does the posemesh/peer‑to‑peer positioning protocol compare technically and economically to competing spatial computing stacks (e.g., AR cloud providers, SLAM‑based solutions, centralized digital twin efforts) in performance, scalabilit
• What is the detailed token and economic model around the $AUKI token and any related instruments: supply, utility, fee structure, rewards for mapping, governance, and regulatory compliance in relevant jurisdictions?[2][4]
• What are the security, safety, and abuse‑prevention mechanisms for a protocol that governs rendering rights and AR overlays in physical spaces, including content moderation, property rights, and liability for harmful AR content?[deck slides
• How capital‑intensive is building and maintaining the posemesh infrastructure and low‑latency asset cloud, and what milestones (technical and commercial) need to be reached before the business becomes self‑sustaining without continual token

What founders can take from the Auki Labs deck

• A seed deck in deep‑tech AR can successfully raise capital by clearly articulating why existing infrastructure (GPS, centralized digital twins) is structurally incapable of delivering the desired future state and by positioning the startup as the foundational protocol layer solving that gap.[2][3][4
• Tying a technical protocol (posemesh, peer‑to‑peer positioning) to vivid, concrete future scenarios—such as cities measured volumetrically, fleets of autonomous vehicles, and a world without physical displays—can help investors grasp the long‑term impact of an otherwise abstract technology.[deck sli
• Highlighting philosophical and ethical critiques of incumbent approaches (surveillance capitalism, crowdsourced privacy violations, uncompensated mapping labor) can resonate with Web3 and decentralization‑oriented investors and differentiate the narrative even in a crowded AR field.[2][4][deck slide
• Providing a clear SDK productization story—instant calibration, distributed networking, interoperability, embodiment, and monetization—translates a protocol‑level vision into near‑term developer value and revenue potential, which is important at seed stage.[deck slides 10–12 OCR][2]
• However, even visionary deep‑tech decks benefit from including concrete traction and economic details; later materials indicating multimillion‑dollar ARR illustrate that pairing strong narrative with hard metrics can further strengthen investor confidence.[5][6]
• Consistent external reporting of a $13M seed or early‑stage raise across multiple data providers and press shows the value of clear, public communication about round size and investors; fragmented figures (e.g., later $19M totals) can create confusion if not well documented.[1][2][3][6][7][13]

Auki Labs pitch deck: common questions

What does Auki Labs do?

Auki Labs is an augmented reality and spatial computing startup based in Hong Kong that is building a decentralized peer‑to‑peer positioning protocol and AR cloud infrastructure (often described as posemesh) so devices can share a precise understanding of physical space and render consistent AR experiences.[2][3][4][9]

How much money did Auki Labs raise with this pitch deck?

Press and data providers report that Auki Labs raised approximately $13M in seed or early‑stage VC funding around early 2022, in a rolling seed round used to build its decentralized positioning system and developer tools for AR.[1][2][3][13] Later case studies and ownership analyses state that total seed funding across multiple rounds reached about $19M by 2024, but individual round breakdowns beyond the $13M seed are not consistently disclosed.[6][7]

Who invested in Auki Labs’ seed round?

Business Insider’s pitch‑deck feature states that the $13M rolling seed round was led by Animoca Brands, Kenetic, Shima Capital, and Outlier Ventures, with participation from other Web3‑focused funds.[2] Other investor lists and fundraising trackers also cite Animoca Brands, Kenetic Capital, Shima Capital, Outlier Ventures, NGC Ventures, ARKN Ventures, ArkStream Capital, Exnetwork Capital, and several crypto‑native funds as backers in Auki Labs’ seed financing.[4][10][13]

Who founded Auki Labs?

Public profiles and company materials identify Nils Pihl as the founder and CEO of Auki Labs, with several sources noting that he started the company around 2019–2020 to explore AR overlays and then expanded into decentralized spatial computing infrastructure.[5][7][9][10][11][12] Some ownership analyses additionally list Santeri Aramo as a co‑founder and COO, but the company’s own team page currently highlights Pihl as the founder.[7][11]

What was the purpose of Auki Labs’ $13M fundraise?

According to Business Insider, the $13M rolling seed round is intended to fund the development of Auki Labs’ peer‑to‑peer positioning protocol, the Aukiverse SDK, and related tools that allow developers to build social AR experiences, as well as to scale the underlying AR cloud and token‑based economic model.[2] Case studies later describe the funding as supporting the build‑out of posemesh, spatial computing infrastructure for robots and devices, and broader commercialization of AR and spatial applications.[4][5][6]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Auki Labs: Funding, Team & Investors - Startup Intros
• PITCH DECK: AR Startup Auki Labs Raises $13 Million
• Auki Labs - Products, Competitors, Financials ... - CB Insights
• Auki Labs Project - Crypto Fundraising Info
• From Warhammer to 15 Million in ARR with Augmented Reality ...
• Auki Labs: Leading Hong Kong to Itself
• Who Owns Auki Labs Company?
• Auki Labs - Funding: $10M+

Auki Labs pitch deck slides

What each slide of the Auki Labs pitch deck says

Slide 1

Auki Labs makes products that allow people to create, own, inhabit and interact with virtual worlds and objects anchored in reality. Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS system, and enable a persistent AR metaverse. We are on a mission to help every person and device find their place in the world. Literally.

Slide 2

) ] FT ———— All rights belong to the ctive owners, WHAT’S WRONG WITH - ls 1 EL AUGMENTED REALITY? Ta » Tal o. bane dL oR, Lb AR IS NOT SOCIAL ” Itis prohibitively difficult to share an AR experience with other -. participants. 2 ot ¥ N 3 [J] by 3 1 SLOW CALIBRATION | - 8 / - The current state-of-the-art method of collaborative depth map/digital / - k.8 =) \ twin calibration takes 20-60 seconds, creating a large barrier to entry |} “yl ~~ - for joiners, Ii: . » > we ill DISCREPANT POSITIONING * i 4 As result of the fuzziness of the depth maps. participants can only. a SORE place the AR world with a relative precision of several centimeters. o oo LS xe Ln Cary - I. NTA v = Bl 2 ie SMALL SPACE…

Slide 3

*Conceptual rendering. All rights belong to the respective owners. WHAT'S WRONG WITH AUGMENTED REALITY? NO EMBODIMENT Objects in virtual worlds can only be interacted with through digital interfaces. You are not embodied in the virtual world. Lacking gesture and body tracking means the world does not interact with you. WALLED CARDENS Experiences in AR are not interoperable, meaning you always have to choose which narrow augmentation of the world you wish to apply. AR IS EXHAUSTING AND JARRING From slow calibration, to indirect and inefficient interfaces, to lacking intersubjectivity - augmented reality quickly goes from exhilarating to exhausting.

Slide 4

THE HANDHELD ERA Humanity has one foot in the doorway. Even with all its limitations, augmented reality has captured our imagination. In this handheld era, AR is accessed through a digital looking glass offering us a narrow window into the augmented realm. We are limited in our ability to interact with both the real and the virtual, having only one hand free for either. In the handheld era of augmented reality, we are on the outside looking in, seeing the world through a narrow peephole with one hand always tied behind our back. Our handheld devices have only a rough sense of their position in either world, and shared AR experiences are warped by the dissonant perception of each participant…

Slide 5

DEATH OF THE DISPLAY The wearable era starts ushering in the end of physical displays. Persistent and precise augmented reality makes the digital display redundant, and allows for all content to be personalized. By the dawn of the integrated era the notion of physical displays is already becoming anachronistic and quaint. Computers are sold without displays, and no one has owned a television set for years. VIRTUAL KINGDOMS The rendering rights for physical spaces can be bought and sold, creating a potential trillion dollar market. Rendering in the augmented world is regulated and monitored. ADVERTISING REINVENTED Personalized ads can appear virtually in physical spaces, generating new reven…

Slide 6

LEAVING FLATLAND As our cities grow bigger, they reach up towards the heavens and deep underground. Two-dimensional maps and representations of the physical world no longer make sense. Human settlements are measured volumetrically rather than by area. The GPS system is relegated to an obscure backup protocol, inaccessible within the towering urban landscapes. Location needs to be expressed as a position in space. Vast fleets of automated vehicles and delivery drones navigate these complex and crowded three-dimensional environments at incredible speeds. Human pilots are the exception rather than the rule. The positioning and mapping protocol of the future is peer-to-peer, collaborative, terr…

Slide 7

SOLVING FOR [X, Y, Z] Before any of these visions of the future can materialize, there is a massive problem that needs to be tackled: spatial computing. The foundational problem at the heart of the future AR metaverse is that electronic devices only have a vague sense of their literal place in the world, making them unable to reach a consensus about how to navigate or even render the metaverse. For a persistent AR layer to be constructed on top of the world, one must first solve the problem of positioning. There's no way around it. GPS will never suffice, as it needs line of sight and won't work in dense urban environments or indoors. The nature of WiFi or Bluetooth frequencies means that t…

Slide 8

*GPS satellte by Gary Cope. All rights belong to their respective owners. WHAT'S WRONG WITH SPATIAL COMPUTING? THE BLIND PURSUIT OF VISION In a desperate arms race to solve the trillion dollar spatial computing problem, everyone from Apple, Google and Microsoft to Snap, Niantic and Meta are embracing the digital twin approach to device positioning. Billions of dollars are already being deployed, and dozens of acquisitions are being made, to try to recreate a 1:1 digital copy of the world that, combined with computer vision, can help devices find their place in the world. But is their approach sound? The strategy will take many years to materialize, and is incredibly vulnerable to disruption…

Slide 9

*Concept by Geoffrey Vaudou. All rights belong to the respective owners. G ik @ WHAT'S WRONG WITH SPATIAL COMPUTING? CROWDSOURCED PRIVACY VIOLATIONS The digital twin has to be crowdsourced, but who owns the rights of 3D scanned interiors of our homes and offices? How comfortable are we with surveillance capitalists monetizing our most intimate spaces? SERFDOM AS A SERVICE We are not being compensated by these large corporations for participating in the crowdsourcing efforts of the digital twin. COMPLEX STITCHING A crowdsourced digital twin will be very difficult to stitch together, and any imprecision in the stitching is inherited by the positioning. How does one solve the chicken and egg p…

Slide 10

SE SDK Reinventing augmented reality The powerful Aukiverse SDK allows app developers to effortlessly create social augmented reality experiences. By providing turnkey multiplayer networking, instant calibration, a low-latency asset cloud, cross-app interoperability, embodiment, and new ways to monetize content, the Aukiverse SDK is an essential tool that addresses all the current pain points of creating augmented reality experiences. SDK COMPONENTS Manna FEGEL Odal Fehu BELEYS Positioning Networking Embodlment Interoperability Rewards Topology

Slide 11

SDK COMPONENTS Mathr - Human, ability, intelligence Hagall - Hail, transformation Manna - Instant Calibration Our patent pending instant calibration method gives AR developers unprecedented ability to create social experiences. Peer-to-peer positioning ensures relevant relative positioning without awkward or time consuming preparations. Hagall - Networking Our bespoke distributed networking engine makes developing spatial multiplayer experiences effortless. Participants are automatically routed to the most cost-efficient networking provider, who earns tokens for hosting the networking service. This live demo shows a prototype of the Matterless app. an interactive virtual pet experience, usi…

Slide 12

SDK COMPONENTS 0Odal - Heritage. estate, ancestry N Ur - Strength, physical power Odal - Interoperability No matter which Aukiverse app your friends are using, you can seamlessly invite into your world. Our sophisticated asset store keeps assets in a low-latency cloud environment that makes it possible for all Aukiverse apps to be interoperable. Ur - Embodiment Turnkey hand and body detection purpose-made for rich AR interactions makes it easier than ever to bring users into the virtual world. Embodiment in the Aukiverse allows users to physically interact with objects, enriching the experience and immersion. The Aukiverse SDK allows you to interact with the world around you using your phys…

Slide text above is read directly from the Auki Labs deck PDF embedded on this page.

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