Juntoz Pitch Deck (2018): 15-Slide Series A Deck

Juntoz, branded as 'Tu Mall Online,' positions itself as a next-generation online shopping mall for Latin America. The deck, used for a 2018 Pre-Series A raise, emphasizes a hybrid model that combines high technology focus with deep e-commerce know-how, distinguishing itself from both pure SaaS players like Shopify and traditional retailers like Falabella. By offering brands their own subdomains and storefronts within a unified marketplace, Juntoz aims to solve the digital presence gap for regional retailers. The presentation highlights a clear expansion roadmap from Peru into Colombia and Ch…

Key takeaways

• Juntoz identifies as a '100% marketplace platform' offering shop-in-shop and white-label solutions (Slide 3).
• The company claims a unique position in a 2x2 matrix, combining high technology focus with high e-commerce know-how (Slide 3).
• The business model allows brands to operate with their own subdomains, logos, and search bars within the Juntoz ecosystem (Slide 7).
• Juntoz uses Amazon's presence on Tmall.com as a case study to validate the 'shop-in-shop' as a complementary sales channel (Slide 9).
• The company launched in Peru in July 2016 and expanded to Colombia in December 2017 (Slide 11).
• A detailed expansion roadmap targets Mexico, Ecuador, Argentina, and Brazil through 2020 (Slide 11).
• Historical fundraising includes a >$1.25M Pre-Seed in 2015 and a $2.25M Seed round in 2017 (Slide 13).
• The October 2018 'Pre-Series A' ask was $2M to reach a target of 1,050+ stores (Slide 13).

Frequently asked questions

What is the core value proposition of Juntoz?

Juntoz positions itself as an 'Online Shopping Mall' that connects brands, retailers, and customers. Unlike a simple marketplace, it allows brands to maintain their identity through dedicated subdomains, custom banners, and specific search filters, essentially acting as a digital version of a physical mall where each brand has its own storefront.

How does Juntoz differentiate itself from competitors like Shopify or Linio?

According to Slide 3, Juntoz occupies a unique quadrant of 'High Tech Focus' and 'High eCommerce Know-how.' It argues that Shopify-style cloud software lacks the marketplace traffic/know-how, while traditional e-commerce platforms like Linio or Falabella lack the advanced marketplace technology infrastructure Juntoz provides.

What was the company's growth trajectory leading up to the 2018 deck?

The company launched in Peru in July 2016 with over 100 stores. By March 2017, after raising a $2.25M Seed round, they grew to 260+ stores and expanded into Colombia. By the time of the October 2018 pitch, they were targeting 1,050+ stores across Peru, Colombia, and Chile.

What is the specific funding 'Ask' in this deck?

Juntoz was seeking $2 million for a Pre-Series A round in Q4 2018. The slide explicitly breaks down the use of these funds: 45% for talent and regional expansion, 35% for product development and technology, and 20% for marketing efforts.

Does the deck address internationalization and cross-border capabilities?

Yes, Slide 11 highlights that the platform is built for multi-currency, multi-country localization, and multi-language support. It also notes a 'Work in Progress' (WiP) initiative for cross-border e-commerce connecting Latin America to the US, Europe, and China, slated for Q2 2019.

Juntoz pitch deck: the facts

Company

Juntoz

Year

2018

Stage

Pre-Series A

Slides

15

Sector

E-commerce / Marketplace

Deck type

Demo Day / Fundraising

Outcome

Not stated in deck

Headquarters

Peru

Juntoz pitch deck PDF

The full Juntoz deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Juntoz pitch deck was used for

This deck is a 2018 Pre-Series A pitch by Juntoz, a Peruvian e-commerce startup positioning itself as Latin America’s first one-stop online shopping mall platform, built on a shop-in-shop model where each brand operates its own storefront inside a unified mall environment. It was presented at Endeavor’s Demo Day (Auditorio Paralelo CADE Ejecutivos 2018) with the goal of raising a reported US$2M Pre-Series A to expand its mall-in-a-mall marketplace across Latin America. The deck emphasizes bringing the traditional mall experience online by aggregating brands and retailers into standalone and in-mall digital stores, and offering them analytics and a complementary sales channel. At the time, Juntoz was operating primarily in Peru and had begun regional expansion into Colombia, with ambitions for Chile and beyond.

Business model: Online shopping mall / marketplace platform operating a shop-in-shop model where each brand or retailer runs its own store (with subdomain, logo, banners, categories and dedicated search) within a unified marketplace, monetizing primarily via commissions on sales.

Year

2018

Founded

2015

Founders

Fernando D’Alessio

Headquarters

Lima, Peru

Industry

E-commerce / Online marketplace

Round: Pre-Series A (targeting a reported US$2M raise at the time of the 2018 Endeavor Demo Day pitch, though public records do not confirm the final amount or investor set).

What happened after the Juntoz deck

Following its 2018 Pre-Series A pitch, Juntoz continued to expand its online shopping mall model, growing the number of participating stores, consolidating its presence in Peru, and extending operations to other Latin American markets such as Colombia, while investing in technology, payments and logistics integrations; however, publicly accessible sources do not disclose whether the specific US$2M

• Launched operations in Peru around 2016 after roughly two years of development and quickly onboarded hundreds of brands
• By 2017–2018, reported working with around 330 brands in Peru, positioning itself as a channel complementary to traditio
• Expanded operations to Colombia and announced plans for Chile, with later descriptions mentioning ambitions for Mexico a
• By 2020, publicly reported more than 850 official stores on the platform and a team of about 50 people, emphasizing its

What the Juntoz deck got right

• Strongly differentiated shop-in-shop marketplace concept. The deck articulates a clear and differentiated mall-in-a-mall model where each brand operates a standalone shop-in-shop with its own subdomain, logo, banners, categories and search, closely mirroring how brands run stores inside physical malls while preserving control of their brand experience.
• Compelling regional first-mover and category-creation framing. Positioning Juntoz as Latin America’s first one-stop online shopping mall, with each brand operating its own storefront and benefiting from analytics and a complementary sales channel, gives investors a memorable category narrative and highlights both supply-side value and regional ambition.
• Clear value proposition for both brands and consumers. The deck emphasizes a dual benefit: brands and retailers gain a complementary online sales channel and analytics whether or not they already have e-commerce, while consumers get a one-stop mall experience where they can “shop by” brand or category, reinforcing the two-sided marketplace logic.
• Intuitive analogy bridging traditional malls and online marketplace. By explicitly connecting standalone stores and stores in malls in traditional retail to the online environment, the narrative makes the strategy intuitive for investors familiar with offline retail, easing understanding of the business model transition to digital.
• End-to-end platform capabilities supporting the mall model. Later company materials and external profiles support that Juntoz built an end-to-end solution with integrated payments, logistics operators, COD, and store pickup, which reinforces the deck’s claim that it offers a full-service platform rather than just a listing marketplace.
• External validation of merchant adoption and regional expansion trajectory. Press coverage and company statements around the period show hundreds of brands onboarded and expansion beyond Peru, lending external validation to the deck’s story that brands adopt the platform as a complementary channel and that the model can scale.

What could have been stronger

• Limited competitive and differentiation analysis. The deck positions Juntoz as “Latin America’s first” one-stop online shopping mall platform but, based on the OCR snippets, does not appear to benchmark against other regional marketplaces or demonstrate why existing players (e.g., large generalist marketplaces) cannot replicate the mall-in-a-mall model, which may leave differentiation and defensibility questions underdeveloped.
• Sparse quantitative traction and economics in visible slides. The slides emphasize the conceptual analogy to traditional malls and the brand-centric shop-in-shop experience, but the provided text does not show concrete unit economics (take rates, customer acquisition costs, payback periods) or cohort retention metrics, making it harder for investors to assess the financial sustainability of the model.
• Demand-side growth and acquisition strategy is not clearly articulated in visible content. The OCR-text slides highlight a strong value proposition for brands (standalone stores, analytics, complementary channel) yet provide no detail in the visible content on how Juntoz acquires end consumers at scale or differentiates the customer journey beyond the mall metaphor, potentially underplaying the demand-side strategy.
• Use of funds and scaling roadmap not evident in OCR-visible slides. Although the deck’s context indicates a US$2M Pre-Series A target, the visible slides do not show how this capital will be allocated (technology, logistics, marketing, regional expansion), which may make the use-of-funds story less concrete for investors reviewing only the core narrative.

How an investor would read this deck

What draws attention

• Evidence that Juntoz’s shop-in-shop mall model solves specific pain points for brands and retailers, such as control over brand experience, access to integrated logistics and payments, and incremental online sales without building standalone e-commerce from scratch.
• Demonstrated traction in terms of number of brands and stores onboarded, transaction volume, and growth in GMV, especially given press reports of hundreds of participating brands and expansion beyond Peru.
• Quality and experience of the founding team, notably Fernando D’Alessio’s prior leadership at Linio and broader e-commerce expertise, as a de-risking factor for execution.
• The platform’s end-to-end technology and logistics integrations (payments, logistics operators, store pickup, COD) that can create switching costs and network effects for merchants.

Risks that stand out

• Customer acquisition could be expensive and competitive in Latin America’s e-commerce markets, especially against large incumbents, potentially pressuring margins if the mall-in-a-mall positioning does not generate significant organic or brand-driven traffic.
• Reliance on brands and retailers to manage their own shop-in-shop storefronts might lead to inconsistent customer experiences if not supported by strong onboarding, standards and tooling, which could harm the marketplace’s overall reputation.
• Geographic expansion beyond Peru requires adapting to different logistics, payments, and regulatory environments, increasing operational complexity and execution risk.
• Being part of or associated with a broader retail group and multiple stakeholders could introduce strategic constraints or slower decision-making if group-level priorities diverge from aggressive startup-style growth.

Questions this deck invites

• What were Juntoz’s GMV, number of active stores, and order volume in the year of the 2018 Pre-Series A deck, and how did these metrics trend quarter over quarter?
• How does Juntoz’s take rate, customer acquisition cost, and payback period compare to other Latin American marketplaces, and what are the key levers for improving margins while maintaining merchant value?
• What concrete competitive advantages (technology, logistics partnerships, retail relationships, brand exclusivities) protect the mall-in-a-mall position from larger marketplaces and emerging competitors?
• How capital-intensive is regional expansion for Juntoz’s model (e.g., local logistics integrations, on-the-ground sales to brands), and what milestones would a US$2M Pre-Series A be expected to achieve?
• What are the churn rates and satisfaction levels for brands using Juntoz, and how often do they expand their assortment or marketing spend within the platform over time?

What founders can take from the Juntoz deck

• A clear, familiar metaphor such as an online shopping mall with shop-in-shop stores can help investors quickly grasp a marketplace’s positioning and how it differs from a generic e-commerce site.
• Highlighting the dual value proposition—complementary sales channel and analytics for brands and retailers, plus a curated multi-brand experience for consumers—can strengthen the narrative for a two-sided marketplace.
• Demonstrating how each brand maintains its own subdomain, branding and search experience within a unified platform shows that marketplace design choices can balance brand control with platform scalability.
• Tying an online marketplace’s story back to traditional retail models (standalone stores versus stores in malls) can make the strategy intuitive for investors familiar with offline retail economics.
• Explicitly branding the company as a regional “first” or category-defining platform (Latin America’s first one-stop online shopping mall) can be a useful framing, but it must eventually be supported by strong competitive and traction evidence.
• Articulating a full-service, end-to-end technology and logistics stack (payments, logistics, store pickup, COD) can position a marketplace as infrastructure for brands, not just a sales channel, which may attract more sophisticated merchants.

Juntoz pitch deck: common questions

What is Juntoz and how does its platform work?

Juntoz is an online shopping mall platform that brings together brands and retailers in a single site, where each brand operates its own shop-in-shop store with its own subdomain, logo, banners, categories and dedicated search, effectively replicating the experience of a physical mall in a digital environment.

Where does Juntoz operate and since when?

Juntoz is based in Lima, Peru, and started operations in Peru around 2016 after being developed over approximately two years; by 2017 it was already hosting hundreds of brands on its marketplace.

How much was Juntoz trying to raise with this 2018 Pre-Series A pitch deck?

The 2018 Endeavor Demo Day deck was reportedly used to raise a US$2M Pre-Series A round, focused on scaling its online mall model across Latin America; however, specific investor names or a confirmed close of this round are not publicly documented in accessible sources, so only the target raise amount from the slide description can be stated.

Who founded Juntoz and what is their background?

Fernando D’Alessio, previously CEO and co-founder at Linio Peru, is identified in press coverage as the founder and public face of Juntoz, leading a team with extensive e-commerce experience.

What happened with Juntoz after this 2018 pitch deck?

According to later descriptions, Juntoz scaled to hundreds of stores in Peru and expanded into Colombia, with plans for Chile and Mexico, and by 2020 it reported more than 850 official stores and a team of about 50 people; these outcomes reflect post-deck execution and are not claims from the 2018 pitch itself.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• Juntoz | Compra por internet tus marcas favoritas en un solo sitio
• Juntoz: conoce al primer mall online del Perú - PQS
• Juntoz - tu mall online - Apps en Google Play
• Juntoz: una nueva especie de mall online - Gestión
• Business - Lusha
• [PDF] Oferta de valor - Juntoz.pdf
• juntoz.com es una empresa tecnológica peruana, liderada por un equipo de… | Fernando D'Alessio
• Juntoz | Compra por internet tus marcas favoritas en un solo sitio

Juntoz pitch deck slides

What each slide of the Juntoz pitch deck says

Slide 1

CONFIDENTIAL AND PRIVATE ° [TE] i untozt | | 0 ! —_— H J : ® ! mim SH Tu Mall Online §] - Latin America’s Next-Gen Online Shopping Mall =| Building brands together RARE FERNANDO D’ALESSIO ocr 2018 CO-FOUNDER & CEO

Slide 2

Experienced Team juntoz! Assembled a veteran eCommerce and Tech team (“e-Commerce | { Proprietary} } eCommerce Team [ 20+ yrs experience ] _ Technology Team [ 30+ yrs experience | © 2) -eNDeavoR 4 RIUEINERNE | = fa) ; Fernando D’Alessio 5 INlo SS James Rastogi PD ak Co-founder & CEO ~=’;pMorgan ase | | Comicon st J B avo BN @ Ta, = | A RIB A" | Rodrigo Murata — interim Country Manager Kat Lim — CTO y 12 @sobiMaca| | 8 Tech af Rn = Yorizon BE Microsoft migininaira E17 $ “2 ecomsur | Cristian Rodriguez — Country Head e+ ween J 2

Slide 3

Problem: eCommerce or Technology? Only one to combine platform development & eCommerce know-how Technology Focus Orion eCommerce Cloud Softwares Cloud-based eCommerce @ ech focis a Marketplace Platform @ ccommerce know-how Qushoity LT “juntozi. "7 Prestashop J) Magento - Fa Low eCommerce, eCommerce knaw:hew | | eCommerce Platforms know:how ptr / ay Ripley com ¢e S (@D ecommerce know-how Low Technology (*) Juntoz.com is a 100% marketplace platform offering comprehensive eCommerce solutions (including local solutions to payment and logistics pain points): Shop-in-Shop for brand and retail stores, and White Label eStores. ~~

Slide 4

Unique Solution juntozt 369, solution in Latin America, managing all areas = 1 2 Saas Platform Customer Service ay Experienced Team allon Online Marketing Business Intelligence —=D iia m\ e-Payments &) subscribe & save €2 iS} Sen © e-Logistics @ All credit cards B= List Same-day delivery Igy Cash on delivery Online Finandihg — Jose = Free shipping

Slide 5

Opportunity juntoz! To connect brands and retails and customers together online ... One Stop @! ne NJ brands Marketplace customers LI a N R " 4 Collaboration [1 ] Works

Slide 6

Brand and Customer Experience Taking the benefits of traditional retail business model online Brands operate 'standalone stores' and 'stores in malls' retail tradicional E - COMMERCE Standalone Stores Stores in Mall [ ua it ? juntozt Customer Experience SHOP BY

Slide 7

juntoez! Latin America's first one-stop online shopping mall platform juntoz: Each operates as its own Opening storefronts eCommerce with its own: for brands and retailers @ subdomain @ logo © banners O categories, filters © search bar — Complementary sales channel J Analytics for those with and without online presence

Slide text above is read directly from the Juntoz deck PDF embedded on this page.

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