Evy Pitch Deck: All 10 Slides + Teardown

Evy’s Seed deck is a study in restraint, utilizing just 10 slides to secure a $6.4M round. The narrative centers on a massive market inefficiency: 75% of top French e-commerce merchants do not yet offer product protection. By positioning themselves as a modern, API-first broker under ORIAS approval, Evy addresses the technical hurdles (long integration times) and consumer pain points (lack of transparency) that plague legacy insurance providers. While the deck is notably missing a team slide, financial projections, and a specific funding ask, its strength lies in its clear value proposition f…

Key takeaways

• The deck identifies a specific market gap: 75% of the top 100 French e-commerce merchants eligible for protection plans are not yet offering them (Slide 2).
• Evy targets a 1 Bn€ addressable market in France growing at 8%, with a long-term eye on a 40 Bn€ European market growing at 28% (Slide 3).
• The solution addresses three core legacy failures: hard integration, limited conversion, and lack of transparency (Slide 2).
• Technical differentiation is highlighted through an SDK for seamless integration and APIs that allow for A/B testing of protection pricing (Slide 5).
• The company operates as a regulated entity under ORIAS approval, allowing for cross-border operations throughout the EU (Slide 7).
• The product roadmap extends beyond insurance into 'Usage' (maintenance), 'Buyback' (reconditioning), and 'Recycle' (environmental impact) (Slide 8).
• The deck completely omits a team slide, which is highly unusual for a $6.4M Seed round and suggests a separate supplemental document was used.
• There is no mention of current traction, revenue, or specific customer names beyond logos of 'underserved' targets (Slide 2).

Frequently asked questions

Why is there no team slide in the Evy deck?

It is highly probable that the founders presented the team via a separate document or that this version of the deck was intended as a 'teaser' for initial interest. For a $6.4M Seed round, investors would never commit without a deep dive into the founders' backgrounds, especially in a regulated industry like insurance brokerage.

How does Evy differentiate itself from legacy warranty providers?

Evy focuses on technical ease and transparency. Slide 2 notes that existing solutions take months to integrate and have poor user interfaces. Evy counters this with an SDK for 'seamless integration' and a 100% digital claims process for the end customer, as shown on Slide 6.

What is the significance of the ORIAS approval mentioned on Slide 7?

ORIAS is the French register of insurance intermediaries. Mentioning this approval is a critical trust signal; it confirms that Evy is a regulated broker capable of legally operating across the European Union, which validates their 40 Bn€ TAM claim on Slide 3.

Is the market data on Slide 3 realistic?

The deck cites Reuters, FEVAD, and FG2A as sources. By breaking the market into the immediate French opportunity (1 Bn€) and the broader European embedded insurance market (40 Bn€), they provide a credible path from a niche entry point to a massive scale-up opportunity.

What does 'eco-responsibility' mean in the context of insurance?

Slide 8 clarifies this by showing a circular economy model. Instead of just paying out claims, Evy aims to manage the product lifecycle through maintenance (Usage), reconditioning (Buyback), and recycling, which appeals to modern ESG-focused investors and consumers.

Evy pitch deck: the facts

Company

Evy

Year

2024

Stage

Seed

Slides

10

Sector

Fintech / Insurtech

Deck type

Full Pitch Deck

Outcome

$6.4M Raised

Headquarters

Paris, France

Evy pitch deck PDF

The full Evy deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Evy pitch deck was used for

This deck is Evy’s seed-stage fundraising presentation for a product protection and embedded insurance platform targeting European e-commerce, as profiled by Business Insider.[2] The deck, around 10 slides, was used in connection with Evy’s October 2022 seed round of roughly €6.5M–€6.6M (about $6.4M–$6.5M) led by Sequoia Capital to expand its product protection offering across Europe.[1][2][3][4][10][11][14] It focuses on the underpenetrated French e-commerce product protection market, the broader European embedded insurance opportunity, and Evy’s API-based solution for merchants, along with a longer-term vision to become the leading European product protection provider.[1][2]

Business model: Evy is a Paris-based insurtech platform that provides product protection and extended warranty insurance for retailers and e-commerce merchants, offering coverage such as breakage, breakdown and theft via APIs and embedded insurance products rather than selling directly to consumers.[1][2][4][11][13][14]

Round

Seed.[1][2][10][11][13][14]

Lead investor

Sequoia Capital.[1][2][3][4][7][9][11][13][15]

Investors

Sequoia Capital, La Famiglia VC, Global Founders Capital, Xavier Niel, Adrien Nussenbaum, Michael Benabou, Raphaël Vullierme, Financière Saint James (reported among investors in some profiles)

Founders

Simon Kemoun, Shana (Sheyenne) Azria, Tanguy Le Stradic[4][5][9][13][15]

Headquarters

Paris, France.[1][2][4][6][9][11][12][13]

Year: 2022.[1][2][4][9][10][11][13][14]

Raising: Seed capital to expand Evy’s product protection and embedded insurance platform across European e-commerce and retail markets, including entry into additional countries such as Portugal and the UK.[1][2][4][11]

Raised: Approximately €6.5–€6.6 million (about $6.4–$6.5 million) in seed funding.[1][2][4][9][10][11][13][14]

Founded: 2021–2022 (sources differ: some profiles state 2021, others say launched/founded in 2022).[4][5][9][13]

Industry: Insurtech / Fintech (product protection and embedded insurance for e-commerce and retail).[1][2][4][11][12][14]

Total funding: Approximately €6.5–6.6 million (about $6.4–6.5 million) in total funding, corresponding to a single disclosed seed round completed in October 2022.[1][2][4][10][11][13][14]

Use of funds as presented: To grow Evy’s presence in Europe by scaling its product protection platform for merchants, enhancing technology and integrations, and supporting expansion beyond initial markets such as France, Germany, Spain and Italy into new geographies including Portugal and the UK.[1][2][4][11]

What happened after the Evy deck

Following the pitch deck and associated fundraising process, Evy closed a single reported seed round of roughly €6.5–€6.6 million in October 2022 and has focused on scaling its product protection and embedded insurance offering across European e-commerce and retail markets.[1][2][4][10][11][13][14]

• Completion of a seed funding round of approximately €6.5–€6.6 million (around $6.4–$6.5 million) on or around October 26
• Publicly stated plans, at the time of the seed round, to expand operations beyond France into other European markets suc

What the Evy deck got right

• Clear articulation of sizable French and European embedded insurance TAM. The deck quantifies a large and growing opportunity, citing around €1B in annual addressable insurance premiums for French e-commerce and €40B across European embedded insurance, with positive growth rates, which helps justify the scale of the business.[2]
• Specific underpenetration statistic in core target market. Slide 2 highlights that 75% of the top 100 French e-commerce merchants eligible to sell product protection plans are not yet offering them, underscoring a concrete underpenetrated segment that Evy can target.[2]
• API-first, merchant-centric solution design. The solution slides emphasize APIs, SDKs and A/B testing capabilities for merchants, positioning Evy as a flexible, integration-friendly infrastructure provider that can optimize product protection offerings and pricing at scale.[2][3]
• Compelling end-to-end product lifecycle vision. The product roadmap slide frames product protection as the starting point within a broader lifecycle that includes usage, recycling and buyback, signaling a long-term vision aligned with sustainability and circular economy trends.[2]
• Explicit ambition for European market leadership. The vision slide states the goal to become the leading European product protection provider across all insurable product and service categories, providing a clear, ambitious north star for investors assessing market leadership potential.[2]
• Validation from top-tier venture and angel investors. External coverage and investor commentary confirm that reputable investors such as Sequoia Capital, La Famiglia VC and Global Founders Capital backed the company in its seed round, which can reinforce confidence in the deck’s narrative and the team’s credibility.[1][2][3][4][7][9][11][13][15]

What could have been stronger

• Limited visible traction metrics versus highlighted TAM. The deck emphasizes a large French and European embedded insurance TAM (e.g., €1B+ France, €40B+ Europe) but, based on the excerpted slides, does not present concrete traction metrics such as number of merchants live, GMV covered, claim volumes or revenue, which may leave investors questioning current market penetration relative to the opportunity size.[2]
• Operational and underwriting details not clearly articulated in the visible slides. While Slide 2 notes that existing solutions are "broken" due to difficult integration, poor conversion and lack of transparency, the OCR excerpt of the solution slides focuses mainly on APIs and SDK integration; it does not clearly detail Evy’s underwriting relationships, risk management or claims operations, which are critical for insurance investors assessing defensibility and regulatory robustness.[2]
• Ambitious multi-offering roadmap without clear phasing or current status. The product roadmap slide suggests multiple adjacent offerings—product protection, recycle, usage, buyback—yet the deck excerpt does not indicate which are live, which are experimental, and how resources will be allocated among them, potentially raising concerns about focus and execution risk at the seed stage.[2]

How an investor would read this deck

What draws attention

• Demonstrating strong merchant adoption in French e-commerce where 75% of top merchants are said to be eligible but not yet offering product protection, including live integration case studies and uplift in conversion or attach rates.[2]
• Validating the €1B+ French and €40B+ European embedded insurance annual premium estimates with third-party data or internal modeling, and tying these to Evy’s near-term serviceable obtainable market.[2]
• Clarifying Evy’s insurance value chain position (broker, MGA, carrier partner), including partnerships, regulatory licenses and claims infrastructure, to support the "best product protection experience" positioning.[1][2][3][4][11][13]
• Assessing the scalability of the API/SDK integration experience—time to go live, typical developer effort, and impact on merchant UX and checkout conversion.[1][2][3][5][6][13][14]

Risks that stand out

• Regulatory and licensing complexity across multiple European markets could slow expansion or require significant compliance investment, especially as Evy positions itself as an eco-responsible insurance broker operating in several countries.[1][4][11][13]
• Competition from existing warranty and product protection providers, retailer white-label programs and other insurtechs may challenge Evy’s ability to capture the highlighted €40B embedded insurance opportunity, particularly if incumbents improve integration and UX.[1][2][4][11][12]
• Insurance economics risk, including adverse selection and high claim rates in categories like consumer electronics and mobility, could pressure margins if pricing and coverage are not finely tuned.[1][4][11][13]
• Execution risk around expanding from core product protection into recycling, usage support and buyback, which may require partnerships, operational capabilities and capital beyond those needed for a pure insurance API platform.[2][4][8][13]

Questions this deck invites

• What concrete KPIs (number of merchants, policies sold, loss ratios, claims NPS, revenue) did Evy achieve by the time of this seed round, and how do they compare to incumbents in product protection?[1][2][4][11][13]
• How is Evy licensed and structured within the insurance value chain (e.g., broker, MGA), and who are its underwriting and claims partners across France and other European markets?[1][4][11][13]
• What are the unit economics of Evy’s product protection plans (commission structure, claims costs, reinsurance terms), and how do these scale with volume and product category mix?[1][2][4][11][13]
• Which elements of the broader lifecycle (recycle, usage, buyback) are live today versus planned, and how do these initiatives impact margins and customer retention?[2][4][8][13]
• What technical resources and timeline are required for a typical merchant integration using Evy’s APIs and SDK, and what measured impact does this have on conversion rates and basket size?[1][2][3][5][6][13][14]

What founders can take from the Evy deck

• Anchoring a seed deck around a clearly quantified, underpenetrated starting market (French e-commerce product protection) and a larger European embedded insurance opportunity can make the growth story tangible while still ambitious.[2]
• Explicitly highlighting pain points in legacy warranty solutions—slow integration, poor conversion and opaque coverage—sets up a strong narrative for an API-first, UX-focused insurtech solution.[2][3]
• Positioning the company as infrastructure for merchants (APIs and SDKs) rather than a direct-to-consumer insurer clarifies customer focus and aligns with investors interested in B2B2C embedded insurance models.[1][2][3][4][11][13][14]
• Including a product lifecycle vision (protection, usage, recycle, buyback) can show long-term differentiation beyond simple extended warranties, appealing to investors who value eco-responsibility and circular economy themes.[2][4][8][13]
• Using concise slides (around 10) that link market opportunity, merchant solution, and a clear vision to become the leading European product protection provider demonstrates how a seed-stage deck can stay focused while still conveying ambition.[2]
• Grounding the story in a concrete initial geography (France) with quantified TAM, then connecting it to broader European expansion, illustrates a sensible sequencing strategy that investors can evaluate and stress-test.[1][2][4][11][13]

Evy pitch deck: common questions

What does Evy do?

Evy is a Paris-based insurtech startup that provides product protection and extended warranty insurance for goods such as electronics, smartphones, scooters, furniture and other consumer products, sold through retailers and e-commerce platforms rather than directly to end customers.[1][2][4][11][12][13]

How much money did Evy raise in its seed round?

According to multiple funding reports and investor profiles, Evy raised about €6.5–€6.6 million (around $6.4–$6.5 million) in a seed round announced on October 26–27, 2022.[1][2][4][9][10][11][13][14]

Who invested in Evy’s seed funding round?

The seed round was led by Sequoia Capital, with participation from La Famiglia VC and Global Founders Capital; several business angels, including Xavier Niel, Adrien Nussenbaum, Michael Benabou, Raphaël Vullierme and others, were also reported as participants.[1][2][3][4][7][9][11][13][15]

How is Evy’s insurance offered to customers?

Evy’s product protection and embedded insurance services are offered via APIs and SDKs that merchants integrate into their e-commerce or retail platforms, allowing them to configure product protection plans, run A/B tests on offerings and pricing, and provide tailored coverage with improved customer experience.[1][2][3][5][6][13][14]

What is Evy’s long-term vision and market focus?

The company’s stated ambition is to become the leading European product protection provider and expand coverage to all insurable product and service categories across e-commerce and retail channels, building an eco-responsible, end-to-end product lifecycle offering that includes protection, usage support, recycling and buyback.[2][3][4][5][8][9][13]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Evy wants to offer product protection insurance everywhere
• Evy Pitch Deck: Insurance Startup Raises $6.4m From Sequoia
• Partnering with Evy: Product Protection You Can Trust
• French InsurTech Evy bags €6.6m for the "best product protection"
• InsurTech : la startup française Evy lève 6,6 millions d'euros - Ekonomico
• Evy - Company Profile
• Evy wants to offer product protection insurance everywhere | TechCrunch | Shana Azria | 19 comments
• Evy wants to offer product protection insurance everywhere | TechCrunch | Sheyenne Azria

Evy pitch deck slides

What each slide of the Evy pitch deck says

Slide 2

Opportunity Underserved market 0, 75% of the top 100 French e-com merchants eligible to sell product protection plans aren't offering them yet fi 0SCARO QmanoMano > b N DecTHiON [ g Existing solutions are broken e Integration is hard and takes months e Conversion is limited through unoptimised warranty featuring and poor user interface e Lack of transparency is perceived on product protection coverage and "best-in-class" service on claim management

Slide 3

Opportunity We start with the French e-com market ... 1Bn€ +8% growth France e-com addressable annual insurance premiums ... while targeting the whole embedded insurance European market 40 Bh€ +28% growth Europe embedded insurance addressable annual insurance premiums

Slide 4

Solution We help retailers offer the best services Proposer une couverture Evy 3 vos clients to their customers for a nme ose greater peace of mind, - — combining profitability & Tae i eco-responsibility. B evy.

Slide 5

Solution for merchants Optimised offering Our APIs allow for AB-testing to select the right product protection at the right price for the product you are selling. Easy integration Seamless integration in your app (EVY SDK). Granular level control to allow for easy customization evy.

Slide 6

Solution for end customers a sai aA @ evy.euidashboard e @Actve Best customer experience Breakdown + breakage insurance Enhanced Ul & transparency on the customer 4 years coverage journey. Easy & 100% digital process For Bosch Paceuse-vissouse § post-purchase to fill claims and handle cases aa Broakdow Accidontal damage Eco-friendly 5 5 o The legal guarantee of conformity is Sustainability concerns are addressed by increasing still valid on your product! repairing and recycling through Evy's partners oe rs Uni August 21st, 2023, you must contact the merchant n case of an incldent with your product. evy. —_—

Slide 8

Product protection is just the beginning... Product Protection Offer a tailored insurance product product at the best price to the customers Recycle Complete the cycle by assuring the best environmental impact of the product Usage Help customer in the discovery and maintenance of the product Buyback Proactively initiate the return and reconditioning of the product, while building consumer loyalty

Slide 9

Vision Become the leading European product protection provider Expand Evy to all insurable product and services categories, through both ecommerce and retail channels

Slide text above is read directly from the Evy deck PDF embedded on this page.

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