Evvnt Pitch Deck (2016): 18-Slide Series A Deck

See all 18 slides of the Evvnt pitch deck — a 2016 deck in MarTech — with a slide-by-slide teardown of what the deck does well and where it falls short.

Evvnt’s 2016/17 investment deck is a growth-stage presentation seeking £1M ($1.3M) to scale an established event marketing platform. Unlike many early-stage decks, Evvnt leads with strong financial health, claiming profitability and 89% margins on software. The core value proposition centers on a 'Submit Once' technology that distributes event listings across a global network of 6,000 media partners and 30 strategic resellers. With a reported 20,000 customers and operations in 130 countries, the deck aims to transition the company from a successful niche tool into a £100m+ media entity. While…

Key takeaways

Executive Summary: The 'Submit Once' Value Proposition

The Evvnt investment deck from 2016/17 is a masterclass in presenting a 'boring' but highly profitable utility. By 2016, the company had already moved past the speculative phase, reporting profitability and a massive network of partners. The deck’s primary goal is to convince investors that a £1M injection will act as fuel for an already efficient engine, aiming for a 100x return on valuation within four years.

Slide 1: Title and The Ask

The cover slide is direct. It identifies the company as evvnt and sets the stage with the tagline: "Invest in the future of successful event marketing." Crucially, it puts the fundraising target front and center: GBP £1M ($1.3M) for the 2016/17 period. Using a high-energy, lifestyle-oriented background image, it attempts to humanize what is essentially a technical distribution platform.

Slide 2: Mission and Category

Slide 2 defines the mission: "To help people promote and find events." It explicitly categorizes the company within Marketing Technology - MarTech . The 'Submit Once' branding appears in the top right corner, a motif that repeats throughout the deck to reinforce the core product benefit: simplicity through automation.

Slide 3: The Solution

The solution is described as an "On demand event marketing platform connected to the world’s best event marketing services." The slide lists six key benefits:

Consolidation of tools · Multi channel delivery · Effective platform · No skill barrier · Affordable & transactional · End to end accountability

This slide focuses on the user experience, emphasizing that the platform removes the technical and time-intensive barriers to event promotion.

Slide 4: Traction and Financial Health

This is arguably the strongest slide in the deck. It claims the company is profitable with a £1M ($1.3M) revenue forecast for 2016 . Key metrics include:

13 full-time staff members. · 89% margin on software. · 53% revenue growth quarter on quarter.

Two charts show cumulative sign-ups reaching over 20,000 by Q3-16 and quarterly revenues showing a steady upward trend, despite a slight dip in the final reported quarter (Q3-16). The inclusion of a trend line in the revenue chart suggests a trajectory toward £250,000 per quarter.

Slide 5: Social Proof

A single-quote testimonial slide features James Wight, Global Marketing Director at UBM. He states that Evvnt was the "number one choice for creating buzz" and saved "time, human resource and also gave us the results we needed quickly." Using a director from a major global events company like UBM provides significant enterprise-level validation.

Slide 6: Business Growth and Ecosystem

This slide provides a historical timeline and a snapshot of the current ecosystem. Founded on April 1st, 2012, the company had already:

Raised £800k in seed investment. · Acquired three companies. · Won an Innovate UK government grant.

The metrics listed are impressive: 20,000 customers , 60,000 event listing submissions, and 6,000 media partners . The right side of the slide displays logos of strategic partners, including TimeOut, Eventbrite, and Web.com , illustrating the breadth of their distribution network.

Slide 7: Investor Profile

Slide 7 details the existing cap table and investor pedigree. It mentions 2 institutional investors and 30 private investors. The list of individual backers includes former Managing Directors from Goldman Sachs, Royal Bank of Scotland, Morgan Stanley, and JP Morgan . This slide is designed to build trust; if high-level finance executives have already put money in, the 'smart money' signal is strong.

Slide 8: Timeline & Exit Strategy

2017: Double the sales team and launch publisher tools. · 2018: Geographical diversification and two new services. · 2019: 1 million event submissions and £6m ($7.3m) in revenue. · 2020: Projected £13m ($15.8m) in revenue.

The footer of the slide contains the 'big hairy audacious goal': "£1 million investment to create a £100m+ events media & marketing company in 4 years."

Slide 9: The Team and Advisors

The final slide in the provided set shows the organizational structure. It is divided into Management (MGTS), Tech, and Advisors. The management team is led by Richard Green. The tech team consists of five members, including a CTO and Technology Lead. The Advisor section is particularly strong, featuring Lee McCabe (Former Facebook) and Tim Chambers (Former Live Nation), which suggests the company has the right industry connections to scale its partner network.

What Works in This Deck

Profitability as a Hook: Most startups pitch on a 'burn to grow' model. Evvnt’s claim of profitability and 89% software margins makes the investment feel like a lower-risk opportunity for scaling rather than a gamble on product-market fit.

Network Effects: By citing 6,000 media partners, Evvnt demonstrates a significant moat. Building those integrations and relationships is a massive barrier to entry for new competitors.

Clear Value Prop: The 'Submit Once' branding is effective. It distills a complex technical process (API integrations and web scraping/posting) into a simple, three-word benefit for the customer.

What Is Missing

Unit Economics: While the deck mentions high margins, it does not show Customer Acquisition Cost (CAC) or Lifetime Value (LTV). For a 'transactional' business, understanding the cost to acquire a single event submission is vital.

Competitive Analysis: The deck assumes the reader understands why Evvnt is better than manual posting or using a PR agency. A slide comparing their speed and cost to traditional methods would have strengthened the 'Solution' section.

Use of Funds: While the ask is £1M, the deck only vaguely mentions 'doubling the sales team.' A more granular breakdown of how that £1M would be allocated (e.g., % to R&D, % to Marketing, % to Ops) is missing from these slides.

Founder Takeaways

Lead with Traction: If you have revenue and margins like Evvnt, don't bury them. Slide 4 is the heart of this deck because it proves the business works.

Leverage Your Advisors: If you have advisors from Tier-1 companies (Facebook, Live Nation), give them their own space. It lends immediate credibility to a small team.

Simplify the Message: Even if your backend is a complex web of 6,000 integrations, your customer-facing message should be as simple as 'Submit Once.'

Frequently asked questions

What is the primary problem Evvnt solves?
Evvnt addresses the inefficiency of manual event promotion. According to Slide 3, their solution is an 'on-demand event marketing platform' that allows users to submit event details once and have them distributed across multiple channels. This eliminates the 'skill barrier' and provides 'consolidation of tools' for event organizers who otherwise have to post to dozens of sites individually.
How does Evvnt generate revenue?
While the deck doesn't explicitly list a pricing table, Slide 3 describes the service as 'affordable & transactional,' suggesting a pay-per-submission or subscription model. Slide 4 highlights an '89% margin on software,' which indicates a highly scalable SaaS or automated platform model where the cost of distributing additional listings is marginal.
What does the competitive landscape look like for Evvnt?
The provided slides do not include a dedicated competitor matrix. However, Slide 6 lists Eventbrite and TimeOut as 'Strategic Partners.' This suggests that rather than competing directly with ticketing platforms or local guides, Evvnt positions itself as a distribution layer that feeds content into those established ecosystems.
Is the company currently profitable?
According to Slide 4, the company stated it was profitable at the time of the 2016/17 raise. It reported a revenue forecast of £1M for 2016 and a 53% quarter-on-quarter growth rate. This is a significant signal for investors, as it suggests the £1M ask is for accelerating growth rather than covering operational losses.
Who are the key people behind Evvnt?
The management team is led by CEO & Founder Richard Green and CFO Sacha Sebbah. The deck also emphasizes a strong technical team of five and a robust advisor board featuring former executives from major corporations like Live Nation (Tim Chambers) and Facebook (Lee McCabe), as shown on Slide 9.
Cover slide of the Evvnt pitch deck — Growth / Series A 2016
Evvnt pitch deck, slide 1 (2016)

Evvnt pitch deck: the facts

Company
Evvnt
Year
2016/17
Stage
Growth / Series A
Slides
18
Sector
MarTech / Event Marketing
Deck type
Investment Pitch
Outcome
Not stated in slides
Headquarters
London, UK

Evvnt pitch deck PDF

The full Evvnt deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Evvnt pitch deck was used for

This deck is Evvnt’s 2016/17 growth fundraising presentation for an on‑demand event marketing platform that syndicates event listings to thousands of event sites and media partners. It positions Evvnt as a profitable MarTech company with approximately £1M in annual revenue, serving around 20,000 customers across 130 countries and targeting the global events market. The deck seeks roughly £1M (about $1.3M) of growth capital to accelerate expansion, particularly in converting more customers to recurring revenue and entering the US market. It emphasizes their ‘Submit Once’ proposition and a very large distribution network of event listing partners.

Business model: On-demand event marketing and ticketing platform that distributes event listings and promotions across a large network of event calendars and media sites for event organizers.

Headquarters
London, United Kingdom, with a listed address at 17A Newman Street, London, W1T 1PD.
Industry
Marketing technology (MarTech) for events / event discovery and ticketing.

Round: Growth/Series A as characterized by the deck’s focus on scaling a profitable business with existing revenues.

Year: 2016–2017 timeframe consistent with the deck’s labeling and publication date.

Raised: Approximately £1M (about $1.3M) targeted growth capital round as presented in the 2016/17 investment deck.

Use of funds as presented: Convert more customers to recurring revenue, expand into new markets such as the US, and capture more share of the global events market through product and distribution enhancements.

What happened after the Evvnt deck

Subsequent to its 2016/17 growth deck, Evvnt continued to raise capital through avenues including a Crowdcube offering and later secured funding from newspaper groups to support US expansion, while forming strategic partnerships with major ticketing and media platforms to grow its event marketing network.

What the Evvnt deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Evvnt deck

Evvnt pitch deck: common questions

What does Evvnt do?

Evvnt is a marketing technology company that provides an on‑demand event marketing platform, allowing event organizers to submit their event once and have it distributed across a wide network of event listing sites and media calendars. The company focuses on helping people promote and find events by connecting to the world’s best event marketing services.

How much was Evvnt trying to raise in the 2016/17 deck and what for?

In its 2016/17 investment deck, Evvnt states that it is seeking around £1M (about $1.3M) in funding to accelerate growth. The stated use of funds includes converting more customers to recurring revenue, expanding into new markets such as the US, and capturing more share of the global events market.

How does Evvnt’s ‘Submit Once’ event marketing platform work according to the deck?

The deck describes Evvnt’s platform as an on‑demand event marketing tool that consolidates multiple marketing services, delivers events across multiple channels, and removes the need for specialist marketing skills. Event organizers submit their event once, and Evvnt distributes it to a large network of event calendars and media partners, with tracking and reporting for accountability.

What traction and metrics does Evvnt highlight in the 2016/17 pitch deck?

According to the 2016/17 deck, Evvnt reports about £1M in annual revenue, 20,000 customers in 130 countries, and claims to be profitable at the time of the raise. It also highlights a large network of event listing and media partners as a core asset.

What happened to Evvnt after this 2016/17 fundraise deck?

Later information indicates that Evvnt continued expanding, including strategic partnerships in the US local news and media industry and a US office expansion funded by a subsequent capital raise. However, those later developments are separate from the 2016/17 growth round described in the deck and reflect the company’s trajectory after the deck was created.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Evvnt pitch deck slides

Evvnt pitch deck slide 1 of 18
Evvnt pitch deck — slide 1 of 18
Evvnt pitch deck slide 2 of 18
Evvnt pitch deck — slide 2 of 18
Evvnt pitch deck slide 3 of 18
Evvnt pitch deck — slide 3 of 18
Evvnt pitch deck slide 4 of 18
Evvnt pitch deck — slide 4 of 18
Evvnt pitch deck slide 5 of 18
Evvnt pitch deck — slide 5 of 18
Evvnt pitch deck slide 6 of 18
Evvnt pitch deck — slide 6 of 18

What each slide of the Evvnt pitch deck says

Slide 2

IN A NUTSHELL sus ONCE If you've attended an event or conference in the last 4 years, the chances are, you've already experienced ext. With 20,000 clients in 130 countries, the evvnt platform is used to market 100,000 events each year and generates £1m in revenue - one third of it by subscription. Having raised £800,000 in seed funding, we've grown organically for the last 18 months. We've been profitable since June and we're up 53%* on this time last year. We're now raising £1m of growth capital to accelerate. We will convert existing business to recurring revenue and target the remaining 4.4 billion events that are listed globally each year. With just 0.1% market share, we'll turn over mo…

Slide 3

MISSION The global leader in events marketing, our mission is to help people promote and find events. Marketing Technology - MarTech

Slide 4

THE PROBLEM sur ONCE Millions of events are manually submitted via multiple marketing platforms to thousands of media channels yet still fail to market an event successfully. * Fragmented industry in chaos * 1000’s of publishers & 100’s of services available * Fickle, multi channel consumer * Ineffective & complicated tools * Time consuming & expensive * Limited accountability

Slide 5

THE SOLUTION T On demand event marketing platform connected to the world's best event marketing services creating event success from a single event submission. * Consolidation of tools * Multi channel delivery * Effective platform * No skill barrier * Affordable & transactional * End to end accountability euunt: ON DEMAND EVENT MARKETING

Slide 6

MARKET SIZE sus ONCE $500 billion being spent on events and conferences annually on as noted by Forrester Research, with 20% typically being assigned to a marketing officers budget. Expenditure on events market Addressable market English Speaking (30%) $17 Billion EE ——— Total addressable market USA (17%) $10 Billion $58 billion Pp a UK (1.4%) $800 Million ewut ON DEMAND EVENT MARKETING

Slide text above is read directly from the Evvnt deck PDF embedded on this page.

Related fundraising guides (24)

Decks from the same year (1)

Decks from the same region (1)

Browse companies alphabetically (1)

More pitch deck teardowns (16)

Recently published pitch deck teardowns (12)

Fundraising library · Pitch deck examples · Investor directory · Founder database