BitRush Corporation Pitch Deck (2015): 31-Slide Breakdown

See all 31 slides of the BitRush Corporation pitch deck — a 2015 deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

BitRush positions itself as a diversified player in the 2015-era digital economy, moving beyond simple Bitcoin transactions into what it calls 'CryptoBusiness.' The deck outlines a three-tier strategy: a consumer-facing portal (BitRush.Land), a core technology framework (BitCore), and an incubator (Start-it). A significant portion of the presentation is dedicated to 'Project JokerTimes,' a gaming site that reportedly reached nearly 400,000 unique users and 5.7 million pageviews between March and June 2015. The fundraising ask is specific, seeking CAD 1 million through a private placement of 1…

Key takeaways

Executive Summary: The CryptoBusiness Vision

BitRush Corporation presents a deck that is very much a product of the 2015 cryptocurrency landscape. At a time when Bitcoin was primarily viewed through the lens of currency replacement, BitRush attempted to broaden the scope to 'CryptoBusiness.' The deck moves from high-level macroeconomic theory to specific website analytics and finally to a detailed private placement offer. It is a dense presentation that attempts to justify a CAD 1 million raise by showcasing a diversified ecosystem of technology, entertainment, and venture incubation.

Slide 1: Title and Identity

The cover slide establishes the brand with a large 'B' logo and the tagline 'We invent CryptoBusiness.' It lists two corporate addresses: one in Toronto, Canada, and one in Vienna, Austria. This dual-location presence aligns with the team's background, which is heavily rooted in European finance. The URL www.bitrush.co is prominently displayed, signaling a digital-first approach.

Slide 2: Macro Thesis - The Digital Economy

Slide 2 provides the 'Why Now' justification. It charts the 'Transformation to Digital Economy,' contrasting the centralized physical economy with a distributed digital one. The slide uses a timeline starting in 1984, moving through the PC era (Microsoft, Intel), the Internet era (Google, Amazon, Facebook), and landing on 2015 as the tipping point for the 'Internet of Things & CryptoBusiness.' It cites Gartner and the European Commission to support its claim that connected devices will reach 50 billion by 2020, while connected people will reach 4 billion. The red pin on the chart marks 2015 as the start of the 'Real money & Cryptocurrency' era.

Slide 3: The Bitcoin Market Landscape

This slide serves as a market validation tool, providing a snapshot of the Bitcoin ecosystem as of March 2015. Key metrics include:

Wallets: 8,457,207 (a 2x increase over 12 months). · Merchants: 100,000 (a 2x increase over 12 months). · Merchants' Annual Revenue: $180 billion (a 78x increase from $2 billion in March 2014). · VC Investment: $676 million all-time, representing a 4x increase over the previous year.

The inclusion of 'Github no. of updated repositories' (27,857) is a notable addition, signaling that the founders are paying attention to developer activity as a leading indicator of market health.

Slide 4: The Core Team

The team slide is a strong point for BitRush, emphasizing 'experienced and passionate people.' The biographies highlight institutional credibility:

Peter Lukesch (CEO): Former metals trader and public company board member. · Elfriede Sixt (Corporate Adviser): Former Ernst & Young partner and founder of the FinTech Austria Association. · Stefan Zapotocky (Corporate Finance): 34 years in finance, including 6 years as CEO of the Vienna Stock Exchange. · Joachim Kalcher (CTO): PhD in informatics and experienced tech entrepreneur.

The presence of Werner Boehm and Fred Dobias, both described as serial entrepreneurs and early Bitcoin investors, rounds out a team that looks more like a private equity firm than a typical 2015 crypto startup.

Slide 5: The Business Model Architecture

Slide 5 attempts to explain the company's structure using an Amazon analogy. The model is built on three layers:

Start-it (Incubator Platform): Described as the 'Amazon Web Services' equivalent, this layer houses entertainment and payment startups. · BitCore Technology Framework: The middle layer facilitating payments and gaming. · BitRush.Land (Portal): The 'Amazon Retail' equivalent, delivering entertainment and payment services to the end user.

This 'proven business model' slide is ambitious, suggesting that BitRush is simultaneously a platform, a service provider, and a venture studio.

Slide 6: Traction - Project JokerTimes

This is the 'meat' of the deck, providing Google Analytics data for their primary project, JokerTimes, from March to June 2015. The stats are impressive for a three-month window:

Unique Users: 394,210. · Pageviews: 5,717,217. · Average Session Duration: 02:34. · Bounce Rate: 17.12%.

The slide also includes a real-time user count of 206 and a geographic breakdown showing heavy usage in Italy (36%) and Russia (17%). The company estimates the valuation of this single project at USD 3-5 million based on a metric of $30-$50 per registered user.

Slide 7: Revenue Evolution

The revenue roadmap is a standard 'up and to the right' chart, but it breaks down the sources of income by year:

2014-2015: Advertising revenues from traffic-generating websites. · 2016-2017: Service and fee revenues from a growing user base and the Start-it platform. · 2018-2019: Investment revenues from successful exits or dividends from incubated startups.

This indicates a shift from a high-volume traffic model to a high-value financial services and investment model.

Slide 8: The Ask - Private Placement Offer

The final slide in this set is the most technical. It details the capitalization before the private placement, noting that 83.3 million shares were issued for the acquisition of MezzaCap. The new offer seeks to raise CAD 1 million by issuing 10 million shares at CAD 0.10. The cap table pie chart shows that post-acquisition but pre-placement, MezzaCap holds 68% of the company, while 'Old Shareholders' hold 20%. The new placement represents an 8% dilution of the fully diluted capital.

What BitRush Does Well

The deck excels at establishing institutional credibility . By listing a former Stock Exchange CEO and an EY partner, BitRush separates itself from the 'hobbyist' reputation that plagued many early crypto projects. The use of specific, third-party verified data (Google Analytics, Alexa rankings, and Gartner reports) provides a level of transparency that investors appreciate. Furthermore, the Amazon analogy on Slide 5 is a clever way to explain a complex, multi-faceted business model to investors who might not understand the nuances of blockchain technology but do understand the value of infrastructure versus retail.

What is Missing from the Deck

Despite the detailed traffic stats, the deck is missing unit economics . We see how many users they have, but not how much it costs to acquire them (CAC) or what the lifetime value (LTV) of a Bitcoin gamer is. There is also a lack of competitive analysis . In 2015, the Bitcoin gaming and payment space was becoming crowded, yet BitRush presents its model in a vacuum. Finally, the technical architecture of 'BitCore' is left as a black box; for a company claiming to 'invent CryptoBusiness,' more detail on the underlying technology would have been beneficial for technical due diligence.

Founder's Playbook: Lessons to Copy

Founders should take note of Slide 6's transparency with analytics . Instead of just saying 'we have a lot of traffic,' BitRush included screenshots of Google Analytics, including session duration and bounce rates. This builds immediate trust. Additionally, the phased revenue roadmap on Slide 7 is a great way to show a long-term vision that starts with a realistic, immediate income stream (advertising) before moving into more speculative areas (investment returns). Finally, the clear capitalization breakdown on Slide 8 is a best practice; being upfront about share counts and finders' fees prevents surprises during the closing process.

Frequently asked questions

What is the primary product BitRush is pitching?
BitRush pitches a multi-layered ecosystem rather than a single product. This includes 'BitCore,' a technology framework for payments and gaming; 'BitRush.Land,' a portal for entertainment services; and 'Start-it,' an incubator for other startups. The most tangible asset shown is 'JokerTimes,' a Bitcoin-based gaming and entertainment website that serves as their initial traffic generator.
How does BitRush plan to generate revenue?
The revenue strategy is phased over five years. Initially, the company relies on advertising revenue from traffic-generating websites. By 2016, they plan to introduce fee-based web offers and merchandising. The long-term goal (2018-2019) is to generate service fees from their incubator platform and eventually realize investment returns from the startups they nurture.
What are the specific terms of the investment round?
The deck outlines a 'Private Placement Offer' for 10 million shares at a price of CAD 0.10 per share. This includes full warrants also priced at CAD 0.10. The total proceeds sought are up to CAD 1 million, which would represent approximately 8% of the company's fully diluted capital at the time of the presentation.
What traction does the company demonstrate?
Traction is centered on 'Project JokerTimes.' Between March and June 2015, the site recorded 2,246,208 sessions and 394,210 unique users. The deck also highlights a low bounce rate of 17.12% and a global reach, with 36% of real-time users coming from Italy and 17% from Russia at the time of the screenshot.
Who is behind BitRush?
The team is composed of seasoned professionals from finance and technology. Key members include CEO Peter Lukesch (former metals trader and public company board member), Stefan Zapotocky (former CEO of the Vienna Stock Exchange), and Elfriede Sixt (former EY partner). This suggests a 'gray-haired' management approach to the volatile crypto sector.
Cover slide of the BitRush Corporation pitch deck — Private Placement 2015
BitRush Corporation pitch deck, slide 1 (2015)

BitRush Corporation pitch deck: the facts

Company
BitRush Corporation
Year
2015
Stage
Private Placement
Slides
31
Sector
Cryptocurrency / Gaming / Fintech
Deck type
Investor Deck
Outcome
Not stated
Headquarters
Toronto, Canada / Vienna, Austria

BitRush Corporation pitch deck PDF

The full BitRush Corporation deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the BitRush Corp. (formerly The Streetwear Corporation) pitch deck was used for

This is BitRush Corporation’s 2015 investor deck for a private placement tied to its "CryptoBusiness" model, presented while the entity was transitioning from The Streetwear Corporation via a reverse takeover and listing on the Canadian Securities Exchange (CSE). The deck positions BitRush as a cryptocurrency-based technology group operating bitcoin portals and an incubator for crypto-enabled consumer services in entertainment, gaming, and payments. It highlights early traction for its JokerTimes project and communicates an intended capital raise of approximately CAD 1 million for expansion of its crypto-enabled consumer businesses.

Business model: Technology company building a cryptocurrency-based "CryptoBusiness" ecosphere that includes bitcoin portals, gaming and entertainment services, and an incubator for crypto-enabled consumer services.

Industry
Cryptocurrency / Financial technology / Online entertainment and gaming.

Round: Private placement financing by a newly listed CSE issuer transitioning from The Streetwear Corporation.

Year: 2015 (for the 7,250,000-unit private placement) with subsequent related private placements and restructuring transactions occurring in 2019 and 2021.

Raising: The deck and related communications framed a target of approximately CAD 1,000,000 in gross proceeds for the broader financing associated with the reverse takeover and CSE listing, though verifiable records confirm $725,000 raised in the September 2015 placement.

Raised: CAD 725,000 gross proceeds from a 7,250,000-unit private placement completed on September 4, 2015, with an additional 100,000 units issued as a finder’s fee.

Headquarters: Toronto, Ontario, Canada (registered and issuer addresses in Toronto; e.g., 120 Adelaide Street West, Suite 2500; 77 King Street West, Suite 2905).

Use of funds as presented: Corporate disclosures indicate that private placement proceeds were used for general corporate purposes and activities associated with the listing and business development of the CryptoBusiness ecosphere, with later placements specifically aimed at funding efforts to obtain full revocation of cease trade orders and resume trading.

What happened after the BitRush Corp. (formerly The Streetwear Corporation) deck

The 2015 CryptoBusiness deck supported BitRush’s transition from The Streetwear Corporation into a CSE-listed crypto technology group and a concurrent private placement. The company did complete a significant unit-based financing that year and secured its listing, but in subsequent years it faced serious regulatory and disclosure issues, trading suspensions, court-ordered share issuances, and high

What the BitRush Corp. (formerly The Streetwear Corporation) deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the BitRush Corp. (formerly The Streetwear Corporation) deck

BitRush Corp. (formerly The Streetwear Corporation) pitch deck: common questions

What does BitRush Corp. do?

BitRush Corp. is a Toronto-based technology company that focuses on cryptocurrency and cryptography-powered consumer services, including bitcoin portals, gaming and entertainment products, and financial technology applications. It operates as a public issuer on the Canadian Securities Exchange, although its listing has been suspended for periods due to regulatory issues.

How much did BitRush raise in the private placement associated with this deck?

In 2015 BitRush used this investor deck to market a private placement of units in connection with its CryptoBusiness strategy and CSE listing, targeting roughly CAD 1 million of new capital. Corporate filings show that on September 4, 2015 BitRush completed a private placement of 7,250,000 units for gross proceeds of $725,000, each unit including one common share and one warrant exercisable at $0.15 for three years.

What is BitRush’s "CryptoBusiness" model as described in the deck?

BitRush’s CryptoBusiness model combines bitcoin portals that attract a significant share of global bitcoin users, gaming and entertainment products such as JokerTimes, and an incubator structure to launch new crypto-enabled consumer services across entertainment, gaming, and payments. The deck frames this as an algorithm-based, decentralized ecosphere aligned with blockchain and DAO concepts.

How is BitRush related to The Streetwear Corporation and MezzaCap Ltd.?

The Streetwear Corporation, listed on the CSE under symbol ARP and on Deutsche Börse under symbol 0XS, entered into a reverse takeover transaction to become BitRush Corp., with AGM approval noted on June 26, 2015. The deck shows a structure in which BitRush Corporation is part of a group that includes The Streetwear Corporation and MezzaCap Ltd, with the transaction leading to BitRush’s listing on the CSE.

What happened to BitRush in the years after this 2015 deck?

Later regulatory documents from the Ontario Securities Commission and CSE filings describe BitRush facing a failure-to-file cease trade order and subsequent partial revocation to allow share issuances and new private placements. In 2021 BitRush announced completion of a non-brokered private placement of 3,000,000 units at $0.05 per unit for gross proceeds of $150,000, with warrants exercisable at $0.10, largely to support efforts to resume trading and general corporate purposes.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

BitRush Corporation pitch deck slides

BitRush Corporation pitch deck slide 1 of 31
BitRush Corporation pitch deck — slide 1 of 31
BitRush Corporation pitch deck slide 2 of 31
BitRush Corporation pitch deck — slide 2 of 31
BitRush Corporation pitch deck slide 3 of 31
BitRush Corporation pitch deck — slide 3 of 31
BitRush Corporation pitch deck slide 4 of 31
BitRush Corporation pitch deck — slide 4 of 31
BitRush Corporation pitch deck slide 5 of 31
BitRush Corporation pitch deck — slide 5 of 31
BitRush Corporation pitch deck slide 6 of 31
BitRush Corporation pitch deck — slide 6 of 31

What each slide of the BitRush Corporation pitch deck says

Slide 2

Disclaimer This confidential presentation has been prepared by The Streetwear Corpation purely for the purpose of introducing selected potential investors to The Streetwear Corporation. It is not intended to be a comprehensive description of the project. Furthermore this presentation is neither an offer to sell nor an invitation to subscribe for the securities of the company. The information contained herein, and any opinions and conclusions expressed, are presented in good faith. They are, however, subject to modification. In particular The Streetwear Corp makes no representations as to their accuracy or reliability. The Streetwear Corporation can accept no legal liability for the conseque…

Slide 3

Part | Part II Introducing Presenting the Market BitRush Part Ill Transaction & Offer to Investors

Slide 4

Introducing The Market CryptoBusiness Software will eat the world Marc Andreessen

Slide 5

. o_o Transformation to Digital Economy B CryptoCurrencies — Replacing FIAT money Physical Digital Economy Economy centralized distributed Real money & Real mone 50 billion | FIAT Money Crptogency | 4 billion Internet of Things & CryptoBusiness Number of Nile ae connected Ennected devices people Internet & Web Computers & PC's 1,000 5,000 1984 2015 2020 Sources: Gartner, Forecast: The Internet of Things, Worldwide, 2013, European Comsission, Digital Economy, Facts & Figures, 2014

Slide 6

» Cryptography [techniques for secure communication in the presence of third parties. » Cryptocurrency |digital money using cryptography to secure transactions. » CryptoBusiness |a business based on cryptocurrency and cryptography. » Bitcoin |the leading cryptocurrency with a marketshare > 90%. » Bitcoin Mining [Mining is a record-keeping service. Miners keep the block chain consistent, by verifying newly broadcast transactions into so called blocks. For doing that work they are rewarded with new (mined) Bitcoins. » Bitcoin Wallet [the Bitcoin software (open source) installed on computers, tablets and smartphones. » Blockchain |a public ledger that records bitcoin transactions, a peer-to-pe…

Slide 7

Why we need CryptoBusiness! B The evolution of the digital world » Decentralized World the modern digital world is highly fragmented and decentralized, often organized in ,Decentral Autonomous Organisations (DAO's)" — CryptoBusiness is designed to work as a decentralized and self-organising ecosphere (peer-to-peer); » Algorithm Based a dezentralized world with billions of networked devices and people (Internet of Things) needs algorithm-based solutions. CryptoBusiness is designed to be algorithm based without the need of a central authority; » Security & Privacy central systems can be hacked and destroyed. Decentral and algorithm based systems employing cryptography can hardly be hacked. Cr…

Slide 8

The Anatomy of Cryptocurrency B Bitcoin, Blockchain and their components Bitcoin CryptoCurrency Unit of Account Medium of Exchange Store of Value Bitcoin Wallet Open Source Software IS Eg GRS Blockehain computing, stores the client information necessary Database / mi mi to transact bitcoins. The Blockchain — a public ledger A cryptographic peer-to-peer network Distributed database as peer of the blockchain.

Slide text above is read directly from the BitRush Corporation deck PDF embedded on this page.

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