WorkLife Fund 1 Pitch Deck (2019): 19-Slide Breakdown

WorkLife Fund 1 is a venture capital fund founded by Brianne Kimmel in 2019, specifically targeting the 'future of work' and the consumerization of enterprise software. The deck successfully raised $10M by emphasizing Kimmel's unique position as the 'GTM Angel' and her proprietary deal-flow engine, SaaS School. Rather than focusing on traditional fund metrics, the presentation leans heavily on social proof, including a list of high-profile LPs like Marc Andreessen and Chris Dixon, and a track record of getting into competitive rounds alongside top-tier firms like Sequoia and Accel. The strate…

Key takeaways

• The fund targeted a $3M raise with a $5M cap, though catalogue facts indicate it ultimately closed at $10M (Slide 17).
• Proprietary deal flow is a central pillar, with SaaS School providing exposure to 200+ companies per year and contributing roughly 40% of investments (Slide 13, 17).
• The GP leverages a high-signal LP base including Marc Andreessen, Chris Dixon, and Zoom CEO Eric Yuan to demonstrate institutional credibility (Slide 2).
• The investment thesis focuses on 'BYOT' (Bring Your Own Tools), where employees drive software adoption within the enterprise (Slide 5).
• Kimmel's angel track record includes early entries into high-growth companies like Webflow, Voiceflow, and Work OS (Slide 10).
• The fund operates on a standard 2% management fee and 20% carry structure with an 18-24 month investment period (Slide 17).
• Social proof is heavily utilized through screenshots of tweets, podcast features, and testimonials from YC alumni (Slides 11, 12, 14).
• The 'Strike Zone' for the fund is defined as workplace collaboration tools that are post-product with some users, often coming out of Y Combinator (Slide 18).

Frequently asked questions

What is the primary investment thesis of WorkLife Fund 1?

The fund invests in the 'future of work,' specifically focusing on the consumerization of the enterprise. This thesis suggests that modern workplace software is adopted bottom-up by individual users who bring their own tools (BYOT) to work, driven by brand, community, and social signals rather than just IT department mandates.

How does Brianne Kimmel source deals for the fund?

Kimmel uses a 'multi-prong strategy' for deal flow. This includes SaaS School (an invite-only program for founders), her personal angel network of CEOs and GPs, referrals from top-tier venture firms, and a strong social media presence with over 20k Twitter followers and 3M monthly impressions at the time of the deck.

Who are the notable Limited Partners (LPs) in the fund?

The deck lists an impressive roster of LPs, including venture capitalists Marc Andreessen, Chris Dixon, and Garry Tan, as well as tech executives like Zoom CEO Eric Yuan, InVision CEO Clark Valberg, and various executives from Dropbox and Slack.

What are the specific fund terms outlined in the deck?

According to slide 17, the fund targeted $3M with a $5M cap. It planned to invest $50k-$150k per deal over an 18-24 month period. The economic structure is a standard VC model with a 2% management fee and 20% carry on profits.

What stage of companies does WorkLife Fund 1 target?

The fund focuses on competitive Seed and Series A stage companies. Specifically, it looks for 'strike zone' opportunities in workplace collaboration that are post-product and have an initial user base, often targeting companies coming out of Y Combinator.

WorkLife Fund 1 pitch deck: the facts

Company

WorkLife Fund 1

Year

2019

Slides

19

Sector

Venture Capital

WorkLife Fund 1 pitch deck PDF

The full WorkLife Fund 1 deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the WorkLife Fund 1 pitch deck was used for

This deck is for **WorkLife Fund 1**, the debut future-of-work–focused venture capital fund created by solo GP Brianne Kimmel in 2019. It was used to raise WorkLife’s first fund, initially targeted at $3M with a $5M cap, and publicly announced as a $5M debut fund in September 2019 before later closing more capital. The deck positions WorkLife as a creator- and individual-contributor–friendly VC focused on the consumerization of enterprise software, BYOT (Bring Your Own Tools), and new work opportunities, and it showcases Kimmel’s angel track record and proprietary deal flow via SaaS School.

Business model: Early-stage venture capital fund investing in tools and services for the modern workplace and the future of work, with a focus on the consumerization of enterprise software and creator/individual-contributor–friendly products.

Investors

Eric Yuan (Zoom CEO)., Stewart Butterfield (Slack CEO)., Alexis Ohanian., Marc Andreessen., Chris Dixon., Garry Tan., NFX., Slow Ventures.

Founded

2019

Founders

Brianne Kimmel

Industry

Venture capital / Future of work–focused early-stage investing

Round: Venture capital Fund I (inaugural early-stage fund focused on pre-seed and seed-stage companies in future-of-work and consumerized enterprise software).

Year: 2019 (fund formation and initial $5M close publicly announced in September 2019).

Raising: First-time venture fundraise for WorkLife’s inaugural future-of-work fund (Fund I), targeting $3M with a $5M cap as per the deck, then expanding as additional LP commitments were secured.

Raised: Initially announced as a $5M debut fund in September 2019, later reported by multiple sources and by Kimmel herself as raising a little over $10M, and subsequently described by TechCrunch as ultimately closing at $13M.

Total funding: Fund I closed at approximately $10M for its first fund, after an initial $3M target and $5M first close; later TechCrunch reports Fund I ultimately closed at $13M, indicating that $10M was an intermediate close referenced in multiple sources.

Use of funds as presented: To invest $50k–$150k per company over roughly 18–24 months in early-stage tools and services for the modern workplace, focusing on consumerized enterprise software, BYOT workplace tools, and platforms that reimagine work opportunities for skilled labor and creators, with deal flow significantly sourced from SaaS School and other networks.

What happened after the WorkLife Fund 1 deck

WorkLife Fund 1 evolved from an initially targeted $3M–$5M debut fund announced at $5M in 2019 into an inaugural vehicle that ultimately raised over $10M and is later reported at $13M, backed by high-profile LPs and invested across nearly 100 future-of-work companies; subsequent reporting consistently characterizes Fund I as a strongly performing fund with significant markups and multiple unicorns

• September 2019: TechCrunch reports WorkLife Ventures emerged from stealth, closing $5M for its debut fund after initiall
• By late 2020, Barron’s reports Brianne Kimmel has successfully raised $10M for WorkLife’s inaugural fund from notable LP
• In a 2024 update, Kimmel states she set out to raise $5M and ended up raising “a little over $10M” for the first fund.
• TechCrunch in 2022 later reports that WorkLife’s first fund ultimately closed at $13M, backing 97 companies, all of whic
• Multiple sources describe strong performance for Fund I, with references to a 7x or higher fund multiple and MOICs above

What the WorkLife Fund 1 deck got right

• Strong, focused thesis on consumerized workplace software and future-of-work trends. The deck presents a **highly differentiated thesis** around the future of work and the consumerization of enterprise software, anchored in specific behaviors like BYOT (Bring Your Own Tools) and employees adopting and carrying consumer-grade tools across workplaces, which clearly positions the fund in a distinct niche.
• Compelling solo GP narrative with credible GTM and angel-investor track record. Slide 3 and related content frame Brianne Kimmel as “The GTM Angel,” highlighting her prior role at Zendesk, unique access to oversubscribed rounds with top-tier funds, and her creation of SaaS School, an invite-only program with 200+ applications per batch, which together convey credible sourcing and value-add advantages for a solo GP.
• Proprietary deal-flow engine (SaaS School) clearly highlighted. The deck leverages **proprietary deal flow via SaaS School**, quantifying application volume and presenting it as a repeatable engine that feeds investments, which is a concrete structural strength rather than just a conceptual network.
• Use of concrete company examples and external social-trust data to support thesis. Multiple slides connect the thesis to **recognizable companies and examples** (e.g., Webflow and other SaaS tools, creator platforms like Substack and Anchor) and to broader signals like the Edelman Trust Barometer, helping LPs see both early proof points and macro-level validation.
• Transparent fund structure and economics. The deck outlines **clear fund mechanics**—$3M target/$5M cap, $50k–$150k check sizes, 18–24 month deployment, and standard 2% fee/20% carry—providing transparent terms and a straightforward economic structure that is easy for LPs to evaluate.
• Ex-post validation of the deck’s claims through strong realized and unrealized performance. Subsequent media and investor analyses describe Fund I as backing numerous breakout companies and generating strong multiples, which retroactively validates the narrative in the deck and shows that the GP was able to execute on the stated thesis and access.

What could have been stronger

• Limited granularity on portfolio construction and reserves strategy. The deck’s fund economics (standard 2% management fee and 20% carry, with $50k–$150k check sizes over 18–24 months and a $3M target/$5M cap) are described, but there is limited quantitative detail on portfolio construction (e.g., number of planned investments, ownership targets, reserves strategy) beyond broad statements, which may leave sophisticated LPs wanting more clarity on diversification and follow-on strategy.
• Qualitative thesis with relatively little quantified market sizing in the slides. The thesis strongly emphasizes brand, community, and social signals in software adoption, but the deck (based on the OCR and published teardown) provides relatively little hard market sizing, competitive mapping, or data-driven evidence (e.g., TAMs, penetration rates) to substantiate the scale and durability of the opportunity beyond qualitative examples.
• Angel track record is framed but not backed with detailed quantitative performance at deck time. While the deck highlights Brianne Kimmel’s previous roles (e.g., at Zendesk) and her angel track record plus SaaS School, it does not, in the available text, provide detailed performance metrics (IRR, MOIC, DPI) for the pre-fund angel portfolio at the time of fundraising, which could have further strengthened the case to institutional LPs.
• Scaling strategy and allocation management not clearly articulated relative to evolving fund size. The deck highlights unique access to oversubscribed rounds and top-tier co-investors, but given the later conflicting public numbers on Fund I’s size ($5M, $10M, $13M), LPs might question how capacity and allocation were managed relative to the originally modest fund size, and the slides do not clearly address how the strategy scales if the fund grows significantly beyond the initial cap.

How an investor would read this deck

What draws attention

• Demonstrated ability of a solo GP to access competitive, oversubscribed rounds in high-profile SaaS and future-of-work companies, often alongside top-tier venture firms, supported by examples like Webflow and others cited in coverage.
• Proprietary deal-flow engine via SaaS School, an invite-only SaaS-focused program with 200+ applications per batch, projected to drive a significant share of Fund I’s pipeline.
• Clear, differentiated thesis around BYOT, the consumerization of enterprise software, and work opportunities being reimagined for skilled labor and creators, matching broader secular trends.
• Evidence from later reporting that Fund I has produced strong multiples (e.g., MOIC figures and references to outsized returns driven by unicorns such as Deel and Webflow), validating aspects of the original thesis ex-post.

Risks that stand out

• Initial fund size targets ($3M–$5M) could constrain ownership and follow-on capacity in competitive rounds, potentially leading to high reliance on markups without meaningful pro-rata participation, especially as the fund grew to $10M+.
• The thesis is heavily oriented around consumer-style adoption dynamics (brand, community, social signals) in B2B software, which may be difficult to systematically underwrite and could lead to overemphasis on hype relative to fundamentals if not rigorously evaluated.
• Reliance on a single GP creates key-person risk around sourcing, decision-making, and founder relationships, particularly as portfolio and assets under management scale.
• Later reports show differing figures for final Fund I size ($5M, $10M, $13M), which suggests evolving strategy and may prompt LP questions about fund discipline, capacity planning, and consistency of disclosed terms over time.

Questions this deck invites

• How did the fund evolve from the initially targeted $3M–$5M structure described in the deck to reported closes of $10M and then $13M, and what changes, if any, were made to portfolio construction, reserves, and ownership goals as capital in
• What was the concrete performance of Brianne Kimmel’s angel portfolio at the time of the Fund I raise (MOIC, IRR, DPI, number of markups), and how did that compare to later fund performance?
• To what extent has SaaS School continued to serve as a proprietary sourcing advantage (share of Fund I deals originating from the program, quality of companies, conversion rates from program to investment)?
• How concentrated is Fund I’s performance in a small number of breakout companies versus broadly distributed gains, and how does that concentration inform risk and fund-management practices for future funds?
• What specific guardrails are in place around single-deal exposure and follow-on pacing, given the relatively small initial fund size and the ambition to participate in oversubscribed, often later-marked-up rounds alongside large funds?

What founders can take from the WorkLife Fund 1 deck

• A tightly defined thesis around the **consumerization of enterprise software** and BYOT, illustrated with concrete examples of tools employees bring into workplaces, can effectively differentiate an emerging fund and make the narrative memorable to LPs.
• Showcasing a solo GP’s **unique access to oversubscribed rounds** and high-signal angel portfolio, including recognizable co-investors and early winners, can substitute for the track record breadth of a multi-partner firm when raising an inaugural fund.
• Building and highlighting a **proprietary deal-flow engine** such as SaaS School—with quantified application volume and a clear path from program to investment—helps LPs see how a small fund will consistently source quality opportunities.
• Framing the modern workplace as a **trusted community and discovery platform** (citing sources like the Edelman Trust Barometer) can connect a venture thesis to broader social and behavioral trends, making the opportunity space feel larger and more durable.
• Clear articulation of **fund mechanics**—target size, cap, check sizes, fee and carry, and investment period—provides LPs with the structural context they need, though later evolution of fund size underscores the importance of explaining how strategy adapts when more capital is raised than initially
• Subsequent performance data and media coverage showing strong multiples for Fund I demonstrate how an inaugural fund can validate its original thesis ex-post, reinforcing that a focused, founder-aligned strategy in a large secular shift (future of work) can produce outsized returns.

WorkLife Fund 1 pitch deck: common questions

What is WorkLife Fund 1?

WorkLife Fund 1 is the inaugural venture capital fund of WorkLife Ventures, founded by solo GP Brianne Kimmel in 2019 to invest in tools and services for the modern workplace and the future of work, especially the consumerization of enterprise software and creator-friendly products.

How much did WorkLife Fund 1 raise, and what were its target and terms?

The deck describes an initial **$3M target with a $5M cap**, $50k–$150k check sizes, and an 18–24 month investment period; TechCrunch reported a $5M debut fund in September 2019, while later sources and Kimmel herself state that Fund I ultimately closed a little over $10M, with TechCrunch in 2022 reporting a $13M final size.

Who is Brianne Kimmel and what is her role in WorkLife Fund 1?

Brianne Kimmel is a former operator at companies including Zendesk and Expedia, a prominent angel investor in SaaS and future-of-work companies, and the founder of WorkLife Ventures; she is described in the deck and coverage as the “GTM Angel,” leveraging a high-signal angel portfolio and an invite-only SaaS School program for proprietary deal flow.

What is the investment thesis of WorkLife Fund 1 as presented in the deck?

WorkLife Fund 1’s investment thesis focuses on workplace software adopted bottom-up through BYOT (Bring Your Own Tools), consumer-grade UX, and strong brand/community signals, along with platforms and tools that reimagine work opportunities for skilled labor such as newsletters, podcasts, and creator services.

Who invested in WorkLife Fund 1 and what kind of LP base did it attract?

Multiple sources report backing from notable LPs including Eric Yuan (Zoom), Stewart Butterfield (Slack), Alexis Ohanian, Marc Andreessen, Chris Dixon, Garry Tan, NFX, and Slow Ventures; the deck itself frames that WorkLife attracted top-tier LPs by leveraging Kimmel’s angel track record and proprietary deal flow engine.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Brianne Kimmel — Seedlist.com
• Work Life Ventures raises $5M for debut enterprise SaaS seed fund
• [PDF] Worklife Fund II (May) - Alexander Jarvis
• Good Company: How Worklife's Alternative Approach Is Writing Venture Capital's Next Chapter
• Worklife Ventures — Seedlist.com
• How Solo VC Brianne Kimmel Wins Deals in Hot Startups
• VC Pitch Deck- Work Life Fund 1
• How we’re doing and what we’ve been up to

WorkLife Fund 1 pitch deck slides

What each slide of the WorkLife Fund 1 pitch deck says

Slide 1

L if Ie. A future of work focused fund Brianne Kimmel | brianne kimmel@gmail.com

Slide 2

Overview e Anew fund focused on the future of work e Oversubscribed ($5M cap) - 30 investments over 24 months e Deals sourced from SaaS School and LP network of SaaS CEOs e LPs include Marc Andreessen, Chris Dixon, Garry Tan, Zoom CEO Eric Yuan, InVision CEO Clark Valberg & executives from Dropbox, Slack and more.

Slide 3

About the General Partner "The GTM Angel" previously at Zendesk Unique access to oversubscribed rounds led by top-tier funds Founder & sole operator of SaaS School, an invite-only program which sees 200+ applications per batch Business Insider recently named Brianne a top angel investor that every startup should know alongside Ellen Pao and Cyan Banister

Slide 4

The consumerization of the enterprise is finally here Zoom Opens 81% Higher in Trading Debut We've heard “the consumerization of the enterprise” for years, but we're finally starting to see the value of 4 d 2p bottom-up Saas in private and public markets 4 B - AS N y Shack IPD tok sl 57% higher tha | BA ¢ expected company value tom 246m t 8 SUPERHUMAN as J" rem Series C $400M+ Series B $200M+ Angel round $800M+ 7: JRE § 1M users & [*% CN

Slide 5

Workplace software starts with social hype and gets adopted by teams (BYOT) Employees bring their favorite tools to work, use them on evenings and weekends, and even take them to their next company. 3 Humble Dot Built for individual users - easy to use, 'l)owqiow optimized for mobile, engaged community Expand to teams - tool adds more value to individuals as teammates use it, becomes increasingly sticky and a core part of daily work Angel investments in this area A commano e webflow Flex tools - easily add and remove business instances and take your personal tools to the next company

Slide 6

Work opportunities are being reimagined New technologies reimagine and reinvent opportunities for skilled labor. Companies in this area =substack o Talent networks: increased utilization of skilled labor +anew, high-quality service for paying customers @Anchor ie: Cameo for personalized videos from celebrities, Future for personal training from leading coaches This includes podcasting, video, publishing and other creative classes of work Al o Tools & services for skilled labor: new ways for individuals 1> tobuild an audience, start a business or make extra money cameo fe: Substack for monetizing personal newsletters, Anchor for launching a podcast

Slide 7

Brand, community and social signals impact software decisions Individuals and teams use modern tools to signal relevance. Software is no longer purchased purely based on functionality, brand and community build consumer hype. Individuals pay out of pocket to have early access Companies use modern tools to hire top talent Celebrities keynote software user conferences Employees and customers wear branded apparel nelle Monae might be cool but she still loves k

Slide 8

Your work life is part of 2019 EDELMAN TRUST BAROMETER your identity REVEALS "MY EMPLOYER" IS THE MOST TRUSTED INSTITUTION People spend % of their lives at work, its a big part of who we are and how we view the world. The modern workplace is a community with shared values, a discovery platform for new goods and services and a trusted source for news and information Offices are designed for Instagram s o Employer-funded benefits and services Companies compete on culture g W bringaur dogs o work

Slide 10

tested this model as an angel & got into competitive rounds with top-tier firms Company Description Co-investors. ¥ Design prototype. and buikd voice apps without coding JEe oD Sy b iy webflow Design. protype, and launch responsive websites without coding Accel, Y Combinator Work 08 ?:ll::;r':;(:'p"l';::'l:'ovmlvnnnubfly!nlwnmmhefi Lightspeed, Abstract [ Forethought Enterprise search and workflow automation NEA, Mathilde Colin, Alexa Von Tobel —— Professional network built on strategic introductions A6z Abstract girlboss® Professional network fo female entrepreneurs Lightspeed. Inialized W/ vorege Autonomous vehicles in private communities: The Economist Khosla Ventures. Initialized, Sebastia…

Slide text above is read directly from the WorkLife Fund 1 deck PDF embedded on this page.

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