VO/D Pitch Deck: All 12 Slides + Teardown

VO/D’s 12-slide Series A deck presents a structured alternative to the often-haphazard world of celebrity endorsements. Instead of simple licensing, VO/D positions itself as a venture studio that funds and operates brands internally before leveraging talent for amplification. The deck relies heavily on social proof, leading with its backing by CPG-focused PE firm KarpReilly and a detailed case study of 1UP Candy, which claims over $10M in trailing twelve-month revenue. By outlining a clear two-stage investment model—testing with $50K-$250K before scaling with up to $1.5M—VO/D demonstrates a d…

Key takeaways

• The deck leads with institutional credibility, highlighting backing from KarpReilly and their portfolio of successful CPG brands like Spindrift and Kevita on Slide 3.
• VO/D utilizes a two-tier 'Test' and 'Scale' model, requiring 40%+ gross margins and low MOQs for initial validation as shown on Slide 5.
• Initial testing is 100% funded by VO/D with $50K to $250K, while scaling involves outside capital between $500K and $1.5M per Slide 5.
• The 8-step pre-launch process on Slide 7 emphasizes 'negotiating marketing commitment' early to ensure talent is fully invested.
• A primary case study, 1UP Candy, reports $10M+ in TTM revenue and $1M+ in 2024 EBITDA on Slide 10.
• 1UP Candy achieved a 50% contribution margin and sold 1.5M+ bags in 11 months, according to Slide 10.
• Retail distribution is a core pillar, with 1UP Candy projected to reach 13,000 doors by Q2 2025 as stated on Slide 10.
• The company uses a 'storefront' strategy via FRI&NDS, a live events platform that has generated 4B media impressions, to attract talent (Slide 11).

Frequently asked questions

What is VO/D's core business model?

VO/D acts as a venture studio for celebrity-led consumer brands. Unlike traditional agencies, they fund, develop, and operate the businesses internally. They use a systematic 'Test and Scale' approach where they first validate a product's market fit and margins before bringing on a celebrity partner to amplify growth through their existing audience.

How does VO/D validate a new brand idea?

According to Slide 7, the company follows an 8-step process: reviewing opportunities, negotiating marketing commitments, meeting the team, concept testing (quant/qual), creative exploration, creative testing, market testing, and finally, product testing. This ensures the talent is 'all-in' and the product resonates with consumers before a full-scale launch.

What are the financial requirements for a VO/D brand?

Slide 5 specifies that for a brand to enter the 'Test' phase, it must have 40%+ gross margins and low minimum order quantities (MOQs). The initial investment is between $50,000 and $250,000. To move to the 'Scale' phase, the concept must be validated, warranting an investment of $500,000 to $1.5 million.

What success metrics does the deck provide?

The deck focuses on 1UP Candy as its primary proof of concept. Slide 10 reports over $10 million in trailing twelve-month revenue, $1 million in 2024 EBITDA, and over 1.5 million bags sold. It also highlights a 50% contribution margin and a projected retail footprint of 13,000 doors by mid-2025.

What is the purpose of the FRI&NDS platform mentioned in the deck?

Slide 11 describes FRI&NDS as a 'growth hack.' It is a live events platform founded by Odell Beckham Jr. that hosts high-profile parties (e.g., at the Super Bowl). VO/D uses these events as a 'storefront' to test products with trendsetters and build relationships with A-list celebrities who may become future brand partners.

VO/D pitch deck: the facts

Company

VO/D

Year

2024

Stage

Series A

Slides

12

Sector

Consumer

Deck type

Full Pitch Deck

Outcome

$5M Raised

Headquarters

North America

VO/D pitch deck PDF

The full VO/D deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the VO/D pitch deck was used for

This deck is VO/D’s Series A fundraising presentation, used to raise $5M to scale its venture‑studio model for celebrity‑ and creator‑led consumer brands.[1][10][14] VO/D positions itself as a product‑first, talent‑second studio that identifies white space in categories, builds and tests CPG products, then partners with major influencers and celebrities to scale those brands.[1][2][4][10][12] The deck highlights the breakout performance of 1UP Candy, a freeze‑dried sour candy brand launched with YouTube creator FaZe Rug, which reached over 12,000 retail doors and more than $10M in trailing 12‑month revenue.[1][4][10][11][12] The Series A capital was framed as fuel to expand VO/D’s portfolio beyond 1UP into additional talent‑backed brands like Frosh, Joose and Stealth.[1][10][14]

Business model: VO/D (often styled VOID) is a venture studio that builds and operates creator‑ and celebrity‑led consumer packaged goods (CPG) brands, handling product development, supply chain, and go‑to‑market before attaching talent as a growth amplifier.[1][2][5][12]

Round

Series A

Year

2025

Raised

$5M

Lead investor

KarpReilly

Investors

KarpReilly, Saquon Barkley, Odell Beckham Jr.

Founders

Christopher Koch

Industry

Consumer packaged goods venture studio / brand incubator.[2][5][10][12]

Total funding: VO/D announced a $5M Series A round to expand its portfolio of talent‑backed CPG ventures.[1][10][14]

Use of funds as presented: VO/D described the $5M Series A as fuel to expand its portfolio of talent‑backed consumer brands, investing in categories like candy via 1UP Candy and building additional product‑first, creator‑led ventures.[1][10][14]

What happened after the VO/D deck

Following the use of this deck, VO/D secured a $5M Series A led by KarpReilly and continued to build out its portfolio of talent‑backed CPG brands, using 1UP Candy’s strong retail and revenue traction as a cornerstone case study for its venture‑studio model.[1][4][5][10][11][12][14]

• Announcement of a $5M Series A funding round led by KarpReilly, with participation from investors including Saquon Barkl
• Scale‑up of 1UP Candy, a freeze‑dried experiential candy brand launched with FaZe Rug, into over 12,000 U.S. retail door
• Expansion of the VO/D venture‑studio portfolio to include additional creator‑ and celebrity‑backed CPG brands such as Fr

What the VO/D deck got right

• Series A validated by reputable lead investor and notable co‑investors. Business Insider and LinkedIn sources confirm that VO/D closed a $5M Series A led by KarpReilly, with well‑known athletes Saquon Barkley and Odell Beckham Jr. among the investors, giving the deck a strong validation story from both institutional and celebrity backers.[1][5][10][14]
• Compelling traction case study via 1UP Candy. The deck could point to 1UP Candy’s concrete performance—over 12,000 U.S. retail doors and more than $10M in trailing 12‑month revenue—as a clear, quantifiable traction story for VO/D’s model.[1][4][10][11][12]
• Operationally structured “product‑first, talent‑second” methodology. VO/D’s clearly articulated process—identifying consumer problems, designing supply chains, testing for profitability, then bringing in talent as an amplifier—translates a creative, talent‑driven concept into an operationally disciplined framework attractive to investors.[2][3][10]
• Portfolio diversification across multiple creator‑led brands. The studio model allows VO/D to present a portfolio approach to investors, offering exposure across multiple brands rather than a single CPG bet, which Business Insider notes was attractive to investors who typically invest in individual brands.[1]
• Blend of cultural relevance and CPG fundamentals. By foregrounding 1UP Candy’s incubation with FaZe Rug, and mentioning future brands like Frosh and Joose, the deck ties VO/D’s strategy to recognizable talent while still emphasizing product and category white space, which can resonate with both consumer and tech investors.[1][4][6][10][11][12]
• Credibility through experienced consumer‑brand backers. The association with KarpReilly’s broader portfolio of successful consumer brands and VO/D’s public communications about product‑led brand building adds credibility that the studio can navigate mainstream retail and CPG dynamics, not just influencer marketing.[1][5][10][14]

What could have been stronger

• Heavy reliance on a single case study for traction. Although the deck showcases 1UP Candy’s strong metrics (12,000+ doors and $10M TTM revenue), available coverage centers almost entirely on that single brand, suggesting the deck may be thin on concrete performance data for the rest of VO/D’s pipeline beyond naming future concepts like Frosh, Joose, and Stealth.[1][4][10][11]
• Potential tension between “product‑first” narrative and talent‑centric positioning. VO/D’s thesis is that product should come before celebrity, yet public materials describing its model focus heavily on the talent‑led aspect and the appeal of celebrities and creators.[2][4][6][10][12] That tension may make it challenging in a deck to fully convince investors that the studio can systematically generate hits without over‑reliance on individual talent relationships.
• Limited visibility into studio‑level economics and capital needs. The venture‑studio model involves VO/D sharing economics across multiple brands, but public descriptions do not clearly detail capital intensity, cash‑flow dynamics, or how studio‑level risks and returns work across the portfolio.[1][2][5][10][11] That suggests the deck may under‑explain long‑term unit economics and capital requirements at the studio level.

How an investor would read this deck

What draws attention

• Validate VO/D’s venture‑studio model by examining how 1UP Candy was conceived, funded, scaled to 12,000+ doors, and reached $10M in trailing 12‑month revenue, and assess whether this process can be replicated across categories and talent partners.[1][4][10][11][12]
• Understand the nature of VO/D’s partnerships with celebrities and creators—ownership splits, control over brand decisions, and contract duration—to evaluate key‑person risk and long‑term brand stability.[2][4][6][8][12]
• Assess category selection and white‑space identification capabilities, including how VO/D chose non‑chocolate freeze‑dried candy for 1UP and protein‑focused products for Frosh and similar concepts.[1][4][6][10][11]
• Closely review KarpReilly’s role as lead investor and the presence of strategic celebrity investors like Saquon Barkley and Odell Beckham Jr., to understand governance, follow‑on capital potential, and value‑add.[1][5][10][14]

Risks that stand out

• Concentration risk if VO/D’s performance is overly tied to a small number of marquee talent‑backed brands like 1UP Candy and Frosh, making the studio vulnerable to category downturns or talent issues.[1][4][6][10][11][12]
• Key‑person and reputational risk arising from close association with individual celebrities or creators; controversies, shifting public sentiment, or changes in talent engagement could impair brand equity and sales.[2][4][6][8][12]
• Execution risk inherent in rapidly scaling CPG brands across thousands of retail doors, including supply‑chain reliability, promotional spend, and retailer relationship management, which can strain a relatively young venture studio.[1][4][10][11]
• Model risk if VO/D’s product‑first talent‑amplifier thesis proves less repeatable across categories or if the creator‑brand space becomes saturated, reducing differentiation and retailer appetite.[2][3][4][10][12]

Questions this deck invites

• How is equity and economic participation allocated among VO/D, talent partners, and any brand‑level management teams for ventures like 1UP Candy and Frosh, and what are the typical contractual terms? [2][4][6][8][11][12]
• What are the detailed unit economics and cash‑conversion cycle for 1UP Candy at national retail scale (including trade spend, promotional costs, and retailer terms), and how do these inform underwriting for future studio brands? [1][4][10][
• How does VO/D source and vet talent partners to ensure alignment with its product‑first thesis, and what guardrails exist to manage reputational risks (e.g., controversy around creators)? [2][4][6][8][12]
• What governance rights and reporting frameworks does KarpReilly, as lead Series A investor, have at the studio level, and how do those shape VO/D’s pace of brand launches and capital deployment? [1][5][10][14]
• What is the studio’s roadmap beyond 1UP Candy and Frosh in terms of category selection, brand count, and target holding periods, and how is success measured at the portfolio versus brand level? [1][4][6][10][11]

What founders can take from the VO/D deck

• A single, well‑documented breakout brand—in VO/D’s case 1UP Candy hitting over 12,000 stores and $10M in trailing 12‑month revenue—can serve as a powerful proof point to validate a broader venture‑studio thesis in a Series A deck.[1][10][11]
• Framing celebrity as an amplifier rather than the origin of a brand narrative allows a deck to appeal to investors who prioritize product‑market fit and operational discipline over pure endorsement‑driven marketing.[2][10][12][14]
• Presenting a clear, repeatable process—identifying consumer problems, building a tailored supply chain, testing for profitability, then layering on talent—helps make a creative, talent‑driven CPG model legible to institutional capital.[2][3][10]
• Highlighting credible lead investors and recognizable co‑investors such as KarpReilly and well‑known athletes can strengthen the perceived validation of an early‑stage studio model in fundraising materials.[1][5][10][14]
• Using concretely named pipeline brands (like Frosh, Joose, and Stealth) tied to specific categories and consumer needs can show investors that the studio’s model extends beyond its first success story.[1][4][6][10][11]
• Showcasing distribution milestones (national rollout, retailer count) alongside revenue figures gives a more complete picture of traction than revenue alone in a consumer deck.[1][4][10][11]

VO/D pitch deck: common questions

What does VO/D do?

VO/D is a venture studio that builds and operates consumer packaged goods brands in partnership with celebrities and creators, focusing on product‑market fit and supply‑chain execution before bringing in talent as an amplifier.[2][5][10][12] It has incubated brands such as 1UP Candy with FaZe Rug and Frosh with Ciara and Russell Wilson.[4][6][7][11][12]

How much did VO/D raise in its Series A round, and who led it?

According to Business Insider and LinkedIn communications from the company and its CEO, VO/D raised a $5M Series A round led by private‑equity firm KarpReilly, with participation from investors including NFL players Saquon Barkley and Odell Beckham Jr.[1][10][14]

What were the main themes of VO/D’s Series A pitch deck?

The Series A pitch deck emphasized VO/D’s product‑first, data‑driven “Test and Scale” venture‑studio model and used 1UP Candy’s traction—over 12,000 retail doors and more than $10M in trailing 12‑month revenue—as proof of concept.[1][10][11] It positioned the $5M raise as capital to expand a portfolio of talent‑backed brands beyond 1UP.[1][10][14]

What did VO/D plan to do with its Series A funding?

Business Insider reports that VO/D used the $5M Series A to invest in the candy category by combining freeze‑dried candy brand 1UP Candy with FaZe Rug and scaling its distribution.[1] Later updates and LinkedIn posts indicate VO/D has also used its venture‑studio model to launch additional creator‑ or celebrity‑led CPG brands such as Frosh and other protein‑focused products.[1][4][6][7][10][11][12]

What traction did VO/D show from 1UP Candy in the Series A deck?

VO/D’s breakout case study is 1UP Candy, an experiential candy company launched with creator FaZe Rug and backed or incubated by VO/D.[1][4][8][12][13] Business Insider notes that 1UP reached over 12,000 U.S. retailers and more than $10M in trailing 12‑month revenue, which VO/D highlighted in its Series A materials as validation of its studio model.[1][10][11]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Pitch Deck: VO/D Startup Raises $5M to Build Celebrity Brands
• VO/D fully develops celebrity brands from 'inception to shelf': CEO
• Product First, Creator … - DTC POD: How The Best Brands Are Built
• 1UP Candy talks all things freeze-dried
• VOID - KarpReilly LLC
• Fizzen Sparkling Protein Drink Launches Nationwide with ...
• Fizzen Sparkling Protein Drink Launches Nationwide with Kristin ...
• FaZe Rug Turns His Love of Confections Into a Business - The Esports

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