TigaTiga presents a niche crowdfunding and e-commerce hybrid aimed at the Lake Toba region of Indonesia. The deck identifies a lack of interest in local socio-culture as a barrier for creative workers to scale their products. By connecting investors, creative workers, and customers, TigaTiga seeks to capitalize on the Indonesian government's push to make Lake Toba a top travel destination. The financial ask is exceptionally low at $8,000 for an angel round, targeting just 96 transactions with an average value of $80. While the deck captures the regional opportunity, it suffers from significan…
Key takeaways
- The platform targets the Lake Toba region, leveraging government initiatives to promote it as a top travel destination (Slide 2).
- The core problem identified is a lack of socio-cultural interest that prevents creative workers from producing marketable products at scale (Slide 3).
- The business model utilizes a three-way connection between investors, creative workers, and customers via crowdfunding (Slide 6).
- Market validation metrics include a 38% figure for people connected through the website and a 5.1% variation investment rate (Slide 7).
- The total addressable market is defined by 31 million consumers in travel and fashion and 60 million people interested in social and culture (Slide 8).
- The deck identifies Gandengtangan, Kitabisa.com, and Qlapa as primary competitors (Slide 9).
- The financial ask is $8,000 for a 12-month runway to reach 96 'Full Investment' transactions (Slide 10).
- The team consists of three members categorized by startup archetypes: one 'Hustler' and two 'Hackers' (Slide 11).
Executive Summary
TigaTiga is a regional crowdfunding platform focused on the Indonesian creative economy, specifically within the Lake Toba (Tobasa) area. The deck, produced in 2017, attempts to link regional tourism growth with a digital marketplace and investment tool. While the vision is clear—empowering local artisans through capital—the execution of the deck is hampered by missing content and extremely low financial ambitions that may not appeal to traditional venture capitalists.
Slide 1: Title Slide
The deck opens with the TigaTiga logo: a red square containing a stylized '33' next to the company name in a sans-serif red font. There is no tagline or mission statement on the cover slide to immediately orient the reader.
Slide 2: The Opportunity
This slide sets the geographic and cultural context. It identifies Lake Toba as a "beautiful creature in the world" located in Indonesia . The slide emphasizes the "Social and Culture Heritage" of the region and cites the Indonesian government's plan to make Lake Toba one of the "Top Travel Destinations In Indonesia." This is a classic 'macro-trend' slide, though the phrasing is somewhat non-standard.
Slide 3: Problem
The problem is defined as a "Lack of interest in socio-culture in Tobasa." The founders argue that this lack of interest makes it difficult for "creative workers to produce good quality product that can be marketed in considerable numbers." Effectively, they are identifying a scaling and quality control issue caused by a lack of engagement and investment in the local creative sector.
Slide 4: Solution
The solution slide contains only the TigaTiga logo. It lacks any descriptive text explaining what the solution actually is, relying on the subsequent slides to fill in the gaps. In a standard pitch deck, this slide should at least contain a one-sentence value proposition.
Slide 5: How it Works
This slide is entirely blank. It contains the header "how it works" and the TigaTiga footer, but the body of the slide is empty. This is a significant omission, as it leaves the investor with no understanding of the user journey or the platform's technical functionality.
Slide 6: Business Model
The business model slide uses a flow chart to show TigaTiga at the center of a "Crowdfunding" ecosystem. Arrows indicate a circular relationship between Investor , Creative Worker , and Creative Product Customer . While it identifies the three sides of the marketplace, it does not explain the revenue model (e.g., transaction fees, listing fees, or commissions).
Slide 7: Market Validation
This slide uses a four-pointed star graphic to display metrics. It lists:
38% : People connected Through Website · 38% : People Like Unique Thing to Buy · 5.1% : Variation Investment · 11.8 : Funding Gap (Million)
The lack of context for these numbers makes them difficult to interpret. For instance, "11.8 Million" is not assigned a currency, and "38%" of what population is not specified.
Slide 8: Market Size
31 Million : Consumer in Travel & Fashion · 3K UMKM : Business in Tobasa (UMKM refers to Micro, Small, and Medium Enterprises in Indonesia) · 60 Million : People interest In Social & Culture
These figures suggest a large top-of-funnel interest, but the jump from 3,000 local businesses to 60 million interested people is a massive leap in scale that isn't reconciled in the strategy.
Slide 9: Competitor
The deck identifies three competitors by logo: gandengtangan , Kitabisa.com , and Qlapa . Kitabisa is the dominant crowdfunding player in Indonesia, while Qlapa was a well-known marketplace for handmade goods (which has since ceased operations). The slide offers no analysis of how TigaTiga competes against these much larger platforms.
Slide 10: Financial
The financial ask is stated as $8K for an "Angel Round Investment Opportunity." The goal for this 12-month financing is to reach "96 Full Investment on TigaTiga" with an average transaction of $80 . This is an unusually small ask for a tech startup, totaling only $7,680 in projected transaction volume, which suggests the project may be a pilot or a small-scale community project rather than a venture-scale startup.
Slide 11: Team
Bintang Thunder : Hustler · Adiputra Sinaga : Hacker · Boy Suganda Sinaga : Hacker
The use of the "Hustler/Hacker" terminology was popular in 2017, but the slide lacks any information regarding their professional backgrounds, education, or previous successes.
What TigaTiga Does Well
The deck successfully identifies a specific, underserved niche. By focusing on the Lake Toba region and aligning with government tourism initiatives, the founders show they understand regional tailwinds. The identification of UMKM (Small and Medium Enterprises) in Tobasa shows a grounded understanding of the local supply side. The team structure (one business lead and two technical leads) is a standard and generally respected configuration for an early-stage startup.
What is Missing from the Deck
The most critical failure is Slide 5 , which is completely empty. An investor cannot fund a product they cannot visualize. Furthermore, the Business Model slide is purely conceptual; it fails to mention how the company makes money. There is no Go-to-Market strategy explaining how they will acquire the 31 million consumers mentioned in the market size slide. Finally, the Financials are confusing; an $8,000 ask is too small for most institutional investors and even many angel groups, as the legal costs of the investment could easily exceed the investment amount itself.
Founder Takeaways: What to Copy and What to Avoid
Avoid blank slides: It seems obvious, but never export a deck with a placeholder slide. If the content isn't ready, remove the slide entirely. Define your metrics: When presenting market validation, percentages must have a clear source and a clear denominator. "38% of people" is meaningless without knowing if that refers to a survey of 100 people or a database of 1 million. Scale your ambition: If you are pitching for venture capital, your milestones should reflect a path to significant scale. Aiming for 96 transactions over 12 months is a hobbyist milestone, not a business milestone. Contextualize your team: A photo and a title like "Hacker" are not enough. Investors need to know why these specific hackers are the right ones to build this specific platform in this specific region.
Frequently asked questions
- What is the primary goal of TigaTiga?
- TigaTiga aims to create a crowdfunding ecosystem for creative workers in the Lake Toba region of Indonesia. By connecting these workers with investors and customers, the platform seeks to improve the quality and marketability of local socio-cultural products, capitalizing on the area's status as a growing travel destination.
- How much funding is TigaTiga seeking?
- According to Slide 10, the company is seeking an $8,000 Angel Round. This capital is intended to provide 12 months of financing to reach a milestone of 96 'Full Investment' transactions on the platform, with an expected average transaction value of $80.
- Who are the competitors mentioned in the deck?
- Slide 9 lists three competitors: Gandengtangan (a social lending platform), Kitabisa.com (Indonesia's largest crowdfunding site), and Qlapa (a marketplace for handmade crafts). The deck does not provide a feature-by-feature comparison or explain how TigaTiga will differentiate itself from these established entities.
- What is the significance of the Lake Toba region in this pitch?
- Lake Toba is the central 'Opportunity' (Slide 2). The founders highlight it as a beautiful destination with significant cultural heritage. They specifically note that the Indonesian government has designated it as a top travel destination, suggesting a tailwind for local creative and tourism-related businesses.
- What are the major weaknesses of this pitch deck?
- The most glaring weakness is Slide 5 ('how it works'), which is completely empty. Additionally, the market validation slide (Slide 7) uses confusing percentages without clear denominators, and the financial goals (Slide 10) are extremely small for a venture-scale pitch, suggesting a lifestyle business rather than a high-growth startup.
