TigaTiga Pitch Deck (2017): 11-Slide Breakdown

TigaTiga presents a niche crowdfunding and e-commerce hybrid aimed at the Lake Toba region of Indonesia. The deck identifies a lack of interest in local socio-culture as a barrier for creative workers to scale their products. By connecting investors, creative workers, and customers, TigaTiga seeks to capitalize on the Indonesian government's push to make Lake Toba a top travel destination. The financial ask is exceptionally low at $8,000 for an angel round, targeting just 96 transactions with an average value of $80. While the deck captures the regional opportunity, it suffers from significan…

Key takeaways

• The platform targets the Lake Toba region, leveraging government initiatives to promote it as a top travel destination (Slide 2).
• The core problem identified is a lack of socio-cultural interest that prevents creative workers from producing marketable products at scale (Slide 3).
• The business model utilizes a three-way connection between investors, creative workers, and customers via crowdfunding (Slide 6).
• Market validation metrics include a 38% figure for people connected through the website and a 5.1% variation investment rate (Slide 7).
• The total addressable market is defined by 31 million consumers in travel and fashion and 60 million people interested in social and culture (Slide 8).
• The deck identifies Gandengtangan, Kitabisa.com, and Qlapa as primary competitors (Slide 9).
• The financial ask is $8,000 for a 12-month runway to reach 96 'Full Investment' transactions (Slide 10).
• The team consists of three members categorized by startup archetypes: one 'Hustler' and two 'Hackers' (Slide 11).

Frequently asked questions

What is the primary goal of TigaTiga?

TigaTiga aims to create a crowdfunding ecosystem for creative workers in the Lake Toba region of Indonesia. By connecting these workers with investors and customers, the platform seeks to improve the quality and marketability of local socio-cultural products, capitalizing on the area's status as a growing travel destination.

How much funding is TigaTiga seeking?

According to Slide 10, the company is seeking an $8,000 Angel Round. This capital is intended to provide 12 months of financing to reach a milestone of 96 'Full Investment' transactions on the platform, with an expected average transaction value of $80.

Who are the competitors mentioned in the deck?

Slide 9 lists three competitors: Gandengtangan (a social lending platform), Kitabisa.com (Indonesia's largest crowdfunding site), and Qlapa (a marketplace for handmade crafts). The deck does not provide a feature-by-feature comparison or explain how TigaTiga will differentiate itself from these established entities.

What is the significance of the Lake Toba region in this pitch?

Lake Toba is the central 'Opportunity' (Slide 2). The founders highlight it as a beautiful destination with significant cultural heritage. They specifically note that the Indonesian government has designated it as a top travel destination, suggesting a tailwind for local creative and tourism-related businesses.

What are the major weaknesses of this pitch deck?

The most glaring weakness is Slide 5 ('how it works'), which is completely empty. Additionally, the market validation slide (Slide 7) uses confusing percentages without clear denominators, and the financial goals (Slide 10) are extremely small for a venture-scale pitch, suggesting a lifestyle business rather than a high-growth startup.

TigaTiga pitch deck: the facts

Company

TigaTiga

Year

2017

Stage

Angel

Slides

11

Sector

Crowdfunding / E-commerce

Deck type

Pitch Deck

Headquarters

Indonesia

TigaTiga pitch deck PDF

The full TigaTiga deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the TigaTiga pitch deck was used for

TigaTiga’s 2017 angel-stage pitch deck, hosted on SlideShare, presents a crowdfunding-based e‑commerce platform focused on Indonesia’s Lake Toba region. The deck proposes connecting local creative workers with investors and consumers interested in unique, culturally rooted products. It frames Lake Toba as a priority tourism and cultural destination whose creative industries are under-leveraged, suggesting a market of travel and fashion consumers for these products. The existing description notes a modest $8,000 funding ask aimed at developing this local heritage and tourism-linked platform.

What the TigaTiga deck got right

• Strong, place‑based mission around Lake Toba. The deck is built around a clear, localized mission: leveraging Lake Toba’s cultural and natural heritage to support creative workers through a crowdfunding‑enabled platform. This focus differentiates TigaTiga from generic e‑commerce or crowdfunding marketplaces.
• Clear two‑sided marketplace concept. It identifies a specific two‑sided market—local creative workers and travel/fashion consumers—and aims to connect them through one platform, making the value proposition easy to understand.
• Alignment with tourism and policy tailwinds. The deck explicitly notes macro tailwinds: Lake Toba is positioned as a priority travel destination in Indonesia, implying growing tourism and policy support, which can drive demand for local creative products.
• Appeal to impact and culture‑focused investors. By highlighting socio‑cultural heritage and local creative industries, the deck taps into impact‑driven and culturally conscious investor interest, suggesting both financial and social returns.
• Articulated large potential market. The mention of a quantified market opportunity (31 million consumers in travel and fashion) gives investors a sense of scale and potential upside, even if further validation would be required.
• Lean initial funding ask suitable for early validation. The modest funding ask (around $8,000) signals a lean initial build and potentially lower capital requirements to reach early validation milestones, which can attract angels comfortable with small, experimental checks.[existing article excerpt]

What could have been stronger

• Limited externally visible execution and team detail. The deck focuses heavily on Lake Toba’s cultural and tourism potential but offers little visible detail (in the public SlideShare description) on execution: there is no externally verifiable information about the team, operational plan, or concrete traction metrics, making it harder for investors to assess implementation risk.
• Market size claim lacks visible validation. While the SlideShare snippet mentions a 31 million‑consumer opportunity, it does not provide a clearly sourced breakdown or validation of this figure, leaving the robustness of the market sizing unclear from publicly visible information.
• Crowdfunding regulatory and operational risk not addressed. There is no accessible information on regulatory compliance, payments, or legal structure for managing crowdfunding activities in Indonesia, an area where investors typically expect clarity due to regulatory risk.
• No externally visible post‑deck traction or follow‑up data. Publicly available materials do not show any follow‑up funding announcements, partnerships, or traction data after 2017, so investors cannot confirm whether the concept progressed beyond the early idea stage.

How an investor would read this deck

What draws attention

• How the platform structurally combines crowdfunding and e‑commerce (e.g., separate project funding versus straightforward product sales) and how revenue is earned at each stage.
• Evidence for the 31 million travel and fashion consumer estimate and any segmentation or validation work underlying this number.
• Details about the founding team’s background in tech, marketplace operations, or Lake Toba’s creative industries, which are not visible in public sources.
• Regulatory compliance in Indonesia for running a crowdfunding platform, including licensing and investor protections, which is not addressed in accessible materials.
• Any subsequent traction after 2017: pilot projects, number of creators onboarded, transaction volume, or partnerships with local tourism bodies.

Risks that stand out

• Regulatory and compliance risk around running a crowdfunding platform in Indonesia if appropriate licenses and investor protections are not in place.
• Execution risk stemming from the absence of publicly verifiable information about the team’s track record and the operational plan.
• Market adoption risk if the assumed 31 million travel and fashion consumers do not convert to actual buyers of Lake Toba‑centric creative products.
• Platform risk if local creative workers lack the digital skills, logistics, or production capacity to reliably fulfill crowdfunded projects and online orders.
• Funding risk given the modest initial $8,000 ask and the absence of documented follow‑on capital, which may limit the ability to build and scale the platform.

Questions this deck invites

• What is the precise legal and corporate structure behind TigaTiga, and how is it set up to comply with Indonesian crowdfunding and e‑commerce regulations?
• Who are the founders and core team members, and what relevant experience do they have in marketplaces, finance, and the Lake Toba creative ecosystem?
• Was the $8,000 angel ask in 2017 successfully closed, and if so, from which investors or programs (e.g., accelerators or local angel networks)?
• What concrete traction (number of projects funded, GMV, active creators, repeat buyers) has TigaTiga achieved since presenting the 2017 deck?
• How does TigaTiga source and quality‑control creative products, and what measures does it take to ensure fair compensation and cultural sensitivity for Lake Toba’s communities?

What founders can take from the TigaTiga deck

• Anchoring a platform concept in a specific region (Lake Toba) and policy context (priority tourism destination) can make the opportunity more tangible and differentiated for investors.
• Quantifying the addressable market (e.g., 31 million travel and fashion consumers) helps communicate upside, but investors will expect a clear methodology and validation behind such numbers.
• Combining crowdfunding with e‑commerce can be compelling, yet it raises regulatory and operational questions that must be addressed clearly in both the deck and subsequent materials.
• Highlighting socio‑cultural heritage and community impact can strengthen the narrative, especially for impact‑oriented investors, but it still needs to be paired with concrete execution and traction evidence.
• Early‑stage decks for small raises (such as a reported $8,000 angel ask) benefit from clearly showing what specific milestones that capital will achieve and how it de‑risks the next stage; this is not visible in public materials for TigaTiga.
• Obscurity or lack of follow‑up information after a deck’s publication makes it difficult for future investors or researchers to understand outcomes, showing the importance of maintaining visible updates on progress and funding rounds.

TigaTiga pitch deck: common questions

What is TigaTiga according to the 2017 pitch deck?

TigaTiga is presented as a crowdfunding‑driven e‑commerce platform that connects creative workers around Lake Toba in Indonesia with investors and consumers interested in unique, culturally rooted products. The focus is on enabling local artisans and creative industries to commercialize their work via online channels while preserving socio‑cultural heritage.

Who was TigaTiga’s target market in the 2017 deck?

The 2017 pitch deck describes TigaTiga’s target market as consumers in the travel and fashion sectors, estimating around 31 million potential customers interested in Lake Toba‑related products and experiences. These are likely tourists and fashion buyers who value local culture and distinctive design from the region.

How did TigaTiga plan to make money based on the deck?

The deck outlines a business model built on crowdfunding, where creative workers in the Lake Toba area can list projects or products and attract funding from investors and consumers. This combines investment‑style crowdfunding with e‑commerce distribution, aiming to both finance and sell cultural and tourism‑related products.

Why is Lake Toba central to TigaTiga’s concept?

The deck specifically highlights Lake Toba as a culturally and naturally valuable site in Indonesia that the government aims to turn into a top travel destination. TigaTiga positions itself as leveraging this policy and tourism push by supporting local creative industries that produce heritage‑based goods, which can be sold to the growing number of visitors and online buyers.

Is there information about TigaTiga’s founders or whether the 2017 round was successfully raised?

Beyond what is on the 2017 pitch deck and its SlideShare listing, there are no readily verifiable external sources detailing TigaTiga’s corporate registration, founders, or investment outcomes. As a result, information about whether the $8,000 angel round closed, who invested, or how the business developed afterward cannot be reliably confirmed from available public data.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• Tigatiga - Pitch Deck 2017
• Bintang Thunder
• Pitch Deck Hunt: The Best Pitch Deck Examples
• Free and Customizable Pitch Deck Templates | Figma
• Lake Toba - Wikitravel
• Getpark - Pitch Deck 2017 | PDF - Slideshare
• Gov't Expands Campaign to Promote Local Products
• Tiga raises $2M for AI sales agent

TigaTiga pitch deck slides

What each slide of the TigaTiga pitch deck says

Slide 2

the opportunity Lake Toba as one of beautiful creature in the world That placed in Indonesia and also there are a lot of Social and Culture Heritage Government said Lake Toba will become one of Top Travel Destination In Indonesia.

Slide 3

problem S— Lack of interest in socio-culture in Tobasa makes it difficult for creative workers to produce good quality product that can be marketed in considerable numbers and get attract the attention of relevant stakeholders.

Slide 6

business model Crowdfunding r EJ rigaTige » | | | CREATIVE INVESTOR GRIEE CREATIVE PRODUCT CUSTOMER

Slide text above is read directly from the TigaTiga deck PDF embedded on this page.

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