ThriveStreams is a mental health technology company focusing on reducing employer costs associated with undertreated mental health symptoms. Their deck outlines a B2B model charging $30 per employee annually, targeting a $1.2B market of 40 million individuals in mid-sized U.S. companies. The solution combines evidence-based surveys, digital reports, coaching, and anonymized analytics delivered via a mobile interface. While the deck lists impressive logos like the NIH and Fordham University under 'Current Traction,' it lacks specific details on the nature of these partnerships. The founders, A…
Key takeaways
- The company identifies that 2/3 of people with mental health symptoms are undertreated, leading to increased medical spending and productivity deficits (Slide 3).
- ThriveStreams claims their platform can reduce medical spend by $141K and increase productivity by $375K per 1,000 employees (Slide 5).
- The business model is a flat annual fee of $30 per employee per year (Slide 6).
- The total addressable market is defined as 40 million individuals at mid-sized U.S. companies, representing a $1.2B annual opportunity (Slide 6).
- Traction is demonstrated through logos including the National Institutes of Health (NIH), Fordham University, and CBC (Slide 7).
- The leadership team consists of a CEO with 15 years of IT consulting experience and a CTO with 10 years of software engineering experience (Slide 8).
- The investment ask is $500K via a Simple Agreement for Future Equity (SAFE) (Slide 9).
- The stated milestone for the funding is to achieve 25 paying customers and $750K in ARR by the end of 2017 (Slide 9).
Deck Overview
ThriveStreams presents a concise, 10-slide pitch deck focused on the intersection of corporate wellness and mental health technology. The deck follows a traditional narrative arc: identifying a costly problem for employers, proposing a technological solution, and outlining the financial path forward. The visual style is clean, utilizing high-contrast icons and a consistent color palette of purple, blue, and green.
Slide 1: Title Slide
The deck opens with the ThriveStreams logo and the tagline "Technology for Healthy Minds." Contact information for Adrian Cunanan is provided at the bottom, including an email address and a New York-based phone number. The branding uses a simple leaf motif over the 'i' in Thrive, signaling a wellness focus.
Slide 2: The Hook
Slide 2 features a full-bleed image of a stressed worker with the text: "We help employers reduce the costs related to mental health in the workplace." This immediately establishes the company as a B2B play rather than a direct-to-consumer app. It frames mental health not just as a social good, but as a financial liability for businesses.
Slide 3: Current Problem
This slide breaks down the problem into three data points. First, it notes that 2/3 of people with mental health symptoms are undertreated . Second, it links this lack of treatment to increased medical spending. Third, it highlights workplace productivity deficits. The slide uses red iconography to signal the urgency and negative impact of the current status quo.
Slide 4: The Solution
ThriveStreams introduces its platform through a mobile mockup. The product is described as a "personal mental wellness companion" named Max. The slide lists four features: Evidence-based surveys , Digital Mental Wellness Reports , Mental Health Coaching , and Anonymized Analytics . The interface shown is a chat-based UI where a bot asks users to rate their joy on a scale of 1-10.
Slide 5: Primary Benefits
This slide translates the features into specific ROI metrics. It claims the platform makes it "Easier to identify and manage at-risk individuals." More importantly for a CFO, it cites two specific financial outcomes: a $141K reduction in medical spend per 1K employees and $375K in productivity gains per 1K employees. These figures are central to their sales pitch, though the source of these specific calculations is not cited on the slide.
Slide 6: Business Model
The revenue model is straightforward. ThriveStreams charges a $30 annual fee per employee . The slide calculates the market opportunity by multiplying this fee by the 40 million individuals employed by mid-sized companies in the U.S., resulting in a $1.2B potential earnings opportunity per year. This slide is effective because it avoids complex tiered pricing and focuses on a single, scalable unit of value.
Slide 7: Current Traction
The traction slide displays five logos: QBIS Group, the National Institutes of Health (NIH), CBC (Transforming Community Healthcare), Fordham University (Counseling & Psychological Services), and ClearView Communities. The deck does not specify if these are paying clients, pilot programs, or research partners, which is a significant distinction for investors.
Slide 8: ThriveStreams Team
The team consists of two leads. Adrian Cunanan (CEO) brings 15 years of IT consulting experience and an Economics degree with a CS minor from UC Irvine. Ryan Badilla (CTO) brings 10 years of software engineering experience and a Computer Science degree from Cal Poly San Luis Obispo. The slide emphasizes a balance of business/consulting and technical execution.
Slide 9: Investment Opportunity
The ask is clearly defined: $500K via a Simple Agreement for Future Equity (SAFE) . The slide uses an arrow to connect this investment to two specific year-end 2017 goals: securing 25 paying customers and reaching $750K in Annual Recurring Revenue (ARR) . This provides a clear milestone for investors to track the efficiency of their capital.
Slide 10: Contact Us
The final slide repeats the contact information for Adrian Cunanan, maintaining the dark blue background used in the introduction.
What Works Well
Clear ROI: Slide 5 provides specific dollar amounts for savings and productivity gains. In B2B SaaS, especially in HR tech, being able to quantify the "cost of doing nothing" is essential. · Simple Pricing: The $30/employee/year model is easy to understand and easy to model for an investor. It removes friction from the business case. · Focused Market: By specifying "mid-sized companies," the founders show they have a specific go-to-market strategy rather than trying to boil the ocean with all employers. · Defined Milestones: The ask slide doesn't just ask for money; it tells the investor exactly what that money will buy in terms of growth (25 customers, $750K ARR).
What Is Missing
Competitor Analysis: The deck does not mention other players in the space (e.g., Calm for Business, Headspace, Ginger, or Lyra Health). Investors need to know how ThriveStreams wins against established incumbents. · Traction Details: While the logos on Slide 7 are impressive, the lack of context (e.g., "3,000 users across 5 pilots") makes it difficult to judge the actual stage of the product. · Product Depth: The deck shows a chatbot, but mental health is a complex field. There is no mention of how they handle crisis escalation, data privacy (HIPAA compliance), or the clinical validity of their "evidence-based surveys." · Use of Funds: The deck asks for $500K but doesn't explain how it will be spent. Will it go toward sales, engineering, or clinical staff?
Founder Takeaways
Quantify the Pain: If your startup saves money, put a dollar sign on it early. ThriveStreams does this effectively on Slide 5. · Use the SAFE: For early-stage rounds ($500K), using a SAFE is standard and signals that the founders are looking for a streamlined, founder-friendly closing process. · Match Team to Task: The team slide highlights 25 years of combined experience. For a tech-heavy solution, showing that the CTO has a decade of engineering experience builds immediate credibility. · Keep it Lean: 10 slides is the "Goldilocks" zone for a first-look deck. It provides enough information to pique interest without overwhelming the reader with data.
Frequently asked questions
- What is the core product offering of ThriveStreams?
- According to Slide 4, the product is a mobile-based platform featuring four key pillars: evidence-based surveys, digital mental wellness reports for the employer, mental health coaching for the employee, and anonymized analytics to track organizational health trends.
- How does ThriveStreams justify its value proposition to employers?
- Slide 5 quantifies the benefits per 1,000 employees. It claims the software makes it easier to identify at-risk individuals, leading to a $141,000 reduction in medical spending and $375,000 in productivity gains by addressing undertreated mental health issues.
- What is the specific pricing model and target market?
- Slide 6 states the pricing is $30 per employee per year. The company specifically targets mid-sized companies in the United States, estimating this segment contains 40 million potential users.
- Who are the founders and what is their background?
- Slide 8 introduces Adrian Cunanan (CEO), who has 15 years of IT consulting experience and an Economics degree from UC Irvine, and Ryan Badilla (CTO), who has 10 years of software engineering experience and a Computer Science degree from Cal Poly San Luis Obispo.
- What are the financial goals associated with the $500K fundraise?
- As shown on Slide 9, the $500K SAFE investment is intended to scale the company to 25 paying customers and an Annual Recurring Revenue (ARR) of $750,000 by the end of 2017.
