Code First Girls Pitch Deck: All 11 Slides + Teardown

Code First Girls successfully raised a $5.1M Series A in 2023 with a deck that prioritizes market demand and enterprise traction over traditional educational metrics. By framing their mission as a solution to the UK’s £30bn programming talent gap, they transitioned from a social impact project to a critical infrastructure partner for the FTSE 100. The deck is notable for its aggressive growth visualization, showing 80+ new clients since FY19/20 and a client list that spans 50% of the UK’s largest banks. While the deck lacks a formal team slide or detailed unit economics in this 11-slide versi…

Key takeaways

• The deck identifies a massive UK market expansion, projecting the TAM for programming roles to grow from £5bn in 2021 to £30bn by 2025 (Slide 2).
• A two-sided value proposition is established, promising employers 100% ROI on job placement and candidates free education without financial penalty (Slide 3).
• Client growth is visualized as an 'exploding' hockey-stick curve, moving from a flat baseline in 2020 to a steep ascent through 2022 (Slide 4).
• The startup has achieved significant enterprise penetration, counting 50% of the UK's biggest banks and 5+ government departments as clients (Slide 4).
• The long-term vision focuses on data moats, aiming to build the world's largest data set on women tech candidates within 10 years (Slide 5).
• Social proof is heavily weighted toward the buyer, featuring direct quotes from high-level executives at Deloitte and the Cabinet Office (Slide 6).
• The deck omits a traditional 'Team' slide, relying instead on the brand's established reputation and client list to convey credibility.
• Reported figures show the company raised $5.1M in 2023 to scale this 'new model' of integrated talent pipelines.

Frequently asked questions

What is the primary revenue model suggested by the deck?

While specific pricing is not disclosed, Slide 3 and Slide 4 indicate a B2B recruitment and placement model. The company offers '100% ROI on job placement' for employers, suggesting that while education is free for candidates, the enterprise clients pay for access to the talent pipeline and diversity hiring services.

How does Code First Girls define its market opportunity?

They define it through the lens of the UK's tech talent shortage. According to Slide 2, they utilize Microsoft Data Science and LinkedIn data to show a Total Addressable Market that is expected to 6x, reaching £30bn by 2025 for new programming roles.

Which industries are most represented in their client base?

The deck highlights a strong presence in finance and government. Slide 4 explicitly mentions that 50% of the UK’s biggest banks are clients and displays logos for Goldman Sachs, Bank of America, Barclays, NatWest, and Credit Suisse, alongside the Cabinet Office and GCHQ.

What is the 'Network Effect' mentioned in the vision slide?

Slide 5 describes their network effect as the accumulation of the 'world’s largest data set on women tech candidates.' By becoming an 'absolute necessity' for tech employers to scale, they aim to integrate directly into the global talent pipelines of major corporations.

Does the deck include financial projections or a specific 'Ask'?

The 11-slide version provided focuses on traction, market size, and vision. It does not include a detailed use of funds, specific revenue projections, or the exact dollar amount being raised, though publisher data confirms the round resulted in $5.1M.

Code First Girls pitch deck: the facts

Company

Code First Girls

Year

2023

Stage

Series A

Slides

11

Sector

Education / HR Tech

Deck type

Fundraising

Outcome

$5.1M Raised

Headquarters

Europe (UK)

Code First Girls pitch deck PDF

The full Code First Girls deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Code First Girls pitch deck was used for

This is Code First Girls’ 11‑slide Series A pitch deck, used to raise approximately $5.1M (£4.5M) in 2022/2023 from lead investor Active Partners and a group of prominent female angel investors.[1][9][10] The company is a London‑based social enterprise that provides free coding courses to women and non‑binary people and sells B2B talent solutions to employers.[4][8][12][14] The deck reframes Code First Girls from a mission‑driven training provider into a high‑growth B2B talent engine, emphasizing its ability to train more women to code than UK universities and to deliver guaranteed, diverse tech hires for large enterprises.[6][10][15] The funds were raised to scale internationally, expand programmes, and move toward a target of teaching 1 million women and building a global community of women coders.[1][13][15]

Business model: Social enterprise providing free coding and technical training to women and non‑binary people, monetized via corporate talent solutions, sponsorship, and B2B hiring services.[4][8][14]

Raised

£4.5M (approximately $5.1M) Series A[1][9][10]

Lead investor

Active Partners[1][9][10]

Investors

Active Partners (lead), Michelle Kennedy (CEO and founder of Peanut), Claire Davenport (CEO of notonthehighstreet.com), Rona Ruthen (former VP at Monzo), Rosaleen Blair CBE (founder of Alexander Mann Solutions), Clare Johnston (CEO and founder of The Up Group), Additional prolific female angel investors as described by Code First Girls and press coverage

Founded

2012[14]

Founders

Entrepreneur First founders (initially created by EF founders)[9]

Headquarters

London, United Kingdom[11][14]

Industry

Education / HR Tech (coding education and tech talent recruitment)[4][8][12][14]

Round: Series A (described as the company’s first institutional fundraise, labeled Series A rather than Seed).[1][9][10]

Year: 2022 (round announced September 2022; Business Insider coverage aligns with this timeframe even though some references frame the deck as securing a Series A in 2023).[1][9][10]

Total funding: £4.5M Series A (~$5.1M), described as the company’s first fundraise.[1][9][10][13]

Use of funds as presented: To scale Code First Girls internationally, expand programmes, and set the company on a path to teach 1 million women and become a large, global community of women coders dedicated to closing the gender gap in tech.[1][10][13][15]

What happened after the Code First Girls deck

Following its £4.5M Series A round led by Active Partners and female angel investors, Code First Girls has continued to expand as a major provider of free coding education for women and a B2B talent‑pipeline partner for over 100 corporate employers, with ambitions to reach a million women globally.[1][5][6][11][13][14][15]

• Announced completion of a £4.5M Series A funding round led by Active Partners with prominent female angel investors in S
• Expanded its free technology education programmes to deliver over £75M worth of coding education and teach three times a
• Grew its community to one of the largest cohorts of women coders globally, teaching around 150,000 women to code for fre
• Publicly articulated a growth path toward becoming the world’s first women‑focused edtech unicorn and empowering up to a

What the Code First Girls deck got right

• Demonstrated scale of impact relative to UK universities. The deck anchors the mission with a bold quantitative claim—training more women to code than the entire UK university undergraduate system—supported by the company’s later statements that it teaches three times as many women as UK universities, helping to signal scale and impact beyond typical bootcamps or charities.[6][12]
• Compelling employer‑focused value proposition. It presents a clear B2B value proposition for employers, emphasizing guaranteed job placements, regional and ethnic diversity, and 100% ROI on placements, which directly links the social mission to measurable corporate outcomes and spend.
• Well‑defined talent funnel from learning to placement. The model slide articulates a structured funnel: massive open online courses for acquisition, closed classrooms and nano‑degrees for skill‑building, and pre‑selection of top candidates by region and profile, culminating in oversubscribed cohorts and fully filled placements for over 100 employers.
• Strong community defensibility and alumni proof points. The community slide showcases tens of thousands of women taught for free, strong diversity metrics (underrepresented ethnicities, first‑generation university students), and visible alumni success stories at brand‑name employers such as McKinsey, Rolls‑Royce, and Faculty, reinforcing defensibility through community and outcomes.
• High‑credibility employer testimonials. Testimonials from senior stakeholders at the UK Cabinet Office and Deloitte underline the quality of candidates and satisfaction with Code First Girls’ placements, providing social proof from recognizable institutions likely to resonate with investors and future clients.
• Effective positioning of social enterprise as a high‑growth B2B talent engine. The deck successfully reframes a social‑impact mission (free coding for women) into a high‑growth talent engine narrative, showing 10x revenue and user growth since FY19/20 and highlighting an expanding client list, which makes the story attractive for Series A investors focused on both impact and growth.[10][15]

What could have been stronger

• Missing concrete financial metrics beyond growth multiples. The deck references “10x revenue and user growth since FY19/20” but does not provide absolute revenue figures, margins, or cohort economics, limiting investors’ ability to benchmark financial performance or sustainability against other edtech/HR tech businesses.
• Unclear definition and mechanics of promised ROI and guarantees. While the model slide claims “100% job placements filled” and “100% ROI on job placement,” it does not clarify the exact definition of ROI, payback period, or how guarantees work contractually, leaving ambiguity around the risk borne by Code First Girls versus employers.
• Limited visibility into long‑term candidate outcomes and retention. The mission and community slides emphasize diversity and free education but do not detail churn, long‑term engagement, or quality metrics (e.g., job retention, salary uplift), which investors might need to understand long‑term impact and defensibility beyond initial placement.
• Market sizing appears UK‑centric with limited quantified global expansion. Although the deck positions a large and growing market for tech talent and mentions a TAM based on LinkedIn data in the UK, it appears to focus mostly on UK figures without transparently quantifying international markets or expansion assumptions, which may constrain clarity on global scale potential.
• Headline diversity statistics without methodological detail. The deck speaks to regional and ethnic diversity and shows headline percentages (e.g., underrepresented ethnicities, first‑generation university students), but provides limited methodology or sample sizes, which may make it harder for investors to assess how robust and representative those diversity metrics are.

How an investor would read this deck

What draws attention

• Evidence that Code First Girls has trained more women to code than the entire UK university undergraduate system, positioning it as a major provider of women’s tech education.[6][12]
• The B2B talent‑engine model where companies subscribe to Code First Girls and are guaranteed to fill entry‑level and other tech roles with pre‑vetted, diverse female candidates.[14][15]
• A large and growing community of women coders worldwide (tens of thousands taught for free, six‑figure community size) that creates defensibility via network effects and employer brand advantages.[6][11][15]
• Strong alignment with structural trends: insatiable demand for tech talent, diversity and inclusion targets, and corporate willingness to pay for guaranteed diverse pipelines.[3][9][10][15]
• Powerful mission‑driven brand and social impact narrative, which can enhance hiring funnels, employer partnerships, and potential for future public or policy support.[4][8][12][15]

Risks that stand out

• Reliance on corporate budgets for diversity and early‑career tech hiring may expose the business to cyclical reductions in hiring or D&I spending during downturns, potentially impacting placements and subscription renewals.[9][10][14][15]
• Delivering free education at scale while maintaining quality and outcomes could pressure margins if employer revenues do not keep pace with learner volume or expansion costs.[6][8][14][15]
• Competitors in coding bootcamps, online education, and HR tech may seek to replicate elements of the female‑focused talent pipeline, especially as diversity hiring becomes mainstream, challenging differentiation if community engagement is not sustained.[8][12][14]
• International expansion introduces operational and regulatory complexity, including adapting curricula, managing local employment markets, and ensuring consistent employer demand and candidate outcomes.[12][15]

Questions this deck invites

• How exactly is revenue generated across sponsorship, subscriptions, and placement fees, and what are the unit economics per trained candidate and per successful hire (including cost of instruction, instructor compensation, and acquisition)?
• What are historical and projected placement rates, salary bands, and retention metrics for candidates across key programmes and employer segments, and how do they compare to traditional graduate or bootcamp routes?
• How scalable is the current instructor‑led and cohort‑based delivery model across new geographies, and what investment is required in technology, curriculum, and local operations to sustain quality at scale?
• What does customer concentration look like (e.g., share of revenue from top employers like Goldman Sachs, Deloitte, Cabinet Office), and how diversified is the corporate client base by sector and geography?
• How do regulatory, accreditation, or visa/work‑rights considerations affect Code First Girls’ ability to place candidates into roles in new markets outside the UK and Europe?

What founders can take from the Code First Girls deck

• A mission‑driven social enterprise can successfully position itself as a high‑growth B2B talent engine by clearly connecting social impact (women taught to code for free) to a commercial value proposition (guaranteed diverse tech hires for employers).
• Quantifying relative impact (e.g., teaching more women to code than UK universities) is a powerful way to demonstrate scale and defensibility in an education‑focused Series A pitch.
• Anchoring the narrative in employer outcomes (100% placements filled, strong testimonials from brands like Deloitte and the UK Cabinet Office) helps shift investor focus from charity‑style impact to repeatable, revenue‑generating services.
• Combining a large engaged community with scalable online and cohort‑based delivery models allows an edtech company to argue both for defensibility and for the ability to expand internationally.
• Deliberately targeting an institutional lead investor while reserving allocation for mission‑aligned angels can strengthen both credibility and sector‑specific networks for a social‑impact growth round.[1][9][10][15]
• Using concrete stories of individual career switchers (e.g., alumni now at McKinsey, Rolls‑Royce) adds human proof points that complement hard metrics and make a talent‑pipeline pitch more compelling.

Code First Girls pitch deck: common questions

What does Code First Girls do?

Code First Girls is a social enterprise that provides free coding and technical training to women and non‑binary people, primarily across the UK and other regions, while helping companies access diverse female tech talent through hiring and talent‑pipeline programmes.[4][8][12][14]

How much did Code First Girls raise in its Series A round, and when?

Code First Girls raised a £4.5M (around $5.1M) Series A round in 2022, which Business Insider and other sources describe as a Series A completed with lead investor Active Partners and a group of prominent female angel investors.[1][9][10] Although the deck is referenced as helping secure a Series A in 2023, funding announcements place the round in September 2022.[1][9][10]

Who invested in Code First Girls’ Series A round?

The Series A was led by consumer‑focused investment firm Active Partners (known for backing brands such as Soho House, Leon, Rapha, and Honest Burgers) and joined by a number of notable female angel investors, including Michelle Kennedy (Peanut), Claire Davenport (notonthehighstreet.com), Rona Ruthen (former VP at Monzo), Rosaleen Blair CBE, and Clare Johnston (The Up Group).[1][9][10]

What was the focus of Code First Girls’ Series A pitch deck?

Code First Girls used its 11‑slide Series A deck to pitch a model where it trains women for free at scale and then monetizes through B2B employer partnerships, highlighting its community of tens of thousands of women, strong diversity metrics, and guarantees around job placement and ROI for employers.[6][10][15] The deck was featured publicly by Business Insider as the pitch that helped raise about $5.1M.[10]

How big is Code First Girls’ community and impact so far?

Code First Girls reports having taught more women to code than the entire UK undergraduate system and becoming one of the largest providers of free coding courses for women globally, delivering over £75M worth of free technology education and teaching around 150,000 women by 2024.[6][12][15] It also works with over 100–130 companies on talent subscriptions and has reached hundreds of thousands of women through its programmes and community.[11][15]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Code First Girls Series A Raise | Supporting Women in Tech
• Code First Girls: Funding, Team & Investors
• Code First Girls 2025 Company Profile: Valuation, Funding & Investors | PitchBook
• 86. Code First Girls - TechRound
• Code First Girls | Empowering Women in Tech through Education
• About Us | Code First Girls - Empowering Women In Tech
• Meet Anna Brailsford, CEO & Co-Founder at Educational Coding ...
• Startup of the Week: Code First Girls - TechRound

Code First Girls pitch deck slides

What each slide of the Code First Girls pitch deck says

Slide 2

THE MISSION GIVING WOMEN THE U2FAIR ADVANTAGE Code First Girls places women and underrepresented minorities in tech jobs. We've trained more women how to code than the entire UK university system. We have 10x revenue and user growth since FY19/20.

Slide 3

DEMAND FOR TECH TALENT IS INSATIABLE - MARKET WILL 6x BY 2025 Total addressable market for current programming roles in the UK* t Data Science utilizing LinkedIn Data.

Slide 4

AND TECH EMPLOYERS ARE DESPERATE FOR DIVERSITY = 1QUALIFIED WOMAN FOR EVERY 115 ROLES BY 2025 By2025 By 2025 New skilled graduates™* New roles in Software, Data, AI/ML, Cyber * **Source: Microsoft Data Science utilizing LinkedIn Data. **Source: UCAS

Slide 5

BETTER FOR EMPLOYERS WE IGNITE INDUSTRY ACTION WE DELIVER REGIONAL & ETHNIC DIVERSITY WE ACHIEVE 100% ROI ON JOB PLACEMENT CODE FIRST GIRLS HAS CREATED A NEW MODEL — BETTER FOR CANDIDATES WE BUILD COMMUNITY & SUPPORT WE GIVE AUTONOMY TO CANDIDATES WE FUND THE EDUCATION & WITHOUT PENALTY

Slide 6

- THE CODE FIRST GIRLS MODEL MASSIVE OPEN ONLINE COURSES Open instructor-led tech sprints & automated coding challenges for 1,000's 8 week closed classrooms Beginners to professionals Universities & career switchers Mass candidate acquisition & ' Regional candidate pipelines & engagement, employer brand building University seeding on behalf of employers 14-18 week cohort in data, software & 90% want to move to class full-stack. 50 universities UNCGABPED 92% want to move to nano degree 128 overstbseribed Best candidates pre-selected by region & profile Scalable talent solution 100% job placements filled 810% oversubscribed 100+ employers

Slide 8

THE CODE FIRST GIRLS COMMUNITY DRIVES OUR DEFENSIBILITY OUR COMMUNITY %< 80,000 50+ women taught to university partners code for free 57% 34% fromunderrepresented STEM degrees ethnicities 35% 90,000+ first generation to followers across all attend university social channels HUONG NGUYEN CAREER SWITCHER TO FRONT-END ENGINEER @MCKINSEY CHANDI PALAN CAREER SWITCHER TO Al PRODUCT OWNER @ FACULTY ISABEL SCAVETTA @UNIKICKSTARTER & FELLOWSHIP TO AGILE (Al & DATA) ENABLER @ ROLLS ROYCE "L MARY ADENOLA @UNIKICKSTARTER & FELLOWSHIP TO DATA ANALYST @ Aptiv

Slide 9

IN 10YRS WE WILL BE THE GLOBAL COMMUNITY THAT EMPOWERS HALF THE PLANET TO BE THE CREATORS OF OUR FUTURE

Slide 11

"Firstly can thank you and express what a hugely wonderful and brilliant set of candidates that you arranged for. Truly outstanding bunch! It has made it ever so hard to disappoint any of the candidates as they were all so good and inspiring." CHIEF DATA OFFICER, Lo CABINET OFFICE Cabinet Office "We have been really impressed with calibre of the candidates from CFG. Thank you for sourcing such great individuals. We really look forward to welcoming them into Deloitte later in September." Deloitte. PARTNER, DELOITTE *genuinely* would not have had the confidence to pursue a career in tech if it wasn't for @CodeFirstGirls - have met so many women in tech who started from doing a CFG course and…

Slide text above is read directly from the Code First Girls deck PDF embedded on this page.

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