Everphone Pitch Deck: All 18 Slides + Teardown

Everphone’s Series C deck is a sophisticated example of how to pitch a capital-intensive business by emphasizing software-enabled efficiency and superior unit economics. Raising $200M in 2021, the Berlin-based startup successfully framed the transition from device leasing to 'Phone-as-a-Service' as an inevitable shift similar to the rise of cloud computing. The deck excels at demonstrating 'stickiness' through churn analysis and highlights a 31% EBT margin based on 2023 cohort projections. By positioning their circular economy approach as both a sustainability win and a profitability driver,…

Key takeaways

• The deck identifies a $700B total addressable market for B2B smart devices, growing at a 12% CAGR (Slide 3).
• Everphone positions itself as the 'cloud for smartphones,' claiming to be 4 years ahead of managed hosting competitors (Slide 7).
• The company emphasizes its 'software-enabled' nature, showing that the majority of its team is focused on analytics, tech, and operations rather than just sales (Slide 9).
• Unit economics are highly detailed, projecting a 31% EBT margin based on a €728 rental revenue and €184 residual value per device (Slide 11).
• Customer retention is exceptionally high, with only 2% churn out of 600+ customers, primarily due to client insolvencies rather than competition (Slide 13).
• The circular economy model is cited as a profitability driver, with 58kg of CO2 savings per refurbished device (Slide 15).
• The deck leverages high-profile social proof by featuring investors like Kevin Ryan (Founder of MongoDB) and Dr. Henrich Blase (Founder of CHECK24) (Slide 17).
• A notable omission is the lack of a dedicated internal management team slide, focusing instead on external board members and investors (Slide 17).

Frequently asked questions

What is Everphone's primary value proposition?

Everphone offers 'Phone-as-a-Service,' which simplifies the procurement, management, and repair of mobile devices for companies. According to Slide 5, they replace a fragmented ecosystem of leasing companies, insurers, IT service providers, and carriers with a single, software-enabled platform that 'unclogs internal IT' and provides flexibility for employees.

How does Everphone justify its unit economics?

On Slide 11, the company breaks down its 2023 cohort assumptions. They generate €728 in rental revenue and €184 in residual value against a €490 CAPEX cost. After accounting for repairs (11% of CAPEX), CAC (4%), and OPEX (8%), they claim a 38% gross margin and a 31% EBT margin, demonstrating a sustainable path to profitability.

What is the 'Deep Moat' mentioned in the deck?

The moat is defined on Slide 9 as 'software and process automation.' Everphone presents itself as a software-enabled company rather than a hardware rental firm. Their proprietary backend handles BI for price information and automates the back office, which they claim ensures availability and efficiency that competitors cannot match.

How does the company address sustainability?

Slide 15 outlines a circular economy approach where devices are refurbished and reused. They cite 58kg of CO2 savings per device. Crucially, they note that customers like EY want to keep equipment longer to reduce their footprint, which directly increases Everphone’s profitability by extending the revenue-generating life of the asset.

Who are the key investors backing Everphone?

Slide 17 lists several prominent figures and firms, including Kevin Ryan (Founder of MongoDB), Dr. Henrich Blase (Founder of CHECK24), Jens Lapinski (CEO of Angel Invest Ventures), and institutional backers like DTCP and Signals.vc. This high-level social proof was likely critical for their $200M Series C round.

Everphone pitch deck: the facts

Company

Everphone

Year

2021

Stage

Series C

Slides

18

Sector

Consumer electronics / Phone-as-a-Service

Deck type

Fundraising Pitch Deck

Outcome

$200M raised

Headquarters

Berlin, Germany

Everphone pitch deck PDF

The full Everphone deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Everphone pitch deck was used for

This is Everphone’s **Series C pitch deck from 2021**, used to raise a $200M package combining $65M in equity and $135M in debt led by Cadence Growth Capital, with Deutsche Telekom, AlleyCorp, and signals Venture Capital participating and Deutsche Bank and Phoenix Insurance providing debt facilities.[1][3][4][5][7][15] Everphone offers a phone-as-a-service model for enterprises, leasing and managing smartphones and other devices, with a strong emphasis on circular economy and lifecycle management.[1][4][5][14] The deck positions Everphone as the future category leader replacing traditional hardware purchasing and leasing, enabled by proprietary software and automation. Proceeds of the round were earmarked for international expansion, customer acquisition, product development, and growth of the active device fleet beyond the 100,000+ devices already under management at the time.[4][5]

Business model: Enterprise-focused **phone-as-a-service** / device-as-a-service provider that rents and refurbishes smartphones and other mobile devices to business customers and manages them over their lifecycle.[1][4][5][14][7]

Round

Series C[1][3][4][5][7][15]

Lead investor

Cadence Growth Capital[1][3][4][5][7][14][15]

Investors

Cadence Growth Capital (lead equity investor)[1][3][4][5][7][14][15], Deutsche Telekom[1][4][5][7][14][15], AlleyCorp[1][4][5][14][15], signals Venture Capital[1][4][5][7][14][15], Deutsche Bank (warehouse debt provider)[3][4][5][15], Phoenix Insurance Company (warehouse debt provider)[3][4][5][15]

Founded

2016[1][4][7]

Founders

Jan Dzulko[1][7]

Headquarters

Berlin, Germany[1][4][7][14]

Industry

Device-as-a-service / enterprise mobility / consumer electronics leasing[1][4][5][14]

Year: 2021[1][3][4][5][7][15]

Raising: Series C equity plus associated warehouse debt facility.[1][3][4][5][15]

Raised: $200M total financing package, including $65M Series C equity and $135M debt financing.[1][3][4][5][15]

Total funding: At least $200M in a Series C debt-and-equity package closed in December 2021 plus subsequent Series D financing of €270M announced in January 2024.[1][4][5][9][11][12]

Use of funds as presented: Customer acquisition, internationalization, hiring, product development, and growth of the active device fleet beyond the existing 100,000+ devices, as part of scaling its circular economy phone-as-a-service offering.[4][5][14]

What happened after the Everphone deck

Everphone successfully used this Series C deck and broader fundraising effort to secure a **$200M debt-and-equity package** in December 2021, enabling international expansion, headcount growth, product development, and scaling of a 100,000+ device fleet.[1][3][4][5][15] The company subsequently raised a **€270M Series D round in 2024** and reached higher valuations, indicating continued investor c

• Closed a **$200M Series C** financing in December 2021, comprising **$65M in equity** led by Cadence Growth Capital and
• Expanded its active device fleet to **over 100,000 devices** by the time of the Series C, with plans to grow further usi
• Pursued further growth and later secured a **€270M Series D round** in January 2024, including €250M in debt and around
• Reported a valuation of around **$170M** at the time of the 2021 Series C round according to Bloomberg, and around **€25

What the Everphone deck got right

• Strong, customer-centric problem framing. The deck’s "Complication" slide clearly articulates how **modern enterprise needs**—flexibility, high digitization, agility, free device choice, minimal internal IT—are poorly served by traditional leasing providers lacking software expertise and integration, creating a compelling problem statement.[source page text; OCR slide 4]
• Effective use of technology disruption analogy. The "Timing" slide uses a **cloud computing analogy** (cloud services making server leasing obsolete) to explain why a phone-as-a-service model can similarly displace internal device management and leasing, anchoring Everphone’s story in a familiar, successful tech disruption pattern.[source page text; OCR slide 7]
• Tangible reference customers and quantified deployments. Slide 8 showcases **concrete customer case studies**—11k devices at EY for employee satisfaction, 10k at a cost-efficient German company for TCO savings, and 1.5k at Gorillas to accelerate expansion—providing tangible evidence of adoption across different enterprise contexts.[source page text; OCR slide 8]
• Clear positioning as a software-enabled services platform. The "Deep Moat" slide emphasizes that Everphone is **software-enabled**, with a proprietary backend, analytics, and automation making back office operations efficient and supporting fully digitized service, reinforcing that this is not a simple leasing business.[source page text; OCR slide 9]
• Compelling circular economy and sustainability narrative. The circular economy framing around **device reuse and refurbishment**—supported by external coverage of the Series C—positions Everphone within ESG and sustainability themes, which can broaden the investor base and align with green financing facilities.[4][5][14]
• Directly addresses enterprise IT and HR pain points. By highlighting that its tech-enabled service **frees internal IT resources** and reduces operational pain points, the deck speaks directly to IT and HR decision-makers who care about outsourcing complexity and improving employee experience.[source page text; OCR slide 4][source page text; OCR slide 8]

What could have been stronger

• Bold market prediction without supporting data. The deck claims that "no company will be leasing or buying smartphones in 10 years' time" but does not support this assertion with **quantitative market data, forecasts, or third-party research**; the statement relies on narrative and analogy rather than evidence.[source page text; OCR slide 4]
• Case studies lack quantified financial traction. While Slide 8 cites EY, a cost-efficient German company, and Gorillas with specific device counts, the deck (as seen via OCR) does not show **hard financial metrics** like revenue, margins, cohort economics by customer, or churn for these accounts, limiting the ability to validate the strength of the business beyond anecdotal case narratives.[source page text; OCR slide 8]
• Limited competitive landscape detail. The argument that Everphone will become the future category leader because traditional leasing companies lack software capabilities is conceptually strong, but the deck text we see does not detail **competitive benchmarks**, product feature comparisons, or switching costs from incumbent leasing providers.[source page text; OCR slide 4]
• Moat description is high-level and not evidenced. The "Deep Moat" slide emphasizes proprietary backend, analytics, and automation but, in the visible text, does not specify **concrete moat measures** like unique data assets, patents, or integration depth with major MDM/HR systems, making the defensibility claim hard to substantiate from the deck alone.[source page text; OCR slide 9]
• Analogy-heavy narrative without detailed financial linkage. The cloud computing analogy on the timing slide explains why IT outsourcing wins, but there is no **explicit mapping of Everphone’s pricing, SLAs, or unit economics** to that analogy, which could leave some investors wanting more detailed linkage between historical cloud disruption and Everphone’s specific business metrics.[source page text; OCR slide 7]

How an investor would read this deck

What draws attention

• Everphone’s ability to bundle **$65M in equity with $135M in debt** in a single Series C package suggests a capital-efficient model with predictable cash flows and asset-backed financing potential, which is attractive in hardware-heavy services.[1][3][4][5][15]
• The deck’s strong focus on **total cost of ownership (TCO) savings** and **war-for-talent employee satisfaction gains** (EY choose-your-own-device, cost-efficient German company, Gorillas expansion) directly targets enterprise buyer pain points.[source page text; OCR slide 8]
• The "Deep Moat" slide highlighting a proprietary backend, analytics, and automation supports a thesis that Everphone is not just a leasing company but a **software-enabled platform**, which can justify venture-style equity returns on top of debt.[source page text; OCR slide 9]
• The circular economy and sustainability narrative aligns with **green loan facilities** and ESG-focused capital (e.g., Phoenix Insurance and Deutsche Bank’s warehouse financing), signaling access to specialized funding pools.[4][5][15][14]
• Everphone’s traction by 2021, with more than **100,000 devices in its active fleet**, demonstrates scale in enterprise deployment, which validates the phone-as-a-service model as more than a concept.[4][5]

Risks that stand out

• Dependence on **enterprise hardware refresh cycles and macro IT spending** may make growth sensitive to economic downturns, particularly if customers delay device upgrades or opt for lower-cost solutions.[1][4][5]
• The business combines **operational complexity** (logistics, repairs, refurbishment, reverse logistics) with software, which can introduce execution risk if scaling internationally outstrips operational capabilities.[1][4][5][14]
• Competition from traditional leasing companies upgrading their tech stacks, as well as from large OEMs or MDM platforms entering device-as-a-service, could erode Everphone’s positioning as the sole agile software-driven category leader.[source page text; OCR slide 4][source page text; OCR slide 9]
• Debt-heavy financing structures (warehouse facilities, green loans) expose Everphone to **interest rate and covenant risk**, particularly if device utilization, residual values, or customer defaults diverge from underwriting assumptions.[3][4][5][15]
• Reliance on a circular economy narrative may face challenges if **reuse and refurbishment economics** change due to faster device obsolescence or regulatory shifts around e-waste and right-to-repair.[4][5][14]

Questions this deck invites

• What are Everphone’s **historical and projected unit economics** per device (acquisition cost, refurbishment cost, service cost, ARPU, gross margin) across different customer segments and geographies as of the Series C raise?[1][4][5]
• How do Everphone’s **TCO claims** versus traditional purchasing and leasing compare in audited case studies for EY, Gorillas, and other key customers—what savings and satisfaction metrics can be independently verified?[source page text; OCR
• What is the **default and loss profile** on Everphone’s device portfolio and warehouse facilities, and how is credit risk managed between Everphone, its customers, and debt providers like Deutsche Bank and Phoenix Insurance?[4][5][15]
• How differentiated is Everphone’s **proprietary backend and automation stack** relative to mobile device management (MDM) vendors and leasing incumbents—are there unique integrations, data assets, or IP that sustain the claimed moat?[source
• What is the **customer concentration** at the time of Series C, and how exposed is Everphone to a small number of large enterprise contracts (e.g., EY, major cost-efficient companies, rapid-scale players like Gorillas)?[source page text; OC

What founders can take from the Everphone deck

• Anchoring the narrative in a **well-understood technology disruption analogy** (cloud computing making server leasing obsolete) can quickly position a hardware-as-a-service startup as the next logical step in IT outsourcing.[source page text; OCR slide 7]
• Using **concrete, named enterprise case studies** with device counts (EY 11k, cost-efficient German company 10k, Gorillas 1.5k) makes an abstract service model tangible and shows applicability across different types of customers.[source page text; OCR slide 8]
• Framing the company as a **software-enabled services platform** rather than a leasing business ("Deep Moat" around proprietary backend and automation) helps justify venture equity and suggests defensible margins beyond pure hardware arbitrage.[source page text; OCR slide 9]
• Explicitly contrasting customer needs—flexibility, zero internal IT, high digitization, free device choice—with current leasing incumbents highlights a **clear gap in the market** and supports a category-leader narrative.[source page text; OCR slide 4]
• Combining **equity and debt** in a single funding package demonstrates how capital-intensive service models can be financed efficiently, which can appeal to investors who appreciate structured financing and asset-backed growth.[1][3][4][5][15]
• Linking the phone-as-a-service model to **circular economy and sustainability themes** can attract ESG-focused capital and differentiate the pitch beyond pure cost savings.[4][5][14]

Everphone pitch deck: common questions

How much did Everphone raise in its 2021 Series C round, and who invested?

Everphone raised a **$200M Series C package in December 2021**, consisting of **$65M in equity and $135M in debt financing**.[1][3][4][5][15] The equity portion was led by **Cadence Growth Capital**, while **Deutsche Telekom, AlleyCorp, and signals Venture Capital** participated as returning investors, and **Deutsche Bank** together with **Phoenix Insurance Company** provided the warehouse debt facility.[1][4][5][15]

Who was the lead investor in Everphone’s Series C, and which other major backers joined?

According to TechCrunch, Bloomberg and European tech press, Everphone’s 2021 Series C round was **led by Cadence Growth Capital (CGC)**, which became Everphone’s largest shareholder.[1][3][4][5][7][14][15] Other notable investors and lenders in this package include **Deutsche Telekom**, **AlleyCorp**, **signals Venture Capital**, **Deutsche Bank**, and **Phoenix Insurance Company**.[1][3][4][5][15]

What was Everphone raising its Series C for—how were the funds supposed to be used?

The Series C funds were intended to **expand Everphone’s customer base**, support **internationalization**, **increase headcount**, **develop product and software**, and **grow the active device fleet** beyond the more than 100,000 devices already managed at the time.[4][5] Light Reading and Global Venturing both note that the raise was framed as scaling its phone-as-a-service and circular economy model across more geographies and enterprise accounts.[4][5][14]

What does Everphone actually do—what is its business model?

Everphone is a **Berlin-based phone-as-a-service startup** that lends, manages, and refurbishes smartphones and other mobile devices for businesses, handling procurement, configuration, repairs, and replacement as a managed service over the device lifecycle.[1][3][4][5][14] The company emphasizes a **circular economy** model, where devices are repeatedly reused and refurbished rather than bought outright and discarded, lowering total cost of ownership (TCO) and reducing waste.[4][5][14]

Which reference customers and case studies does Everphone highlight in its Series C pitch deck?

The deck explicitly cites **EY** implementing a “Choose-Your-Own-Device” program with **11,000 Everphone devices** to increase employee satisfaction, a **cost-efficient German company using 10,000 devices** to beat competitors on total cost of ownership, and **Gorillas** using **1,500 devices** to accelerate rider onboarding and geographic expansion.[source page text; OCR slide 8] These case studies are framed as evidence that Everphone’s service improves employee satisfaction, reduces TCO, and speeds go-to-market for rapidly scaling companies.

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Berlin's Everphone raises $200M in debt and Series C equity
• Everphone: Funding, Team & Investors | Startup Intros
• Smartphone Leasing Startup Everphone Raises $200 Million
• Everphone raises $200M to grow 'phone-as-a-service' - Light Reading
• Deutsche Telekom helps Everphone raise $200m - Global Venturing
• Everphone - Overview, News & Similar companies | ZoomInfo.com
• Everphone erhält 177 Millionen Euro von Investoren
• Everphone envisages IPO or sale in two years, plans M&A and asset ...

Everphone pitch deck slides

What each slide of the Everphone pitch deck says

Slide 1

I | | Q everphone 10) Phone-as-a-Service for Companies June 2021

Slide 2

4, everphone - 2% y a B2B Phone-as-a-Service success story: <7 Years in operation ARR Contribution margin 4 €20m 38.7% Employee headcount Equity raised Debt committed 130 €21Im €33m

Slide 3

Situation There is a huge growing total addressable global market for B2B smart devices of $7008 which is highly fragmented. There is a huge growing market ... which is highly fragmented $ Leasing companies [I=52 provide financing TAM MORSE ION a Insurance companies SAM a 3088 provide claim management THE GLOBAL MARKE 4 hy SOM ( $158 ) IT Service companies NECA PROX TH x y provide administration and setup 12% CAGR® i ; 2 Depending on requirements even ° more intermediaries are involved Wikipedia: Global Workiorce; aiculalsd wih €23 month subscription | WCG (2019) Global Lasting Report? repcetswst (2020) IT Laseing And Financing Market Forecast D everphone Confidential | san Deutho] CEO 3 ©E…

Slide 4

Complication No company will be leasing or buying smartphones in 10 years' time because that simply no longer meets customer needs.: Customer needs are changing tremendously: they demand flexibility & o, Great User Experience High Digitization High Agility Free device choice & personal use Zero internal IT needed Flexible adaptations Current leasing companies cannot depict that as they would need technical capabilities 2 Non-Integrated Actors No Software Expertise Waterfall Project Organizations No control over UX Requires resources of internal IT Rigid structures and contracts The future category leader of this market needs to be an agile software-driven organization that empowers modern c…

Slide 5

Solution Phone-as-a-Service unclogs internal IT and allows for the needed flexibility of the modern workplace and demands of next generation employees. 1 1 1 ee @m ® ® pers” Employee Productivity apps | Employee Swwcts 1 "ven — ous | @= “@ *® | Helpdesk mon (® Mobil shop | -— (J ! 9 everphone [A fl | gt - == H noc Accounting fo sd fl @) ex To d &, : A. ®, ® & & @ Only the agile Phone-as-a-Service approach solves today’s organizational need for flexibility. Therefore, the $700B leasing market will completely shift to Phone-as-a-Service. | D everprione Confidential | an Dato] CEO 5 ©Everphone

Slide 6

Our Vision Be the leading B2B Phone-as-a-Service Player at global scale. Your company phone breaks F ~~» TLC in Hong Kong. Ta >) Hd Bas a 10 4 Minutes later everphone hands you a - fully installed replacement. —— Cordon | an Deli] CEO . ©Everphone

Slide 7

Timing Cloud computing services made leasing of servers obsolete because it offered full service and flexible usage. everphone does the same for smartphones. STATUS QUO Leasing servers and hosting them was the pride and work of IT teams. Then in 2006 a cloud computing service came along and offered a flexible full service solution and made leasing obsolete because the cloud is more flexible, cheaper (in TCO) and frees IT ressources. DISRUPTION This success story has shown that outsourcing of tasks from IT departments always wins over seemingly "cheaper" internal solutions (i.e. run your own servers) - the "Service" = aspect of "as a Service" is what signs the deals and creates the margins a…

Slide 8

Cases everphone's tech-enabled service frees up internal resources and helps its customers to streamline key operational processes. 11k everphones increase ' al Employee Satisfaction In the War for Talent EY used the . 4 chance to implement Choose-Your-Own-Device and thereby increased employee satisfaction sustainably ©Everphone 10k everphones save cost (TCO) One of Germany's most cost-efficient companies and their purchasers approved that our TCO beats the competition Confidential Jan Dzulko CEO 1.5k everphones accelerate expansion By supplying Gorillas' Riders with ready to use devices, everphone accelerated the go-to market process by taking one pain point away

Slide 9

Deep Moat The whole Phone-as-a-Service revolution is possible due to software and process automation. That's why everphone is a software-enabled company. everphone is a software-enabled company... ... that offers a fully digitized service. ® Analytics, Product Innovation, Tech, Operations & Marketing ce, HR Management Our proprietary backend makes our back office efficient and our Bl capabilities ensure availability of best price information D everphone Confidentia Jan Deulko CEO s ©Everphone

Slide text above is read directly from the Everphone deck PDF embedded on this page.

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