What is the primary value proposition of Eventya?

Eventya positions itself as a 'Digital Neighbourhood' platform. According to Slide 1, 90% of the events and services people access are within 20 km. The platform provides an information system that can be adapted for specific community needs, featuring localized mobile and web apps with content maintained by local residents.

How does Eventya plan to generate revenue?

The business model relies on two streams detailed on Slide 4. First, premium subscriptions for local businesses at €300 per year. Second, paid advertising (eAds) for large local or nationwide businesses at €3,000 per year. They estimate a potential of €3.6 million in annual revenue across 40 targeted cities.

What is the current financial status of the company according to the deck?

As of the deck's publication, Eventya was generating €2,500 in monthly income against €10,000 in monthly expenses. Slide 6 reveals the team was only operating at 30% capacity due to 'internal funding limitations,' suggesting the startup was in a 'lean' or survival mode while seeking investment to scale.

Who is behind Eventya?

The leadership includes CEO Ionuț Munteanu (a serial entrepreneur and software engineer), Architect Andrei Luca, and Project Manager Oana Munteanu. The team is supported by 15 total staff members and has existing investors from Romania and France, along with a US-based business advisor (Slide 8).

Is the product functional or just a concept?

The product is functional and deployed. Slide 10 lists active end-user apps available on the App Store and Google Play for cities in Romania (Sibiu, Cluj-Napoca, Timișoara), the Netherlands (Breda), and Malta (Gozo).

Eventya Pitch Deck (2016): 12-Slide Seed Deck

See all 12 slides of the Eventya pitch deck — a 2016 Early / Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Eventya’s 2016 pitch deck outlines a platform for creating localized mobile and web apps, branded as a 'Digital Neighbourhood.' The company targets the European market, specifically the Netherlands, Romania, France, and Belgium, with a dual revenue model consisting of €300/year premium subscriptions for local businesses and €3,000/year for nationwide advertisers. The deck is notable for its extreme financial transparency, admitting that the team was only working at 30% capacity due to 'internal funding limitations' while generating €2,500 in monthly income. While the deck provides a clear roa…

Key takeaways

The platform is positioned as a localized information system maintained by local people to serve needs within a 20 km radius (Slide 1, 2).
Eventya targets a market of 40 cities across four European countries: Netherlands, Romania, France, and Belgium (Slide 4).
Revenue projections are based on two tiers: €300/year for local service businesses and €3,000/year for nationwide advertisers (Slide 4).
Current monthly income is stated at €2,500, with current expenses at €10,000 per month (Slide 6).
The founders admit to working at only 30% capacity due to funding constraints, projecting expenses to rise to €25,000-€30,000 at full capacity (Slide 6).
The team is large for an early-stage startup, consisting of 15 people including 7 developers and 3 marketing/PR staff (Slide 8).
The product is already live in multiple cities including Sibiu, Cluj-Napoca, Timișoara, Breda, and Gozo (Slide 10).
The deck lacks a specific investment ask, valuation, or use-of-funds breakdown.

Introduction: The Hyper-Local Information Gap

Eventya’s pitch deck, dated March 2016, addresses a specific niche in the mobile app market: the 'Digital Neighbourhood.' The premise is built on the statistic that the vast majority of consumer activity happens within a 20-kilometer radius. While global platforms like Facebook or Yelp cover these areas, Eventya proposes a white-label or template-based 'Information System' that allows local communities to own their digital presence. This teardown examines how they plan to scale this localized model across Europe.

Slide 1: The Hook

The deck opens with a strong, data-driven hook: "90% of the events, places & services you access are less than 20 km away." This immediately establishes the relevance of local search and discovery. The branding identifies the company as a "Digital Neighbourhood," which suggests a focus on community rather than just a directory. The logo is simple, featuring a stylized human figure, reinforcing the social aspect of the platform.

Slide 2: The Solution

Slide 2 defines the product as an "Information System that can be installed and adapted for each community’s needs and areas of interests." The slide breaks the solution into three pillars:

Trully localized mobile & web apps: Emphasizing a multi-platform approach. · Content created and maintained by local people: A crowdsourced or community-managed content model, which reduces overhead for the parent company. · Interconnected Location based services: Suggesting that while the apps are local, they share a common technological backbone.

Slide 4: The Market and Revenue Model

This slide is a hybrid of market sizing and a business model. It focuses on a specific expansion plan: 40 cities in 4 countries (Netherlands, Romania, France, Belgium). The revenue math is presented clearly:

Premium Subscriptions: 300 €/year x 200 customers/city x 40 cities = 2,400,000 €/year. · Paid Advertising (eAds): 3000 €/year x 100 customers/country x 4 countries = 1,200,000 €/year.

The total projected revenue is €3.6 million. While the math is simple, the slide lacks the 'Bottom-Up' validation—there is no data provided to prove that 200 businesses per city are willing to pay €300 annually.

Slide 6: Financials and Transparency

This is perhaps the most honest slide in the deck. It lists an Average Monthly Income of 2,500 € and Average Monthly Expenses of 10,000 € . The founders explicitly state that the team is currently at 30% capacity due to "internal funding limitation." They project that moving to 100% capacity (15 people) would increase expenses to €25,000 - €30,000 per month. This level of transparency is rare; it tells the investor exactly why the money is needed (to unlock the full potential of the existing team) but also highlights a significant monthly burn relative to revenue.

Slide 8: The Team

The team slide shows a surprisingly large organization for a company making €2,500 a month. It lists 15 people: 3 founders, 7 developers, 3 Marketing/PR staff, 1 Datacenter manager, and 1 Business Advisor. Ionuț Munteanu is listed as a serial entrepreneur and software engineer. The presence of two existing investors (Popa Daniel and Julien Suquet) suggests that the company has already successfully raised some capital or has significant backing from the founders' previous ventures.

Slide 10: Traction and Proof of Concept

The final slide in this selection serves as the traction slide. It invites the reader to "Try our end-user apps" and lists five specific locations where the apps are live: Sibiu, Cluj-Napoca, and Timișoara in Romania; Breda in the Netherlands; and Gozo in Malta. By providing direct links to the App Store and Google Play, Eventya proves that the product is not 'vaporware' but a fully functional, deployed system. This mitigates the technical risk for a potential investor.

What Works in This Deck

1. Radical Financial Honesty: Most founders try to hide their limitations. Eventya’s admission that they are only at 30% capacity because they can't afford to pay their full team is a bold move. It frames the investment as a way to 'turn the lights on' for a team that is already built and ready to work.

2. Clear Geographic Focus: Instead of claiming they will conquer the world, they focus on 40 cities in 4 specific European countries. This makes the market entry strategy feel attainable and calculated.

3. Multi-Platform Readiness: By showing both iOS and Android availability across multiple regions, they demonstrate that their 'Information System' is scalable and capable of handling different languages and localizations.

What is Missing

1. The Ask: The most significant omission in these slides is a clear 'Ask.' How much money are they looking for? What is the valuation? Without this, the deck is a presentation of status rather than a fundraising tool.

2. Unit Economics: While they show the price of a subscription (€300), they don't show the cost to acquire a customer (CAC). In a hyper-local model, sales costs are often high because they require local boots on the ground. The deck doesn't explain how they will acquire 200 customers per city profitably.

3. Competitive Analysis: There is no mention of competitors. In 2016, Foursquare, Yelp, and even Facebook Local were significant threats. Eventya needs to explain why a local business would pay them €300 instead of spending that money on Facebook Ads.

4. User Metrics: While they show the apps exist, they don't show how many people are using them. Downloads, Daily Active Users (DAU), and retention rates are missing, which are critical for any B2C or 'Digital Neighbourhood' platform.

Founder's Playbook: What to Copy

Use the 'Radius' Hook: Slide 1 is a masterclass in setting the stage. If your business is local, start with a statistic that proves why 'local' matters. It grounds the problem in physical reality.

The 'Capacity' Argument: If you have a large team that is currently part-time or underpaid, using the '30% capacity' argument is a clever way to show latent value. It tells investors that their money isn't just going to 'hiring' (which is risky) but to 'activating' (which is lower risk).

Direct Links to Product: Always include App Store/Play Store badges if your product is live. It is the fastest way to build credibility and allows the investor to do immediate due diligence on the user experience.

Final Thoughts

Eventya’s deck is a product-heavy, transparent look at a startup that has built a significant team and a working product but is struggling with the 'valley of death' between launch and scale. The transparency regarding their 30% capacity is a double-edged sword: it shows a ready-to-go workforce, but it also signals a high burn rate if they cannot quickly achieve the sales targets outlined in Slide 4. To be successful, the missing slides would need to address the cost of sales and the specific user engagement metrics that prove the 'Digital Neighbourhood' is a place people actually want to visit.

Frequently asked questions

What is the primary value proposition of Eventya?: Eventya positions itself as a 'Digital Neighbourhood' platform. According to Slide 1, 90% of the events and services people access are within 20 km. The platform provides an information system that can be adapted for specific community needs, featuring localized mobile and web apps with content maintained by local residents.
How does Eventya plan to generate revenue?: The business model relies on two streams detailed on Slide 4. First, premium subscriptions for local businesses at €300 per year. Second, paid advertising (eAds) for large local or nationwide businesses at €3,000 per year. They estimate a potential of €3.6 million in annual revenue across 40 targeted cities.
What is the current financial status of the company according to the deck?: As of the deck's publication, Eventya was generating €2,500 in monthly income against €10,000 in monthly expenses. Slide 6 reveals the team was only operating at 30% capacity due to 'internal funding limitations,' suggesting the startup was in a 'lean' or survival mode while seeking investment to scale.
Who is behind Eventya?: The leadership includes CEO Ionuț Munteanu (a serial entrepreneur and software engineer), Architect Andrei Luca, and Project Manager Oana Munteanu. The team is supported by 15 total staff members and has existing investors from Romania and France, along with a US-based business advisor (Slide 8).
Is the product functional or just a concept?: The product is functional and deployed. Slide 10 lists active end-user apps available on the App Store and Google Play for cities in Romania (Sibiu, Cluj-Napoca, Timișoara), the Netherlands (Breda), and Malta (Gozo).

Cover slide of the Eventya pitch deck — Early Stage / Seed 2016 — Eventya pitch deck, slide 1 (2016)

Eventya pitch deck: the facts

Company: Eventya
Year: 2016
Stage: Early Stage / Seed
Slides: 12
Sector: Hyper-local Mobile Apps / Information Systems
Deck type: Pitch Deck
Headquarters: Romania

Eventya pitch deck PDF

The full Eventya deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Eventya pitch deck was used for

Eventya is pitching a 'Digital Neighbourhood' information system that provides localized mobile and web apps for medium-sized cities and communities, helping residents, tourists, and local SMEs access structured local information and services. This specific deck, dated around 2015–2016 and at an early-stage/seed phase, outlines their plan to deploy community-specific platforms across European cities. The slides describe a two-step investment ask totalling €700,000 to fund product development, marketing, sales operations, and expansion into France over roughly 26–30 months. The focus of the raise is to build out the platform and scale deployments of hyper-local apps for city and community partners.

What the Eventya deck got right

Well-defined problem focused on medium-sized cities and local SMEs. The problem slide clearly describes unstructured and disconnected information in medium-sized cities and highlights that SMEs lack professional mobile and web tools dedicated to their local market, giving investors a specific context and user pain to grasp.
Coherent platform vision with localized, community-driven content. The solution is framed as an adaptable information system (Digital Neighbourhood) with location-based mobile and web apps and content created and maintained by local people, conveying a coherent vision of a platform tailored to community needs rather than a generic app.
Transparent breakdown of funding tranches and use of proceeds. The investment slide not only states total funds required but breaks them into two time-bound tranches (€300,000 and €400,000) with associated functions like product management, development, marketing, sales operations, and expansion into France, offering transparency about capital use.
Emphasis on adaptability and repeatable deployments across communities. The deck emphasizes that the platform can be installed and adapted for different areas of interest in each community, suggesting a reusable core with configurable modules that can be deployed across multiple cities, which supports a scalable rollout narrative.
Clear differentiation from global social platforms in local discovery. By positioning global social platforms as ill-suited for discovering truly local services and attractions, the deck creates a clear differentiation narrative and justification for a specialized Digital Neighbourhood, helping investors understand why a dedicated solution may be needed.
Multi-stakeholder value proposition for residents, tourists, and local businesses. The focus on both residents and tourists, as implied by references to local people and tourists, broadens the addressable use cases for the apps and signals multiple stakeholder benefits within each community deployment.

What could have been stronger

Limited financial detail beyond headline funding need. The deck’s investment slide details a €700,000 total ask but does not present any evidence of unit economics, revenue projections, or path to profitability, making it harder for investors to assess capital efficiency or expected returns from the proposed spending on development, marketing, and expansion.
Unquantified market size and problem severity. While the problem slide explains that information in medium-sized cities is unstructured and that SMEs lack professional local digital tools, it does not quantify the pain point (e.g., number of cities affected, current spending, or adoption of competing tools), so the market size and urgency of the problem remain unclear.
Sparse technical and scalability detail in solution description. The OCR-visible slides describe the solution in conceptual terms (Information System, Digital Neighbourhood, localized content, location-based services) but provide no technical architecture, scalability discussion, or implementation roadmap, which may leave technology-focused investors uncertain about feasibility and defensibility.
Go-to-market and sales strategy not clearly articulated. Although the deck mentions expansion into France and community-level deployments, it does not outline a go-to-market plan (sales channels, pricing, partnerships with municipalities or business associations) or customer acquisition costs, making the commercial strategy difficult to evaluate.
Minimal transparency on funding history and commitments in the deck. The slides that are visible do not disclose the company’s cap table, prior funding, or any committed capital for this round, which can make it harder for investors to understand the funding history and confidence from existing backers or founders before considering participation.

How an investor would read this deck

What draws attention

Clarify how the €700,000 total raise is sequenced, whether the €300,000 and €400,000 tranches are contingent on milestones, and how spending will translate into measurable traction across target cities.
Understand the economic relationship with local SMEs and community organizations: pricing of subscriptions or listings, expected ARPU, churn, and whether municipalities or private businesses are the primary payers.
Assess differentiation from existing civic-tech, city app, and local discovery solutions, given that global platforms and some competitors already provide local listings and event information.
Evaluate whether the Digital Neighbourhood platform can be replicated cost-effectively across many European cities and communities, including localization requirements and support overhead.
Investigate any existing deployments or pilots (such as city apps) to validate demand, user engagement, and willingness to pay from local authorities or businesses.

Risks that stand out

The reliance on localized content created and maintained by local people may lead to uneven quality and coverage across cities, potentially impacting user experience and retention if communities fail to contribute consistently.
Selling and deploying city- or community-level apps often requires long municipal sales cycles and procurement processes, which can delay revenue and make it challenging to hit milestones tied to the investment tranches.
Existing global platforms and local competitors already provide discovery of businesses and attractions, so Eventya must overcome strong incumbency and user habit to gain significant share in local information consumption.
Without clear financial projections or evidence of strong early traction in the visible slides, the requested €700,000 may be perceived as high relative to the disclosed level of validation for the model.
Expansion into new countries such as France adds regulatory, linguistic, and partnership complexity, which may strain resources if the core product and template deployments are not yet fully proven at home.

Questions this deck invites

How many cities or communities were live or contractually committed at the time of this raise, and what usage or engagement metrics were achieved for those deployments?
What is the detailed revenue model for SMEs, municipalities, and other partners (subscription tiers, commissions, advertising), and how does that align with the outlined marketing and sales expenses?
What specific milestones are the team targeting for the first 10–12 months with the €300,000 tranche, and how do these milestones de-risk the subsequent €400,000 expansion capital?
Which competitors in civic tech, city apps, and local discovery are already active in the target markets, and what concrete advantages (features, integrations, partnerships) does Eventya have over them?
What is the team’s experience in selling to municipalities or local business ecosystems, and are there any signed MOUs or contracts that support the expansion into France mentioned on the investment slide?

What founders can take from the Eventya deck

Explicitly separating near-term and longer-term funding needs, as Eventya does with €300,000 for initial product and marketing efforts and €400,000 for later expansion, can help structure a staged investment narrative tied to timeframes.
Articulating a clear focus on medium-sized communities and sub-1,000,000 inhabitant cities helps define a niche and demonstrates that the product is tailored for specific urban segments rather than all cities generically.
Framing the product as an adaptable information system for each community’s needs, rather than just a single app, communicates platform ambition and potential scalability across many locations.
Highlighting that content is created and maintained locally underscores a community-driven approach and suggests that engagement and relevance can grow organically with local participation.
Including transparent details on geographic expansion targets, such as France, shows investors where growth will come from and can prompt focused discussion on internationalization plans.
Detailing broad spending categories (product management, development, marketing, sales operations, business development) tied to specific time horizons helps investors understand how capital will be deployed even if more granular budgets are not shown.

Eventya pitch deck: common questions

What product is Eventya pitching in this deck?

Eventya’s deck describes an 'Information System' branded as a Digital Neighbourhood, combining location-based mobile and web apps with a content management system that can be installed and adapted for each community’s needs. It aims to aggregate and structure local services, attractions, and opportunities, with content created and maintained by local people and organizations.

Which problem and target market does Eventya focus on in the pitch?

The deck targets medium-sized cities and communities with under 1,000,000 inhabitants, where local information about services, attractions, and opportunities is unstructured and scattered across global social platforms, offline channels, and individual business pages. It also focuses on SMEs and community businesses that lack access to professional mobile and web services tailored to their local market.

How much capital is Eventya seeking in this pitch deck and for what uses?

The deck divides the investment into two tranches: an initial €300,000 for product management, development, marketing, and sales operations over 10–12 months, and an additional €400,000 for business development, extended marketing, sales operations, and expansion into France over 16–18 months. The total raise described on the investment slide is €700,000.

What is unique about Eventya’s proposed solution compared to generic social platforms?

The deck’s solution slide highlights a localized information system with mobile and web apps where content is created, interconnected, and maintained by local people. It emphasizes location-based services, community-specific configuration, and a structured, truly localized digital neighbourhood that replaces fragmented global social platforms for local discovery.

Does the pitch deck show any traction or existing deployments?

The deck indicates that the team has already deployed city- or community-level apps in at least some locations and that large cities are structured by neighbourhoods or departments, which the platform is designed to mirror. However, the OCR excerpt does not specify exact traction metrics, so the available text only confirms that the concept is inspired by existing city structures and aims for community-level deployments.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Eventya pitch deck slides

Eventya pitch deck slide 1 of 12 — Eventya pitch deck — slide 1 of 12

Eventya pitch deck slide 2 of 12 — Eventya pitch deck — slide 2 of 12

Eventya pitch deck slide 3 of 12 — Eventya pitch deck — slide 3 of 12

Eventya pitch deck slide 4 of 12 — Eventya pitch deck — slide 4 of 12

Eventya pitch deck slide 5 of 12 — Eventya pitch deck — slide 5 of 12

Eventya pitch deck slide 6 of 12 — Eventya pitch deck — slide 6 of 12

What each slide of the Eventya pitch deck says

Slide 1

90% of the events, places & services you access are less than 20 km away Digital enty

Slide 2

10f 10 The problem Unstructured and disconnected information regarding services and opportunities for people living in medium size cities or communities (less than 1,000,000 inhabitants *) /N Global social platforms are difficult SME Community's businesses, which are always to be used for discovering local services interested in the local market, don't have and attractions for local people or tourists the opportunity to use professional mobile&web services that are dedicated and targeting their area Large cities are deployed and structured based on their neighbourhoods/departments/etc

Slide 3

20of 10 The Solution An Information System that can be installed and adapted for each community's needs and areas of interests. eYentHa Digital Neighbourhood ) Content created and Interconnected Trully localized o . . maintained Location based mobile & web apps ) by local people services

Slide 4

30f10 The Target Users 8 0% [a] Local people (18 - 50 years old) searching & LY receiving streams of news based on their of one Eventya City preferences, from the services located in their App's users community [b] Visitors/Tourists/Business Travellers in the 20% community of one Eventya City App’s users Customers Local businesses and services. Some of them are looking to differenciate from others and willing to pay a Premium Subscription to highlight their services, products or offers.

Slide 5

The Market #or10 estimation made for 40 cities in 4 countries in Europe (Netherlands, Romania, France, Belgium) Premium Subscriptions For local businesses of services 300 €/year x 200 customers/city x 40 cities = 2,400,000 €/year Paid advertising (eAds - Eventya Ads) Big local business and nation wide services targeting our users 3000 €/year x 100 customers/country x 4 countries = 1,200,000 €/year

Slide 6

50f 10 Where we are now Netherlands (since 2012) —— ir return Ce 1 app, 1 city (+25,000 users) orourusersin Breda City App - Stappen&Shoppen brand is using Eventya’s software infrastructure to run its business. Romania (started in 2013) ————— 81% return rate 4 apps in 4 cities (+50,000 users) of our users in RO 5 cities are prepared to be launched in Q3 and Q4 of 2015 Malta (started in 2015) Gozo Island App (beta version)

Slide 8

7 of 10 Investment Eventya Headquarter Investment required Product Management Development 300,000 € Marketing for the next 10-12 months Sales operations Expanding our operations in France Investment required Business Development 400,000 € Marketing for the next 16-18 months Sales operations

Slide text above is read directly from the Eventya deck PDF embedded on this page.