eToro Pitch Deck (2021): 62-Slide Breakdown

eToro’s investor presentation is a masterclass in late-stage scaling and public market readiness. Spanning 62 slides, the deck details the company's evolution from a niche trading tool to a 'Next Generation Social Investment Platform.' The data reveals an aggressive growth trajectory, with registered users jumping from 12.3 million in 2019 to 18.7 million by January 2021. A significant portion of the deck is dedicated to the FinTech Acquisition Corp. V partnership, showcasing the SPAC sponsor's track record with companies like Payoneer and CardConnect. Beyond historical metrics, eToro outline…

Key takeaways

• Registered users grew from 174k in 2008 to 18.7 million by January 2021, showing a massive acceleration in the final 24 months (Slide 15).
• The presentation introduces eToro Money, a debit card product designed to enable instant deposits/withdrawals and eliminate withdrawal fees (Slide 29).
• FinTech Acquisition Corp. V, the SPAC partner, highlights a track record of upsized PIPEs for companies like Payoneer ($300M) and Metromile ($170M) (Slide 08).
• Average monthly churn has stabilized at 1.5% from 2018 through 2020, with a projected 1.5% through 2025 (Slide 43).
• The 2017 crypto rally caused a significant spike in accumulated average revenue, creating an outlier year compared to the 2018-2020 cohorts (Slide 43).
• The deck includes an extensive 'Risk Factors' section, with Slide 50 detailing operational risks and Slide 57 focusing on digital asset vulnerabilities.
• eToro positions itself as a community-driven platform where users 'connect and learn from each other' via free virtual accounts (Slide 15).
• The company projects a long-term ARPU model of $1,138 by month 35 for its funded account cohorts (Slide 43).

Frequently asked questions

What is the primary value proposition eToro presents to investors?

eToro positions itself as the 'Next Generation Social Investment Platform.' Unlike traditional brokerages, it emphasizes the community aspect, where 18.7 million users (as of Jan 2021) can connect, learn, and copy trades. The deck argues that this social layer drives higher engagement and lower churn compared to legacy platforms.

How does eToro plan to expand its product ecosystem?

Slide 29 introduces 'eToro Money,' a strategic move to become a holistic financial hub. By launching a Visa debit card, eToro aims to capture more 'share of wallet' through instant deposits, competitive currency conversion, and the removal of withdrawal fees, effectively moving from a trading app to a primary spending account.

What do the cohort metrics reveal about eToro's revenue stability?

Slide 43 shows that while the 2017 crypto rally was a massive revenue outlier, the subsequent cohorts (2018-2020) have shown remarkably consistent growth in accumulated average revenue. Churn has also remained steady at 1.5% for three consecutive years, suggesting a predictable and scalable business model.

Who is the SPAC sponsor and what is their history?

The partner is FinTech Acquisition Corp. V. Slide 08 highlights their deep expertise in the sector, citing successful outcomes like a +90% return for CardConnect and significant upsized PIPEs for other fintech leaders. This slide is intended to build institutional trust in the merger's leadership.

What are the biggest risks identified in the presentation?

The deck is unusually thorough regarding risks. Key concerns include market volatility affecting trading activity (Slide 50), the difficulty of managing rapid growth, and specific digital asset risks like private key loss, blockchain forks, and smart contract failures (Slide 57).

eToro pitch deck: the facts

Company

eToro

Year

2021

Stage

Public (via SPAC)

Slides

62

Sector

FinTech / Social Trading

Deck type

Investor Presentation / SPAC Merger

Outcome

Public Listing

Headquarters

Israel / International

eToro pitch deck PDF

The full eToro deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the eToro pitch deck was used for

This deck is eToro’s 62‑slide investor presentation used in March 2021 to announce and market its proposed business combination with FinTech Acquisition Corp. V, a SPAC sponsored by Betsy Z. Cohen and team. It positions eToro as a leading multi‑asset social trading platform transitioning from private to public via a SPAC merger valued at approximately $10.4 billion implied equity value. The presentation is aimed at public market and PIPE investors, highlighting eToro’s rapid user growth (around 18–20 million registered users at the time) and plans to expand into broader, holistic financial services. It also introduces FinTech Acquisition Corp. V’s SPAC track record and the strategic rationale for partnering with eToro as it becomes a listed company on Nasdaq.

Business model: Multi-asset investment and trading platform combining brokerage with a social network that allows users to trade stocks, crypto and other assets, view and copy top traders, and be copied themselves.

Year

2021

Lead investor

FinTech Acquisition Corp. V (SPAC led by Chair Betsy Z. Cohen).

Investors

FinTech Acquisition Corp. V as the SPAC sponsor and merger counterparty., PIPE investors including ION Investment Group, SoftBank Vision Fund 2, Third Point LLC, Fidelity Management & Research C

Founded

2007

Founders

Yoni Assia

Industry

FinTech / Social Trading / Online Brokerage

Round: Public listing via SPAC (proposed business combination, not ultimately completed).

Raising: Proposed business combination and concurrent PIPE financing to support eToro’s transition to a public company on Nasdaq.

Raised: Planned transaction financing included approximately $250 million of cash in trust from FinTech Acquisition Corp. V’s IPO and a $650 million PIPE; these amounts were committed at announcement but the merger was later terminated.

Headquarters: eToro Group Ltd. is headquartered in Israel; the company is described as an Israeli trading platform in multiple reports.

Use of funds as presented: Public materials state that the transaction was expected to provide approximately $800 million net cash on eToro’s balance sheet to support growth initiatives, product expansion, and general corporate purposes as the company scaled its multi‑asset social trading platform.

What happened after the eToro deck

eToro’s 2021 deck supported a proposed SPAC merger with FinTech Acquisition Corp. V valued at approximately $10.4 billion and backed by a $650 million PIPE plus $250 million SPAC cash in trust. Although the transaction advanced to definitive agreement and SEC and investor materials were filed, eToro and FinTech Acquisition Corp. V later mutually agreed to terminate the merger, so the listing descr

• March 16, 2021: eToro and FinTech Acquisition Corp. V announce a definitive business combination agreement to take eToro
• Following the announcement, eToro files related materials with the SEC and distributes shareholder communications about
• Subsequently, eToro and FinTech Acquisition Corp. V mutually agree to terminate the merger agreement, and eToro does not

What the eToro deck got right

• Strong vision and mission tightly aligned with product and strategy. The deck opens with a clear, concise vision (“Opening the global markets for everyone to trade and invest in a simple and transparent way”) and mission focused on building the world’s largest social trading network, directly tying product capabilities (stocks, crypto, copying traders) to the company’s strategic ambition. This clarity helps investors quickly understand eToro’s differentiated positioning.
• High‑credibility SPAC sponsor with demonstrated FinTech deal track record. The presentation leverages the credibility of FinTech Acquisition Corp. V’s sponsor team, highlighting Betsy Z. Cohen’s 40+ years of experience, Daniel G. Cohen’s SPAC leadership, and James McEntee III’s operational track record, as well as prior SPAC successes like CardConnect with a reported +90% return. This provides a strong endorsement of eToro as a suitable public‑market candidate.
• Large, blue‑chip PIPE and SPAC financing commitments supporting the transaction. The deck underscores substantial committed capital: roughly $250 million of SPAC cash in trust and a $650 million PIPE from leading institutional investors including ION Investment Group, SoftBank Vision Fund 2, Third Point LLC, Fidelity Management & Research Company LLC, and Wellington Management. This level of investor participation is a powerful validation signal.
• Distinctive social trading model with potential network effects. eToro’s business model as described in and around the deck combines multi‑asset trading with social features such as copying top traders and being copied, creating network effects and community‑based learning that differentiate it from traditional brokerages. This differentiation is prominently featured and likely resonant with growth‑oriented investors.
• Compelling user growth and scale story at time of presentation. External materials linked to the deck highlight significant user growth to approximately 20 million registered users by early 2021, which the deck references as a core proof point of traction. Presenting this scale in conjunction with global market access and a diversified asset offering strengthens the growth narrative.
• Robust disclaimer and compliance framing appropriate for a SPAC/public‑market deck. The inclusion of detailed legal and financial disclaimers, including explicit discussion of forward‑looking statements and audit standards (IFRS vs. PCAOB), demonstrates legal rigor and awareness of the requirements for transitioning to public markets. This can increase institutional investor confidence in the quality of the disclosure.

What could have been stronger

• Financials not yet aligned with US public company audit and reporting standards. The disclaimer slides explicitly state that eToro’s historical financial statements were prepared under IFRS and audited under Israeli standards, not PCAOB standards or US Regulation S‑X, and that the company cannot assure investors that US‑standard audits would produce the same results. This may create uncertainty for US public market investors about the comparability and reliability of the financials presented in the deck.
• User metrics emphasized but definitions and cohorts are not clearly specified. While external articles and press releases cite a roughly 20 million user base and strong growth, the OCR snippet from the deck mentions 18.7 million users without clear segmentation into active, funded, or trading users. Without precise definitions and cohort breakdowns on the slides, investors might struggle to gauge the quality and monetization of eToro’s user growth.
• Heavy reliance on forward‑looking statements with limited visible downside scenario detail. The disclaimer language stresses that many statements are forward‑looking and subject to risks and uncertainties related to market conditions, regulation, and business performance. However, early slides appear to focus on high‑level vision and growth headlines without equally detailed downside scenarios or sensitivity analyses, making it harder for investors to evaluate risk‑adjusted outcomes solely from the deck.
• Execution risks around closing the SPAC transaction not prominently addressed in early slides. The deck strongly markets the $10.4 billion implied equity value and the SPAC sponsor’s track record, but later events show the merger was ultimately terminated. While that outcome is not knowable from the deck itself, the materials at the time do not appear to discuss execution risks around shareholder redemptions, regulatory changes, or market conditions that later became material.

How an investor would read this deck

What draws attention

• Implied equity valuation of approximately $10.4 billion and implied enterprise value of about $9.6 billion, positioning eToro as a large‑scale FinTech and social trading player.
• Rapid user growth to roughly 18–20 million registered users by early 2021 and associated engagement on a multi‑asset trading platform.
• The differentiated social trading model, including the ability to copy top traders and be copied, which could support network effects and defensibility.
• The strength and reputation of PIPE investors such as SoftBank Vision Fund 2, Third Point LLC, Fidelity Management & Research Company LLC, Wellington Management, and ION Investment Group, which may validate the company’s prospects.
• The SPAC sponsor’s track record of prior successful transactions (CardConnect, Intermex, Paya) and its positioning as a pioneer in the SPAC market with deep FinTech experience.

Risks that stand out

• Compliance and regulatory risk in multiple jurisdictions for stock, CFD, and crypto trading products, which could affect growth or require business model changes.
• Execution risk around a SPAC transaction in a volatile market, including the possibility of shareholder redemptions or shifting sentiment toward SPACs, which is underscored retrospectively by the later mutual termination of the merger.
• Reliance on strong retail trading and crypto cycles to drive engagement and revenue, which may be cyclical rather than structural.
• Accounting and reporting transition risk due to the need to reconcile IFRS‑based, Israeli‑audited historical financials with US PCAOB standards and SEC Regulation S‑X requirements highlighted in the disclaimer.

Questions this deck invites

• How do eToro’s registered user numbers break down into funded accounts, active traders, and high‑value cohorts, and how have monetization metrics (ARPU, retention) trended over time? The deck emphasizes total users but does not clearly defi
• What are eToro’s main regulatory licenses and jurisdictions, and how have regulatory changes in key markets (e.g., the US, EU, UK) affected its ability to offer crypto and leveraged products since the time of the deck?
• How resilient is eToro’s revenue and profitability to market volatility and trading cycles, given that the 2020–2021 period included unusually strong retail trading and crypto activity?
• What specific operational and reporting steps were planned (or taken) to transition eToro’s financials from IFRS and Israeli auditing standards to full compliance with US PCAOB standards and Nasdaq listing requirements, as flagged in the di
• Given that the SPAC transaction with FinTech Acquisition Corp. V was ultimately terminated, what were the key drivers (market conditions, regulatory feedback, business performance) behind that decision, and how do they impact eToro’s curren

What founders can take from the eToro deck

• Clearly articulating a concise vision and mission early in the deck (“Opening the global markets for everyone” and “Building the world’s largest social trading network”) helps investors quickly understand strategic intent and differentiation.
• Including detailed disclaimer slides about forward‑looking statements and audit standards is critical in SPAC and public‑market decks, especially when historical financials were not prepared under US PCAOB standards.
• Highlighting the sponsor’s track record and positioning (FinTech Acquisition Corp. V’s prior SPAC successes and FinTech expertise) can strengthen credibility for a SPAC transaction and reassure investors about deal execution and governance.
• Showcasing marquee PIPE investors and clearly stating the size of committed capital (e.g., $650 million PIPE alongside $250 million SPAC cash in trust) provides tangible validation and addresses funding concerns in a SPAC merger.
• Emphasizing product differentiation, such as eToro’s social trading features that allow users to copy top traders, can make a retail trading platform stand out in a crowded FinTech landscape.
• The later mutual termination of the SPAC merger illustrates that even well‑marketed transactions with strong investors can face execution risk, underscoring the importance of addressing closing risks and contingencies explicitly in investor materials.

eToro pitch deck: common questions

What is the purpose of eToro’s 2021 SPAC investor presentation deck?

The deck is eToro’s 2021 investor presentation supporting its planned business combination with FinTech Acquisition Corp. V, a special purpose acquisition company (SPAC) led by Betsy Z. Cohen. It was prepared to explain the merger terms, strategic rationale, and growth story to public market and PIPE investors ahead of eToro becoming a publicly traded company.

What does eToro do, according to this deck?

The deck presents eToro as a multi‑asset investment platform and social trading network founded in 2007 that allows users to trade stocks, crypto and global markets, copy top traders, and be copied. It emphasizes rapid growth to roughly 20 million registered users by early 2021 and positions eToro as a community‑driven alternative to traditional brokerages.

What valuation and deal structure does the deck describe for eToro’s SPAC transaction?

The proposed SPAC merger with FinTech Acquisition Corp. V valued the combined company at an implied equity value of about $10.4 billion, reflecting an implied enterprise value for eToro of about $9.6 billion. The transaction terms and valuation are core elements of the deck’s story for investors.

How much capital was associated with the eToro SPAC deal, and who were the key PIPE investors?

The deck highlights that FinTech Acquisition Corp. V raised approximately $250 million in its own IPO cash in trust and that the eToro deal includes a $650 million PIPE (private investment in public equity) from investors such as ION Investment Group, SoftBank Vision Fund 2, Third Point LLC, Fidelity Management & Research Company LLC, and Wellington Management. These figures and investor names are presented as key financing pillars of the transaction.

Did eToro ultimately go public via this SPAC transaction described in the deck?

According to a later press release, eToro and FinTech Acquisition Corp. V mutually agreed to terminate the merger agreement, so eToro did not ultimately complete this specific SPAC transaction and listing as originally planned. The deck therefore reflects the company’s expectations and projections at the time of announcement, not the eventual outcome.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• [PDF] Page 1 of 7
• Untitled
• Pursuant to Rule 425 under the Securities Act of 1933
• Morgan Lewis Advises FinTech Acquisition Corp. in Combination...
• eToro to Go Public via Merger With SPAC; Combined Firm to Have $10.4B Value
• eToro files IPO prospectus, expects Q3 closing of SPAC deal
• Trading platform eToro to go public via SPAC merger in $10B deal
• eToro announces SPAC merger at $10.4b valuation - גלובס

eToro pitch deck slides

What each slide of the eToro pitch deck says

Slide 2

02 'eToro® Disclaimer Cautionary Statement Regarding Forward-Looking Statements This presentation contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed business combination between FinTech V and eToro, Forward-looking statements may be identified by the use of the words such as " estimate," "plan;" "project," forecast," 'intend," "expect," "anticipate," 'believe," "seek " "strategy," "future," "opportunity," "may," 'target," 'should," will;" 'would," "will be,""will continue," "will likely result," or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Thes…

Slide 3

03 'eToro® Disclaimer The finandialinformation included in this presentation has been taken from or prepared based on eToross historical finanial statements. €Toros historical financial statements have been audited by Ernst & Young in accordance with generally accepted auditing standards n fsrael and prepared in conformity with International Financial Reporting Standards. eToross historical financial statements have not been audited in accordance with the Public Company Oversight Board (PCAOB") standards or prepared in accordance with Regulation S-X promulgated under the Securities Act of 1933, as amended. €Toro cannot assure youthat, had the historical financial information included in thi…

Slide 4

04 'eToro® Our vision Opening the global markets for everyone to trade and invest in a simple and transparent way Our mission Building the world's largest social trading network to empower people to trade and invest in stocks, crypto and global markets, copy top traders and get copied

Slide 5

‘eToro® eToro at a glance $605M 1.2M 1,100 2020 revenue (147% YoY growth) Funded accounts Employees Registered users Funded accounts by region 18.7M 17.5M ® Europe 69% 123M ® Asia Pacific 18% 10.0M 81M | ® Americas 8% 5.6M ® Middle East & Africa 5% | EN EN EN =. we ww 08 9 2m JANZ0Z 05 ) } ’ )

Slide 7

'eToro® Today's Presenters FinTech Acquisition Corp. V Betsy Z. Cohen Chairman of the Board 40+ years experience Chairman of FinTech Acquisition Corp IV and V Previously Chairman of FinTech Acquisition Corp II, and Il Previously CEO and Founder of The Bancorp Bank Daniel G. Cohen Chief Executive Officer 20+ years experience CEO of FinTech V, prior CEO of FinTech Il I, IV Chairman of The Bancorp since its inception James McEntee Ill President 25+years experience President of FinTech IV and V Previously President of FinTech , Il and Iil 07 Director of The Bancorp 'eToro® Yoni Assia Co-founder and Chief Executive Officer Founded eToro in 2007 Fortune 40 under 40 Ronen Assia Co-founder and Exec…

Slide 8

'eToro® Overview of FinTech Acquisition Corp. V Strong strategic partner Leader in the SPAC market @ Sponsor team brings deep expertise in FinTech and financial services sectors @ A pioneer in the evolution of the SPAC structure since 2015 to unlock significant value in partnership with attractive companies seeking to become public Experienced leadership team @ Team with operational and financial experience with an investor lens to complement eToro's Impressive track record cardconnect +90% return ! from IPO to sale to First DatainJu-2017 Source: 1 Public Filings, FactSet @ Consistent track record of impressive shareholder returns across CardConnect, Intermex, and Paya with Perella Weinberg…

Slide text above is read directly from the eToro deck PDF embedded on this page.

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