What is Notably's core value proposition?

Notably aims to solve the problem of 'innovation failure' by helping teams learn as fast as they ship. The platform uses AI to analyze qualitative data, such as customer interviews and research notes, turning them into actionable insights. By automating tasks like transcription and tagging, Notably seeks to make research more accessible and less prone to the biases inherent in manual synthesis.

How does Notably justify its market size?

The deck uses a top-down approach, citing a Qualtrics S1 report to value the Experience Management market at $60 billion. They further segment this into a $15 billion Product Experience vertical. Notably sets a target of capturing 5% of that total market, which they equate to a $1 billion opportunity, positioning them as a potential unicorn in the research space.

What does the 'decentralized' aspect of their solution mean?

On Slide 11, Notably outlines a roadmap that moves from individual researchers to organizations, and finally to 'communities.' The future vision includes 'Web 3, participant incentives and ownership, and open source research.' This suggests a shift away from siloed corporate data toward a more collaborative, perhaps blockchain-enabled, ecosystem for sharing research insights.

Is the $1,100 MRR on Slide 16 a concern for a $1.5M raise?

While $1,100 MRR is low for a typical Seed round, this was presented as a 'pre-seed' deck in 2022. The emphasis is on user growth (1,400+ users) and the high-profile nature of those users (Google, Pinterest). Investors likely viewed the low revenue as a sign of early-stage experimentation with monetization rather than a lack of product-market fit.

Who are the key people behind Notably?

The team is led by co-founders Brittany Fuller (CEO) and Allison Marshall (CPO). They are supported by a lead engineer and a senior engineer. Notably also leans heavily on an 'Interim CTO' and a deep bench of advisors from prominent tech firms like Drift, Webflow, and PandaDoc, providing the necessary industry credibility for an early-stage startup.

Notably Pitch Deck (2022): 20-Slide Seed Deck

See all 20 slides of the Notably pitch deck — a 2022 Seed deck in AI — with a slide-by-slide teardown of what the deck does well and where it falls short.

Notably's 2022 pre-seed deck is a masterclass in using high-quality social proof to bridge the gap between a massive, abstract problem and a specific software solution. The company addresses a $60 billion market opportunity in experience management by targeting the 'innovation failure' costs that plague enterprise software. While the deck is light on specific unit economics and long-term financial projections, it compensates with impressive user logos—including Google, Lululemon, and Patreon—and a clear product roadmap that transitions from automated tagging to a 'Web 3' decentralized researc…

Key takeaways

The deck identifies a massive pain point: companies lose $1 trillion a year on failed software projects due to slow learning cycles (Slide 5).
Notably positions itself as a 'decentralized research platform' that combines AI with proven qualitative methods (Slide 9, 10).
The startup demonstrates significant early adoption with 1,500+ users from major brands like Google, DocuSign, and Home Depot (Slide 12).
Social proof is a core pillar of the pitch, featuring a dedicated slide for Twitter endorsements and another for direct user quotes (Slides 13, 14).
The market opportunity is framed as a $60 billion Experience Management sector, with Notably aiming for a $1 billion slice (Slide 15).
Traction shows a clear upward trend in new users (reaching 1,427 by March) and MRR (climbing to $1,100 in the same period) (Slide 16).
The $1.5M pre-seed ask is specifically earmarked for product-led growth, research, and development (Slide 16).
The team slide highlights a mix of design and engineering talent, supported by an 'Interim CTO' and a robust list of advisors from companies like Webflow and Splunk (Slides 17, 18).

Notably: A Vision for AI-Driven Qualitative Research

Notably entered the market in 2022 with a clear mission: to fix the broken process of customer research. At the time of this pre-seed deck, the company was positioning itself at the intersection of AI and qualitative analysis, aiming to help product teams move faster by reducing the friction of learning. This teardown examines the 20-slide deck that helped them secure $1.5M in funding.

The Hook: A Timeless Human Problem

Slides 1-4 serve as the narrative introduction. Notably avoids starting with a dry product description. Instead, they use stylized illustrations to frame research as a 'timeless problem' (Slide 2). By showing cavemen asking 'What does it mean?' and 'Why does it matter?' and then mirroring those same questions in a futuristic, VR-enabled setting (Slide 3), they establish that the need for insight is permanent. Slide 4 boils this down into three core questions regarding how we conduct research, create trust, and build products based on 'wisdom.'

Defining the $1 Trillion Problem

Slides 5-7 transition from the abstract to the financial. Slide 5 makes a bold claim: 'Companies lose 1 trillion dollars a year on failed software projects because they can't learn as fast as they can ship.' This is a classic 'hair on fire' problem statement. They attribute this figure to a CISQ 2018 Report, providing necessary credibility for such a large number. Slide 6 gets specific about why research fails today: it is prone to bias, inaccessible, and built on outdated methods. The slide includes a photo of co-founder Allison Marshall manually synthesizing research with hundreds of sticky notes, a visual representation of the 'outdated methods' they intend to replace. Slide 7 concludes this section by elevating the issue from a software problem to a 'societal' and 'human' problem.

The Solution: AI-Powered Synthesis

Slides 8-11 introduce Notably as the solution. Slide 8 positions researchers as 'harbingers of the future' across commercial, government, and healthcare sectors. Slide 9 provides the high-level definition: Notably is a 'decentralized research platform.' Slide 10 offers the first glimpse of the product, showing a digital canvas that organizes qualitative data into themed blocks like 'Learning curve for teachers' and 'Human Connection.' The text explains that Notably 'superpowers research by combining AI and proven research methods.' Slide 11 is particularly interesting as it lays out a three-stage roadmap: 'Present' (transcriptions and automated tagging), 'Near term' (democratizing research via repositories), and 'Future' (decentralizing research via Web 3 and open source models).

Social Proof and Early Traction

Slides 12-14 are the strongest part of the deck. For a pre-seed company, Notably boasts an incredible roster of early adopters. Slide 12 lists 1,500+ users from companies including Google, Lululemon, Patreon, DocuSign, and The Home Depot. They also mention a 13.5k Twitter following. Slide 13 doubles down on this with a 'What We're Hearing' section, featuring glowing quotes from UX designers at Realtor.com, Pinterest, and Whisk. Slide 14 is a collage of Twitter screenshots, showing organic excitement from the design community. This level of social proof is rare at the pre-seed stage and likely did the heavy lifting in their fundraising efforts.

Market Opportunity and Financials

Slides 15-16 cover the business case. Slide 15 uses a nested circle diagram to show a $60 billion total market for 'Experience Management,' a $15 billion market for 'Product Experience,' and a $1 billion target for Notably (representing 5% of the total market). Slide 16 presents the hard data. The 'New Users' graph shows a steady climb from 70 in September to 1,427 in March. The 'MRR' graph shows a more aggressive hockey-stick curve, though the absolute numbers are small, growing from $25 in November to $1,100 in March. The slide concludes with the ask: '$1.5m pre-seed to fund product-led growth, research, and development.'

The Team and Advisors

Slides 17-18 introduce the people. The core team (Slide 17) consists of Brittany Fuller (CEO), Allison Marshall (CPO), and three engineers. Notably, they list John Adams as an 'Interim CTO, Advisor,' suggesting they were still looking for a permanent technical lead at the time. Slide 18 showcases a deep bench of advisors from Honey Badger Capital, Splunk, Drift, Webflow, and PandaDoc. This 'who's who' of SaaS leadership further validates the founders' ability to network and attract top-tier talent to their orbit.

Conclusion and Call to Action

Slides 19-20 wrap up the presentation. Slide 19 features the Notably logo against a colorful pattern and includes a link to a 5-minute demo video from the CEO. Slide 20 is a standard closing slide from the deck provider. Notably's deck is a textbook example of how to sell a vision when the revenue is still in its infancy. By focusing on a massive problem, showing a product that works, and proving that people at the world's biggest companies want to use it, they made a compelling case for a $1.5M investment.

What Notably Got Right

Visual Storytelling: The use of custom illustrations rather than stock photos gives the deck a premium, cohesive feel that matches the 'design-forward' nature of their product. · Logo Soup: Listing Google, Pinterest, and DocuSign as users for a pre-seed startup is an immediate credibility booster that offsets the low MRR. · Clear Roadmap: They didn't just sell what they had; they sold a three-stage evolution that included trendy (at the time) concepts like Web 3, giving investors a reason to believe in a massive future exit. · The 'Sticky Note' Photo: Using a real photo of the founder struggling with the manual process (Slide 6) makes the problem visceral and relatable.

What Was Missing

Competitive Landscape: The deck does not mention competitors like Dovetail or EnjoyHQ. Investors would certainly ask how Notably differentiates itself from these established players in the research repository space. · Unit Economics: There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV). While expected at pre-seed, some indication of the sales motion (bottom-up vs. top-down) would have been helpful. · Pricing Strategy: While Slide 16 mentions a 'pricing model,' it isn't detailed in the deck. Understanding how they planned to get from $1,100 MRR to a $1 billion market share is a significant gap. · Burn Rate and Runway: The deck asks for $1.5M but doesn't explicitly state how long that capital will last or what specific milestones (beyond 'growth') it will trigger.

Founder's Playbook: What to Copy

Use Social Proof Early: If you have 1,000 users, even if they aren't paying much, shout it from the rooftops. Notably proved that user volume and brand names are more important than revenue at the pre-seed stage. · Frame the Problem Financially: Don't just say 'research is hard.' Say 'companies lose $1 trillion because they can't learn.' Attaching a dollar value to the pain point makes the solution feel like a necessity rather than a luxury. · Leverage Advisors: If your core team is small, fill the gaps with high-profile advisors. Notably’s advisor slide (Slide 18) acts as a secondary team slide, providing the 'adult supervision' and industry connections that VCs look for. · Show, Don't Just Tell: The product screenshot on Slide 10 is simple, but it clearly communicates the 'canvas' nature of the tool, making the 'AI-powered synthesis' claim feel tangible.

Frequently asked questions

What is Notably's core value proposition?: Notably aims to solve the problem of 'innovation failure' by helping teams learn as fast as they ship. The platform uses AI to analyze qualitative data, such as customer interviews and research notes, turning them into actionable insights. By automating tasks like transcription and tagging, Notably seeks to make research more accessible and less prone to the biases inherent in manual synthesis.
How does Notably justify its market size?: The deck uses a top-down approach, citing a Qualtrics S1 report to value the Experience Management market at $60 billion. They further segment this into a $15 billion Product Experience vertical. Notably sets a target of capturing 5% of that total market, which they equate to a $1 billion opportunity, positioning them as a potential unicorn in the research space.
What does the 'decentralized' aspect of their solution mean?: On Slide 11, Notably outlines a roadmap that moves from individual researchers to organizations, and finally to 'communities.' The future vision includes 'Web 3, participant incentives and ownership, and open source research.' This suggests a shift away from siloed corporate data toward a more collaborative, perhaps blockchain-enabled, ecosystem for sharing research insights.
Is the $1,100 MRR on Slide 16 a concern for a $1.5M raise?: While $1,100 MRR is low for a typical Seed round, this was presented as a 'pre-seed' deck in 2022. The emphasis is on user growth (1,400+ users) and the high-profile nature of those users (Google, Pinterest). Investors likely viewed the low revenue as a sign of early-stage experimentation with monetization rather than a lack of product-market fit.
Who are the key people behind Notably?: The team is led by co-founders Brittany Fuller (CEO) and Allison Marshall (CPO). They are supported by a lead engineer and a senior engineer. Notably also leans heavily on an 'Interim CTO' and a deep bench of advisors from prominent tech firms like Drift, Webflow, and PandaDoc, providing the necessary industry credibility for an early-stage startup.

Cover slide of the Notably pitch deck — Seed 2022 — Notably pitch deck, slide 1 (2022)

Notably pitch deck: the facts

Company: Notably
Year: 2022
Stage: Seed
Slides: 20
Sector: AI / Market Research
Deck type: Pre-seed Pitch Deck
Outcome: $1.5M Raised
Headquarters: USA

Notably pitch deck PDF

The full Notably deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Notably pitch deck was used for

This deck is a 20‑slide seed‑stage fundraising presentation from 2022 for Notably, an AI‑enabled qualitative research platform in the market research space. It was used to raise around $1.5M to build what is described externally as an all‑in‑one research platform and internally as a decentralized research platform. The narrative centers on the cost of failed software projects and the need for faster, bias‑resistant research workflows, leveraging early user traction from companies like Google and Pinterest as social proof. The slides position Notably as infrastructure for researchers across commercial, government, healthcare, academic, and non‑profit settings.

Business model: Notably provides an all‑in‑one qualitative research platform that helps teams collect, analyze, and share research data, using AI to turn qualitative data into insights.

Round: Seed
Year: 2022
Raised: $1.5M
Lead investor: Sentiero Ventures
Investors: Sentiero Ventures
Founders: Allison Grayce Marshall
Headquarters: St. Petersburg, Florida (also referenced as Gulfport, FL in funding press).[]
Industry: Software / AI-enabled qualitative research platform.
Total funding: $1.5M total funding across 1 round as of the cited profiles.

Use of funds as presented: To build and scale Notably’s all‑in‑one, AI‑enabled qualitative research platform, described in the teardown as a decentralized research platform for teams conducting user and innovation research.

What happened after the Notably deck

Externally reported data indicates that Notably completed a $1.5M seed funding round in October 2022, led by Sentiero Ventures. Subsequent company profiles list this as its total funding to date, but no later rounds are documented in the cited sources.

Completion of a $1.5M seed funding round in October 2022 led by Sentiero Ventures.

What the Notably deck got right

Compelling, quantified macro problem framing. The deck opens with a strong, quantified macro problem statement: companies lose $1 trillion per year on failed software projects because they cannot learn as fast as they ship, creating a compelling context for research tooling.
Clear articulation of research pain points. The problem slide clearly articulates pain points in research—skepticism, bias, inaccessibility, and outdated methods that slow innovation—connecting these issues directly to the need for better research platforms.
Aspirational positioning of researchers and broad applicability. The deck positions researchers as “harbingers of the future” and emphasizes their role across multiple sectors (commercial, governments, healthcare, academic institutions, non‑profits), elevating the perceived strategic importance of Notably’s platform.
Strong founder credibility in complex research environments. The narrative highlights the co‑founder Allison’s real‑world experience synthesizing research for Vancouver International Airport’s innovation program, showcasing domain expertise and founder‑market fit.
Early traction with well‑known, credible organizations. External write‑ups and the teardown note early traction from organizations like Google and Pinterest, which provides recognizable social proof that the product is valued by sophisticated technology companies.
Demonstrated fundraising success aligned with the deck’s narrative. External funding announcements confirm that the deck was effective in securing a $1.5M seed round led by Sentiero Ventures, validating investor interest in the problem and solution as framed.

What could have been stronger

Broad macro problem framing with limited quantified linkage to product impact. The problem slides quantify a very large macro cost of failed software projects ("Companies lose 1 trillion dollars a year on failed software projects") but do not, in the provided text, connect this directly to specific measurable outcomes that Notably itself can influence (e.g., reduction in failure rate or ROI metrics). This can make the problem framing feel broad relative to the product’s concrete impact.
Solution narrative is high‑level and light on mechanisms in the visible slides. The problem description emphasizes issues like skepticism, bias, and outdated methods in research, but the OCR text does not show a clear explanation of *how* Notably’s platform operationally addresses each of these (for example, specific AI features or workflow changes). Investors may find the solution framing aspirational but underspecified in terms of mechanisms.
Early traction cited but not clearly quantified or characterized. While the deck references early traction from organizations such as Google, Pinterest, and Vancouver International Airport, the available text does not specify the nature of these relationships (e.g., paid customers vs. pilots vs. individual teams) or quantify their usage, limiting the ability to assess depth of traction from the deck alone.
Very broad target segments with unclear initial focus. The deck frames researchers as central to innovation across many sectors (commercial, governments, healthcare, academic, non‑profits) without indicating a primary beachhead segment or initial focus, which may raise questions about go‑to‑market prioritization and focus.

How an investor would read this deck

What draws attention

Clarity on how Notably’s AI and workflow design concretely reduce skepticism, bias, and delays in research, beyond the high‑level narrative presented.
Evidence that Notably can materially reduce the rate or cost of failed software projects, or at least speed learning cycles, with case studies or quantified outcomes.
Depth and nature of early traction from marquee names like Google, Pinterest, and Vancouver International Airport (customer type, contract size, retention, usage).
Go‑to‑market focus: which researcher segments (e.g., product teams at software companies vs. innovation units at airports) form the initial beachhead and how that informs sales motion.
Founding team’s background in user research and enterprise software, particularly the co‑founder Allison’s experience running complex research programs.

Risks that stand out

If the platform cannot demonstrably and measurably reduce failed product bets, the very large macro framing ($1T in failed software projects) may be hard to substantiate and may overpromise relative to actual impact.
Adoption may rely on changing entrenched research workflows and overcoming skepticism; without clear mechanisms and proof points, the problem Notably highlights could also slow its own sales cycles.
Targeting many verticals (commercial, government, healthcare, academic, non‑profit) from the outset could dilute product and go‑to‑market focus, making it harder to achieve strong traction in any one segment.
Qualitative research tools and insight repositories are a competitive space; Notably’s success will depend on meaningful differentiation in AI capabilities, UX, or integration depth, which needs to be clearly demonstrated beyond the aspirational framing.

Questions this deck invites

What specific features of Notably’s platform use AI, and how do they reduce bias, skepticism, and time‑to‑insight in qualitative research workflows compared to incumbent tools?
Can the team provide concrete case studies showing reductions in failed product bets or faster decision cycles for customers using Notably (e.g., at Google, Pinterest, or Vancouver International Airport)?
Which primary customer segment is the company focusing on first (e.g., product research teams at SaaS companies), and what does the current customer and revenue mix look like?
How does Notably integrate with existing research and product tooling stacks (e.g., survey tools, ticketing systems, analytics), and what is the pricing model for teams of different sizes?
What are the key competitive alternatives (insight repositories, research ops platforms, general productivity tools), and how does Notably’s qualitative research focus and AI capabilities create defensibility?

What founders can take from the Notably deck

Anchoring the pitch in a large, quantifiable macro problem (like $1T lost annually to failed software projects) can create a compelling sense of urgency, but it works best when paired with clear, measurable ways the product influences that number.
Framing research as a proven lever to reduce innovation failures, while highlighting issues such as skepticism, bias, and outdated methods, is an effective way to justify investment in research infrastructure when selling to both product leaders and innovation teams.
Using specific, recognizable organizations (Google, Pinterest, Vancouver International Airport) as traction proof points strengthens credibility, especially when the founders have direct experience running research programs for those organizations.
Positioning researchers as “harbingers of the future” and as central to innovation across commercial, government, healthcare, academic, and non‑profit sectors can elevate the perceived strategic importance of the product beyond a niche tool.
Showing a co‑founder actively synthesizing research for a complex innovation program (such as Vancouver International Airport) personalizes the problem and illustrates domain expertise, which can reassure investors about founder‑market fit.
A deck that combines aspirational language about the future of research with concrete early traction and a defined funding amount can effectively validate a pre‑seed vision while justifying a seed round raise.

Notably pitch deck: common questions

What does Notably do, according to its 2022 pitch deck and external sources?

Notably is an AI‑enabled qualitative research platform that helps teams collect, analyze, and share research data, turning unstructured qualitative inputs into usable insights. The 2022 pitch deck frames this as a decentralized research platform aimed at reducing failed software projects by enabling teams to learn as fast as they ship.

How much did Notably raise with this 2022 deck, and who led the round?

External funding announcements and data providers report that Notably raised a $1.5M seed investment round in October 2022, led by Sentiero Ventures. The teardown article about this deck notes that the raise was to build a decentralized research platform, with the team highlighting early traction from users at companies like Google and Pinterest as validation of their pre‑seed vision.

What problem is Notably addressing in this pitch deck?

The deck and external write‑ups describe Notably as focused on reducing the cost of failed software projects by enabling faster, higher‑quality research workflows. It targets researchers across commercial, government, healthcare, academic, and non‑profit organizations, positioning them as essential actors in innovation who need better tools to synthesize and share insights quickly.

What stage and timing does this Notably deck correspond to?

According to external profiles, Notably’s funding round was a **seed** round in October 2022 for $1.5M. The teardown explicitly describes the deck as a seed‑stage presentation in 2022, examining how the team used early user traction to validate a pre‑seed vision.

What traction or credibility signals does Notably highlight in the deck?

The deck highlights early user traction from companies such as Google and Pinterest as social proof for the product vision. It also references the co‑founder Allison synthesizing research for Vancouver International Airport’s innovation program, emphasizing hands‑on experience with complex research environments.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Notably pitch deck slides

Notably pitch deck slide 1 of 20 — Notably pitch deck — slide 1 of 20

Notably pitch deck slide 2 of 20 — Notably pitch deck — slide 2 of 20

Notably pitch deck slide 3 of 20 — Notably pitch deck — slide 3 of 20

Notably pitch deck slide 4 of 20 — Notably pitch deck — slide 4 of 20

Notably pitch deck slide 5 of 20 — Notably pitch deck — slide 5 of 20

Notably pitch deck slide 6 of 20 — Notably pitch deck — slide 6 of 20

What each slide of the Notably pitch deck says

Slide 4

How do we conduct research to learn new things? : How do we create trust as we 4 learn together? A How do we build products ¢ based on wisdom?

Slide 5

Companies lose 1 trillion dollars a year* on failed software projects because they can't learn as fast as they can ship.

Slide 6

THE PROBLEM Research is proven to reduce the costs of innovation failures, but it's: prone to skepticism and bias inaccessible built on outdated methods that slow the process Our co-founder, Allison synthesizing research for Vancouver Int'l Airport's innovation program.

Slide 8

THE SOLUTION Researchers are harbingers of the future. + commercial governments healthcare academic institutions non-profits When it comes to innovation & bringing the future closer to the present, Researchers play an increasingly essential role.

Slide text above is read directly from the Notably deck PDF embedded on this page.